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6 Effective Ways to be Awesome at Customer Service

6 Effective Ways to be Awesome at Customer Service

Even if you master every single digital marketing technique out there whether it be sales, copywriting, SEO, e-mail marketing, or the rest—they’re not worth a cent if you consistently drop the ball on Customer Service or client relations. Indeed, as an entrepreneur, this is an area that you must pay close attention to – at least – if you want to be successful.

There is truth in the idea that a pleased client may tell two, three, or maybe even four other people, but a dissatisfied customer will tell 10! So, it pays to keep your customers happy; this is particularly the case when you operate a service company with an online presence.

Online, an unsatisfied consumer will not only tell ten individuals; they could easily tell many times more. In fact, in the digital age disgruntled customers can write a lengthy rant on their personal blogs, post comments to other people’s websites, share unfavorable reviews of your service online, or criticize you on forums and message boards. The damage can be very far reaching on the world-wide web.

Adding to the problem, when a client posts something online, getting rid of it can be difficult, if not impossible. Accordingly, the negative feedback will be there for every prospective client to see with a simple internet search.

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Great customer care might cost you some time and money, but bad customer service, whether in person or online could cost you masses of prospective buyers. It is tough to repair a bad reputation and in fact, can cost a lot more that what is required to maintain good customer relations.

Numerous studies reveal that building excellent customer care into your business operations increases a company’s effectiveness along with its sales. Here are a few simple ways to help you improve your customer service with the use of the internet:

1. Automate Your Sales Procedure to Keep Clients in The Loop

Use autoresponders to thank your customers for their order, invite them to your opt-in e-mail list, and send them confirmations and other transactional e-mails to update the client on the service status. Consumers are expecting this form of information and believe that it is an essential part of business courtesy. The problem is that not every service provider invests the time to make sure that they inform their clients on every step of the sales process.

You can add an element of surprise to these customer-service emails by providing a coupon for their next purchase or giving them valuable information on the service they just. Additionally, you want to make an inquiry of the customer as to whether they were satisfied with the service. The common mistake that service companies make is assuming that this type of detailed customer relations is for business selling and shipping a product.

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This kind of follow-up could ease any possible buyer’s remorse and facilitate positive feedback about your service even if there was an issue.

2. Develop an Extensive FAQ Page

A Frequently Asked Question page answers most of the concerns individuals might have about your service. It is also good to develop a FAQ email address and track the issues of your customers and visitors to your site. You can then use this database of information to put together your FAQ page.

When you take the time to address the common question, you free up more of your staff’s time to address other issues efficiently and faster. The quicker you handle customer’s concerns about your service, the more impressed they will be with your business.  A Pelorus Group study discovered that a shocking 42 percent of websites take five days or longer to react to clients. Don’t let this be you.

Even the angriest consumer can develop into dedicated clients if you take note of them, acknowledge your mistake, and fix their issue.

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3. Make It Easy for Prospects and Customers to Contact You

There will be times when a customer wants to talk to someone or email a representative. So, do not hide your contact information away in a dark corner of your site, and always offer contact information in every message you send out to clients or prospects.

You may also want to develop a customer support page on your site that includes your relevant contact information. However, the worst thing you can do as a service company with an online business appears like you’re hiding or simply don’t care.

4. Personalize Email Messages

When sending out emails to your clients, use your customers’ name in the email subject line and the body of the message. Customized messages have almost twice the click-through rate compared to bulk e-mail.

A service company can customize emails in the following ways:

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  • Individualizing emails with names and other info you have about the client or prospect.
  • Sending customers birthday, anniversary, or special celebration deals.
  • Sending out emails of new items you know they’ll have an interest in base on previous purchase.

The more information you have about your clients, the much better you can serve them with laser-targeted offers, thank-you messages, and information that pertains to their needs and wants.

This is where your e-mail management software makes your life simpler. It can do most of the work for you, so you can spend more of your time thinking of marketing your business online.

5. Ask Your Consumers How You Can Serve Them Better

People enjoy taking short surveys, and the customer satisfaction is rated higher amongst people who are invited to give their opinion. Simply asking what your consumers desire and how you can make your service much better makes them feel special.

6. Acting Upon Their Tips and Enhancing Your Customer Service Is the Gravy!

Excellent customer care does not need to cost much. You don’t have to spend a fortune distributing complimentary products or large discounts. However, not paying attention to the needs of your customers and potential clients can lead to a damaging online profile.

Try to incorporate different ways to use the internet to your company’s advantage. As mentioned above, if you do it properly you can improve your customer relations as a service company.

Featured photo credit: lineshapespace.com via cdn.lineshapespace.com

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Last Updated on September 22, 2020

How to Wake Up Early: 6 Things Early Risers Do

How to Wake Up Early: 6 Things Early Risers Do

You have probably heard the success stories about people who wake up early. Apple CEO Tim Cook, Oprah Winfrey, and Olympic medalist Caroline Burckle all talk about the positive impact of waking up early on their lives.

Even though many assign a portion of their success to waking up early, many find it difficult to make the switch. While most people know what needs to happen to change their life, they find then difficult to implement consistently. To understand how to wake up early, you need to tap into the wisdom of those already doing it.

Here are the 6 things early risers do:

1. Stop Procrastinating

The first thing you need to do when you want to learn how to wake up early is to go to sleep earlier. Stop procrastinating. You will find it much easier to wake up when you are getting the proper amount of sleep. Set a bedtime that allows you to get 8-hours of sleep and hold yourself accountable.

