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6 Effective Ways to be Awesome at Customer Service

6 Effective Ways to be Awesome at Customer Service

Even if you master every single digital marketing technique out there whether it be sales, copywriting, SEO, e-mail marketing, or the rest—they’re not worth a cent if you consistently drop the ball on Customer Service or client relations. Indeed, as an entrepreneur, this is an area that you must pay close attention to – at least – if you want to be successful.

There is truth in the idea that a pleased client may tell two, three, or maybe even four other people, but a dissatisfied customer will tell 10! So, it pays to keep your customers happy; this is particularly the case when you operate a service company with an online presence.

Online, an unsatisfied consumer will not only tell ten individuals; they could easily tell many times more. In fact, in the digital age disgruntled customers can write a lengthy rant on their personal blogs, post comments to other people’s websites, share unfavorable reviews of your service online, or criticize you on forums and message boards. The damage can be very far reaching on the world-wide web.

Adding to the problem, when a client posts something online, getting rid of it can be difficult, if not impossible. Accordingly, the negative feedback will be there for every prospective client to see with a simple internet search.

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Great customer care might cost you some time and money, but bad customer service, whether in person or online could cost you masses of prospective buyers. It is tough to repair a bad reputation and in fact, can cost a lot more that what is required to maintain good customer relations.

Numerous studies reveal that building excellent customer care into your business operations increases a company’s effectiveness along with its sales. Here are a few simple ways to help you improve your customer service with the use of the internet:

1. Automate Your Sales Procedure to Keep Clients in The Loop

Use autoresponders to thank your customers for their order, invite them to your opt-in e-mail list, and send them confirmations and other transactional e-mails to update the client on the service status. Consumers are expecting this form of information and believe that it is an essential part of business courtesy. The problem is that not every service provider invests the time to make sure that they inform their clients on every step of the sales process.

You can add an element of surprise to these customer-service emails by providing a coupon for their next purchase or giving them valuable information on the service they just. Additionally, you want to make an inquiry of the customer as to whether they were satisfied with the service. The common mistake that service companies make is assuming that this type of detailed customer relations is for business selling and shipping a product.

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This kind of follow-up could ease any possible buyer’s remorse and facilitate positive feedback about your service even if there was an issue.

2. Develop an Extensive FAQ Page

A Frequently Asked Question page answers most of the concerns individuals might have about your service. It is also good to develop a FAQ email address and track the issues of your customers and visitors to your site. You can then use this database of information to put together your FAQ page.

When you take the time to address the common question, you free up more of your staff’s time to address other issues efficiently and faster. The quicker you handle customer’s concerns about your service, the more impressed they will be with your business.  A Pelorus Group study discovered that a shocking 42 percent of websites take five days or longer to react to clients. Don’t let this be you.

Even the angriest consumer can develop into dedicated clients if you take note of them, acknowledge your mistake, and fix their issue.

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3. Make It Easy for Prospects and Customers to Contact You

There will be times when a customer wants to talk to someone or email a representative. So, do not hide your contact information away in a dark corner of your site, and always offer contact information in every message you send out to clients or prospects.

You may also want to develop a customer support page on your site that includes your relevant contact information. However, the worst thing you can do as a service company with an online business appears like you’re hiding or simply don’t care.

4. Personalize Email Messages

When sending out emails to your clients, use your customers’ name in the email subject line and the body of the message. Customized messages have almost twice the click-through rate compared to bulk e-mail.

A service company can customize emails in the following ways:

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  • Individualizing emails with names and other info you have about the client or prospect.
  • Sending customers birthday, anniversary, or special celebration deals.
  • Sending out emails of new items you know they’ll have an interest in base on previous purchase.

The more information you have about your clients, the much better you can serve them with laser-targeted offers, thank-you messages, and information that pertains to their needs and wants.

This is where your e-mail management software makes your life simpler. It can do most of the work for you, so you can spend more of your time thinking of marketing your business online.

5. Ask Your Consumers How You Can Serve Them Better

People enjoy taking short surveys, and the customer satisfaction is rated higher amongst people who are invited to give their opinion. Simply asking what your consumers desire and how you can make your service much better makes them feel special.

6. Acting Upon Their Tips and Enhancing Your Customer Service Is the Gravy!

Excellent customer care does not need to cost much. You don’t have to spend a fortune distributing complimentary products or large discounts. However, not paying attention to the needs of your customers and potential clients can lead to a damaging online profile.

Try to incorporate different ways to use the internet to your company’s advantage. As mentioned above, if you do it properly you can improve your customer relations as a service company.

Featured photo credit: lineshapespace.com via cdn.lineshapespace.com

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Last Updated on October 22, 2018

Do You Have to Give Everything Up to Get a Fresh Start?

