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4 Benefits of Online Directories And How To Choose One

4 Benefits of Online Directories And How To Choose One

An online directory is a site that lists all businesses according to services provided. Online directories often categorize businesses into section, location, activity, brand, and size.

In our world today, doing business online is the easiest and most cost-effective way to make money. This is true not only for start-up entrepreneurs, but for those who already have a company incorporated.

Advertising is what gives assurance that a business is recognized, and an online directory is among the many tools that companies can use to achieve this objective. It is therefore important for companies to utilize the immense benefits of being listed in an online directory.

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Online directories offer many benefits. Here are four benefits of being listed in a good online directory.

1. Brand Awareness

One of the most effective ways to make your brand visible and known to others is to pursue effective advertising. The more people who find your business listed in an online directory, the greater your chances of your company’s awareness and online presence. Listing with online directories will increase your brand awareness just like in traditional commerce, where advertising is what gives assurance that a business is recognized.

2. Increase in Sales

Clients prefer getting in touch with companies via their contact details listed in online directories, as this give some level of assurance that you are speaking with the right company. For example, an Internet user seeking to purchase an item may have no idea where to make the purchase. Usually the first thing that comes to mind is to log onto an online directory and search for suppliers of products or services.

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3. Increase in Web Traffic

Getting massive web traffic is the joy of all internet marketers; therefore, a unique benefit of online directories is that your business benefits from increased web traffic.

Search engines often classify and categorize queries from online directory high due to the frequency of usage by internet users. This simply means that each link may see an increase traffic, which positively affects the ranking of your website.

4. Targeted Advertising

Unlike other advertising platforms, Internet users who uses online directories have very clear goals, requirements and specifications regarding the nature of the business and services they are looking for. Therefore, a simple search in an online directory for web designers in San Diego area, will only return listing with results with details containing web design San Diego. This means that the targeted businesses get an open opportunity from the target audience. Hence, all tailored search queries will only return replicated results.

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How To Choose A Good Online Directory for Listings

Before choosing to list yourself or your company in a certified online directory, make sure you have an idea of what an online directory is all about.  A review of Locobiz online directory revealed that there is more to an online directory than meets the eye. Here are some good insights on how to choose a good online directory.

  1. A good online directory should be easy to use with a friendly user interface.
  2. A good online directory should have listings in the correct category.
  3. A good online directory should have a focus location.
  4. A good online directory has navigational features that are easy to use.
  5. A good online directory has positive reviews.

Before choosing an online directory, do your research. There are many things to consider and you want to make sure the listing will be beneficial for you and your company.

These are some of the most representative benefits of a good online directory. In a nutshell, they offer recognition and the possibility of gaining new customers, which will directly generate significant profits for businesses without hassles.

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Featured photo credit: Pixabay via pixabay.com

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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