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5 Steps to Guarantee Online Marketing Campaign Success

5 Steps to Guarantee Online Marketing Campaign Success

It’s time you know that an Effective Marketing Campaign doesn’t need to be too difficult or expensive. All successful online marketing campaigns should be within the grasp of any business whatever your budget is. An organized, planned online marketing campaign circling through different targeted sites is not too difficult to coordinate, does not have to be too costly and can generate sales and traffic faster than any other online marketing efforts.

Committing to these steps below and following them through can create a cost effective campaign and guaranteed investment returns within a short period.

1. Make sure to define your customer

Just as important as naming your business or defining your product, it is even more important to define your customer. If you are yet to do your marketing plan within your business plan, you are missing the most important thing. Taking up this exercise now is the best thing to do. Creating your marketing plan should be focused on your unique Selling Proposition via promotions and advertising planning.

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2. Know your targets

Defining your customer is one thing and knowing where to get your customer is another. Where you post your ads matters – how much customers do you generate from there? The most effective marketing campaign is the coordinated efforts across several venues and sites where your customers always visit. Having your ads on several places retains the strength of your message and your visibility in these sites.

Cross-promoting complementary sites to your visitors will show your visibility in these sites too and this will provide reinforcement to your message. Areas to consider in this regard should be Holiday Specific sites which are often well promoted. You might have a different view too.

Considering websites, newsletter or social media for your ads, your focus should be on the search engine placement, the traffic, external linking to this site, the types of messages in the current ads and the quality of the messages. Having a knowledge of these will reveal to you if;

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  • You already have competitors on this site.
  • The advertising is complementing your business.
  • If the ads are completely related or unrelated to your business or calculated traffic of the site. With this, you will know if your message is fit to be on this site.

3. Set and examine your budget

It shouldn’t be surprising when some people think setting your budget should be the first move. But in reality, you can only create a better budget for your online business when you already know what is involved and you have a good idea about what it will cost. You really can’t do this when you have not figured out your targets so you can see why the idea of placing budget first may not work well if you need real online marketing campaign success. The mistake most people make is, they need the best for their budget without any knowledge what the best will cost. If you already have a budget made, going back to your marketing campaign sheet and totaling all your intended ad posts cost will reveal what your chances are, either below your budget or exceeds your budget. Until you have a clear understanding of your overall online marketing campaign cost, don’t be too sure about your budget.

Once you have a clear list of what ads you intend to post, you would be able to prioritize them going with your budget as to where you will get the most exposure if your budget is below the estimated ad posts cost. Also, if you are involved in Pay-Per-Click advertising, it’s advisable to always ‘log in’ daily for the first seven days (1 week) to monitor the results of your ads. This is just to ensure you are paying for results.

Make sure to ask if your payments cover ad swaps and bartering and consider this as part of your budget.

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4. Organizing your Ad content

It’s true that online marketing works but best when the focus is on one or two things at a time. You may have different kinds of products but choose one of these or two that are attractive enough to your target market and this will do a lot of campaign magic than collecting all items and writing contents all about them. Most of your target customers just want to read something short and interesting with a beautiful image to behold.

Now the question you should ask yourself is “what actually am I selling”? a product or a service. Make sure what you are selling is beneficial and attractive enough to capture the target’s emotional interest. For instance, if you are selling cosmetics, you are selling beauty and using ads that relate to the customer will have the most success.

Next ask yourself again, “What am I selling”? It’s rarely the product or service. You are selling a benefit, something that registers at the emotional level. If you are selling fishing rods, for example, you’re selling the excitement of successfully landing that monster in the lake. If you are selling cosmetics, you’re selling beauty. Create many emotional words relating to the product- stimulating enough, addictive, relaxing, comforting and fun. You must be able to attract your target or customer.

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5. Tracking and Monitoring Your Ads

In maintaining an effective marketing campaign, it’s essential to track and react to your campaign successes. Right from your Website Stats to the PPC Stats, there are diverse ways to check and determine what is really working out for you as planned and which isn’t working. With absolute concentration, you should be able to learn much about your ads and how to sharpen them for best results ever.

The most effective way to track your campaign ads is using tracking services that help track your activities. There are special advertising management services which help you track your ad performances, free or less costly services that are relatively very easy to implement which give powerful ad tracking management and support. Note that some venues such as Facebook ads provide their own ads reports.

The KEY

Ensure that on daily basis for the first 14 days, you keep reviews of your different ads. Make an inventory of this in a tracking sheet and search out for any patterns. Which of the ads are performing, where they are performing and why are they performing there? From here you can easily detect which ads are not working and remove or replace them.

