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4 Benefits of Online Directories And How To Choose One

4 Benefits of Online Directories And How To Choose One

An online directory is a site that lists all businesses according to services provided. Online directories often categorize businesses into section, location, activity, brand, and size.

In our world today, doing business online is the easiest and most cost-effective way to make money. This is true not only for start-up entrepreneurs, but for those who already have a company incorporated.

Advertising is what gives assurance that a business is recognized, and an online directory is among the many tools that companies can use to achieve this objective. It is therefore important for companies to utilize the immense benefits of being listed in an online directory.

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Online directories offer many benefits. Here are four benefits of being listed in a good online directory.

1. Brand Awareness

One of the most effective ways to make your brand visible and known to others is to pursue effective advertising. The more people who find your business listed in an online directory, the greater your chances of your company’s awareness and online presence. Listing with online directories will increase your brand awareness just like in traditional commerce, where advertising is what gives assurance that a business is recognized.

2. Increase in Sales

Clients prefer getting in touch with companies via their contact details listed in online directories, as this give some level of assurance that you are speaking with the right company. For example, an Internet user seeking to purchase an item may have no idea where to make the purchase. Usually the first thing that comes to mind is to log onto an online directory and search for suppliers of products or services.

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3. Increase in Web Traffic

Getting massive web traffic is the joy of all internet marketers; therefore, a unique benefit of online directories is that your business benefits from increased web traffic.

Search engines often classify and categorize queries from online directory high due to the frequency of usage by internet users. This simply means that each link may see an increase traffic, which positively affects the ranking of your website.

4. Targeted Advertising

Unlike other advertising platforms, Internet users who uses online directories have very clear goals, requirements and specifications regarding the nature of the business and services they are looking for. Therefore, a simple search in an online directory for web designers in San Diego area, will only return listing with results with details containing web design San Diego. This means that the targeted businesses get an open opportunity from the target audience. Hence, all tailored search queries will only return replicated results.

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How To Choose A Good Online Directory for Listings

Before choosing to list yourself or your company in a certified online directory, make sure you have an idea of what an online directory is all about.  A review of Locobiz online directory revealed that there is more to an online directory than meets the eye. Here are some good insights on how to choose a good online directory.

  1. A good online directory should be easy to use with a friendly user interface.
  2. A good online directory should have listings in the correct category.
  3. A good online directory should have a focus location.
  4. A good online directory has navigational features that are easy to use.
  5. A good online directory has positive reviews.

Before choosing an online directory, do your research. There are many things to consider and you want to make sure the listing will be beneficial for you and your company.

These are some of the most representative benefits of a good online directory. In a nutshell, they offer recognition and the possibility of gaining new customers, which will directly generate significant profits for businesses without hassles.

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Featured photo credit: Pixabay via pixabay.com

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Last Updated on September 23, 2020

Do What You Love and Love What You Do to Achieve More

Do What You Love and Love What You Do to Achieve More

Are you waking up each day looking for that perfect thing, activity, or job that will make your life work? Or, maybe you are looking for that perfect relationship. Once you “get” this new thing that will allow you to do what you love, you are sure that you will be happy forever.

In reality, life doesn’t work like that, and we would probably get bored if it did. There is likely no one thing, experience, or activity that will keep you feeling passionate and engaged all the time. What’s important is staying connected to what you love and continuing to grow in the process.

Here, we’ll talk about how to get started doing what you love and achieving more in life through the motivation it brings. Doing this doesn’t have to take a long time; it just takes determination and energy.

Most People Already Know Their Passion

So many people walk around in life “looking for” their passion. They look for it as if true passion is some mysterious thing that is difficult to find and runs away once you find it. However, the problem is rarely lack of passion.

Most of us already know what we love to do. We know what excites us, even if we haven’t done it for years. Instead, we focus on what we think we “must” do.

