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Six Sure-Shot Tips to Successful Advertising

Six Sure-Shot Tips to Successful Advertising

Efficient advertising is key to any business thriving in the competitive environment of the world today. Companies allocate a sizable chunk of their operational funds to advertising in a bid to gain customers who improve their bottom line. Marketing experts will admit that not all advertising efforts translate to extra dollars in the bank, but here are a few guidelines to improve your advertising campaigns.

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    1. Identify your goals.

    The first step in any advertising campaign is to understand what your goals are. Meet with the marketing and sales team to determine your aims by discussing what is lacking in a product or what the market demands. Remember, you cannot solve all your marketing problems with a single campaign. Wade through the list of possible achievements you want and narrow it down to the most plausible goals. Trying to achieve too much with a single campaign is overwhelming, and may dilute the intended message. Instead, define your brand and target a particular customer segment as opposed to targeting a mass audience.

    2. Strive to deliver.

    Marketing campaigns are not meant to please the head of the marketing department. They are a means of communicating with your existing customers and potential clients who will come onboard after seeing the ad. Therefore, you need to design your campaign in a fashion that meets and exceeds customer expectation and solidifies your brand’s place in their budget. Wowing your customers will bolster the chance of word-of-mouth advertising among their circle of friends. How can you achieve this? Allocate a sound budget that accords you the services of a reputable ad agency then sit back and savor the results.

    3. Be consistent.

    Companies need to maintain a familiar look and feel of their products to resonate with existing and potential customers. Changing your color schemes and name of business each time you launch an ad campaign is likely to confuse your clients and most may not recognize the campaign. Avoid the temptation to jump on the latest hype because drastic and regular changes will do more harm than good. You want your customers to associate the ads with you so that your product is at the tip of their tongues when they are in the market to buy. Consistency in branding goes a long way in customer retention which is why big brands continue to dominate the marketplace for generations.

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      4. Use great visuals.

      The essence of a successful marketing campaign lies in the ability to convey the message in the simplest manner without confusion or doubt. As the needs of the modern consumer evolve, there are countless distractions in media channels used to reach them. Make your ad memorable by incorporating graphics that complement the audio or written message. For online marketing you can try Infographic marketing as well and it’s not that hard to find great Infographic ideas in any type of business. For instance, a marketing campaign for baby monitors could feature a mother juggling household chores while her infant cries in the nursery. This scenario borrows from real life experiences of parents who mind children while simultaneously tackling duties such as laundry and cooking.

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      5. Test your ads.

      When planning an ad campaign, it is paramount that you field different ideas from the team and prepare ads for each idea. Then invite a group of your target audience and present these ads to get their opinion on which relays the idea in the best way. Typically ad testing will require the services of a professional firm although you can opt to recruit the respondents independently. To avoid biased opinions, use a focus group studio with a separate viewing room so you can observe the group’s reactions as the ads play out. Administer a questionnaire where respondents will rate different aspects of the campaign on a five-point scale. Analyze the results and then monitor the preferred ad upon launching.

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        6. Include contact information.

        Regardless of the media channel you use to run your ad campaign, be sure to include your contact information. Otherwise you lose to your competitors who are constantly on the prowl for new clients. Traditionally, a phone number and physical address of the company and perhaps an email address would suffice, but social media is radicalizing the manner in which businesses conduct their affairs by offering great return on investment. If you fall behind the social media wave, it is time to open corporate accounts in the common platforms such as Facebook, Twitter, and Instagram. An active online presence helps you keep up with the latest market trends that interest your target customers.

        Conclusion

        Take time to develop a marketing campaign and a great social media strategy that meets the desired goals and keep your clients’ needs front and center. Having the edge over the sea of competitors will win you customer loyalty.

        Featured photo credit: creativeart via freepik.com

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        Vikas Agrawal

        Designing & Marketing

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        Last Updated on September 17, 2019

        10 Simple Ways To Always Think Positive Thoughts

        10 Simple Ways To Always Think Positive Thoughts

        Positive thinking can lead to a lot of positive change in your life. Developing an optimistic outlook can be good for both your physical and mental health.

        But sometimes, certain situations arise in life that makes it hard to keep a positive outlook. Take steps to make positive thinking become more like your second nature and you’ll reap the biggest benefits.

        Here are 10 ways to make thinking positive thoughts easy:

        1. Spend Time with Positive People

        If you surround yourself with constant complainers, their negativity is likely to rub off on you.

        Spend time with positive friends and family members to increase the likelihood that their positive thinking habits will become yours too. It’s hard to be negative when everyone around you is so positive.

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        2. Take Responsibility for Your Behavior

        When you encounter problems and difficulties in life, don’t play the role of the victim. Acknowledge your role in the situation and take responsibility for your behavior.

        Accepting responsibility can help you learn from mistakes and prevent you from blaming others unfairly.

        3. Contribute to the Community

        One of the best ways to feel good about what you have, is to focus on what you have to give.

        Volunteer in some manner and give back to the community. Helping others can give you a new outlook on the world and can assist you with positive thinking.

        4. Read Positive and Inspirational Materials

        Spend time each day reading something that encourages positive thinking. Read the Bible, spiritual material, or inspirational quotes to help you focus on what’s important to you in life. It can be a great way to start and end your day.

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        Some recommendations for you:

        5. Recognize and Replace Negative Thoughts

        You won’t be successful at positive thinking if you’re still plagued by frequent negative thoughts. Learn to recognize and replace thoughts that are overly negative. Often, thoughts that include words like “always” and “never” signal that they aren’t true.

        If you find yourself thinking something such as, “I always mess everything up,” replace it with something more realistic such as, “Sometimes I make mistakes but I learn from them.”

        There’s no need to make your thoughts unrealistically positive, but instead, make them more realistic.

        6. Establish and Work Toward Goals

        It’s easier to be positive about problems and setbacks when you have goals that you’re working toward. Goals will give you motivation to overcome those obstacles when you encounter problems along the way. Without clear goals, it’s harder to make decisions and gauge your progress.

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        Learn to set SMART goals to help you achieve more.

        7. Consider the Consequences of Negativity

        Spend some time thinking about the consequences of negative thinking. Often, it can become a self-fulfilling prophecy.

        For example, a person who thinks, “I probably won’t get this job interview,” may put less effort into the interview. As a result, he may decrease his chances of getting the job.

        Create a list of all the ways negative thinking impacts your life. It likely influences your behavior, your relationships, and your feelings. Then, create a list of the ways in which positive thinking could be beneficial.

        8. Offer Compliments to Others

        Look for reasons to compliment others. Be genuine in your praise and compliments, but offer it frequently. This will help you look for the good in other people.

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        9. Create a Daily Gratitude List

        If you start keeping a daily gratitude list, you’ll start noticing exactly how much you have to be thankful for. This can help you focus on the positive in your life instead of thinking about all the bad things that have happened in the day.

        Getting in the habit of showing an attitude of gratitude makes positive thinking more of a habit. Here’re 40 Simple Ways To Practice Gratitude.

        10. Practice Self-Care

        Take good care of yourself and you’ll be more equipped to think positively.

        Get plenty of rest and exercise and practice managing your stress well. Taking care of your physical and mental health will provide you with more energy to focus on positive thinking.

        Learn about these 30 Self-Care Habits for a Strong and Healthy Mind, Body and Spirit.

        More About Staying Positive

        Featured photo credit: DESIGNECOLOGIST via unsplash.com

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