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5 Steps to Guarantee Online Marketing Campaign Success

5 Steps to Guarantee Online Marketing Campaign Success

It’s time you know that an Effective Marketing Campaign doesn’t need to be too difficult or expensive. All successful online marketing campaigns should be within the grasp of any business whatever your budget is. An organized, planned online marketing campaign circling through different targeted sites is not too difficult to coordinate, does not have to be too costly and can generate sales and traffic faster than any other online marketing efforts.

Committing to these steps below and following them through can create a cost effective campaign and guaranteed investment returns within a short period.

1. Make sure to define your customer

Just as important as naming your business or defining your product, it is even more important to define your customer. If you are yet to do your marketing plan within your business plan, you are missing the most important thing. Taking up this exercise now is the best thing to do. Creating your marketing plan should be focused on your unique Selling Proposition via promotions and advertising planning.

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2. Know your targets

Defining your customer is one thing and knowing where to get your customer is another. Where you post your ads matters – how much customers do you generate from there? The most effective marketing campaign is the coordinated efforts across several venues and sites where your customers always visit. Having your ads on several places retains the strength of your message and your visibility in these sites.

Cross-promoting complementary sites to your visitors will show your visibility in these sites too and this will provide reinforcement to your message. Areas to consider in this regard should be Holiday Specific sites which are often well promoted. You might have a different view too.

Considering websites, newsletter or social media for your ads, your focus should be on the search engine placement, the traffic, external linking to this site, the types of messages in the current ads and the quality of the messages. Having a knowledge of these will reveal to you if;

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  • You already have competitors on this site.
  • The advertising is complementing your business.
  • If the ads are completely related or unrelated to your business or calculated traffic of the site. With this, you will know if your message is fit to be on this site.

3. Set and examine your budget

It shouldn’t be surprising when some people think setting your budget should be the first move. But in reality, you can only create a better budget for your online business when you already know what is involved and you have a good idea about what it will cost. You really can’t do this when you have not figured out your targets so you can see why the idea of placing budget first may not work well if you need real online marketing campaign success. The mistake most people make is, they need the best for their budget without any knowledge what the best will cost. If you already have a budget made, going back to your marketing campaign sheet and totaling all your intended ad posts cost will reveal what your chances are, either below your budget or exceeds your budget. Until you have a clear understanding of your overall online marketing campaign cost, don’t be too sure about your budget.

Once you have a clear list of what ads you intend to post, you would be able to prioritize them going with your budget as to where you will get the most exposure if your budget is below the estimated ad posts cost. Also, if you are involved in Pay-Per-Click advertising, it’s advisable to always ‘log in’ daily for the first seven days (1 week) to monitor the results of your ads. This is just to ensure you are paying for results.

Make sure to ask if your payments cover ad swaps and bartering and consider this as part of your budget.

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4. Organizing your Ad content

It’s true that online marketing works but best when the focus is on one or two things at a time. You may have different kinds of products but choose one of these or two that are attractive enough to your target market and this will do a lot of campaign magic than collecting all items and writing contents all about them. Most of your target customers just want to read something short and interesting with a beautiful image to behold.

Now the question you should ask yourself is “what actually am I selling”? a product or a service. Make sure what you are selling is beneficial and attractive enough to capture the target’s emotional interest. For instance, if you are selling cosmetics, you are selling beauty and using ads that relate to the customer will have the most success.

Next ask yourself again, “What am I selling”? It’s rarely the product or service. You are selling a benefit, something that registers at the emotional level. If you are selling fishing rods, for example, you’re selling the excitement of successfully landing that monster in the lake. If you are selling cosmetics, you’re selling beauty. Create many emotional words relating to the product- stimulating enough, addictive, relaxing, comforting and fun. You must be able to attract your target or customer.

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5. Tracking and Monitoring Your Ads

In maintaining an effective marketing campaign, it’s essential to track and react to your campaign successes. Right from your Website Stats to the PPC Stats, there are diverse ways to check and determine what is really working out for you as planned and which isn’t working. With absolute concentration, you should be able to learn much about your ads and how to sharpen them for best results ever.

The most effective way to track your campaign ads is using tracking services that help track your activities. There are special advertising management services which help you track your ad performances, free or less costly services that are relatively very easy to implement which give powerful ad tracking management and support. Note that some venues such as Facebook ads provide their own ads reports.

The KEY

Ensure that on daily basis for the first 14 days, you keep reviews of your different ads. Make an inventory of this in a tracking sheet and search out for any patterns. Which of the ads are performing, where they are performing and why are they performing there? From here you can easily detect which ads are not working and remove or replace them.

Featured photo credit: business2community.com via cdn.business2community.com

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MICHAEL LILY

Writer/entrepreneural development specialist

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Published on November 11, 2020

10 Best Ways to Save Money Faster and Smarter

10 Best Ways to Save Money Faster and Smarter

People love to talk about budgeting, reducing spending. and investing. But unfortunately, talk is cheap, and poor money management is expensive. It’s easy to talk about the best way to save money, but putting it into practice is a different thing.

What people need to talk about is the practical and efficient ways you can quickly save money to accomplish your goals. After all, they don’t teach this stuff in school.

Here are the 10 best ways to save money faster and smarter.

1. Cancel All Your Subscriptions

Yes, all of them.

Okay, you can keep your wifi and trash. But other than that, cancel all your monthly subscriptions for one month. You will survive, I promise. Better yet, you will realize you won’t miss all of them.

Now that you have had 30 days to examine what you really missed and what you never thought twice about, you can add some of them back in. The others? you never have to think about them again.

