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6 Effective Ways to be Awesome at Customer Service

6 Effective Ways to be Awesome at Customer Service

Even if you master every single digital marketing technique out there whether it be sales, copywriting, SEO, e-mail marketing, or the rest—they’re not worth a cent if you consistently drop the ball on Customer Service or client relations. Indeed, as an entrepreneur, this is an area that you must pay close attention to – at least – if you want to be successful.

There is truth in the idea that a pleased client may tell two, three, or maybe even four other people, but a dissatisfied customer will tell 10! So, it pays to keep your customers happy; this is particularly the case when you operate a service company with an online presence.

Online, an unsatisfied consumer will not only tell ten individuals; they could easily tell many times more. In fact, in the digital age disgruntled customers can write a lengthy rant on their personal blogs, post comments to other people’s websites, share unfavorable reviews of your service online, or criticize you on forums and message boards. The damage can be very far reaching on the world-wide web.

Adding to the problem, when a client posts something online, getting rid of it can be difficult, if not impossible. Accordingly, the negative feedback will be there for every prospective client to see with a simple internet search.

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Great customer care might cost you some time and money, but bad customer service, whether in person or online could cost you masses of prospective buyers. It is tough to repair a bad reputation and in fact, can cost a lot more that what is required to maintain good customer relations.

Numerous studies reveal that building excellent customer care into your business operations increases a company’s effectiveness along with its sales. Here are a few simple ways to help you improve your customer service with the use of the internet:

1. Automate Your Sales Procedure to Keep Clients in The Loop

Use autoresponders to thank your customers for their order, invite them to your opt-in e-mail list, and send them confirmations and other transactional e-mails to update the client on the service status. Consumers are expecting this form of information and believe that it is an essential part of business courtesy. The problem is that not every service provider invests the time to make sure that they inform their clients on every step of the sales process.

You can add an element of surprise to these customer-service emails by providing a coupon for their next purchase or giving them valuable information on the service they just. Additionally, you want to make an inquiry of the customer as to whether they were satisfied with the service. The common mistake that service companies make is assuming that this type of detailed customer relations is for business selling and shipping a product.

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This kind of follow-up could ease any possible buyer’s remorse and facilitate positive feedback about your service even if there was an issue.

2. Develop an Extensive FAQ Page

A Frequently Asked Question page answers most of the concerns individuals might have about your service. It is also good to develop a FAQ email address and track the issues of your customers and visitors to your site. You can then use this database of information to put together your FAQ page.

When you take the time to address the common question, you free up more of your staff’s time to address other issues efficiently and faster. The quicker you handle customer’s concerns about your service, the more impressed they will be with your business.  A Pelorus Group study discovered that a shocking 42 percent of websites take five days or longer to react to clients. Don’t let this be you.

Even the angriest consumer can develop into dedicated clients if you take note of them, acknowledge your mistake, and fix their issue.

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3. Make It Easy for Prospects and Customers to Contact You

There will be times when a customer wants to talk to someone or email a representative. So, do not hide your contact information away in a dark corner of your site, and always offer contact information in every message you send out to clients or prospects.

You may also want to develop a customer support page on your site that includes your relevant contact information. However, the worst thing you can do as a service company with an online business appears like you’re hiding or simply don’t care.

4. Personalize Email Messages

When sending out emails to your clients, use your customers’ name in the email subject line and the body of the message. Customized messages have almost twice the click-through rate compared to bulk e-mail.

A service company can customize emails in the following ways:

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  • Individualizing emails with names and other info you have about the client or prospect.
  • Sending customers birthday, anniversary, or special celebration deals.
  • Sending out emails of new items you know they’ll have an interest in base on previous purchase.

The more information you have about your clients, the much better you can serve them with laser-targeted offers, thank-you messages, and information that pertains to their needs and wants.

This is where your e-mail management software makes your life simpler. It can do most of the work for you, so you can spend more of your time thinking of marketing your business online.

5. Ask Your Consumers How You Can Serve Them Better

People enjoy taking short surveys, and the customer satisfaction is rated higher amongst people who are invited to give their opinion. Simply asking what your consumers desire and how you can make your service much better makes them feel special.

6. Acting Upon Their Tips and Enhancing Your Customer Service Is the Gravy!

Excellent customer care does not need to cost much. You don’t have to spend a fortune distributing complimentary products or large discounts. However, not paying attention to the needs of your customers and potential clients can lead to a damaging online profile.

Try to incorporate different ways to use the internet to your company’s advantage. As mentioned above, if you do it properly you can improve your customer relations as a service company.

Featured photo credit: lineshapespace.com via cdn.lineshapespace.com

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Published on April 16, 2019

How Self Care Can Help You Live Your Best Life

How Self Care Can Help You Live Your Best Life

When was the last time you did something for yourself?

Whether it was deciding to treat yourself with a little something or travel for some R&R, how often do you practice self-care?

Well, as good as above sounds, there’s a common misconception that many of us have about self-care: that it’s only about indulgence and enjoyment.

However, self-care goes far beyond indulgence. It’s actually about respecting your mind and body, understanding its limits, and being able to take care of every part of yourself, in a holistic way.

And, you really don’t have to go to extreme measures or do anything specific–like meditating or following a plant based diet–in order to practice self-care. You just have to make sure that what you’re doing is in your best interests.

So how can you make that happen?

Below are a few proven methods that will help you become a better version of you. Follow through with these regularly and you’ll be well on your way to living your very best life.

Listen to Yourself

The bulk of self-care is knowing yourself.

