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6 Ways to Incorporate Autumn Themes in your Content Marketing

6 Ways to Incorporate Autumn Themes in your Content Marketing

As a marketer in today’s information-overloaded society, you know that you must keep your content updated regularly to ensure that people continue to find you and know about you. Customers have to be touched by you 14 times before they remember you and 21 times before they will buy from you.

That means you must continue to use content to your advantage, so people can remember you and be willing to buy from you. One trick content marketers use is to create themes, such as fall, for their posts. Here are some ways you can use fall themes in marketing.

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1. Tie headlines to keywords of the fall

If you think about what people search for in the fall, you can add these keywords in your headlines, which will give you an edge when people are searching. For example, pumpkin and pumpkin pies are two items that people search in the fall. You could write a blog about the most interesting pumpkin patches, the different types of pumpkins used in decorating or delicious ways to use pumpkins for food beyond pies. Then, connect the blog to your industry. Real estate websites can suggest some ways to decorate homes with pumpkins.

2. Hold costume contests on social media

Instagram and Facebook are great media for holding contests. You can ask your customers to take pictures of their costumes and post on your Facebook page or Instagram page. Then, you choose a winner and post the winning picture. This keeps your content fresh, uses Halloween in the theme and gets people engaged. The pictures also rank higher and are more searchable, which will improve your company’s recognizability.

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3. Have a fall event

Promote an event that includes something about the fall. For example, if you are a landscaper, you might want to hold a fall festival where you showcase the flowers and landscaping you can use for fall. You also could demonstrate how to plant the bulbs for spring flowers in the fall. If you are a car dealership, you might want to hold an event where children can take a hayride on your lot while parents are test-driving their new vehicles. If you are a financial planner, you can host a seminar that helps people plan for the upcoming year’s tax season or investment strategies that work in the autumn years of life.

4. Send a press release with a fall theme

When marketers send press releases for companies, they have to ensure that the topic is newsworthy for business sections of print and online publications. To do that, you can think of the news in the fall. For example, dentists who collect candy in a buyback promotion and send them overseas to veterans, have a newsworthy topic they can put in a press release. Acupuncturists who know that the changes in weather affect certain balances of the body and ways to fix those problems can send a press release. Companies that have promotions for Breast Cancer Awareness Month or Domestic Violence Awareness Month should send a press release. Companies that team up with veterans to support troops also have news to share.

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5. Hang fall on doors

Besides the digital content, you should remember other content opportunities too. Door hangers are effective for businesses dealing with the home. If you repair roofs and you are offering a fall special to get a roof checked before the winter weather comes, you can promote it using a door hanger. You can use pictures of leaves and homes on the hanger and add them to doors in the area. In addition to doors, you can send direct mail postcards with similar promotions and pictures. Posting these door hanger and postcard specials online will add to your searchability.

6. Use videos

You could ask customers to send a video of what makes them grateful. You can post the winning entry on your website. Or you can have other customers vote on their favorites. Not only does this increase your searchability and ranking, it engages your customers twice. This will link Thanksgiving, which is often overlooked as a holiday, to your company.

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These are some ways that you can keep your content fresh while using themes revolving around the fall.

Featured photo credit: https://www.eventbrite.co.uk/ via eventbrite.co.uk

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Last Updated on September 20, 2018

How to Be Happy at Work and Find Fulfillment in Your Career

How to Be Happy at Work and Find Fulfillment in Your Career

If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

1. Discover the root(s) of the problem

For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

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So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

2. Practice gratitude for an instant uplift

Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

Well, it’s true, and it’s scientifically proven.

Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

For an instant pick-me-up, try this:

Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

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For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

Bonus:

If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

3. Take meaningful time for yourself

We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

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No time for me-time? Try this:

If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

Bonus:

Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

4. Get productive and feel accomplished

Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

No matter which camp you’re in, you may be missing one crucial step: Time management.

So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

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Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

Try this:

Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

The most important thing to remember is to stick to your dedicated time.

Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

The bottom line

There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

The only question is — which tip will you try first?

Featured photo credit: Ellyot via unsplash.com

Reference

[1]Psychology Today: The Healing Power of Gratitude

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