Featured photo credit: business2community.com via cdn.business2community.com

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MICHAEL LILY

Writer/entrepreneural development specialist

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Last Updated on April 19, 2021

40 Healthy And Really Delicious Meals You Can Make Under $5

40 Healthy And Really Delicious Meals You Can Make Under $5

Ever had those moments where you really wanted to eat something delicious and healthy but didn’t have the financials means to do so? Whether you’re a student or parent, this compilation of 40 great, healthy, and inexpensive recipes will make every night special and help you get fit! No more meals where you have to force the food down! It’s time to make that budget your best friend and turn it into great recipes. Enjoy!

1. Fish Tacos in Crunchy Shells ($3.56 per serving)

Is there a better way to end the day than a Fish Taco dinner filled with protein and nutrients and is easy on the wallet? This recipe calls for a boys’ or girls’ night in front of a good movie or game.

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    2. Mini-Meatball Noodle Soup ($3.43 per serving)

    We’ve heard of the delicious spaghetti and meatballs recipes, but imagine having that same meatball goodness in a soup? It’s like Christmas in a bowl. Healthy, warm, and only $3.43 per serving.

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      3. Spaghetti and (Vegan) Meatballs ($2.13 per serving)

      Now it’s time to look at the traditional spaghetti and meatballs recipe, but with a little twist: vegan meatballs. This way, you can enjoy the Italian tradition without adding on the extra calories. I’m sold!

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        4. Kabocha Squash and Lentils ($3.12 per serving)

        Absolutely delicious way to end the day with a Kabocha Squash and lentils dinner. The beauty of this recipe is that you can actually make many other things from the mixture, from dips to full-on meals. All under $5 per serving.

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          5. Baked Coconut Lentils ($0.91 per serving)

          Coconuts are always a good idea, but it doesn’t have to be eaten only for dessert or breakfast. With this great recipe, you can now eat a lunch or dinner filled proteins and a coconut twist. Yum!

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            6. Easy Marinated Roasted Chicken ($3.40 per serving)

            We love chicken and at less than $5 per serving, we are in heaven with this recipe. Add some vegetables and rice on the side and you’ve got yourself a full meal!

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              7. Organic Greens and Goat Cheese Gratin ($2.36 per serving)

              This is absolutely divine. You get in your healthy greens and your fat macros with this great recipe. Takes only a few minutes to make and it’s easy on the wallet. Bon Appetite!

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                8. Beef Pot Roast ($3.22 per serving)

                One word: perfect. This meal will warm your insides and fill you up with the high protein content.

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                  9. Fajita-Style Quesadillas ($0.43 per serving)

                  If you want to eat Mexican tonight but want to stay in your budget, this Quesadilla recipe is your best friend. It’s tasty and filled with healthy ingredients for less than a dollar per serving.

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                    10. Fish Tostadas with Chili Lime Cream ($2.82 per serving)

                    Another great lunch idea for the busy days ahead. Prep this in the morning or the night before and you’ve got yourself a healthy and cheap lunch meal!

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                      11. Beef and Black Bean Chili ($1.36 per serving)

                      Might not look like much, but this amazing chili is actually extremely healthy for you. The protein from the beef and the carbs from the black beans will fill you up in no time, and keep you full for a long period of time. Delicious and warm, just right for the winter!

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                        12. Crispy Fish and Peppers ($2.18 per serving)

                        Amazing recipe for anyone looking to change up their meals while keeping their macros in check and not going overboard on spending. Satisfies your crunch tooth (see what I did there?) and gives you all the protein you need to stay full and lean.

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                          13. Vegetarian Gumbo ($1.50 per serving)

                          You have the perfect macro mix here with the carbs, fats, and proteins. At less than $5 per serving, you’ve got yourself a meal that will last for the whole week!

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                            14. Mexican White Bean Soup ($0.99 per serving)

                            With the cold weather creeping in, it’s not a surprise that soups are coming back in style. This great Mexican White Bean Soup dish will keep you warm for winter without making a hole in your pocket.

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                              15. Black Beans with Mango & Cilantro ($0.38 per serving)

                              Mangoes make every dish a little bit sweeter, which is why we absolutely love this recipe. A normal rice and bean dish might be a little meh, but add the sugary taste of mangoes and you’ve got yourself a party!

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                                16. Bean Burritos ($0.71 per serving)

                                If you’re having people over tonight and don’t want to spend too much time or money on food, this dish is a great option! You can even cut up the burritos into pieces and make finger foods while everyone’s watching the game or gossiping.

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                                  17. Five-Spice Beef Kabobs ($2.43 per serving)

                                  The spices in this recipes add a delicious twist to the beef kabobs, which is definitely worth trying!

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                                    18. Cornmeal Crusted Pork ($1.92 per serving)

                                    If you like the fried crunch but want to opt for a healthier alternative, cornmeal is your man. This healthy recipe will satisfy all your fried desires without making you pop open your pant’s button.

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                                      19. Chicken, Tomato & Cucumber Dinner Salad ($2.57 per serving)

                                      Easy to do, extremely healthy, and super delicious. A must-try!

