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5 Ways To Skyrocket Your Social Media Presence Like A Celebrity

5 Ways To Skyrocket Your Social Media Presence Like A Celebrity

In this day and age, your social media presence is the biggest indicator of your social influence and audience. People with hundreds of thousands of followers receive unique marketing opportunities and engagements, and a tech-savvy person can easily figure out how to profit financially off of an active social media presence.

But boosting your internet presence is no easy task. It can often feel futile, like shouting into a void, to try to grow your audience. However, research and experience have led to multiple tips on improving your chances. Here are five ways to skyrocket your own social media presence.

1. Find your individual edge

To reel in followers, you have to show them that you are worth following, and more importantly, that you’re offering them something they don’t already have. The best way to do this is to develop your individual edge. What reason would someone have for following you? Cultivate it. Allow your individual facet to direct what you put out, who you engage with and how you present yourself.

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Advertising Professor Brooke Duffy of Templeton University said people want to see themselves reflected in celebrities. “Part of (online success) is being the first one into whatever the niche is and trying to draw attention to it,” she said.

Niches can be anything from streaming video games, like YouTuber PewDiePie, or blogging about sex like sex educator Laci Greene. Whatever your niche is, allow it to be readily identifiable to a potential follower looking over your social media presence.

2. Engage with hot topics

The best way to get people to listen to you is to talk about things people want to hear about. Trending topics, top news, and recent events all offer the chance to bring in a new influx of followers. Talk about what others are talking about. Engage with them, make your opinion known.

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More importantly, give people a reason to want to respond. Promoting discussion helps your name spread (now someone else who follows the person you’re talking to can be introduced to you), and gives you a personality that helps identify you as an individual.

Engaging doesn’t mean antagonizing. Hot topics are frequently matters of conflict. Be sure you know what you’re talking about before you try to engage with an audience on a particular matter.

3. Remain responsive and active

Nothing will kill an internet following faster than inactivity and inaccessibility. If you appear to have disappeared, even if only for a short time, your hard-earned following will lose interest, and many will unsubscribe and forget. You’ll notice from this year’s Twitter trends, the most talked about are the most active. Post regularly across your social media accounts, too. Don’t neglect one in favor of another, which would limit your potential audience.

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Further, engage with followers on a personal level. Generic messages addressed to no one in particular are not as engaging as a direct conversation, and anyone who engages with you can feel as though you both recognized each other as people through your social media interaction. This keeps people interested and following.

4. Cross-promote yourself

The fastest way to limit your audience is to fail to build a social media presence on multiple platforms. Even if you’re building a niche that is geared towards a particular website, like Vine stars frequently are, you will want to fill out and engage with other platforms that you use to promote your content across all your accounts.

A dedicated follower may follow you on multiple accounts, but people frequently only check one or two sites regularly and may forget about you if you don’t actively try to remind them of your presence across multiple platforms to reach them as frequently as possible. Other social media accounts can be used to promote content stemming from one account, but remain critical for engaging with your followers.

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5. Curate your content carefully

When people follow you online, they often have a set of expectations for what they’re signing up for. It is important to keep this image in mind when curating your content, whether original or shared from someone else. Make sure what you’re sharing is interesting to other people, doesn’t seem like clutter, isn’t unwelcome or adversarial and doesn’t contradict what they expect from you.

Once you curate it, make it findable as well. Tag people in your posts and use hashtags to make sure as many people who might be interested in your voice can find your content as possible.

By thoughtfully curating your content and engaging with your audience, your online presence can grow quickly and efficiently, finding you success and fame in the competitive world of social media.

Featured photo credit: Nan Palmero via flickr.com

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Last Updated on August 6, 2020

How to Train Your Brain to Be Optimistic

How to Train Your Brain to Be Optimistic

Let’s be honest. When you’re going through a difficult time in life, doesn’t it drive you crazy when someone says, “just be optimistic”?

Everyone has that one overly-optimistic “Positive Pam” friend who sees the good in everything. Trying to find anything to be happy about when you’re struggling feels unrealistic.

The question remains: “Why is it difficult to pull upon happy thoughts when everything in life feels like it’s falling apart?”

Well, the root of the problem lies in the brain. Your brain isn’t designed for happiness because its focus has always been on promoting survival, it saves the happy chemicals (dopamine, serotonin, and oxytocin) for opportunities to meet a survival need.[1]

While all of this is true, it is still possible to train your brain to be optimistic so that you can find the silver lining amidst life’s greatest adversities.

