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12 Hacks to Get a Better Following on Social Media

12 Hacks to Get a Better Following on Social Media

Social Media has become an essential digital marketing channel for most businesses. However, far too often, people overlook the hard work and dedication behind strong profiles and stick to believe in the “overnight success” story. Unfortunately, social networks don’t work like that.

This post will reveal 12 hacks and strategies to grow a better following on social media.

1. Mention Influencers and High Profile Bloggers

Whenever you produce a piece of content that mentions other bloggers, websites or influencers, ensure to notify them via e-mail or private message. If they find your piece particularly valuable for their audience, it will get shared across their networks.

2. Make use of Scheduling Tools

There are plenty of tasks that have to be carried out prior to and during a social media campaign, which can be time-consuming. These include content research & creation, planning, execution, promotion, posting and so forth.

Reputable brands have dedicated social media teams who create and overlook all social activity. That said, small businesses have a way to manage the social workload. There are a number of cross-posting tools, such as Hootsuite and Buffer that allow scheduling posts across different social platforms, which ultimately, can save a lot of time.

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3. Post relevant, engaging, quality and unique content

A bit too much to ask for, isn’t it? No. Similarly to content marketing & blogging, social media users only consume quality content that is relevant to their interest.

Hence, in order to develop an impressive social media following, the content you produce has to be original and of top-notch quality.

4. Consistency is the key to success

Like any other digital marketing channel, social media takes time to bring ROI. There is no real sense in posting for 2-3 weeks and then refusing to believe that it will ever work.

If your strategy is to develop a base of loyal subscribers and get noticed, you should consider posting consistently.

5. Want it shared? Make it easy to share!

One of the biggest mistakes that web owners make is not providing an easy way to share the content on the site. If you wish your web content to get discovered on the social arena, you should implement an option to share your posts easily.

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If your site is running on WordPress, there are social sharing plugins like Monarch and Sumome that can help you with this task.

6. Don’t over-promote

The vast majority of social media users have built up an “immunity” against obvious self-promotions. Excessive self-promotions can put your brand’s reputation at risk.

Instead of sharing promotions and product deals, try to provide a stream of useful, engaging and original content.

7. Engage in conversations and answer questions

A good way to get noticed on social media is to join conversations, expressing your opinion and thoughts. Twitter is a great platform to do this, simply mention a person in a tweet.

Speaking of Twitter, a lot of customers engage with brands by asking questions on Twitter. Therefore, ensure that you are being proactive by responding to queries and questions, even if they are negative.

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8. Hashtags are there for a reason

Hashtags make it easier for users to search for the content that is relevant to their interest. Several platforms, such as Twitter, Facebook, Google+ and Tumblr support hashtags. Thus, there is almost no reason not to make use of them.

Moreover, hashtags can help your posts to pop-up on top of relevant feeds.

9. Follow Influencers in your field

A tool like Followerwonk allows searching for influencers on Twitter who have similar interest to yours. By scanning through their bios and feeds, you will see whether they share similar content to yours.

This strategy would allow you to get your foot closer to people who have a serious reputation and large following. Some of them may follow you back and/or share your update.

10. Don’t just share your own content

Sharing solely your own content would look something of a self-promotion.

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If there is a quality piece of content produced by your competitors – share it! That’s not a crime nor a reputation damage. Your users appreciate the quality, and only quality, no matter where it comes from. In fact, there are several benefits to why you should share other people’s work.

11. Run Giveaways

Contests are a great way to reach a broad audience and encourage people to share and comment on your post. Giving away a couple of samples would not cost your businesses a fortune, but can be an effective strategy to get your product seen by thousands of people and gain more followers.

12. Guest Post & Contribute

Guest Posting can be powerful for many aspects of the business, such as content discovery, traffic, website authority, brand awareness and recognition.

If you happen to have the opportunity to guest blog for other sites, ensure to add social media links in your profile description snippet.

There are many more ways to improve your social following and build awareness. But, with these 12 tips, you will be able to build a solid foundation, which will get you going in the right direction.