For example, maybe you love building model cars or painting pet portraits. Yet, each day you work a completely unrelated job and make no time for the activity you already know you love. The truth is you probably don’t need to find your passion; you just need to start doing what you already know you’re passionate about[1].

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No Activity Is Exciting All the Time

Even people who are living their dream lifestyle or working their dream job don’t love it all the time. Every job or lifestyle has parts of it that we won’t like.

Let’s say your dream is to become an actress, and you succeed. You may not enjoy the process of auditioning and facing rejection. You may experience moments of boredom when you practice your lines over and over again. But the overall experience is totally worth it.

Most of life is like that. Don’t set yourself up for disappointment by demanding that life be perfect all the time. If things were perfect and easy, you would ultimately stop learning and growing, and life would begin to lack even more meaning in that case.

Be grateful for both the good and bad moments as they are both entirely necessary if you genuinely want to do what you love and love what you do.

Doing What You Love May Not Be Easy

Living a life you love is unlikely to be easy. If it was, you would not grow very much as a person. And, if you think about a great book or movie, the growth of the main character is what matters most.

What if the challenges you meet along your path to living a life you love were designed to make you grow as a person? You may actually start looking forward to challenges instead of dreading them. An easy life hardly ever makes a compelling story.

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If you struggle to overcome challenges, try writing them down each time you encounter one. Then, write down three ways you could tackle it. Try one, and if it doesn’t work, try another. This way, you’ll learn what does and doesn’t work for you.

How to Do What You Love

There are many small steps you can take to ensure you are making time to do the things you love. Start with these, and you’ll likely find that you’re already on the right track.

1. Choose Your Priorities Wisely

Many people claim they want to do something, yet they don’t do it. The truth is they might not really want to do it in the first place[2].

We all end up following through on what matters most to us. We make decisions moment by moment about what we need to focus on. What we choose to do is what we deem most important in our lives.

If there is something you claim you want to do but you don’t do it, try asking yourself how much you really want it or where it’s currently placed on priority list. Are there other things you want more?

Be honest with yourself: what you currently do each day is a reflection of your priorities. Recognize that you can change your priorities at any time.

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Make a list of your priorities. Really take the time to think this through. Then, ask yourself if what you are doing each day reflects them. For example, if you believe your top priority is spending more time with your family, but you consistently take on extra hours at work, you’re not really prioritizing things in the way you think you are.

If this is happening, it’s time to make a change.

2. Do One Small Thing Each Day

As stated above, doing what you love doesn’t have to mean finding that perfect job that makes you want to jump out of bed in the morning. If you want to do what you love, start with one small thing each day.

Maybe you love reading a good book. Take ten minutes before bed to read.

Maybe you love swimming. Get a membership at the local YMCA, and go there for thirty minutes after work each day.

Dedicating even a short amount of time to something that brings you joy each day will improve your life overall. You may find that, over time, a career path related to what you love to do pops up. After doing the thing you love each day, you’ll be more than prepared to take it on when the opportunity arises.

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If you need help making time for your passions, check out this article to get started.

3. Prepare to Make Sacrifices

If you are an exceptionally busy person (aren’t we all?), you may have to make sacrifices in order to make space for the things you are passionate about. Maybe you take on less extra hours at the office or take thirty minutes away from another hobby in order to develop another that you enjoy.

Looking at your priority list will help you decide what can get put on the back burner and what can’t. Remember, do this thinking about what will help you feel good about how you’re spending your time. 

For example, if you love writing but rarely make time for it, consider getting up 30 minutes earlier than normal. Or instead of browsing your phone for 30 minutes before bed, you can write instead. There is always a way to find time for what you love.

Final Thoughts

If you love what you do, each day becomes a joyful adventure. If you don’t love what you are doing, life feels like a chore. The best way to achieve success is to design a life you love and live it every day.

Remember, doing something you love doesn’t have to include big gestures or time-consuming projects. Start small and grow from there.

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Featured photo credit: William Recinos via unsplash.com

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