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5 Ways To Skyrocket Your Social Media Presence Like A Celebrity

5 Ways To Skyrocket Your Social Media Presence Like A Celebrity

In this day and age, your social media presence is the biggest indicator of your social influence and audience. People with hundreds of thousands of followers receive unique marketing opportunities and engagements, and a tech-savvy person can easily figure out how to profit financially off of an active social media presence.

But boosting your internet presence is no easy task. It can often feel futile, like shouting into a void, to try to grow your audience. However, research and experience have led to multiple tips on improving your chances. Here are five ways to skyrocket your own social media presence.

1. Find your individual edge

To reel in followers, you have to show them that you are worth following, and more importantly, that you’re offering them something they don’t already have. The best way to do this is to develop your individual edge. What reason would someone have for following you? Cultivate it. Allow your individual facet to direct what you put out, who you engage with and how you present yourself.

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Advertising Professor Brooke Duffy of Templeton University said people want to see themselves reflected in celebrities. “Part of (online success) is being the first one into whatever the niche is and trying to draw attention to it,” she said.

Niches can be anything from streaming video games, like YouTuber PewDiePie, or blogging about sex like sex educator Laci Greene. Whatever your niche is, allow it to be readily identifiable to a potential follower looking over your social media presence.

2. Engage with hot topics

The best way to get people to listen to you is to talk about things people want to hear about. Trending topics, top news, and recent events all offer the chance to bring in a new influx of followers. Talk about what others are talking about. Engage with them, make your opinion known.

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More importantly, give people a reason to want to respond. Promoting discussion helps your name spread (now someone else who follows the person you’re talking to can be introduced to you), and gives you a personality that helps identify you as an individual.

Engaging doesn’t mean antagonizing. Hot topics are frequently matters of conflict. Be sure you know what you’re talking about before you try to engage with an audience on a particular matter.

3. Remain responsive and active

Nothing will kill an internet following faster than inactivity and inaccessibility. If you appear to have disappeared, even if only for a short time, your hard-earned following will lose interest, and many will unsubscribe and forget. You’ll notice from this year’s Twitter trends, the most talked about are the most active. Post regularly across your social media accounts, too. Don’t neglect one in favor of another, which would limit your potential audience.

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Further, engage with followers on a personal level. Generic messages addressed to no one in particular are not as engaging as a direct conversation, and anyone who engages with you can feel as though you both recognized each other as people through your social media interaction. This keeps people interested and following.

4. Cross-promote yourself

The fastest way to limit your audience is to fail to build a social media presence on multiple platforms. Even if you’re building a niche that is geared towards a particular website, like Vine stars frequently are, you will want to fill out and engage with other platforms that you use to promote your content across all your accounts.

A dedicated follower may follow you on multiple accounts, but people frequently only check one or two sites regularly and may forget about you if you don’t actively try to remind them of your presence across multiple platforms to reach them as frequently as possible. Other social media accounts can be used to promote content stemming from one account, but remain critical for engaging with your followers.

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5. Curate your content carefully

When people follow you online, they often have a set of expectations for what they’re signing up for. It is important to keep this image in mind when curating your content, whether original or shared from someone else. Make sure what you’re sharing is interesting to other people, doesn’t seem like clutter, isn’t unwelcome or adversarial and doesn’t contradict what they expect from you.

Once you curate it, make it findable as well. Tag people in your posts and use hashtags to make sure as many people who might be interested in your voice can find your content as possible.

By thoughtfully curating your content and engaging with your audience, your online presence can grow quickly and efficiently, finding you success and fame in the competitive world of social media.

Featured photo credit: Nan Palmero via flickr.com

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Last Updated on May 21, 2019

How to Communicate Effectively in Any Relationship

How to Communicate Effectively in Any Relationship

For all our social media bravado, we live in a society where communication is seen less as an art, and more as a perfunctory exercise. We spend so much time with people, yet we struggle with how to meaningfully communicate.

If you believe you have mastered effective communication, scan the list below and see whether you can see yourself in any of the examples:

Example 1

You are uncomfortable with a person’s actions or comments, and rather than telling the individual immediately, you sidestep the issue and attempt to move on as though the offending behavior or comment never happened.

You move on with the relationship and develop a pattern of not addressing challenging situations. Before long, the person with whom you are in relationship will say or do something that pushes you over the top and predictably, you explode or withdraw completely from the relationship.

In this example, hard-to-speak truths become never- expressed truths that turn into resentment and anger.

Example 2

You communicate from the head and without emotion. While what you communicate makes perfect sense to you, it comes across as cold because it lacks emotion.

People do not understand what motivates you to say what you say, and without sharing your feelings and emotions, others experience you as rude, cold or aggressive.

You will know this is a problem if people shy away from you, ignore your contributions in meetings or tell you your words hurt. You can also know you struggle in this area if you find yourself constantly apologizing for things you have said.