You Can’t Be Positive All the Time

Before I talk about how you can do this, you must realize that you aren’t expected to be positive 100% of the time. You’re human and life happens.

Have you ever had a solid plan in place, and then life comes along and says, “Let’s explore rock bottom for a while instead?!” You’re allowed to feel sad, angry, or negative sometimes.

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However, the trick is making sure that you don’t live in this place for too long. Disempowering emotions serve their purpose in the short-term but can become destructive to your overall quality of life in the long-term.

When it comes to thinking positively, I think a lot of people have a skewed understanding of what positivity should look like. You don’t have to sing in the rain or smile 24/7 to be deemed a positive person.

Appreciating the smallest of things can work wonders for your mindset, such that, over time, you start wiring your brain to seek out and expect more positives. This speaks to the power of having an attitude of gratitude.

Research has shown that gratitude can improve general well-being, increase resilience, strengthen social relationships, and reduce stress and depression.[2]

The more grateful you are, the happier you are.

So, what does all of this mean? Well, happiness won’t always be your automatic response. Rather, it’s a choice that you have to make every single day.

3 Ways You Can Train Your Brain to Be Positive

Similar to any habit, your brain conditions itself to think and behave in certain ways through repetition. Thus, if you engage in daily rituals that enhance your positive thinking, over time you will rewire and train your brain to become more positive.

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Let’s talk about 3 ways that you can train your brain to be positive:

1. Challenge Negative Thoughts

Your mind is a powerful tool – you can either fill it with positive thoughts or negative ones. The average person has thousands of thoughts per day, 80% of which are negative, and 95% of which are exactly the same thoughts as the day before.[3]

If you’re like most people, you probably spend a lot of time in your head. This is where your inner critic loves to hang out and try to convince you of all the reasons why you’re not good enough or why things won’t work out.

Not surprisingly, if you play this disempowering record over and over again in your head, eventually you will start believing it.

People get into trouble when they define who they are based on how they think. You are not your thoughts, so don’t believe everything that you think. This is why it’s so important to practice challenging your negative thoughts.

The next time that you have a thought that doesn’t serve you, stop and reflect upon whether or not that thought is accurate. Once you determine where the fallacy is in your thinking lies, step back and ask yourself, “Is this thought building me up or tearing me down?” If it’s the latter, reframe the negative thought to a more empowering one.

The fastest way to change your life is to change your narrative. Small shifts in your mindset can trigger a massive shift in how you perceive yourself, others, and the world.

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2. Surround Yourself With Positive People

Your success in life is determined, in large part, by your environment. If you want to be an optimistic person, you have to surround yourself with optimistic people. End of story.

As Jim Rohn once said, “You are the average of the five people you spend the most time with.”

Take a moment and think about your close circle of friends. Are they inspiring and driven people who uplift and empower you? Or are they lazy, negative, and toxic?

If it’s the latter, I hate to break it to you, but it’s time to find new friends.

When you surround yourself with positive people, you’re more likely to adopt empowering beliefs and see life as happening for you instead of to you.[4]

Decide who you want to be and find people who embody those traits. When you raise your standards, your circle will change and so, too, will your life.

3. Make Your Mental Health and Well-Being a Priority

The COVID-19 pandemic has given rise to a drastic increase in mental health issues. The isolation, fear, uncertainty, and economic turmoil that people are facing around the world is a breeding ground for psychological distress.[5]

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Given the current state of our world, there has never been a more important time for us to make our mental health and well-being a priority.

The question remains, “How do you stay positive when everything sucks?”

It’s all a matter of perspective.

We know that the mind and body are connected. If you ignore one, the other one suffers equally as much. Research has found that taking care of ourselves physically and mentally can influence our happiness and train our brains over time to be more positive.[6]

Looking after your mind and body means creating a daily self-care ritual, consisting of eating healthy foods, exercising, meditating, doing yoga, staying connected with friends, journaling, reading, and practicing affirmations, to name a few.

Anything that helps you manage your stress and connect with the present moment is key. Even in the most challenging of times, it is always possible to find something to be grateful for. By choosing to focus on what is good in your life and what makes you happy, you will grow stronger in the face of adversity.

Now Is the Time to Train Your Brain to Be Optimistic

Your mindset is everything. Thinking positively is as important as your skills or talents. We cannot always control our outer world, which is why it’s imperative to cultivate a strong inner world.

How you respond to adversity will determine your success in life. Have faith, trust in yourself, and believe in what is possible. When you think positively, positive things will happen.

More Tips on How to Be Optimistic

Featured photo credit: Dayne Topkin via unsplash.com

Reference

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