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5 Steps to Guarantee Online Marketing Campaign Success

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5 Steps to Guarantee Online Marketing Campaign Success

It’s time you know that an Effective Marketing Campaign doesn’t need to be too difficult or expensive. All successful online marketing campaigns should be within the grasp of any business whatever your budget is. An organized, planned online marketing campaign circling through different targeted sites is not too difficult to coordinate, does not have to be too costly and can generate sales and traffic faster than any other online marketing efforts.

Committing to these steps below and following them through can create a cost effective campaign and guaranteed investment returns within a short period.

1. Make sure to define your customer

Just as important as naming your business or defining your product, it is even more important to define your customer. If you are yet to do your marketing plan within your business plan, you are missing the most important thing. Taking up this exercise now is the best thing to do. Creating your marketing plan should be focused on your unique Selling Proposition via promotions and advertising planning.

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2. Know your targets

Defining your customer is one thing and knowing where to get your customer is another. Where you post your ads matters – how much customers do you generate from there? The most effective marketing campaign is the coordinated efforts across several venues and sites where your customers always visit. Having your ads on several places retains the strength of your message and your visibility in these sites.

Cross-promoting complementary sites to your visitors will show your visibility in these sites too and this will provide reinforcement to your message. Areas to consider in this regard should be Holiday Specific sites which are often well promoted. You might have a different view too.

Considering websites, newsletter or social media for your ads, your focus should be on the search engine placement, the traffic, external linking to this site, the types of messages in the current ads and the quality of the messages. Having a knowledge of these will reveal to you if;

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  • You already have competitors on this site.
  • The advertising is complementing your business.
  • If the ads are completely related or unrelated to your business or calculated traffic of the site. With this, you will know if your message is fit to be on this site.

3. Set and examine your budget

It shouldn’t be surprising when some people think setting your budget should be the first move. But in reality, you can only create a better budget for your online business when you already know what is involved and you have a good idea about what it will cost. You really can’t do this when you have not figured out your targets so you can see why the idea of placing budget first may not work well if you need real online marketing campaign success. The mistake most people make is, they need the best for their budget without any knowledge what the best will cost. If you already have a budget made, going back to your marketing campaign sheet and totaling all your intended ad posts cost will reveal what your chances are, either below your budget or exceeds your budget. Until you have a clear understanding of your overall online marketing campaign cost, don’t be too sure about your budget.

Once you have a clear list of what ads you intend to post, you would be able to prioritize them going with your budget as to where you will get the most exposure if your budget is below the estimated ad posts cost. Also, if you are involved in Pay-Per-Click advertising, it’s advisable to always ‘log in’ daily for the first seven days (1 week) to monitor the results of your ads. This is just to ensure you are paying for results.

Make sure to ask if your payments cover ad swaps and bartering and consider this as part of your budget.

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4. Organizing your Ad content

It’s true that online marketing works but best when the focus is on one or two things at a time. You may have different kinds of products but choose one of these or two that are attractive enough to your target market and this will do a lot of campaign magic than collecting all items and writing contents all about them. Most of your target customers just want to read something short and interesting with a beautiful image to behold.

Now the question you should ask yourself is “what actually am I selling”? a product or a service. Make sure what you are selling is beneficial and attractive enough to capture the target’s emotional interest. For instance, if you are selling cosmetics, you are selling beauty and using ads that relate to the customer will have the most success.

Next ask yourself again, “What am I selling”? It’s rarely the product or service. You are selling a benefit, something that registers at the emotional level. If you are selling fishing rods, for example, you’re selling the excitement of successfully landing that monster in the lake. If you are selling cosmetics, you’re selling beauty. Create many emotional words relating to the product- stimulating enough, addictive, relaxing, comforting and fun. You must be able to attract your target or customer.