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Dmytro Spilka

Head Wizard

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Published on September 16, 2020

12 Practical Interview Skills to Help You Land Your Dream Job

12 Practical Interview Skills to Help You Land Your Dream Job

Today, with many companies going remote—at least until there’s a COVID-19 vaccine—technical proficiency is a vital skill for every interviewee to master. You may be asked to interview for a job on Zoom or Microsoft Teams. The way you handle yourself in the online interview (your interview skills) will say much about your ability to work from home efficiently.

Does your workspace look clean or cluttered? Is the area free from noise? Is your home office well lit?

Once hired, you may be asked to organize meetings on Zoom and other platforms. Along with mastering the technology, you will have to learn to follow certain protocols.

Now is the time to get up to speed on your technical skills. Learn which interview skills are needed for the particular job for which you are applying and practice them.

Online learning sites, such as LinkedIn Learning and Udemy, offer courses for free or a nominal membership fee. If you are a DIY type, make use of training videos offered through your particular digital tools.

Additionally, demonstrating that you have these 12 interview skills will help you land your dream job.

1. Organization

When you work in a brick-and-mortar office, some of the organizing is left to others. Your direct supervisor may host a Monday morning quarterback meeting where each worker reports on the progress on their tasks.

When you work from home, much of the organizing will be left up to you. To a much greater extent than before, you will need to develop a schedule and stick to it. Some tasks may be faster to complete from your home office where you don’t have other workers competing for your attention.

Conversely, you may find that some tasks that would have gone quickly in an office seem to take forever from your home computer. Your phone may ring a lot, which can distract you, or you may have kids and a spouse who inadvertently disrupt your schedule.

To do: Set a schedule and stick to it.

To discuss during your interview: Be specific. Point to the interview skill you utilized to create a schedule for a complex work project and followed it.

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2. Flexibility

You set a schedule for the completion of your tasks, but your prospective boss gets their work done between the hours of 2:00 and 8:00 a.m. Your West Coast partners are three hours behind your East Coast partners, and one of your partners lives in England while another lives in Australia.

Feedback and collaboration (see point 3) may need to happen asynchronously. Be the flexible candidate—the person who is willing to occasionally disrupt their schedule for the greater good of the team.

For extra credit: don’t just look up time zones, look up whether they observe Daylight Savings Time.

To do: Be flexible about meeting times.

To discuss during your interview: Highlight a time when you worked on a team where members lived in different time zones. Discuss your processes.

3. Collaboration

As recently as six months ago, before the pandemic raged around the world, collaboration wasn’t quite as essential as it is today. In a remote office setting, collaboration doesn’t just mean working well with others—but actually sharing documents and editing them online on time.

Several cloud-based tools, such as Google Drive, Basecamp, and Trello, enable the type of collaborative teamwork that most companies want today.

To do: Download the correct software and practice using it.

To discuss during your interview: Discuss how you worked remotely with a group. Share how you overcame certain challenges.

4. Poise

Murphy’s Law states, “Anything that can go wrong will go wrong.”

When things do go awry, keeping your wits about you will demonstrate your consummate professionalism under fire. This will show your future bosses that you will be able to work well under the pressures of remote work.

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What could go wrong, you ask? You might be muted without realizing it—your Internet connection may not be robust, your headphones may blip out, your cellphone may ring, Zoom could have an outage. The list goes on and on.

To do: Make sure you have the most up-to-date versions of Skype and Zoom uploaded.

To discuss during your interview: Consider highlighting a time when a project did not go as planned. Demonstrate the interview skills that allowed you to rise to the challenge.

5. Communication

Your ability to handle online communication is one of the top critical skills you will need to thrive in today’s remote workplace. Download Slack if you haven’t already. Get used to toggling to a different form of online communication if one of your tools fails.

When it comes to the preferred format for your online interview, demonstrate proficiency by offering several different options. Give your phone number, Google Chat Hangouts name, and Skype ID.

To do: Familiarize yourself with video conference and online chat tools, such as Slack, Fleep, or Workplace by Facebook.

To discuss during your interview: Be prepared to share the online communication tools you’re using and examples of how you use each one.

