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12 Hacks to Get a Better Following on Social Media

12 Hacks to Get a Better Following on Social Media

Social Media has become an essential digital marketing channel for most businesses. However, far too often, people overlook the hard work and dedication behind strong profiles and stick to believe in the “overnight success” story. Unfortunately, social networks don’t work like that.

This post will reveal 12 hacks and strategies to grow a better following on social media.

1. Mention Influencers and High Profile Bloggers

Whenever you produce a piece of content that mentions other bloggers, websites or influencers, ensure to notify them via e-mail or private message. If they find your piece particularly valuable for their audience, it will get shared across their networks.

2. Make use of Scheduling Tools

There are plenty of tasks that have to be carried out prior to and during a social media campaign, which can be time-consuming. These include content research & creation, planning, execution, promotion, posting and so forth.

Reputable brands have dedicated social media teams who create and overlook all social activity. That said, small businesses have a way to manage the social workload. There are a number of cross-posting tools, such as Hootsuite and Buffer that allow scheduling posts across different social platforms, which ultimately, can save a lot of time.

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3. Post relevant, engaging, quality and unique content

A bit too much to ask for, isn’t it? No. Similarly to content marketing & blogging, social media users only consume quality content that is relevant to their interest.

Hence, in order to develop an impressive social media following, the content you produce has to be original and of top-notch quality.

4. Consistency is the key to success

Like any other digital marketing channel, social media takes time to bring ROI. There is no real sense in posting for 2-3 weeks and then refusing to believe that it will ever work.

If your strategy is to develop a base of loyal subscribers and get noticed, you should consider posting consistently.

5. Want it shared? Make it easy to share!

One of the biggest mistakes that web owners make is not providing an easy way to share the content on the site. If you wish your web content to get discovered on the social arena, you should implement an option to share your posts easily.

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If your site is running on WordPress, there are social sharing plugins like Monarch and Sumome that can help you with this task.

6. Don’t over-promote

The vast majority of social media users have built up an “immunity” against obvious self-promotions. Excessive self-promotions can put your brand’s reputation at risk.

Instead of sharing promotions and product deals, try to provide a stream of useful, engaging and original content.

7. Engage in conversations and answer questions

A good way to get noticed on social media is to join conversations, expressing your opinion and thoughts. Twitter is a great platform to do this, simply mention a person in a tweet.

Speaking of Twitter, a lot of customers engage with brands by asking questions on Twitter. Therefore, ensure that you are being proactive by responding to queries and questions, even if they are negative.

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8. Hashtags are there for a reason

Hashtags make it easier for users to search for the content that is relevant to their interest. Several platforms, such as Twitter, Facebook, Google+ and Tumblr support hashtags. Thus, there is almost no reason not to make use of them.

Moreover, hashtags can help your posts to pop-up on top of relevant feeds.

9. Follow Influencers in your field

A tool like Followerwonk allows searching for influencers on Twitter who have similar interest to yours. By scanning through their bios and feeds, you will see whether they share similar content to yours.

This strategy would allow you to get your foot closer to people who have a serious reputation and large following. Some of them may follow you back and/or share your update.

10. Don’t just share your own content

Sharing solely your own content would look something of a self-promotion.

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If there is a quality piece of content produced by your competitors – share it! That’s not a crime nor a reputation damage. Your users appreciate the quality, and only quality, no matter where it comes from. In fact, there are several benefits to why you should share other people’s work.

11. Run Giveaways

Contests are a great way to reach a broad audience and encourage people to share and comment on your post. Giving away a couple of samples would not cost your businesses a fortune, but can be an effective strategy to get your product seen by thousands of people and gain more followers.

12. Guest Post & Contribute

Guest Posting can be powerful for many aspects of the business, such as content discovery, traffic, website authority, brand awareness and recognition.

If you happen to have the opportunity to guest blog for other sites, ensure to add social media links in your profile description snippet.

There are many more ways to improve your social following and build awareness. But, with these 12 tips, you will be able to build a solid foundation, which will get you going in the right direction.