Example 3

You have an issue with one person, but you communicate your problem to an entirely different person.

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The person in whom you confide lacks the authority to resolve the matter troubling you, and while you have vented and expressed frustration, the underlying challenge is unresolved.

Example 4

You grew up in a family with destructive communication habits and those habits play out in your current relationships.

Because you have never stopped to ask why you communicate the way you do and whether your communication style still works, you may lack understanding of how your words impact others and how to implement positive change.

If you find yourself in any of the situations described above, this article is for you.

Communication can build or decimate worlds and it is important we get it right. Regardless of your professional aspirations or personal goals, you can improve your communication skills if you:

  • Understand your own communication style
  • Tailor your style depending on the needs of the audience
  • Communicate with precision and care
  • Be mindful of your delivery, timing and messenger

1. Understand Your Communication Style

To communicate effectively, you must understand the communication legacy passed down from our parents, grandparents or caregivers. Each of us grew up with spoken and unspoken rules about communication.

In some families, direct communication is practiced and honored. In other families, family members are encouraged to shy away from difficult conversations. Some families appreciate open and frank dialogue and others do not. Other families practice silence about substantive matters, that is, they seldom or rarely broach difficult conversations at all.

Before you can appreciate the nuance required in communication, it helps to know the familial patterns you grew up with.

2. Learn Others Communication Styles

Communicating effectively requires you to take a step back, assess the intended recipient of your communication and think through how the individual prefers to be communicated with. Once you know this, you can tailor your message in a way that increases the likelihood of being heard. This also prevents you from assuming the way you communicate with one group is appropriate or right for all groups or people.

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If you are unsure how to determine the styles of the groups or persons with whom you are interacting, you can always ask them:

“How do you prefer to receive information?”

This approach requires listening, both to what the individuals say as well as what is unspoken. Virgin Group CEO Richard Branson noted that the best communicators are also great listeners.

To communicate effectively from relationship to relationship and situation to situation, you must understand the communication needs of others.

3. Exercise Precision and Care

A recent engagement underscored for me the importance of exercising care when communicating.

On a recent trip to Ohio, I decided to meet up with an old friend to go for a walk. As we strolled through the soccer park, my friend gently announced that he had something to talk about, he was upset with me. His introduction to the problem allowed me to mentally shift gears and prepare for the conversation.

Shortly after introducing the shift in conversation, my friend asked me why I didn’t invite him to the launch party for my business. He lives in Ohio and I live in the D.C. area.

I explained that the event snuck up on me, and I only started planning the invite list three weeks before the event. Due to the last-minute nature of the gathering, I opted to invite people in the DMV area versus my friends from outside the area – I didn’t want to be disrespectful by asking them to travel on such short notice.

I also noted that I didn’t want to be disappointed if he and others declined to come to the event. So I played it safe in terms of inviting people who were local.

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In the moment, I felt the conversation went very well. I also checked in with my friend a few days after our walk, affirmed my appreciation for his willingness to communicate his upset and our ability to work through it.

The way this conversation unfolded exemplified effective communication. My friend approached me with grace and vulnerability. He approached me with a level of curiosity that didn’t put me on my heels — I was able to really listen to what he was saying, apologize for how my decision impacted him and vow that going forward, I would always ask rather than making decisions for him and others.

Our relationship is intact, and I now have information that will help me become a better friend to him and others.

4. Be Mindful of Delivery, Timing and Messenger

Communicating effectively also requires thinking through the delivery of the message one intends to communicate as well as the appropriate time for the discussion.

In an Entrepreneur.com column, VIP Contributor Deep Patel, noted that persons interested in communicating well need to master the art of timing. Patel noted,[1]

“Great comedians, like all great communicators, are able to feel out their audience to determine when to move on to a new topic or when to reiterate an idea.”

Communicating effectively also requires thoughtfulness about the messenger. A person prone to dramatic, angry outbursts should never be called upon to deliver constructive feedback, especially to people whom they do not know. The immediate aftermath of a mass shooting is not the ideal time to talk about the importance of the Second Amendment rights.

Like everyone else, I must work to ensure my communication is layered with precision and care.

It requires precision because words must be carefully tailored to the person with whom you are speaking.

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It requires intentionality because before one communicates, one should think about the audience and what the audience needs in order to hear your message the way you intended it to be communicated.

It requires active listening which is about hearing verbal and nonverbal messages.

Even though we may be right in what we say, how we say it could derail the impact of the message and the other parties’ ability to hear the message.

Communicating with care is also about saying things that the people in our life need to hear and doing so with love.

The Bottom Line

When I left the meeting with my dear friend, I wondered if I was replicating or modeling this level of openness and transparency in the rest of my relationships.

I was intrigued and appreciative. He’d clearly thought about what he wanted to say to me, picked the appropriate time to share his feedback and then delivered it with care. He hit the ball out of the park and I’m hopeful we all do the same.

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Featured photo credit: Kenan Buhic via unsplash.com

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