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Six Sure-Shot Tips to Successful Advertising

Six Sure-Shot Tips to Successful Advertising

Efficient advertising is key to any business thriving in the competitive environment of the world today. Companies allocate a sizable chunk of their operational funds to advertising in a bid to gain customers who improve their bottom line. Marketing experts will admit that not all advertising efforts translate to extra dollars in the bank, but here are a few guidelines to improve your advertising campaigns.

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    1. Identify your goals.

    The first step in any advertising campaign is to understand what your goals are. Meet with the marketing and sales team to determine your aims by discussing what is lacking in a product or what the market demands. Remember, you cannot solve all your marketing problems with a single campaign. Wade through the list of possible achievements you want and narrow it down to the most plausible goals. Trying to achieve too much with a single campaign is overwhelming, and may dilute the intended message. Instead, define your brand and target a particular customer segment as opposed to targeting a mass audience.

    2. Strive to deliver.

    Marketing campaigns are not meant to please the head of the marketing department. They are a means of communicating with your existing customers and potential clients who will come onboard after seeing the ad. Therefore, you need to design your campaign in a fashion that meets and exceeds customer expectation and solidifies your brand’s place in their budget. Wowing your customers will bolster the chance of word-of-mouth advertising among their circle of friends. How can you achieve this? Allocate a sound budget that accords you the services of a reputable ad agency then sit back and savor the results.

    3. Be consistent.

    Companies need to maintain a familiar look and feel of their products to resonate with existing and potential customers. Changing your color schemes and name of business each time you launch an ad campaign is likely to confuse your clients and most may not recognize the campaign. Avoid the temptation to jump on the latest hype because drastic and regular changes will do more harm than good. You want your customers to associate the ads with you so that your product is at the tip of their tongues when they are in the market to buy. Consistency in branding goes a long way in customer retention which is why big brands continue to dominate the marketplace for generations.

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      4. Use great visuals.

      The essence of a successful marketing campaign lies in the ability to convey the message in the simplest manner without confusion or doubt. As the needs of the modern consumer evolve, there are countless distractions in media channels used to reach them. Make your ad memorable by incorporating graphics that complement the audio or written message. For online marketing you can try Infographic marketing as well and it’s not that hard to find great Infographic ideas in any type of business. For instance, a marketing campaign for baby monitors could feature a mother juggling household chores while her infant cries in the nursery. This scenario borrows from real life experiences of parents who mind children while simultaneously tackling duties such as laundry and cooking.

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      5. Test your ads.

      When planning an ad campaign, it is paramount that you field different ideas from the team and prepare ads for each idea. Then invite a group of your target audience and present these ads to get their opinion on which relays the idea in the best way. Typically ad testing will require the services of a professional firm although you can opt to recruit the respondents independently. To avoid biased opinions, use a focus group studio with a separate viewing room so you can observe the group’s reactions as the ads play out. Administer a questionnaire where respondents will rate different aspects of the campaign on a five-point scale. Analyze the results and then monitor the preferred ad upon launching.

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        6. Include contact information.

        Regardless of the media channel you use to run your ad campaign, be sure to include your contact information. Otherwise you lose to your competitors who are constantly on the prowl for new clients. Traditionally, a phone number and physical address of the company and perhaps an email address would suffice, but social media is radicalizing the manner in which businesses conduct their affairs by offering great return on investment. If you fall behind the social media wave, it is time to open corporate accounts in the common platforms such as Facebook, Twitter, and Instagram. An active online presence helps you keep up with the latest market trends that interest your target customers.

        Conclusion

        Take time to develop a marketing campaign and a great social media strategy that meets the desired goals and keep your clients’ needs front and center. Having the edge over the sea of competitors will win you customer loyalty.

        Featured photo credit: creativeart via freepik.com

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        Vikas Agrawal

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        Last Updated on November 5, 2019

        12 Powerful Habits of a Lifelong Learner

        12 Powerful Habits of a Lifelong Learner

        Formal education is something everyone has to go through to a certain degree, and the knowledge it offers isn’t always that practical in real life. Life long learning is how you improve as a person, bit by bit and day by day.

        Life long learners recognize the importance and joy of growth so they never settle for what they currently know and always seek for improvement.

        Here are 12 habits of people who value lifelong learning have in common – see how many of them you recognize in yourself.

        1. They Read on a Daily Basis

        Whatever problem or dilemma you currently face, there’s definitely at least one decent book that discusses it and presents a variety of solutions.

        Reading is a great way to open up new horizons, train your brain and revolutionize your life. I can’t even count how many times books completely transformed the way I view the world, and it’s always a change for the better. Through reading, you can connect with successful people and learn from the lessons they share.

        Life long learners love to get lost in books and do it regularly. Bill Gates knows that reading matters a lot; on his personal blog, he reviews plenty of game-changing books.

