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5 Steps to Guarantee Online Marketing Campaign Success

5 Steps to Guarantee Online Marketing Campaign Success

It’s time you know that an Effective Marketing Campaign doesn’t need to be too difficult or expensive. All successful online marketing campaigns should be within the grasp of any business whatever your budget is. An organized, planned online marketing campaign circling through different targeted sites is not too difficult to coordinate, does not have to be too costly and can generate sales and traffic faster than any other online marketing efforts.

Committing to these steps below and following them through can create a cost effective campaign and guaranteed investment returns within a short period.

1. Make sure to define your customer

Just as important as naming your business or defining your product, it is even more important to define your customer. If you are yet to do your marketing plan within your business plan, you are missing the most important thing. Taking up this exercise now is the best thing to do. Creating your marketing plan should be focused on your unique Selling Proposition via promotions and advertising planning.

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2. Know your targets

Defining your customer is one thing and knowing where to get your customer is another. Where you post your ads matters – how much customers do you generate from there? The most effective marketing campaign is the coordinated efforts across several venues and sites where your customers always visit. Having your ads on several places retains the strength of your message and your visibility in these sites.

Cross-promoting complementary sites to your visitors will show your visibility in these sites too and this will provide reinforcement to your message. Areas to consider in this regard should be Holiday Specific sites which are often well promoted. You might have a different view too.

Considering websites, newsletter or social media for your ads, your focus should be on the search engine placement, the traffic, external linking to this site, the types of messages in the current ads and the quality of the messages. Having a knowledge of these will reveal to you if;

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  • You already have competitors on this site.
  • The advertising is complementing your business.
  • If the ads are completely related or unrelated to your business or calculated traffic of the site. With this, you will know if your message is fit to be on this site.

3. Set and examine your budget

It shouldn’t be surprising when some people think setting your budget should be the first move. But in reality, you can only create a better budget for your online business when you already know what is involved and you have a good idea about what it will cost. You really can’t do this when you have not figured out your targets so you can see why the idea of placing budget first may not work well if you need real online marketing campaign success. The mistake most people make is, they need the best for their budget without any knowledge what the best will cost. If you already have a budget made, going back to your marketing campaign sheet and totaling all your intended ad posts cost will reveal what your chances are, either below your budget or exceeds your budget. Until you have a clear understanding of your overall online marketing campaign cost, don’t be too sure about your budget.

Once you have a clear list of what ads you intend to post, you would be able to prioritize them going with your budget as to where you will get the most exposure if your budget is below the estimated ad posts cost. Also, if you are involved in Pay-Per-Click advertising, it’s advisable to always ‘log in’ daily for the first seven days (1 week) to monitor the results of your ads. This is just to ensure you are paying for results.

Make sure to ask if your payments cover ad swaps and bartering and consider this as part of your budget.

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4. Organizing your Ad content

It’s true that online marketing works but best when the focus is on one or two things at a time. You may have different kinds of products but choose one of these or two that are attractive enough to your target market and this will do a lot of campaign magic than collecting all items and writing contents all about them. Most of your target customers just want to read something short and interesting with a beautiful image to behold.

Now the question you should ask yourself is “what actually am I selling”? a product or a service. Make sure what you are selling is beneficial and attractive enough to capture the target’s emotional interest. For instance, if you are selling cosmetics, you are selling beauty and using ads that relate to the customer will have the most success.

Next ask yourself again, “What am I selling”? It’s rarely the product or service. You are selling a benefit, something that registers at the emotional level. If you are selling fishing rods, for example, you’re selling the excitement of successfully landing that monster in the lake. If you are selling cosmetics, you’re selling beauty. Create many emotional words relating to the product- stimulating enough, addictive, relaxing, comforting and fun. You must be able to attract your target or customer.

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5. Tracking and Monitoring Your Ads

In maintaining an effective marketing campaign, it’s essential to track and react to your campaign successes. Right from your Website Stats to the PPC Stats, there are diverse ways to check and determine what is really working out for you as planned and which isn’t working. With absolute concentration, you should be able to learn much about your ads and how to sharpen them for best results ever.

The most effective way to track your campaign ads is using tracking services that help track your activities. There are special advertising management services which help you track your ad performances, free or less costly services that are relatively very easy to implement which give powerful ad tracking management and support. Note that some venues such as Facebook ads provide their own ads reports.

