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5 Steps to Guarantee Online Marketing Campaign Success

5 Steps to Guarantee Online Marketing Campaign Success

It’s time you know that an Effective Marketing Campaign doesn’t need to be too difficult or expensive. All successful online marketing campaigns should be within the grasp of any business whatever your budget is. An organized, planned online marketing campaign circling through different targeted sites is not too difficult to coordinate, does not have to be too costly and can generate sales and traffic faster than any other online marketing efforts.

Committing to these steps below and following them through can create a cost effective campaign and guaranteed investment returns within a short period.

1. Make sure to define your customer

Just as important as naming your business or defining your product, it is even more important to define your customer. If you are yet to do your marketing plan within your business plan, you are missing the most important thing. Taking up this exercise now is the best thing to do. Creating your marketing plan should be focused on your unique Selling Proposition via promotions and advertising planning.

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2. Know your targets

Defining your customer is one thing and knowing where to get your customer is another. Where you post your ads matters – how much customers do you generate from there? The most effective marketing campaign is the coordinated efforts across several venues and sites where your customers always visit. Having your ads on several places retains the strength of your message and your visibility in these sites.

Cross-promoting complementary sites to your visitors will show your visibility in these sites too and this will provide reinforcement to your message. Areas to consider in this regard should be Holiday Specific sites which are often well promoted. You might have a different view too.

Considering websites, newsletter or social media for your ads, your focus should be on the search engine placement, the traffic, external linking to this site, the types of messages in the current ads and the quality of the messages. Having a knowledge of these will reveal to you if;

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  • You already have competitors on this site.
  • The advertising is complementing your business.
  • If the ads are completely related or unrelated to your business or calculated traffic of the site. With this, you will know if your message is fit to be on this site.

3. Set and examine your budget

It shouldn’t be surprising when some people think setting your budget should be the first move. But in reality, you can only create a better budget for your online business when you already know what is involved and you have a good idea about what it will cost. You really can’t do this when you have not figured out your targets so you can see why the idea of placing budget first may not work well if you need real online marketing campaign success. The mistake most people make is, they need the best for their budget without any knowledge what the best will cost. If you already have a budget made, going back to your marketing campaign sheet and totaling all your intended ad posts cost will reveal what your chances are, either below your budget or exceeds your budget. Until you have a clear understanding of your overall online marketing campaign cost, don’t be too sure about your budget.

Once you have a clear list of what ads you intend to post, you would be able to prioritize them going with your budget as to where you will get the most exposure if your budget is below the estimated ad posts cost. Also, if you are involved in Pay-Per-Click advertising, it’s advisable to always ‘log in’ daily for the first seven days (1 week) to monitor the results of your ads. This is just to ensure you are paying for results.

Make sure to ask if your payments cover ad swaps and bartering and consider this as part of your budget.

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4. Organizing your Ad content

It’s true that online marketing works but best when the focus is on one or two things at a time. You may have different kinds of products but choose one of these or two that are attractive enough to your target market and this will do a lot of campaign magic than collecting all items and writing contents all about them. Most of your target customers just want to read something short and interesting with a beautiful image to behold.

Now the question you should ask yourself is “what actually am I selling”? a product or a service. Make sure what you are selling is beneficial and attractive enough to capture the target’s emotional interest. For instance, if you are selling cosmetics, you are selling beauty and using ads that relate to the customer will have the most success.

Next ask yourself again, “What am I selling”? It’s rarely the product or service. You are selling a benefit, something that registers at the emotional level. If you are selling fishing rods, for example, you’re selling the excitement of successfully landing that monster in the lake. If you are selling cosmetics, you’re selling beauty. Create many emotional words relating to the product- stimulating enough, addictive, relaxing, comforting and fun. You must be able to attract your target or customer.

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5. Tracking and Monitoring Your Ads

In maintaining an effective marketing campaign, it’s essential to track and react to your campaign successes. Right from your Website Stats to the PPC Stats, there are diverse ways to check and determine what is really working out for you as planned and which isn’t working. With absolute concentration, you should be able to learn much about your ads and how to sharpen them for best results ever.

The most effective way to track your campaign ads is using tracking services that help track your activities. There are special advertising management services which help you track your ad performances, free or less costly services that are relatively very easy to implement which give powerful ad tracking management and support. Note that some venues such as Facebook ads provide their own ads reports.

The KEY

Ensure that on daily basis for the first 14 days, you keep reviews of your different ads. Make an inventory of this in a tracking sheet and search out for any patterns. Which of the ads are performing, where they are performing and why are they performing there? From here you can easily detect which ads are not working and remove or replace them.

Featured photo credit: business2community.com via cdn.business2community.com

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MICHAEL LILY

Writer/entrepreneural development specialist

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Last Updated on February 11, 2021

Want to Get Free Product Samples Like Bloggers and Beauty Gurus Do? Read This.