This means knowing your body’s limitations, and being in tune with your feelings, emotions and thoughts. So it’s important, then, to know who you are and what you want to do in life, in order to truly say that you know yourself. 

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What is your purpose?

Have you ever thought about this question?

Your purpose doesn’t have to remain the same throughout your life. What you found a purpose in at age 19 would likely be different at age 49.

In your current situation, think about the different roles that you have – as a working professional, a spouse, a partner, a parent, etc.

Do you feel like you are fulfilling your purpose through any of these roles?

All you have to do is ensure that what you’re chasing is meaningful to you; this will bring focus and motivation as you strive to achieve your goals.

If you have your purpose defined, then that’s awesome! You know what drives you and why.

But, if you don’t feel like you have a purpose nailed down, it’s good to start by asking why.

For example, why are you working in your particular job or industry? If the reason is vague or unclear, then your motivational energy will be the same. In which case, you may find yourself not having a direction for where you’re headed in life.

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If you’d like to learn more about finding your purpose, then I recommend you check out this article:

How to Get Motivated and Be Happy Every Day When You Wake Up

Seek Out Continuous Education

Now, this may seem less common when you think of self-care, but lifelong learning is incredibly useful and an important component of taking care of yourself.

It’s Super Practical

Lifelong learning is extremely practical these days and does not require as much effort as it may have in the past. Long gone are the days when you could only find information on something by visiting a library. In this day of the internet, anything you can imagine is at your fingertips.

You don’t need to physically go to a learning institution to learn. You can watch Youtube videos to learn new skills, take online courses to earn a degree, and scroll through an endless amount of articles, books and journals from reputable news and informative sites.

When you’re constantly pushing yourself to learn and take up new things, your mental health also improves. Research shows that an active and engaged mind is responsible for diminishing age-related memory loss and improves overall cognitive abilities.

Your Confidence Will Skyrocket

You’ll also have improved self worth as it teaches you to step outside of your comfort zone, which will undoubtedly improve your confidence.

You’ll also connect better with others by expanding your knowledge base. Learning exposes you to a multitude of new ideas and perspectives that you may have otherwise never considered. This also increases your adaptability. Whether it’s at work or just wanting to adapt to society, your peers, and loved ones, life long learning prepares you to take on new challenges.

You’ll Be More Desired in the Job Market

Another obvious reason for continuous education, is that your employability will also increase.

With the ever changing economy, and huge influences from technology, social media, science etc., job descriptions today are moving targets. Assignments and roles change so quickly in response to changing business demands, it becomes a Herculean task to keep a job description database current.

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In years past, stability was a characteristic of the world of work. Procedures, information, jobs, and organizations were established and provided continuity. Education was completed in the first 14 to 22 years of one’s life, followed by a long career occasionally punctuated by short-term job training.

Today, however, jobs, companies, and technology are disappearing and being created simultaneously. To remain current and maintain a competitive advantage in the human capital marketplace, an individual is challenged to continually learn.

People return to school at every age to enrich their skills and knowledge for their current positions. Some even prepare themselves for new jobs or career changes, moving them forward into new opportunities and technology.

We can be assured that we will be challenged to continue to learn new tasks and information throughout our lives. Successful careers belong to flexible, curious learners who are prepared for opportunities because they know themselves and where they make their best contribution. As Peter Drucker, the father of modern management stated,

“Knowledge is choice.”

Lifelong learning also increases social awareness and perspective. To genuinely understand and empathize with others, increase social awareness, and foster strong interpersonal relationships, it’s important to seek out new perspectives. Enhancing the skills that positively impact emotional intelligence can bring even greater happiness and success, both personally and at work; and, this is all part of self-care.

Improve Your Habits (Both at Work and at Home)

Now, the last piece of advice I want to introduce to your self-care regimen, is to improve your habits.

Habits define who you are, and are built up over time. You are what you eat is a great example of this. If you make it a habit to eat foods that nourish your body, rather than make your body feel bad, then you will be much healthier overall.

Good Habits Allow You to Reach Your Goals

Since habits dictate your days and nights, such as waking up every morning to get to work before a certain time, or brushing your teeth before bedtime every night, they play a major role in whether we do or do not reach our goals.

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When you form habits that allow you to progress towards your goals, you’re automatically living a purposeful day, everyday.

Habits Make Your Time a Priority

How do you spend your free time? Do you opt to lounge on the couch watching Netflix passively, or do you engage in activities that support your purpose in life?

It’s natural to waste a lot of time during the day, but fostering good habits will make you set a pattern for how you spend your time and give you the choice of what you choose to spend your time on. By improving your habits, you’ll find that you can be a LOT more productive. When you create good habits, you become more efficient with your time and a lot less is wasted.

This in essence creates an overall positive influence on your life, allowing you to treat your mind and body well, which is why improving your habits are so important to self-care.

Your Well Being Comes First

We live in such a fast-paced society, where we are often so caught up in our work, families, maintaining our social lives, our studies and everything in between. It’s an understatement to say that life can get a little overwhelming at times.

If you’ve ever watched the safety video onboard a plane, you’ll know that they always ask for a parent or adult to put on the safety mask first, before tending to the child. This may sound selfish, but the fact is that if you truly want to ensure the child’s safety, then your safety needs to come first so that you can protect and care for the child without complications from your end.

The same goes for self-care. We need to ensure that our well being is priority, so that we can be the best for the people around us.

Listening to yourself, practicing lifelong learning and improving your habits are steps that you can take to ensure you’re constantly in the best state of mind, alongside the indulgence and rest that you reward yourself with.

Featured photo credit: Photo by Raychan on Unsplash via unsplash.com

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