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Dmytro Spilka

Head Wizard

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Last Updated on December 1, 2020

How to Find Your Entrepreneurial Passion and Purpose

How to Find Your Entrepreneurial Passion and Purpose

I wrote a few articles about starting a business based on something you love doing and are passionate about. I received several responses from people saying they weren’t sure how to go about figuring out what they were most passionate about or how to find their true purpose. So I’m dedicating this article to these issues — how to find your entrepreneurial passion and purpose.

When I work with a new client, the first thing we talk about is lifestyle design. I ask each client, “What do you want your life to look like?” If you designed a business without answering this question, you could create a nice, profitable business that is completely incompatible with your goals in life. You’d be making money, but you’d probably be miserable.

When you’re looking for your life purpose, lifestyle design isn’t a crucial component. However, since we’re talking about entrepreneurial purpose, lifestyle design is indeed crucial to building a business that you’ll enjoy and truly be passionate about.

For example, say you want to spend more time at home with your family. Would you be happy with a business that kept you in an office or out of town much of the time? On the flip side, if you wanted to travel and see the world, how well could you accomplish that goal if your business required your presence, day in and day out, to survive? So start by getting some clarity on your personal goals and spend some time working on designing your life.

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At this point, you may need a little prodding, and you may want to hire a coach or mentor to work with you through this process. Many people are very used to the idea that there is a particular way a life “should” be. There are certain milestones most people tend to live by, and if you don’t meet those markers when or in the manner you’re “supposed” to meet them, that can cause some anxiety.

Here’s how to find your passion and purpose:

Give Yourself Permission to Dream a Little

Remember that this is your life and you can live it however you choose. Call it meditation or fantasy, but let your imagination run here. And answer this question:

“If you had no fears or financial limitations, what would your ideal life, one in which you could be totally content and happy, look like?”

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Once you’ve figured out your lifestyle design, it’s time to do a little more soul-searching to figure out what you’re truly passionate about. This is a time to really look within and look back.

Specifically, look back over your life history. When were you the happiest? What did you enjoy doing the most? Remember that what you’re looking for doesn’t necessarily have to be an entire job, but can actually be aspects of your past jobs or hobbies that you’ve really enjoyed.

Think About a Larger Life Purpose

Many successful entrepreneurs have earned their place in history by setting out to make a difference in the world. Is there a specific issue or cause that is important to you or that you’re particularly passionate about?

For some, this process of discovery may come easily. You may go through these questions and thought experiments and find the answers quickly. For others, it may be more difficult. In some cases, you may suffer from a generalized lack of passion and purpose in your life.

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Sometimes, this can come from having suppressed passion in your life for too long. Sometimes, it can come from eating poorly and lack of exercise. But occasionally, it may have something to do with your internal chemistry or programming. If the latter applies to you, it may be useful for you to seek help in the form of a coach, mentor, or counselor.

In other cases, not knowing your true purpose may be a matter of having not discovered it yet: you may not have found anything that makes your heart beat faster. If this is the case, now is the time to explore!

The Internet is a fantastic tool for learning and exploration. Search hobbies and careers and learn as much as you can about any topic that triggers your interest, then follow up at the library on the things that really intrigue you. Again, remember that this is your life and only you can give yourself permission to explore all that the world has available to you.

How Do You Know When You’ve Found Your True Entrepreneurial Purpose?

I can only tell you how I knew when I had discovered my own — it didn’t hit me like a ton of bricks. Rather, it settled over me, bringing a deep sense of peace and commitment. It felt like I had arrived home and knew exactly what to do and how to proceed.

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Everything flowed easily from that point forward. That’s not to say that I found success immediately after that moment. But rather, the path ahead of me was clear, so I knew what to do.

Decisions were easier and came faster to me. And success has come on MY terms, according to my own definitions of what success means to me in my own lifestyle design.

Dig deep, look within, and seek whatever help you need. Once you find that purpose and passion, your life — not just your entrepreneurial life, but your entire life — will never be the same.

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Featured photo credit: Garrhet Sampson via unsplash.com

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