The KEY

Ensure that on daily basis for the first 14 days, you keep reviews of your different ads. Make an inventory of this in a tracking sheet and search out for any patterns. Which of the ads are performing, where they are performing and why are they performing there? From here you can easily detect which ads are not working and remove or replace them.

Featured photo credit: business2community.com via cdn.business2community.com

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MICHAEL LILY

Writer/entrepreneural development specialist

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Published on May 7, 2019

How to Invest for Retirement (The Smart and Stress-Free Way)

How to Invest for Retirement (The Smart and Stress-Free Way)

When it comes to stocks, I bet you feel like you have no idea what you’re doing.

Everyone who’s not a financial expert has been there. I’ve been there. But, time is passing and you need to be crystal clear with how you’re investing for your retirement.

Otherwise, it’s back to work until you can afford not to. So, how can you invest for retirement when you’re not a financial expert?

You take the time to learn the fundamentals well. If you do, you can grow your wealth and retire happy. The best part is that you don’t need to be a financial expert to make smart investment decisions.

Here’s how to invest for retirement the smart and stress-free way:

1. Know Clearly Why You Invest

Odds are you already know why should invest for retirement.

But, maybe you know the wrong reasons. It’s time you get clear on why you’d like to retire. Here are some questions to help you get started:

  • Will you spend more time with your family?
  • What does retirement mean to you?
  • Are you looking to launch that business you’ve been holding off for years?

Everyone wants to retire but not for the same reasons. Once you’re clear for why retirement is important for you, you’ll focus on making it happen.

Investing in the stock market allows you to take advantage of compound interest.[1] All this means is that your money earns money on top of its interest. A reason why investment in the stock market is one of the best ways to plan for retirement.

2. Figure out When to Invest

“The best time to plant a tree was 20 years ago. The second best time is now.”– Chinese Proverb

It’s true if you’d had started investing when you were 10 years old, you’d have a lot more money than you do today.

The reality is that most people don’t start investing until it’s too late. So, if you’re currently waiting for the perfect time to start an investment, it would be today. Open your calendar and block out 2 to 3 hours to choose how you’ll invest for retirement.

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A quick way to get a snapshot of where you stand is to use Personal Capital. Input all your personal information and spend some time setting your retirement goals. Once completed, you’ll know where you stand with your retirement.

Having a savings account for retirement isn’t planning for retirement. Why? Your money loses value when you factor in US inflation.[2]

3. Evaluate Your Risk Tolerance to Create the Perfect Portfolio

Investing your money well depends on your emotions.

Why?

Because when the market drops most people panic and withdraw their money. On average, the US stock market yields an annual 6% to 7% ROI (return on your investment.) But, this won’t happen if you’re worried about short-term loses.

Before you invest your next dollar, know your risk tolerance.[3] Your risk tolerance determines the number of risky and safe investments you’d have.

Regardless of your investing style, you need to view investing for retirement as a long term game. Know that some years you’ll lose money but recoup this in the long-term.

Avoid watching market-related new. Also, create a double authentication to log in your investment account. This way you’re less likely to withdraw your money.

4. Open a Reliable Retirement Account

Depending on your circumstance, you may need to open a new brokerage account. This is the account is where you’ll invest your money.

If you’re currently working for a company, odds are that they offer a 410K investing account. If so, here’s where you’ll invest most of your money. The only problem with this is that you’re limited to the stock options that are available.

You do have the option to open a separate IRA (individual retirement account.) Here are some of the best brokers:

  1. Vanguard
  2. TD Ameritrade
  3. Charles Schwab

5. Challenge Yourself to Invest Consistently

Committing to invest for retirement is hard, but continuing to do so is harder.

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Once you’ve started investment for your retirement, you run at risk from stopping. Often you’ll want to contribute less, so you’d have more money in your pocket.

That’s why it’s important that you create a budget that allows you to invest each month. If you’re working for a company, you can set a percentage for the amount you’d like to contribute each month. Most people by default contribute 1% but aim to contribute 10% to 15%.

Be the judge for how much you can afford to contribute after covering important expenses. To stay motivated, use Personal Capital to view your net worth.