This is something you can and should do with every part of your life. If it’s clutter, cancel it. Being able to step back and see what is cluttering your life and what is excelling your forward helps improve your quality of life and financial standing.

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2. Automate Savings From Your Paycheck

Many of us are so excited about getting a new job that we rush through the paperwork during the hiring process. Good news for you, I have had lots of jobs so I have seen it a million times.

There is an option for a portion of your paycheck to go directly into a secondary savings account. This is by far the most effective way to save money every month. We tend to spend most of what we have. So, if we take it off the top first, then it’s less likely to be spent. Just head over to HR and ask. It will only take two minutes.

3. Cancel the Happy Hours for the Rest of the Pandemic

We are in the middle of a global pandemic, which means that there is no better time to buy some drinks from the local store and stop shelling out $5 a drink at the local cocktail bar. When we look back at our bank statements, we are always shocked that fast food and alcohol can add up so quickly. You can easily save a couple of hundred dollars just by taking this step.

A great exercise is to print out your last bank statement and highlight all the areas of alcohol and fast food. The amount may surprise you and make you think twice about that old fashion.

4. Online Grocery Shopping

Some people think online shopping increases the amount they spend. For the most part, I would agree—except for this category.

Online grocery shopping is now a no-brainer, though. Whenever you walk through a grocery store, two things always happen: you always grab impulse items, and you never know the total of your cart until you checkout. This means that we always spend more than we originally planned.

With online shopping, you can see your total as you add items to your cart. You are way less inclined to make those impulse purchases and because of that, I would venture to say that you could even pay to have them delivered to your door and still save money each month by choosing online grocery shopping.

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5. Get a Famzoo Debit Card

This is something my wife and I swear by, and it’s great for the entire family! Famzoo strictly exists to help families and kids budget their money better. Each month, my wife and I have an allotted amount loaded onto our pre-paid Famzoo debit card. This amount has changed every year depending on promotions, kids, stage of life, etc.

The important part is that when you give yourself the freedom to spend a certain amount, you are more likely to only spend the allotted amount. Think of it as a diet. If you are counting calories, you are more likely to stick close to the amount you set. You can also look for some tips online to better stick to your family budget.

6. Purge

This is actually my favorite to do, and it is actually one of the best ways to save money. Raise your hand if you have ever moved. Okay, so everyone.

When we move, we are always amazed at how much junk we have acquired. I have found that about every 6 months, I can find a couple of boxes to sell online of things that we never use. This not only gives you so extra quick cash, but it also keeps your house more tidy and organized.

Now, go clean out that garage!

7. Amazon Subscribe and Save

32! That is how many items I have setup on amazon subscribe and save. Let me explain.

This sounds expensive, I know. But it actually saves us hundreds of dollars per year! We all need toothpaste, shampoo, razors, laundry detergent, toilet paper right? This feature is truly a triple threat. When you have more than 5 items on subscribe and save, you automatically unlock the max savings for every product on your list. This can be up to 20% per item!

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Now, even better is that it ships straight to your door on the exact day you want the item, maybe monthly or maybe you only need it every 4 months. This way, you never have too much or never run out. Either way, it’s totally customizable.

Lastly, there is no contract for any items, which means you can switch brands or items at any given time at no cost. My advice: every single staple item should be on your subscribe and save.

8. Rewards

This may ruffle some feathers, but if you are using your debit card for purchases, you are missing out on free money! We have this notion that credit cards are evil but in reality, they are the same piece of plastic as your debit card.

How you use it can be bad, don’t get me wrong. But if you want my opinion though, ditch the debit card and get a rewards credit card. Use it just like you would your debit card and make sure to pay it off as soon as the statement comes in!

Just to give you an idea of how powerful this can be in terms of money, here are some things that our miles have paid for:

  • 4 nights in Vail with Flight
  • Rental car in Vail (convertible might I add)
  • Flight to Ireland
  • Flight to Hawaii
  • Multiple staycations at very nice Hotels

That’s roughly about 7 thousand dollars in travel expenses so far! Remember that the credit card is just a tool and can be one that benefits you if you use it wisely. Ironically, this can be an effective way to save money.

Pro tip: If you don’t trust yourself carrying around a credit card, then set up all your monthly bills with your credit and leave it in a drawer at home. This way, you rack up miles but don’t get tempted to overspend.

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9. Vacation With Friends

Now, I know travel is hard right now but what a perfect time to go grab an Airbnb in the woods with a couple of friends and detox from the world right now!

Vacationing alone can be pricey and get rather boring quickly, but if you split lodging and set out for a road trip, it can become affordable quickly! For a couple of hundred bucks apiece, you can have one of the most relaxing vacations ever. Don’t forget to pick up your food at the local grocery store to avoid eating out every meal!

10. Make a Budget

When is the last time you updated your budget or made one for that matter? Making a budget is like writing down your goals. If you don’t make a budget, then you will struggle to save.

How can you know if you are spending wisely if you are not tracking everything?

Our advice would be to get a finance app like Mint, Every dollar, or personal capital. All these apps are free and do a tremendous job of tracking spending and budgeting. I still am old-school and have an excel spreadsheet which I do highly recommend.

Work Smarter, Not Harder

The entire goal is to boost your bank account while reducing the effort required. Efficiency is the name of the game, and automation is the key player. Luckily, we live in a world that has more perks than we can ever take advantage of. But if I were to choose a few, it would be the ones above.

Taking on all 10 of these steps may seem a little daunting. You can first try to pick three of your favorite and start there. Saving money doesn’t have to be a chore as long. As we use the tools correctly, it can be quite effortless. And now, you have a great blueprint to get started!

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Featured photo credit: Sharon McCutcheon via unsplash.com

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