        Due to technology, you can access a bookshelf of the wealthiest entrepreneur on this planet.

        2. They Attend Various Courses

        Whether it’s online or offline, there are countless courses you can participate in without spending a dime on it. These are great opportunities to connect with clever and like-minded people and learn from them.

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        Because of the advanced technology, you can now gain knowledge from online programs, starting from coding through self-improvement to programs from top universities.

        There are literally endless ways to thrive. What life long learners have in common is squeezing as much as possible out of these opportunities.

        3. They Actively Seek Opportunities to Grow

        Instead of spending your free time laying on the couch and watching TV, you prefer doing something creative and practical. You know every wasted minute is gone forever.

        That’s why you’d rather practice your language skills with a native-speaker you’ve met, engage in local meet up or attend a class that teaches something you always wanted to learn.

        Life long learners stay up-to-date with growth opportunities in their areas and participate in them frequently.

        4. They Take Care of Their Bodies

        “Physical fitness is not only one of the most important keys to a healthy body, it is the basis of dynamic and creative intellectual activity.” — John F. Kennedy

        A clever mind combined with a body in a great condition is the best asset you can have. Our bodies were designed to run, walk, jump, swim, lift and much more. Leading a sedentary lifestyle harms both your physical and mental sphere.

        Life long learners know the body is your temple. In order to make it flourish for as long as possible, they train regularly, move a lot and eat healthy.

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        5. They Have Diverse Passions

        Among Steve Jobs’ wise quotes, there’s one I like especially. It’s about connecting the dots:

        “You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future.” — Steve Jobs

        Each dot is some event or skill in your life, and it’s only when you go through these elements that you know how to combine them into something great.

        Having a variety of passions indicates that you love to progress. By practicing different skills, you give yourself an advantage over the rest of the people. During hard times, you are more likely to to act intelligently and solve your problems with less effort.

        6. They Love Making Progress

        If behind the efforts, there is passion and a deep desire to grow, your chances of success are way higher, compared to when you are forced to learn.

        Life long learners love to experience the constant growth and improvement. The breakthrough moments help them to notice the impressive change that took place because of the learning process. Any milestone serves as a driving force for further headway.

        7. They Challenge Themselves with Specific Goals

        In order to keep growing, you clearly define your goals. Smart goal setting is one of the tools to ensure constant growth.

        Since you love challenges, a difficult goal doesn’t scare you. Quite the opposite, it keeps you motivated and engaged.

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        Research showed that precise and ambitious goals increase the performance of an individual. As we already agreed, life long learners are people who care about their performance, hence they never stop improving.

        8. They Embrace Change

        A complete change can lead to incredible results. This is especially visible on the example of successful companies.

        Oftentimes, it’s that transformation which created space for their so-called overnight success. Twitter was originally created as an internal service to serve Odeo employees. Currently, it has over 300 million monthly active users and is considered the second biggest social network.

        As a life long learner, you know a change can lead to extraordinary results so you welcome it and stay open minded about making a shift.

        9. They Believe It’s Never Too Late to Start Something

        Some people tend to think after a certain age, they are no longer allowed to start something and become successful. The truth is, it’s just a lame excuse not to leave the comfort zone.

        Opposite to common misconceptions, there’s no wrong age to begin something. Henry Ford was 45 when he invented the Ford Model T car, which is considered as the first affordable automobile.

        Sure, for some domains like becoming a professional athlete, starting early is required. However, to learn and improve for its own sake, you are never too old.

        10. Their Attitude to Getting Better Is Contagious

        “We now accept the fact that learning is a life long process of keeping abreast of change. And the most pressing task is to teach people how to learn.” — Peter Drucker

        There’s nothing better than to see your surroundings getting involved in what you actively participate in. Oftentimes, the best way to achieve that is to inspire them and be the example. As Gandhi would say, you need to be the change you want to see in the world.

        As a life long learner, you are extremely passionate about the constant growth and people around you can sense that positive attitude. As a result, they start acting similarly.

        11. They Leave Their Comfort Zone

        Is it really better to step out of your comfort zone? The answer is always yes.

        You always embrace discomfort as you know the path to success leads through hardship and countless obstacles. Instead of being afraid of facing them, you challenge yourself to overcome more and more difficult handicaps.

        Every time you get out of your comfort zone, regardless whether you win or fail, you learn something new. That’s the part you love the most!

        12. They Never Settle Down

        “Knowledge is exploding, so you need to commit yourself to a plan for life long learning.” — Don Tapscott

        A sense of being clever enough is something you don’t experience. Without a doubt, you appreciate what you already know, but that’s never a reason to stop. You just know once you stop learning, you lose the amazing privilege humans have, namely an ability to a never-ending intellectual development.

        More About Lifelong Learning

        Featured photo credit: Christin Hume via unsplash.com

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