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Six Sure-Shot Tips to Successful Advertising

Six Sure-Shot Tips to Successful Advertising

Efficient advertising is key to any business thriving in the competitive environment of the world today. Companies allocate a sizable chunk of their operational funds to advertising in a bid to gain customers who improve their bottom line. Marketing experts will admit that not all advertising efforts translate to extra dollars in the bank, but here are a few guidelines to improve your advertising campaigns.

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    1. Identify your goals.

    The first step in any advertising campaign is to understand what your goals are. Meet with the marketing and sales team to determine your aims by discussing what is lacking in a product or what the market demands. Remember, you cannot solve all your marketing problems with a single campaign. Wade through the list of possible achievements you want and narrow it down to the most plausible goals. Trying to achieve too much with a single campaign is overwhelming, and may dilute the intended message. Instead, define your brand and target a particular customer segment as opposed to targeting a mass audience.

    2. Strive to deliver.

    Marketing campaigns are not meant to please the head of the marketing department. They are a means of communicating with your existing customers and potential clients who will come onboard after seeing the ad. Therefore, you need to design your campaign in a fashion that meets and exceeds customer expectation and solidifies your brand’s place in their budget. Wowing your customers will bolster the chance of word-of-mouth advertising among their circle of friends. How can you achieve this? Allocate a sound budget that accords you the services of a reputable ad agency then sit back and savor the results.

    3. Be consistent.

    Companies need to maintain a familiar look and feel of their products to resonate with existing and potential customers. Changing your color schemes and name of business each time you launch an ad campaign is likely to confuse your clients and most may not recognize the campaign. Avoid the temptation to jump on the latest hype because drastic and regular changes will do more harm than good. You want your customers to associate the ads with you so that your product is at the tip of their tongues when they are in the market to buy. Consistency in branding goes a long way in customer retention which is why big brands continue to dominate the marketplace for generations.

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      4. Use great visuals.

      The essence of a successful marketing campaign lies in the ability to convey the message in the simplest manner without confusion or doubt. As the needs of the modern consumer evolve, there are countless distractions in media channels used to reach them. Make your ad memorable by incorporating graphics that complement the audio or written message. For online marketing you can try Infographic marketing as well and it’s not that hard to find great Infographic ideas in any type of business. For instance, a marketing campaign for baby monitors could feature a mother juggling household chores while her infant cries in the nursery. This scenario borrows from real life experiences of parents who mind children while simultaneously tackling duties such as laundry and cooking.

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      5. Test your ads.

      When planning an ad campaign, it is paramount that you field different ideas from the team and prepare ads for each idea. Then invite a group of your target audience and present these ads to get their opinion on which relays the idea in the best way. Typically ad testing will require the services of a professional firm although you can opt to recruit the respondents independently. To avoid biased opinions, use a focus group studio with a separate viewing room so you can observe the group’s reactions as the ads play out. Administer a questionnaire where respondents will rate different aspects of the campaign on a five-point scale. Analyze the results and then monitor the preferred ad upon launching.

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        6. Include contact information.

        Regardless of the media channel you use to run your ad campaign, be sure to include your contact information. Otherwise you lose to your competitors who are constantly on the prowl for new clients. Traditionally, a phone number and physical address of the company and perhaps an email address would suffice, but social media is radicalizing the manner in which businesses conduct their affairs by offering great return on investment. If you fall behind the social media wave, it is time to open corporate accounts in the common platforms such as Facebook, Twitter, and Instagram. An active online presence helps you keep up with the latest market trends that interest your target customers.

        Conclusion

        Take time to develop a marketing campaign and a great social media strategy that meets the desired goals and keep your clients’ needs front and center. Having the edge over the sea of competitors will win you customer loyalty.

        Featured photo credit: creativeart via freepik.com

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        Vikas Agrawal

        Vikas is the co-founder of Infobrandz, an Infographic design agency that offers creative visual content solutions to medium to large companies.

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        Last Updated on July 3, 2020

        30 Small Habits To Lead A More Peaceful Life

        30 Small Habits To Lead A More Peaceful Life

        In today’s world, true peace must come from within us and our own actions. Here are 30 small things you can do on a regular basis to increase your overall sense of harmony, peace, and well-being:

        1. Don’t go to every fight you’re invited to

        Particularly when you’re around those who thrive on chaos, be willing to decline the invitation to join in on the drama.

