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10 Steps for Building a Converting Webpage

10 Steps for Building a Converting Webpage

We all know that any business needs to have a great website, but how do you get traffic to your site? You need to have even greater landing pages. A landing page, or converting webpage, is what is going to draw people in, and then you can start making sales. So, once you have created your website, it is time to create landing pages. Let’s get started.

1. Start from Scratch

Your landing page is created with one goal, and that is to draw people in. Make sure that there is nothing distracting them from this purpose. Get rid of as many links as possible, and even remove unneeded elements of the navigation bar. Keep them focused on what you are offering. One of the best ways to do this is to use a website builder with adaptive web design (AWD). The main difference of adaptive web design and responsive web design is that the content and layout are based on the actual device type, not a screen size. For example, AWD helps you change the main call-to-action on desktop to a click-to-call button on mobile.

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2. Create a Great Headline

The headline should jump right out and grab the attention of readers, and make them want to learn more. It should be concise and to the point, so the reader immediately knows what the content will be about. Your headline should also be SEO friendly, so it ranks high on search engines.

3. Use a “Hero Shot”

Photos are a great way to grab attention, and videos can help increase your chances of sales by as much as 80%. A “hero shot” is the photo or video you use to illustrate what you are offering. Try to use photos or videos in all of your landing pages, and make offers look even more attractive.

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4. Show them You’re Legit

A lot of people tend to be leery of offers and contests, so you need to show them that you are indeed legitimate. You can do this by displaying social proof. There are various ways to do this, from showing customer reviews to displaying the amount of people who have already taken part in the contest, etc.

5. Sell the Benefits

Make sure the body copy of your landing page really sells the benefits of what you are offering. Potential customers want to know what a product or service can do to enhance their lives, and this is where you need to show them so they click onto your site.

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6. Show Time Constraints

Make sure that visitors see that your offer is for a limited time only, that there are only limited numbers of items available, etc. When people know there is a time constraint or limited quantities, they are often more apt to check out the offer right away.

7. Have a Standout Call to Action

The call to action is the last thing a visitor sees on your landing page. Make sure that it really stands out. It should be short and to the point, in a button form. It should be colorful so that they can’t help but notice it.

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8. Test, Test, and Test Again

You need to test your landing pages to make sure they are effective. Test them before launching, and then again a few times after you publish it. Finding out what your audience wants is how you are going to know whether it is working, changes that need to be made, etc.

9. Use a Professional Template

Your landing page should look professional, so make sure that you use a professional landing page template, unless you are starting totally from scratch. This will look great, and give your page the visuals needed to draw visitors in.

10. Stick to One Page

A landing page is just that, a single web page. When they are multiple pages, your visitors are just going to end up becoming distracted. You can divide your page into sections, but try to keep everything on a single page.

Featured photo credit: picjumbo.com via pexels.com

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Jane Hurst

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Last Updated on December 1, 2020

How to Find Your Entrepreneurial Passion and Purpose

How to Find Your Entrepreneurial Passion and Purpose

I wrote a few articles about starting a business based on something you love doing and are passionate about. I received several responses from people saying they weren’t sure how to go about figuring out what they were most passionate about or how to find their true purpose. So I’m dedicating this article to these issues — how to find your entrepreneurial passion and purpose.

When I work with a new client, the first thing we talk about is lifestyle design. I ask each client, “What do you want your life to look like?” If you designed a business without answering this question, you could create a nice, profitable business that is completely incompatible with your goals in life. You’d be making money, but you’d probably be miserable.

When you’re looking for your life purpose, lifestyle design isn’t a crucial component. However, since we’re talking about entrepreneurial purpose, lifestyle design is indeed crucial to building a business that you’ll enjoy and truly be passionate about.

For example, say you want to spend more time at home with your family. Would you be happy with a business that kept you in an office or out of town much of the time? On the flip side, if you wanted to travel and see the world, how well could you accomplish that goal if your business required your presence, day in and day out, to survive? So start by getting some clarity on your personal goals and spend some time working on designing your life.

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At this point, you may need a little prodding, and you may want to hire a coach or mentor to work with you through this process. Many people are very used to the idea that there is a particular way a life “should” be. There are certain milestones most people tend to live by, and if you don’t meet those markers when or in the manner you’re “supposed” to meet them, that can cause some anxiety.

Here’s how to find your passion and purpose:

Give Yourself Permission to Dream a Little

Remember that this is your life and you can live it however you choose. Call it meditation or fantasy, but let your imagination run here. And answer this question:

“If you had no fears or financial limitations, what would your ideal life, one in which you could be totally content and happy, look like?”

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Once you’ve figured out your lifestyle design, it’s time to do a little more soul-searching to figure out what you’re truly passionate about. This is a time to really look within and look back.

Specifically, look back over your life history. When were you the happiest? What did you enjoy doing the most? Remember that what you’re looking for doesn’t necessarily have to be an entire job, but can actually be aspects of your past jobs or hobbies that you’ve really enjoyed.

Think About a Larger Life Purpose

Many successful entrepreneurs have earned their place in history by setting out to make a difference in the world. Is there a specific issue or cause that is important to you or that you’re particularly passionate about?

For some, this process of discovery may come easily. You may go through these questions and thought experiments and find the answers quickly. For others, it may be more difficult. In some cases, you may suffer from a generalized lack of passion and purpose in your life.

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Sometimes, this can come from having suppressed passion in your life for too long. Sometimes, it can come from eating poorly and lack of exercise. But occasionally, it may have something to do with your internal chemistry or programming. If the latter applies to you, it may be useful for you to seek help in the form of a coach, mentor, or counselor.

In other cases, not knowing your true purpose may be a matter of having not discovered it yet: you may not have found anything that makes your heart beat faster. If this is the case, now is the time to explore!

The Internet is a fantastic tool for learning and exploration. Search hobbies and careers and learn as much as you can about any topic that triggers your interest, then follow up at the library on the things that really intrigue you. Again, remember that this is your life and only you can give yourself permission to explore all that the world has available to you.

How Do You Know When You’ve Found Your True Entrepreneurial Purpose?

I can only tell you how I knew when I had discovered my own — it didn’t hit me like a ton of bricks. Rather, it settled over me, bringing a deep sense of peace and commitment. It felt like I had arrived home and knew exactly what to do and how to proceed.

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Everything flowed easily from that point forward. That’s not to say that I found success immediately after that moment. But rather, the path ahead of me was clear, so I knew what to do.

Decisions were easier and came faster to me. And success has come on MY terms, according to my own definitions of what success means to me in my own lifestyle design.

Dig deep, look within, and seek whatever help you need. Once you find that purpose and passion, your life — not just your entrepreneurial life, but your entire life — will never be the same.

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Featured photo credit: Garrhet Sampson via unsplash.com

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