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6 Ways to Incorporate Autumn Themes in your Content Marketing

6 Ways to Incorporate Autumn Themes in your Content Marketing

As a marketer in today’s information-overloaded society, you know that you must keep your content updated regularly to ensure that people continue to find you and know about you. Customers have to be touched by you 14 times before they remember you and 21 times before they will buy from you.

That means you must continue to use content to your advantage, so people can remember you and be willing to buy from you. One trick content marketers use is to create themes, such as fall, for their posts. Here are some ways you can use fall themes in marketing.

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1. Tie headlines to keywords of the fall

If you think about what people search for in the fall, you can add these keywords in your headlines, which will give you an edge when people are searching. For example, pumpkin and pumpkin pies are two items that people search in the fall. You could write a blog about the most interesting pumpkin patches, the different types of pumpkins used in decorating or delicious ways to use pumpkins for food beyond pies. Then, connect the blog to your industry. Real estate websites can suggest some ways to decorate homes with pumpkins.

2. Hold costume contests on social media

Instagram and Facebook are great media for holding contests. You can ask your customers to take pictures of their costumes and post on your Facebook page or Instagram page. Then, you choose a winner and post the winning picture. This keeps your content fresh, uses Halloween in the theme and gets people engaged. The pictures also rank higher and are more searchable, which will improve your company’s recognizability.

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3. Have a fall event

Promote an event that includes something about the fall. For example, if you are a landscaper, you might want to hold a fall festival where you showcase the flowers and landscaping you can use for fall. You also could demonstrate how to plant the bulbs for spring flowers in the fall. If you are a car dealership, you might want to hold an event where children can take a hayride on your lot while parents are test-driving their new vehicles. If you are a financial planner, you can host a seminar that helps people plan for the upcoming year’s tax season or investment strategies that work in the autumn years of life.

4. Send a press release with a fall theme

When marketers send press releases for companies, they have to ensure that the topic is newsworthy for business sections of print and online publications. To do that, you can think of the news in the fall. For example, dentists who collect candy in a buyback promotion and send them overseas to veterans, have a newsworthy topic they can put in a press release. Acupuncturists who know that the changes in weather affect certain balances of the body and ways to fix those problems can send a press release. Companies that have promotions for Breast Cancer Awareness Month or Domestic Violence Awareness Month should send a press release. Companies that team up with veterans to support troops also have news to share.

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5. Hang fall on doors

Besides the digital content, you should remember other content opportunities too. Door hangers are effective for businesses dealing with the home. If you repair roofs and you are offering a fall special to get a roof checked before the winter weather comes, you can promote it using a door hanger. You can use pictures of leaves and homes on the hanger and add them to doors in the area. In addition to doors, you can send direct mail postcards with similar promotions and pictures. Posting these door hanger and postcard specials online will add to your searchability.

6. Use videos

You could ask customers to send a video of what makes them grateful. You can post the winning entry on your website. Or you can have other customers vote on their favorites. Not only does this increase your searchability and ranking, it engages your customers twice. This will link Thanksgiving, which is often overlooked as a holiday, to your company.

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These are some ways that you can keep your content fresh while using themes revolving around the fall.

Featured photo credit: https://www.eventbrite.co.uk/ via eventbrite.co.uk

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Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

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          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

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            To your success!

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