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The Good, the Bad, and the Ugly, Which Describes Your Business Website?

The Good, the Bad, and the Ugly, Which Describes Your Business Website?

A business’ website often serves as the first impression for potential clients, customers, and even future employees. We all know having a quality site is critical, but figuring out what separates the good sites from the bad (and truly horrible) can be difficult.

To help you get your online presence in-line with your vision, here are some tips.

1. Function First

The first characteristic of a great website is usefulness. No matter how beautifully the images are rendered, or how great your custom font looks, your site isn’t going to win any fans if it doesn’t provide a critical function. There needs to be a benefit associated with using the site, or it is only wasting space.

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That doesn’t mean your site needs a lot of fancy features. In fact, it’s fine if the sites sole purpose is to provide access to information about your business. Just make sure that all of the relevant information is provided, and that accessing different sections of your website follows a logical pattern.

2. Intuitive Navigation

To make visitors to your site feel welcomed to your site, you must have your navigation in proper order. Potential customers shouldn’t have to hunt for the main information. Make sure your menus and navigation links clearly state what viewers can expect to find where. If you are going to combine multiple pages into menu sections, make sure there is a common thread between every page.

3. Contact and About Us

Another universal requirement is the inclusion of two vital pages: Contact and About Us. On the first, you need to provide an easy way for customers to reach you. This can include a simple web form or a list of methods, such as email addresses, phone numbers, and physical locations. Nothing is more frustrating than finding out about an exciting business but having no way to reach out.

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The About Us page helps potential clients understand what your business and site are all about. Include an overview of the nature of the business and the nature of your missions and goals.

4. Security

Security should be a primary concern for any site, especially if you are selling your products online. Having an SSL certificate in place should be considered mandatory for online sellers. You can explore a range of options from a variety of companies like VeriSign to find an option that works for you.

5. Make SEO Work for You

If you want your site to appear when people search for certain keywords, then you need to understand how to use search engine optimization (SEO) to your advantage. All major search engines have criteria in place to help separate helpful sites from spam. When sites don’t properly manage their content based on SEO, they may find their site disappearing into a sea of other options.

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However, you don’t have to be an SEO expert to make this work. Top web design companies often include SEO services as an offering. That way, you can have a professional make sure your site is presented in the best way possible to draw in traffic.

6. Make it Mobile

Many businesses focus on how their site looks on through a computer browser without considering the mobile experience. With the number of people using smartphones and tablets to find information, neglecting this demographic can be a grave mistake.

If you expect a lot of mobile traffic, you may want to design a second version of your site just based on the mobile experience. Otherwise, just making sure it works may be enough. Go through the menus, access different internal links, and see how the pages display. If the results are difficult (or impossible) to read and use, then it is time for some changes.

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7. Including Social Media Isn’t Always the Right Move

Most advice says to connect your social media pages immediately. However, if you don’t have a lot of followers or likes, these pages may actually hurt your chances at scoring new business. Some people assume that a lack of fans means there is something wrong with the business. If your social media sites are new, concentrate on building those fan bases separately and only include links when you have an established account.

Otherwise, feel free to leave social media off entirely. Not all businesses work well on these platforms, so feel free to choose only the options that make sense for your industry.

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Create an Eye-Catching Logo to Focus Your Brand

Create an Eye-Catching Logo to Focus Your Brand

We live in a world where brands surround us. We recognize companies through their logo designs rather than their service or products. Our philosophy is that if it’s a brand, it means it’s good. Why? Because it’s known and recognized by all. Youngsters prefer to wear Nike or Reebok footwear, even if there are the same designs in local companies, just because they will be easily recognized as branded by their friends and family.

A logo is a statement of a business or a company and a sign of individuality, which distinguishes one brand from another. Even a child would recognize the M of the McDonalds, even from far away. The people use the logo to associate with the brand or the company. Creating and setting up a business is easy, but making it a brand is difficult. To make your business a brand, the most important thing is to create an eye-catching logo design.

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One must think that how difficult would it be to create a catchy logo? It is a major task.

There is a lot of work that goes into the making of the perfect logo, which is a recognizing factor for people. Here are some of the tips that will help you in creating a logo design that will make your business a brand.

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Gauge the Market

Study your business or company and see the competitor company’s logo designs. Know the business in and out and write down all the important points and use them to create a related logo design.

Research

Conduct research about the client and customers and the target market. What is the business about? If the products cater to children then create a colorful and lively logo, while if it is for corporate parties, then create a formal and attractive logo.

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Link It

Whatever logo you design, keep in mind that it should relate to the company and the nature of business. The logo is used to recognize the brand, so it should have connections with the company’s history and future.

Use Resources

There are some applications available for you to download and create a perfect logo. You can use the variety of samples and tweak it a bit to your liking by changing the colors or font.

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Font and Colors

Always make sure to use bold and striking colors. Study the color therapy and what affect each color has on the onlookers. Choose bright colors for an attractive and appealing logo design. Use creative fonts so that it instantly hooks up the customers.

Customize

Learn Photoshop, Adobe, and Illustrator for that eye-catching logo design. Create a customized logo design with abstracts and images, or choose a picture. You can also make use of solid shapes or go with a flow and retro design. A tagline or your company name or your name initials can also be a logo design. Just incorporate it in a unique way, so it stands out from the others.

The logo is a signature of your brand; it is one of the company’s most valuable assets. A well-designed logo is the one that exposes your business and communicates your message to the public.  Designing an eye-catching logo is not that simple as it sounds; it demands a lot of creative imagination and out of box thinking.  Whatever logo you design, ask your friends and family to view and ask them their suggestions and change and set it accordingly, as they represent the public. A well-designed logo should represent the true and perfect image of a company to the people. Make sure your logo design represents your brand and has striking effects.

Featured photo credit: Yuanbin Du via unsplash.com

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