6. Good Computer Hygiene

Setting up a backup system for your computer files is one of today’s crucial requirements for working in the digital age. Storing documents that can be shared by team members is also an efficient way to work together on presentations, articles, and reports—although studies show nearly one-third of employees avoid them because of the time it takes to find documents.

Be prepared in your interview to indicate your experience utilizing this technology, describing how you organize and store files using cloud-based collaboration tools. How do you keep track of links and tabs? Do you use Dropbox? Google Docs? Confluence? Others?

To do: Take inventory of the cloud-based document sharing and storage systems you know and use.

To discuss during your interview: Describe the document sharing tools and backup systems you utilize—both for personal protection and professional file sharing.

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7. Proper Meeting Etiquette

Today, presenting yourself virtually has its pros and cons. While you only have to show a professional persona from the waist up (make sure to straighten up your office space behind you), you must boost your energy to show that you’re engaged in the discussion.

Make your voice as upbeat as possible. Have your talking points at the ready and be careful not to ramble on, as long virtual meetings easily become tiresome. Use the mute and chat features to avoid interruptions.

To do: Once you know the meeting platform, make sure you have it mastered before your interview.

To discuss during your interview: Offer to share your screen to show an example of a work project— while at the same time demonstrating your prowess with video conferencing tools.

8. Respecting Feedback

In the age of working remotely, there may not be as many systems in place to obtain feedback (such as yearly performance reviews). Workers may need to ask for feedback, while managers may need to give more feedback than usual as the team adjusts to working off-site. Respecting feedback is on top of the interview skills list that you should learn.

Taking a proactive approach with giving and receiving feedback and incorporating it into your work style is a desirable quality that your employers will note.

To do: Reflect on the positive feedback you’ve received from past employers to bolster your confidence.

To discuss during your interview: Share a time when you received feedback that made you grow in the job. If you’re a manager, share a time when you gave feedback to an employee who needed to better their job performance.

9. Project Management

Staying on task with projects has evolved far past a to-do list, with electronic tools that can track time, manage team workloads, and even do the client billing. While your prospective employer may have its preferred project management program, your experience with any of the various options—whether it’s Basecamp, Teamwork, Smartsheet, or another—will be applicable.

To do: Know which project management software is likely to be used by the industry in which you’re interviewing, and familiarize yourself with its features.

To discuss during your interview: Highlight a project management feature that is particularly useful in helping you excel in your work, and explain how you utilize it.

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10. Staying up to Speed

Employers expect their remote workers to be technically proficient so that technology runs smoothly and doesn’t create work disruptions. Bosses count on remote workers to know enough about their systems to manage them without relying on the help of overworked IT staff.

To do: Make sure you have a fast internet connection and have a back-up plan, such as a second computer or other tethered devices.

To discuss during your interview: Note that you are diligent about keeping your computer and software up to date.

11. Attention to Cybersecurity Issues

“Virus” is a loaded term these days. Spreading a computer virus in your company, however, will not only bring productivity to a halt, but it will also make you a pariah. While working from public places using free Wi-Fi (with uneven security provisions) has waned, in pre-pandemic times, coffee shops accounted for 62 percent of Wi-Fi security breaches.

To do: Keep antivirus software updated and don’t download software without verifying its authenticity.

To discuss during your interview: Emphasize your awareness of cybersecurity risks and your care in taking necessary safety measures.

12. Teamwork

Work relationships now mostly happen in virtual settings, yet employers value team-oriented workers.

Being a part of a team gives you a sense of connection and shared purpose. A well-honed team understands how mutual reliance makes the sum of its parts greater than when individuals act on their own, improving the end product.

To do: Take stock of your attributes as a team player and where you can cultivate skills that will enable you to work more collaboratively.

To discuss during your interview: Inquire about the company’s culture and how it encourages a sense of community despite working remotely.

Final Thoughts

Preparing for remote positions available in today’s job market will mean honing your interview skills to highlight your technical abilities as well as your adaptability. By adhering to these To-Do’s and perfecting your online interview skills and charisma, you will rise above the competition and win over any prospective employer.

More Tips to Improve Your Interview Skills

Featured photo credit: Christina @ wocintechchat.com via unsplash.com

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