        2. Focus on your breath

        Throughout the day, stop to take a few deep breaths. Keep stress at bay with techniques such as “square breathing.” Breathe in for four counts, hold for four counts, then out for four counts, and hold again for four counts. Repeat this cycle four times.

        3. Get organized and purge old items

        A cluttered space often creates a cluttered spirit. Take the time to get rid of anything you haven’t used in a year and invest in organizational systems that help you sustain a level of neatness.

        4. Stop yourself from being judgmental

        Whenever you are tempted to have an opinion about someone else’s life, check your intentions. Judging others creates and promotes negative energy.

        5. Say ‘thank you’ early and often

        Start and end each day with an attitude of gratitude. Look for opportunities in your daily routine and interactions to express appreciation.

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        6. Smile more

        Even if you have to “fake it until you make it,” there are many scientific benefits of smiling and laughing. Also, pay attention to your facial expression when you are doing neutral activities such as driving and walking. Turn that frown upside down!

        7. Don’t worry about the future

        As difficult as this sounds, there is a direct connection between staying in the present and living a more peaceful life. You cannot control the future. As the old proverb goes, “Worry is like a rocking chair. It gives you something to do, but it won’t get you anywhere.” Practice gently bringing your thoughts back to the present.

        8. Eat real food

        The closer the food is to the state from which it came from the earth, the better you will feel in eating it. Choose foods that grew from a plant over food that was made in a plant.

        9. Choose being happy over being right

        Too often, we sacrifice inner peace in order to make a point. It’s rarely worth it.

        10. Keep technology out of the bedroom

        Many studies, such as one conducted by Brigham and Women’s Hospital, have connected blue light of electronic devices before bed to adverse sleep and overall health. To make matters worse, many people report that they cannot resist checking email and social media when their cell phone is in reach of their bed, regardless of the time.

        11. Make use of filtering features on social media

        You may not want to “unfriend” someone completely, however you can choose whether you want to follow their posts and/or the sources of information that they share.

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        12. Get comfortable with silence

        When you picture someone who is the ultimate state of peace, typically they aren’t talking.

        13. Listen to understand, not to respond

        So often in conversations, we use our ears to give us cues about when it is our turn to say what we want to say. Practice active listening, ask questions, process, then speak.

        14. Put your troubles in a bubble

        Whenever you start to feel anxious, visualize the situation being wrapped in a bubble and then picture that sphere floating away.

        15. Speak more slowly

        Often a lack of peace manifests itself in fast or clipped speech. Take a breath, slow down, and let your thoughtful consideration drive your words.

        16. Don’t procrastinate

        Nothing adds stress to our lives like waiting until the last minute.

        17. Buy a coloring book

        Mandala coloring books for adults are becoming more popular because of their connection to creating inner peace.

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        18. Prioritize yourself

        You are the only person who you are guaranteed to live with 24 hours a day for the rest of your life.

        19. Forgive others

        Holding a grudge is hurting you exponentially more than anyone else. Let it go.

        20. Check your expectations

        Presumption often leads to drama. Remember the old saying, “Expectations are premeditated resentments.”

        21. Engage in active play

        Let your inner child come out and have some fun. Jump, dance, play, and pretend!

        22. Stop criticizing yourself

        The world is a hard enough place with more than enough critics. Your life is not served well by being one of them.

        23. Focus your energy and attention on what you want

        Thoughts, words, and actions all create energy. Energy attracts like energy. Put out what you want to get back.

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        24. Assign yourself “complaint free” days.

        Make a conscious decision not to complain about anything for a whole day. It might be harder than you think and the awareness will stick with you.

        25. Surround yourself with people you truly enjoy being in the company of

        Personalities tend to be contagious, and not everyone’s is worth catching. Be judicious in your choices.

        26. Manage your money

        Financial concerns rank top on the list of what causes people stress. Take the time each month to do a budget, calculate what you actually spend and sanity check that against the money you have coming in.

        27. Stop trying to control everything

        Not only is your inner control freak sabotaging your sense of peace, it is also likely getting in the way of external relationships as well.

        28. Practice affirmations

        Repeat positive phrases that depict the life and qualities you want to attract. It may not come naturally to you, but it works.

        29. Get up before sunrise

        Personally witnessing the dawn brings a unique sense of awe and appreciation for life.

        30. Be yourself

        Nothing creates more inner discord than trying to be something other than who we really are. Authenticity breeds happiness.

        Featured photo credit: man watching sunrise via stokpic.com

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