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6 Ways to Incorporate Autumn Themes in your Content Marketing

6 Ways to Incorporate Autumn Themes in your Content Marketing

As a marketer in today’s information-overloaded society, you know that you must keep your content updated regularly to ensure that people continue to find you and know about you. Customers have to be touched by you 14 times before they remember you and 21 times before they will buy from you.

That means you must continue to use content to your advantage, so people can remember you and be willing to buy from you. One trick content marketers use is to create themes, such as fall, for their posts. Here are some ways you can use fall themes in marketing.

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1. Tie headlines to keywords of the fall

If you think about what people search for in the fall, you can add these keywords in your headlines, which will give you an edge when people are searching. For example, pumpkin and pumpkin pies are two items that people search in the fall. You could write a blog about the most interesting pumpkin patches, the different types of pumpkins used in decorating or delicious ways to use pumpkins for food beyond pies. Then, connect the blog to your industry. Real estate websites can suggest some ways to decorate homes with pumpkins.

2. Hold costume contests on social media

Instagram and Facebook are great media for holding contests. You can ask your customers to take pictures of their costumes and post on your Facebook page or Instagram page. Then, you choose a winner and post the winning picture. This keeps your content fresh, uses Halloween in the theme and gets people engaged. The pictures also rank higher and are more searchable, which will improve your company’s recognizability.

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3. Have a fall event

Promote an event that includes something about the fall. For example, if you are a landscaper, you might want to hold a fall festival where you showcase the flowers and landscaping you can use for fall. You also could demonstrate how to plant the bulbs for spring flowers in the fall. If you are a car dealership, you might want to hold an event where children can take a hayride on your lot while parents are test-driving their new vehicles. If you are a financial planner, you can host a seminar that helps people plan for the upcoming year’s tax season or investment strategies that work in the autumn years of life.

4. Send a press release with a fall theme

When marketers send press releases for companies, they have to ensure that the topic is newsworthy for business sections of print and online publications. To do that, you can think of the news in the fall. For example, dentists who collect candy in a buyback promotion and send them overseas to veterans, have a newsworthy topic they can put in a press release. Acupuncturists who know that the changes in weather affect certain balances of the body and ways to fix those problems can send a press release. Companies that have promotions for Breast Cancer Awareness Month or Domestic Violence Awareness Month should send a press release. Companies that team up with veterans to support troops also have news to share.

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5. Hang fall on doors

Besides the digital content, you should remember other content opportunities too. Door hangers are effective for businesses dealing with the home. If you repair roofs and you are offering a fall special to get a roof checked before the winter weather comes, you can promote it using a door hanger. You can use pictures of leaves and homes on the hanger and add them to doors in the area. In addition to doors, you can send direct mail postcards with similar promotions and pictures. Posting these door hanger and postcard specials online will add to your searchability.

6. Use videos

You could ask customers to send a video of what makes them grateful. You can post the winning entry on your website. Or you can have other customers vote on their favorites. Not only does this increase your searchability and ranking, it engages your customers twice. This will link Thanksgiving, which is often overlooked as a holiday, to your company.

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These are some ways that you can keep your content fresh while using themes revolving around the fall.

Featured photo credit: https://www.eventbrite.co.uk/ via eventbrite.co.uk

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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