The problem most of you will have at first is how tired you will feel. If you are someone who goes to sleep after midnight, waking up by 6 a.m. will not be easy. The reason you need to push through that initial difficulty is that you are going to be very tired at the end of the day. Realistically, you probably would fall asleep at your desk or doze off on your lunch break. Either way, waking up early no matter how you feel will motivate you to go sleep at the proper time that night.

Think of it as someone who procrastinated until the night before their project was due. Having done this myself, you do what you need to do to complete the project, whether that means working all night or cutting some corners because you don’t have time to triple-check your work.

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After you turn in your project, you feel both exhaustion and jubilation. After you make it through the workday and crash at home, you promise yourself you’ll never wait until the last minute again. This same feeling will happen when you force yourself to wake up early no matter what time you went to sleep. You are going to promise yourself you will go to bed at the right time.

Most people don’t go to bed when they should because they know they will ultimately make it up in the morning.

2. Pace Yourself

If you want to start waking up a couple of hours earlier each day, you may not be able to make that change all at once. It stands to reason the more drastic the shift, the more difficult it will be.

So, instead of trying to adjust your sleep pattern by several hours, start in 15-minute or 30-minute intervals.[1] If you wake up 30 minutes earlier each week, you will be a morning person by the end of the month. This may feel like you are drawing out your goal but in reality, you are accomplishing it much quicker than most. Most people who are naturally night owls find it difficult to completely change their sleep habits overnight.

Think of it as someone who is trying to quit drinking coffee. Outside of the fact you may enjoy the taste of coffee, your body is used to operating with a certain amount of caffeine and sugar. Some will be able to quit overnight and their body will adjust accordingly. And if you are one of those people, then do what works for you.

However, if you were to take an incremental approach, then you may first start drinking your coffee black. Then, you could switch to decaf before slowly lowering the amount of coffee you drink each day. As you can see, this approach will help minimize the feeling of withdrawal while getting the results you want.

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3. Watch Your Lighting

Light reduces your body’s production of the sleep-inducing melatonin hormone. In practical terms, your body naturally wants to be awake when the sun is up and go to sleep when the sun is down. This is called your circadian rhythm.

In the technology-driven world we currently live in, you likely look at a screen or two before bed. Studies show television and phone screens trick your body into thinking the sun is up. As a result, your body starts producing less melatonin. To help you fall asleep, you should stop looking at screens at least an hour before bed.

This can also mean that if you want to wake up before the sun, looking at your screen when you wake up can help you to stay awake.

Peter Balyta, the President of Education Technology for Texas Instruments says he wakes up at 5:20 a.m. and scans his emails before starting his day. This is also true for M.I.T. president L. Rafael Rief. He wakes up around 5 or 5:30 a.m. and checks his phone for anything urgent.[2]

4. Make It Worth Your Time

Have you ever woken up early but went back to sleep because you didn’t have a reason to stay up? To put it another way, have you ever fallen asleep because you didn’t have anything better to do?

If you want to be excited about going to sleep and waking up early, then you need to give yourself a reason to be excited. You can accomplish this by listing the three things you want to accomplish the next morning. Notice I said “want” and not “need” to accomplish. You don’t want to be dragging yourself into the next morning kicking and screaming.

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Your list should not only include what you want to accomplish but also why you want to accomplish it. If you want to take it a step further, list the consequences of not waking up early.

People who have figured out how to wake up early are shown to be more successful, persistent, and proactive in their life. They tend to be happier and handle stress better. It is also shown that people who wake up early procrastinate less.[3] If you find any of these benefits something you want to add in your life, then waking up early is shown to help.

5. Avoid Binging

There is a difference between sleeping and getting a good night’s sleep. Sure, you can drink alcohol and fall asleep, but you will not be getting quality rest. You will wake up feeling as though you slept for only a couple hours.

It is best to stop drinking at least 4 hours before bedtime. Binge drinking is known to impact your sleep-inducing melatonin hormone levels for up to a week. The same holds true with eating a large meal right before bed. It is not that your body can’t process food and sleep at the same time. The main concern has more to do with the possibility of indigestion or heartburn than anything else.

If you find yourself dealing with either of these symptoms, then you may want to stop eating at least two hours before bed.

6. Get the Blood Flowing

Those who have mastered the technique of how to wake up early tend to start each morning with movement.

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Your first movement is to get out of bed. To help you get out of bed, have your alarm far enough away that you need to get up and turn it off. Before you allow yourself to contemplate going back to sleep, take a moment, and do 10 push-ups or 10 jumping jacks. Think of each exercise as you taking one step further from being able to go back to sleep.

Mellody Hobson, President of Ariel Investments wakes up at 4 a.m. each morning. She starts each day by exercising. Her exercises include running, weight lifting, swimming, and cycling.

You decide for yourself how you want to get your blood flowing. Whether you want to go on a walk, workout at the gym, or do something at home, make sure you are scheduling time to exercise.

Final Thoughts

The key to understanding how to wake up early is to recognize that it is heavily driven by the actions you take the night before. You will wake up early if you go to bed at a good time and get the proper amount of sleep.

By taking the time to prepare yourself both mentally and physically each night, you can ensure you are positioned for success the next morning. Once you have taken the proper actions the night before, make sure you use that momentum to start your day, on time.

The goal is to make the actions you want to take as easy as possible. The key to changing your life is to discover a way to have the wind at your back, going in the direction you want.

More Tips on How to Wake up Early

Featured photo credit: Laura Chouette via unsplash.com

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