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5. Tracking and Monitoring Your Ads

In maintaining an effective marketing campaign, it’s essential to track and react to your campaign successes. Right from your Website Stats to the PPC Stats, there are diverse ways to check and determine what is really working out for you as planned and which isn’t working. With absolute concentration, you should be able to learn much about your ads and how to sharpen them for best results ever.

The most effective way to track your campaign ads is using tracking services that help track your activities. There are special advertising management services which help you track your ad performances, free or less costly services that are relatively very easy to implement which give powerful ad tracking management and support. Note that some venues such as Facebook ads provide their own ads reports.

The KEY

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Ensure that on daily basis for the first 14 days, you keep reviews of your different ads. Make an inventory of this in a tracking sheet and search out for any patterns. Which of the ads are performing, where they are performing and why are they performing there? From here you can easily detect which ads are not working and remove or replace them.

Featured photo credit: business2community.com via cdn.business2community.com

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MICHAEL LILY

Writer/entrepreneural development specialist

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Last Updated on July 20, 2021

Financial Freedom is Not a Fantasy: 9 Secrets to Get You There

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Financial Freedom is Not a Fantasy: 9 Secrets to Get You There

Have you ever considered your life now, and how it would be if you had more time to spend with your family and less worries about money?

Nowadays, financial stress is one of the most troublesome weights in life. If you’ve ever encountered financial stress, you know the difficulty of not having enough income to pay your obligations or bills.

Many people say that money is not the ultimate goal of life. While that’s true, money certainly plays a very significant role. The meaning of financial freedom changes with the different phases of our life, but ultimately, it is something that many people strive for.

In this article, we’ll explain how to capture that financial freedom you’ve been looking for. Read on to learn the secrets to financial freedom.

Break Free of Your Finances

Financial freedom is about having a constant flow of cash from your assets to cover all your regular needs.

When you are not worried about your income, or living paycheck to paycheck, you gain a great sense of freedom. It’s the freedom to be obtain and do what you truly need to make your way through everyday life.

Gaining financial freedom, though, is a process of growth, making small improvements and gaining emotional strength.

Though it seems hard to believe, it is really very simple to get financial freedom.

To do so, you simply need to make sure that your assets exceed your liabilities. In other words, you’ll need to find the sweet-spot where your residuals meet or surpass your expenses. This is something that you can achieve with the proper plan.

While not every person will accomplish financial freedom, the potential for anyone to do so is certainly there. Anyone can achieve this success, regardless of their income level.

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Outlined below are 9 secrets that will help you in your goals of achieving financial freedom.

1. Stop Unnecessary Spending

We often spend money inwardly, instead of objectively.

For example, you may spend when you’re anxious, depressed, restless, exhausted, from fear of missing out, or to please others. This is a very unhealthy way to handle your finances.

To stop this habitual spending, log down all your spending over the course of a month.

Just as some people keep a food diary, keep an expense diary. Remember not to just write down how much and what you spent the money on, also include the circumstances of why you spent the money. Was it an impulse buy at the checkout line or was it something you planned to purchase?

This increased self-awareness could enable you to avoid triggering situations in the future when you are considering an impulse buy.

2. Plan a Monthly Budget

This is a great opportunity to get serious.

Take a seat with your spouse or partner and make a monthly budget based on your income, not your expenses. You are never again going to spend more cash then you have on hand.

Overspending is the thing that led you to more financial obligations. Make sure you decide every month what is coming in and what will be going out and stick to that budget… no matter what.

3. Cut-up Credit Cards

Perhaps you are the type of person who always pays your credit card balance in full before the end of your billing cycle, and enjoys the reward points you gain. If this is the case, then you’re already way ahead of the game.

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If not, you may want to consider ridding your life of the burden that credit cards bring.

Many cards have strategies set up so that if you make a certain number of late payments, they will raise your interest rate much higher. This can really add up in the long run and you won’t be doing your financial situation any favors. If you’re prone to late payments or have a large balance due on your cards, cut them up!