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                                        20. Lentil Soup with Beef and Red Pepper ($1.90 per serving)

                                        I can’t believe how cheap this meal is, especially for all the nutrients it contains. You can make a big pot on Sunday night and divide it into small portions to last you a whole week.

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                                          21. Smoky Mushroom Stroganoff ($1.90 per serving)

                                          Craving pasta but not sure what to top it off with? How about smoky mushrooms with a twist?

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                                            22. White Bean Tuna Salad ($1.36 per serving)

                                            You can add this White Bean Tuna Salad in your sandwich or just eat it as-is for a quick lunch on a busy day.

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                                              23. Sausage Eggwiches ($0.80 per serving)

                                              Who says you have to eat fast food to get an eggwich? This delicious recipe will give you an amazingly healthy eggwich for less than a dollar per portion. Can you say Breakfast?

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                                              Sausage-Eggwiches

                                                24. Baja-Cali Black Bean Salad ($1.17 per serving)

                                                Great snack to add to a movie-night with friends. You don’t have to use chemically-processed salsas anymore, you can now use this homemade salad for your chip dips.

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                                                  25. Gnocchi, Sweet Corn & Arugula in Cream Sauce ($2.24 per serving)

                                                  Italians always knew how to make carbs look good! This delicious Gnocchi recipe will give your lunch a whole new meaning. Easy to make and only $2.24 per serving.

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                                                    26. Vegetable Lasagna ($1.73 per serving)

                                                    If you were looking for a healthy lasagna, you’ve just found it. At under $5 per serving, you can fill yourself up right away without putting on the extra calories.

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                                                      27. Fajita-Ranch Chicken Wraps ($2.05 per serving)

                                                      Don’t know what to make for lunch this week? How about delicious chicken wraps with a healthy ranch? This recipe will make all your lunches, even the quick ones, healthy and colorful.

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                                                        28. Quinoa with Pan Roasted Brussels Sprouts ($1.24 per serving)

                                                        A dish that has quinoa and brussel sprouts can’t be unhealthy, it just can’t, which is why this dish is one to keep in the books. Easy to make, healthy, and will keep you full for a long period of time.

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                                                          29. Butternut Squash Chili ($1.04 per serving)

                                                          You don’t need meat to make chili now that you have this recipe! It’s 100% healthy, filling, and smells absolutely delicious.

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                                                            30. Fast Shrimp Bisque ($2.03 per serving)

                                                            Seafood doesn’t have to be expensive if you know how to do it right, and this fast shrimp bisque is a great recipe to try if you’re in the mood for some seafood!

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                                                              31. Chicken-Noodle Casserole ($0.98 per serving)

                                                              Looks divine doesn’t it? This super easy to make dish will satisfy all your taste buds without burning a hole in your wallet or adding a few extra numbers on the scale.

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                                                                32. Burrito Cups ($1.18 per serving)

                                                                Entertaining someone tonight and don’t know what to make as appetizers? These burrito cups are a great alternative to chips or other greasy finger foods. All you need to enjoy it is a spoon and a cup.

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                                                                  33. Lemon-Dill Shrimp & Pasta ($2.45 per serving)

                                                                  Another impressive shrimp recipe under $5 per serving. The lemon-dill twist adds a great taste to the dish.

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                                                                    34. Potato Frittata ($0.87 per serving)

                                                                    If you want to eat potatoes for breakfast but still want it to be healthy, this is the recipe for you. At under a dollar per serving, this potato frittata will make you see potatoes in a whole new light.

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                                                                      35. Grilled Pork and Pineapple ($2.67 per serving)

                                                                      Meat and fruits? Oh, yes. The juiciness of the pork mixed with the liquid sugar in the pineapple will make you wish you knew about it sooner.

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                                                                        36. Greek Honey-Lemon Pork Chops ($2.15 per serving)

                                                                        Another splendid recipe mixing sweet and salty for a healthy meal. Easy to make and absolutely mouthwatering.

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                                                                          37. Jamaican Pork Stir-Fry ($2 per serving)

                                                                          You can add this healthy stir-fry to any dish as a side or amply enjoy it as-is for lunch or dinner. You can even make a wrap sandwich out of it if you’re in a rush to eat.

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                                                                            38. Herbed Salmon ($2.49 per serving)

                                                                            Salmon contains a healthy dose of fats that will boost your metabolism, lower inflammation, and make you happier. At under $5 per serving, need I say more?

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                                                                              39. Five-Spice Pork Kabobs ($1.96 per serving)

                                                                              Exquisite recipe under $5 per serving that will most definitely awe everyone at your dinner party.

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                                                                                40. Stuffed Sweet Potatoes with Mango-Black Bean Salsa ($1.24 per serving)

                                                                                You don’t have to eat sweet potatoes alone anymore with this flavorful recipe.

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                                                                                  Featured photo credit: Featured Photo Credit: 5 Dollar Dinners via 5dollardinners.com

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