Want to Get Free Product Samples Like Bloggers and Beauty Gurus Do? Read This.

Imagine receiving a regular supply of free samples through your letterbox?

These free samples by mail could include things such as cleaning products, cosmetics and packaged food.

Free samples are a great way to try out some of the latest products. One week you may have a new toothpaste to try – the next week you may be snacking on a delicious chocolate cookie sample.

As the saying goes, variety is the spice of life. And by requesting free samples by mail (I’ll show you how shortly), you’ll have not just variety – but fun too!

Tell Me More About Getting Free Samples Sent to My Door!

So, it looks like I’ve caught your interest. That’s great news!

Just before I introduce you to 10 places where you can get free samples by mail, let me clarify a couple of things.

Firstly, all the places I’ll talk about are currently active in sending out free samples to consumers. (In other words, no links to out-of-date or dead pages!)

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Secondly, location is key. If you live in North America, then you’ll have a wide selection of places to sign up to. In other locations (for example, Africa, Asia and Europe), you’ll have fewer choices – but free samples by mail are still a possibility.

Lastly, to whet your appetite for the freebies, here’s a short list of product examples:

  • Pet food.
  • Beauty products.
  • T-shirts.
  • Greeting cards.
  • Wallets.
  • Snack bars.
  • Vitamins.

Free Samples by Mail… Tell Me Where to Get Them!

It’s now time to share my recommendations for the best sites to claim free samples from.

Let’s start with…

#1 SampleSource

    This company sends out boxes of 6-12 free samples about four times a year. Products include baby wipes, cereals and tissues. Register with SampleSource to be notified of the availability of their free samples. (Canada and U.S. only.)

    #2 Influenster

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      As their name suggests, Influenster wants to send free samples to you in exchange for you sharing about the products on your social media accounts. Once you’ve become a member (join for free!), they’ll send you a box of free goodies every few months. The more you share pictures and reviews of the products – the more free samples they’ll send you! (All major territories.)

      #3 PINCHme

        This organization will send you free samples in the hope that you’ll then go out and buy the equivalent full-size products. To receive regular boxes of free food, drink and cosmetic samples (and sometimes coupons), then sign up and create your profile. (U.S. only.)

        #4 House Party

          Thinking of throwing a house party? If yes, then be sure to sign up with this company. They’ll send you a box of ‘themed’ products and services that you can hand out at your party. Register with House Party. Wait for the fun freebies to be mailed to you. And then start sending out your party invites! (Worldwide.)

          #5 YoFreeSamples

            This site is a great resource for a whole host of free samples that can be mailed directly to your door (with no survey requirements!). You’ll find anything from books to perfume, with new offers listed daily. Head over to their site to see what’s currently available. (Mostly U.S., with occasional offers for other countries.)

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            #6 Magic Freebies

              The U.K.’s most popular freebie site. Register for their email newsletter, and they’ll send you a daily email with eight free sample offers. These include products such as disposable razors, dog bowls, and even fake tan! So, what are you waiting for? (U.K. only.)

              #7 SweetFreeStuff

                Since 2002, this simple site has been linking to the best free sample offers currently available. To get started, sign up to their daily email newsletter, which contains links to the latest offers. As well as free samples, SweetFreeStuff also gives information on coupons and deals. (Worldwide.)

                #8 Sample A Day

                  Would you like to receive a notification of a new free sample every day? Well, that’s the promise from this site. They claim to thoroughly research all offers, ensuring there are no catches or hidden surveys! From baby products to socks, this site is sure to have something for you. Registration is super-easy. Simply enter your email address. (Australia, Canada, U.K. and U.S. only.)

                  #9 Pretty Thrifty

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                    This site specializes in free beauty products, but also lets you claim free samples such as energy drinks, snack bars, and even magazine subscriptions. Pretty Thrifty has more than 85,000 followers on social media, so clearly knows how to attract free sample hunters. One thing that makes Pretty Thrifty stand out from most of their competitors, is that their email newsletter is available in daily, weekly and monthly formats. (Mostly U.S., with occasional offers for other countries.)

                    #10 CrazyFree

                      My final tip for getting the best free samples by mail, is Australian company CrazyFree. Their funky website offers big brand free sample offers, which currently include items such as Dolce & Gabbana perfume, Coke Zero, and Happy Dog pet food. To claim the offers, select the free samples you would like, and then complete their registration form. (Australia, U.K. and U.S. only.)

                      Receiving regular free samples by mail is a fabulous way of testing out the latest products on the market (and some that aren’t even on the market yet!)

                      You’ll impress your friends and family with all the free stuff you’ll be receiving. And take it from me… it’s a fun, free and rewarding hobby.

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