Do You Have to Give Everything Up to Get a Fresh Start?

There is a common belief that when you want to embark or start on something new, whether it be a project, a hobby, a job or some big life change, a certain sacrifice must be made. “Out with the old, and in with the new” as they say. It’s almost as if we’re not capable of handling more than what we already have unless we let go of something. But is that really always the case?

When I was young, I took up violin lessons. I enjoyed playing the violin, but when I saw a friend playing the guitar, I got interested in that and wanted to start playing the guitar. My parents however, insisted that I continue with violin lessons and felt I should give my full attention to one instrument, rather than a few; they didn’t believe in being a Jack of all trades. And so sadly, I never got to take up guitar lessons.

Afraid of Giving it Up?

Have you found yourself in a similar circumstance? Perhaps you’re at a crossroad right now, and you’re trying to decide on whether to stay on in your current job, or move on to something completely different.

You’re not truly doing something you love or are passionate about, and so you want to make that change… but it’s a risky plunge.

You’re going to have to sacrifice everything that you’ve worked for over the years. You’re going to have to say goodbye to that big salary, the benefits that comes with the job, and you’re going to have to adjust to the changes.

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Thinking of all that is already detering you from stepping out to take that plunge, isn’t it?

Or maybe you have many responsibilities in life and little time for yourself. You have a spouse and children to take care of, maybe you’ve even got aging parents to think of.

At work, you’ve got subordinates waiting on you for advice. As a leader, you have to manage the team. You’ve got conference calls in different time zones to take, business trips to make, decisions to execute.

You have a lot on your plate, and you wish you could just set aside some time to enjoy the pleasures in life. Golf more, take the kids out more, go on vacations more.

Sure, if you wanted all that time, you could take on a lower paying job that would require less of your time. But that would mean a big pay cut and less comfort in your life. If not, you’ll just have to wait till retirement.

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Play It Safe and Regret It Later

In these situations, it usually feels like an all or nothing approach. And, it then becomes the ‘smart’ thing to just ignore the challenge and stay put. Unless you’re overly confident that things are going to work out, or that you have a back up plan in place, most people never truly dare to take on new opportunities after a certain age or stage in life for fear of losing out, falling behind or having to give up whatever it is that they’ve already accomplished thus far.

But this is also where many individuals end up feeling regret much later on in life, perhaps as they approach retirement and have a sense of unfulfillment. There is an emptiness or a lack that they start feeling because they never answered their ‘calling’ or satisfied their heart’s desires. You may end up feeling short changed and unhappy with how things have turned out.

Most people end up feeling more bitter over the regrets of not having done or tried something, rather than in the mistakes they made when they tried something. It’s always the ‘what ifs’ that will go on to haunt you.

No Sacrifice Needed!

The good news is, you don’t actually have to make such a big sacrifice when it comes to change! You can carry on with your existing way of life, your job or your responsibilities while changing or doing something new.

It’s really not that hard because everything that you do in life, whether it’s your career, relationships or even health, are driven by 7 Cornerstone Skills. These are 7 qualities that if you have them, can make you excel at anything. And we already have most, if not all, of these 7 Cornerstone Skills; we just don’t always know how to use them to the best of our abilities.

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Unfortunately, some of us may not even know the importance of these Cornerstone Skills, and how just sharpening one skill can significantly improve the wellbeing of your life.

If you’re that busy professional with far too much on your plate, thinking there’s nothing you can do to lighten the weight so that you can breathe a little and have time to enjoy life, then think again.

Because I can show you some proven techniques that will improve your Focus significantly, and the way you manage your Time. You’ll end up investing in more time, than spending time unnecessarily, thus giving you the ability to enjoy some of that time for yourself.

By learning to Learn again, you’ll be able to grasp knowledge a lot quicker, allowing you to manage your responsibilities in a smart manner.

These are just 3 of the 7 Cornerstone Skills that I’ve mentioned. By harnessing the potential of all 7, you will realize that if you truly want to achieve a certain goal or ambition, you need not worry about having to trade off a certain aspect of your life.  Instead, you’ll be able to work around things, or improve things even faster because of the skills that you’ve now enhanced from understanding how these 7 Cornerstone Skills work together.

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Making a life improvement, career switch or new goal pursuit can easily happen without risky trade-offs once you know how to harness your Cornerstone Skills into your existing life.

Ready to learn more about the 7 Cornerstone Skills and find out why they’re so important? Subscribe to our newsletter today and begin making that change you’ve been wanting to, without sacrifices!

Featured photo credit: Martha Dominguez de Gouveia via unsplash.com

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