A benefit to contributing money to your retirement account is not taxed. For example, if you earn $100 and invest 10%, you’d contribute $10, then get taxed on the remaining $90. As of 2019, the most you’re able to contribute towards your 401K is 19K but this can change.

6. Consider Where to Invest Your Money

The most common way to invest your money is in stocks, but it’s not the only way. Here are other ways to invest:

Robo Advisors

Robo-advisors[4] are fancy algorithms that’ll choose the best investments for you. Sites like Wealthfront make it easy for first-time investors to invest their money. You’d input information about yourself and set your risk tolerance.

Then, set your monthly contribution amount and your robo-advisor would do the rest. Robo-advisors charge a fee to manage your money, but less than regular advisors.

Bonds

Think of bonds as “IOUs” to whomever you buy them from.

Essentially, you’re lending money and charging interest. Like stocks, not all bonds are equal. Some will be riskier than others depending on their rating.

Here are the different types of bond categories:[5]

  1. Treasury bonds
  2. Government bonds
  3. Corporate bonds
  4. Foreign bonds
  5. Mortgage-backed bonds
  6. Municipal bonds

Mutual Funds

Picture a group of people dumping all their money in a jar that’s managed by a professional. This is how mutual funds work. The fund manager manages the money looking to earn capital gains (interest.)

One of the best types of mutual funds is index funds. Since these funds don’t try to beat the market and instead follow it, they need less research. Because of this they often charge the lowest fees and yield the best long-term results.

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Real Estate

Yes, buying a home is an investment when done correctly.

Imagine buying a home and using it as a rental property. After repairing it, you receive a monthly surplus check of $100 to $200.

This may not sound like a lot, but repeat this process enough times and you’d earn a large amount of passive income. That’s why real estate is one of the best investments to not only retire but become wealthy.

But, it requires a lot of money to start and you should expect losing money along the way as you learn the process.

Savings Accounts

Your money can still grow in a savings account. Nowadays most online banks offer a 2% annual return. Although the average inflation is higher your money will be available when you need it.

7. Master Disincline to Dodge Short Success

Investing for retirement is a long-term strategy. That’s why you need to master delayed gratification. All this means is delaying short-term pleasure for something bigger in the future. Research shows that those who have delayed gratification are more successful.[6]

So how can you master delayed gratification?

By building your discipline.

Think back to what retirement means to you. A clear purpose will help you avoid withdrawing your money during a market downturn. It’ll help you contribute more towards retirement when you’d want to waste it instead.

Your journey towards retirement will be long, so reward yourself along the way. Choose a reward that’s relevant and meaningful, so that you reinforce positive behavior. For example, after contributing more towards retirement, treat yourself to dinner.

8. Aggressively Invest on This One Investment

I’ve mentioned several types of investments but haven’t covered the most important one.

It sounds cliche but here’s why you’re your best investment towards retirement. The more you know, the more money you’ll be able to make. The more good habits you adopt, the more secure your retirement will be.

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More importantly, investing in yourself is an investment that no one can take away. There’s no market downturn nor tragic circumstance that’ll wipe your knowledge and experience.

But, how can you invest yourself?

Reading books, blogs, and anything that’ll help you learn new topics daily. Listen to podcasts and audiobooks on your commute to/from work.

Save money to buy courses and hire coaches. I used to believe hiring coaches was a waste of money when I could learn the subject alone.

But, coaches see your blind spots and hold you accountable. Hiring the right coach will help you achieve your goals faster than you would’ve alone.

Retire Happy with Excess Money

The key to a secure financial future doesn’t only belong to financial experts.

It’s possible for you and I. What if you were able to retire earlier than most people and weren’t a financial planner? What if you were able to focus on what you enjoy doing the most while your money was working hard for you?

I know this sounds impossible now, but the truth is you’re capable of taking charge of your retirement. I’m not a financial expert but I’ve learned how to invest my money by reading books and learning from others.

Investing your money is scary. So start small and invest a small amount of your money with a robo-advisor. Feel your money drop and rise for a month or two. Then, invest more and keep this up until you’re aggressively saving for retirement.

One day, you’ll wake up with a net worth you’re proud of – confident about your retirement. You now know a few strategies you can use to invest in your retirement. Will you take action to retire happy?

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Featured photo credit: Matthew Bennett via unsplash.com

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