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6 Ways to Incorporate Autumn Themes in your Content Marketing

6 Ways to Incorporate Autumn Themes in your Content Marketing

As a marketer in today’s information-overloaded society, you know that you must keep your content updated regularly to ensure that people continue to find you and know about you. Customers have to be touched by you 14 times before they remember you and 21 times before they will buy from you.

That means you must continue to use content to your advantage, so people can remember you and be willing to buy from you. One trick content marketers use is to create themes, such as fall, for their posts. Here are some ways you can use fall themes in marketing.

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1. Tie headlines to keywords of the fall

If you think about what people search for in the fall, you can add these keywords in your headlines, which will give you an edge when people are searching. For example, pumpkin and pumpkin pies are two items that people search in the fall. You could write a blog about the most interesting pumpkin patches, the different types of pumpkins used in decorating or delicious ways to use pumpkins for food beyond pies. Then, connect the blog to your industry. Real estate websites can suggest some ways to decorate homes with pumpkins.

2. Hold costume contests on social media

Instagram and Facebook are great media for holding contests. You can ask your customers to take pictures of their costumes and post on your Facebook page or Instagram page. Then, you choose a winner and post the winning picture. This keeps your content fresh, uses Halloween in the theme and gets people engaged. The pictures also rank higher and are more searchable, which will improve your company’s recognizability.

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3. Have a fall event

Promote an event that includes something about the fall. For example, if you are a landscaper, you might want to hold a fall festival where you showcase the flowers and landscaping you can use for fall. You also could demonstrate how to plant the bulbs for spring flowers in the fall. If you are a car dealership, you might want to hold an event where children can take a hayride on your lot while parents are test-driving their new vehicles. If you are a financial planner, you can host a seminar that helps people plan for the upcoming year’s tax season or investment strategies that work in the autumn years of life.

4. Send a press release with a fall theme

When marketers send press releases for companies, they have to ensure that the topic is newsworthy for business sections of print and online publications. To do that, you can think of the news in the fall. For example, dentists who collect candy in a buyback promotion and send them overseas to veterans, have a newsworthy topic they can put in a press release. Acupuncturists who know that the changes in weather affect certain balances of the body and ways to fix those problems can send a press release. Companies that have promotions for Breast Cancer Awareness Month or Domestic Violence Awareness Month should send a press release. Companies that team up with veterans to support troops also have news to share.

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5. Hang fall on doors

Besides the digital content, you should remember other content opportunities too. Door hangers are effective for businesses dealing with the home. If you repair roofs and you are offering a fall special to get a roof checked before the winter weather comes, you can promote it using a door hanger. You can use pictures of leaves and homes on the hanger and add them to doors in the area. In addition to doors, you can send direct mail postcards with similar promotions and pictures. Posting these door hanger and postcard specials online will add to your searchability.

6. Use videos

You could ask customers to send a video of what makes them grateful. You can post the winning entry on your website. Or you can have other customers vote on their favorites. Not only does this increase your searchability and ranking, it engages your customers twice. This will link Thanksgiving, which is often overlooked as a holiday, to your company.

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These are some ways that you can keep your content fresh while using themes revolving around the fall.

Featured photo credit: https://www.eventbrite.co.uk/ via eventbrite.co.uk

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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