Without proper self control on credit card spending and payments, you are basically throwing your money away. To ensure that you have better control over your spending, use only cash or debit for all future purchases (and don’t forget to pay at least your minimum payment on your cut-up cards each month!).

4. Increase Savings

There is no doubt that for a comfortable retirement you must accumulate satisfactory savings throughout your working life.

It’s good practice to save up to 15% of your income.

Start with your workplace 401(k), if you have one. If not, a Roth IRA (if you are eligible) or a traditional IRA (if you are not eligible for the Roth) are the next logical steps.

Increase in longevity means you might be able to look forward to 25 to 30 years in retirement, or possibly even significantly more. Investing now in good retirement plans will ensure that you have a guaranteed a stable monthly income when the time comes to stop working. [1]

5. Invest Wisely

Consider investing in funds.

Specifically, you will gain higher returns if you invest in different types of mutual funds such as Debt funds, Equity funds and Hybrid funds with a proper balance, although it absolutely relies on your personal preferences and sense of risk taking.

To get the most of these benefits, make sure you are investing in a variety of assets. Another resource of investing in mutual funds is SIP (Systematic Investment Plan) where you invest some money every month in funds. SIP works by averaging the per unit price of the stock.

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Mutual fund investors are aware of the benefits of an SIP (Systematic Investment Plan). For one, it is the most secure way to invest in equity mutual plans so that wealth is created over a long period of time. This plan also helps you to gain a better sense of financial discipline, which will come in handy in all your financial endeavors.

6. Invest in Gold

There isn’t really a better way to invest in gold than to have the physical gold itself in your possession.

You can purchase gold coins and bars from mints as well as from coin dealers and other private sellers.

Another way to invest in gold is through ETFs (Exchange Traded Funds).

These are is similar to mutual funds but they are exclusively investments of gold. ETFs are great because they offer more liquidity; the ETF owns the actual physical gold, stores it, and retains the value of the shares. These shares can then be bought and sold in the stock market, and one big benefit is that the transaction costs of gold ETFs are much lower than the that of physical gold.

With its consistently-increasing demand, investment in gold can be very wise long-term investment to make.

7. Stash Emergency Funds

Whether it’s a cash gift or a work bonus, always try to save any extra money that comes your way rather than making unneeded purchases.

If you get paid every other week, you’ll get an “extra” paycheck (three rather than the usual two) twice a year. Either save those paychecks towards your emergency funds or utilize the money to pay down other obligations, such as loans, credit cards or other debts.

Make it hard to get your cash.

Put your savings in an alternate bank, maybe an online bank that forces you to delay for several business days before transferred money hits your regular bank account.

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8. Find Fabulous Mentors

Find a mentor, such as a friend or family member, who has exceptional control over their finances and pay attention to everything they do.

If you do not have any friends or family that are enjoying financial freedom, then find a mentor online! There are numerous blogs and guru websites featuring the advice of many people who have reached financial freedom, and they exist primarily to let you in on how to achieve it for yourself.

There are also plentiful forums available that share tips and tricks on how to best achieve financial freedom. Read as much as you can and start changing your habits for the better.

9. Be Extra Patient

Patience is the key of financial success.

Being patient can be quite tough, especially when you’re struggling with your finances, but having faith is worth it. You’ll continuously be on the right track if you are taking the proper steps above.

So don’t be discouraged, even if you are only saving a few dollars a month; it all adds up. Within just a few years you’ll look back proudly at your accomplishments and be glad that you had the patience to get there.

Financial Freedom for All

Anyone can achieve financial freedom, regardless of their financial circumstance.

Use the tips provided above to get yourself on the track to financial freedom and toss your monetary concerns out the window. If you wish to achieve a life with financial freedom for yourself and your family then you must adopt a disciplined approach towards your finances.

Following the simple secrets above is a great start to making your money work for you, so you can work less and live more!

Featured photo credit: rawpixel via unsplash.com

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Reference

[1] Hartford Gold Group: IRA Retirement Accounts

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