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Six Sure-Shot Tips to Successful Advertising

Six Sure-Shot Tips to Successful Advertising

Efficient advertising is key to any business thriving in the competitive environment of the world today. Companies allocate a sizable chunk of their operational funds to advertising in a bid to gain customers who improve their bottom line. Marketing experts will admit that not all advertising efforts translate to extra dollars in the bank, but here are a few guidelines to improve your advertising campaigns.

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    1. Identify your goals.

    The first step in any advertising campaign is to understand what your goals are. Meet with the marketing and sales team to determine your aims by discussing what is lacking in a product or what the market demands. Remember, you cannot solve all your marketing problems with a single campaign. Wade through the list of possible achievements you want and narrow it down to the most plausible goals. Trying to achieve too much with a single campaign is overwhelming, and may dilute the intended message. Instead, define your brand and target a particular customer segment as opposed to targeting a mass audience.

    2. Strive to deliver.

    Marketing campaigns are not meant to please the head of the marketing department. They are a means of communicating with your existing customers and potential clients who will come onboard after seeing the ad. Therefore, you need to design your campaign in a fashion that meets and exceeds customer expectation and solidifies your brand’s place in their budget. Wowing your customers will bolster the chance of word-of-mouth advertising among their circle of friends. How can you achieve this? Allocate a sound budget that accords you the services of a reputable ad agency then sit back and savor the results.

    3. Be consistent.

    Companies need to maintain a familiar look and feel of their products to resonate with existing and potential customers. Changing your color schemes and name of business each time you launch an ad campaign is likely to confuse your clients and most may not recognize the campaign. Avoid the temptation to jump on the latest hype because drastic and regular changes will do more harm than good. You want your customers to associate the ads with you so that your product is at the tip of their tongues when they are in the market to buy. Consistency in branding goes a long way in customer retention which is why big brands continue to dominate the marketplace for generations.

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      4. Use great visuals.

      The essence of a successful marketing campaign lies in the ability to convey the message in the simplest manner without confusion or doubt. As the needs of the modern consumer evolve, there are countless distractions in media channels used to reach them. Make your ad memorable by incorporating graphics that complement the audio or written message. For online marketing you can try Infographic marketing as well and it’s not that hard to find great Infographic ideas in any type of business. For instance, a marketing campaign for baby monitors could feature a mother juggling household chores while her infant cries in the nursery. This scenario borrows from real life experiences of parents who mind children while simultaneously tackling duties such as laundry and cooking.

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      5. Test your ads.

      When planning an ad campaign, it is paramount that you field different ideas from the team and prepare ads for each idea. Then invite a group of your target audience and present these ads to get their opinion on which relays the idea in the best way. Typically ad testing will require the services of a professional firm although you can opt to recruit the respondents independently. To avoid biased opinions, use a focus group studio with a separate viewing room so you can observe the group’s reactions as the ads play out. Administer a questionnaire where respondents will rate different aspects of the campaign on a five-point scale. Analyze the results and then monitor the preferred ad upon launching.

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        6. Include contact information.

        Regardless of the media channel you use to run your ad campaign, be sure to include your contact information. Otherwise you lose to your competitors who are constantly on the prowl for new clients. Traditionally, a phone number and physical address of the company and perhaps an email address would suffice, but social media is radicalizing the manner in which businesses conduct their affairs by offering great return on investment. If you fall behind the social media wave, it is time to open corporate accounts in the common platforms such as Facebook, Twitter, and Instagram. An active online presence helps you keep up with the latest market trends that interest your target customers.

        Conclusion

        Take time to develop a marketing campaign and a great social media strategy that meets the desired goals and keep your clients’ needs front and center. Having the edge over the sea of competitors will win you customer loyalty.

        Featured photo credit: creativeart via freepik.com

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        Vikas Agrawal

        Designing & Marketing

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        Last Updated on January 18, 2019

        7 Ways To Deal With Negative People

        7 Ways To Deal With Negative People

        Some people will have a rain cloud hanging over them, no matter what the weather is outside. Their negative attitude is toxic to your own moods, and you probably feel like there is little you can do about it.

        But that couldn’t be farther from the truth.

        If you want to effectively deal with negative people and be a champion of positivity, then your best route is to take definite action through some of the steps below.

        1. Limit the time you spend with them.

        First, let’s get this out of the way. You can be more positive than a cartoon sponge, but even your enthusiasm has a chance of being afflicted by the constant negativity of a friend.

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        In fact, negativity has been proven to damage your health physically, making you vulnerable to high levels of stress and even cardiac disease. There’s no reason to get hurt because of someone else’s bad mood.

        Though this may be a little tricky depending on your situation, working to spend slightly less time around negative people will keep your own spirits from slipping as well.

        2. Speak up for yourself.

        Don’t just absorb the comments that you are being bombarded with, especially if they are about you. It’s wise to be quick to listen and slow to speak, but being too quiet can give the person the impression that you are accepting what’s being said.

        3. Don’t pretend that their behavior is “OK.”

        This is an easy trap to fall into. Point out to the person that their constant negativity isn’t a good thing. We don’t want to do this because it’s far easier to let someone sit in their woes, and we’d rather just stay out of it.

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        But if you want the best for this person, avoid giving the false impression that their negativity is normal.

        4. Don’t make their problems your problems.

        Though I consider empathy a gift, it can be a dangerous thing. When we hear the complaints of a friend or family member, we typically start to take on their burdens with them.

        This is a bad habit to get into, especially if this is a person who is almost exclusively negative. These types of people are prone to embellishing and altering a story in order to gain sympathy.

        Why else would they be sharing this with you?

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        5. Change the subject.

        When you suspect that a conversation is starting to take a turn for the negative, be a champion of positivity by changing the subject. Of course, you have to do this without ignoring what the other person said.

        Acknowledge their comment, but move the conversation forward before the euphoric pleasure gained from complaining takes hold of either of you.

        6. Talk about solutions, not problems.

        Sometimes, changing the subject isn’t an option if you want to deal with negative people, but that doesn’t mean you can’t still be positive.

        I know that when someone begins dumping complaints on me, I have a hard time knowing exactly what to say. The key is to measure your responses as solution-based.

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        You can do this by asking questions like, “Well, how could this be resolved?” or, “How do you think they feel about it?”

        Use discernment to find an appropriate response that will help your friend manage their perspectives.

        7. Leave them behind.

        Sadly, there are times when we have to move on without these friends, especially if you have exhausted your best efforts toward building a positive relationship.

        If this person is a family member, you can still have a functioning relationship with them, of course, but you may still have to limit the influence they have over your wellbeing.

        That being said, what are some steps you’ve taken to deal with negative people? Let us know in the comments.

        You may also want to read: How to Stop the Negative Spin of Thoughts, Emotions and Actions.

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