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5 Ways to Improve the Loading Speed of Your Website

5 Ways to Improve the Loading Speed of Your Website

We all know that how quickly your website loads up is important, but did you know that even as little as a second can have a big impact upon your user experience and conversions.

In fact, 47% of consumers expect a site to load within two seconds or less, and a one-second delay in page response can result in a 7% reduction in conversions.

As you can see, the loading time of your website is really really important to your customers, and load speeds are getting quicker and quicker!

So, what can you do about it? We’ve taken a look at five things which you could be doing to improve your loading speed, even if it’s just by a couple of seconds!

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1. Enable compression

We’ve all heard about how high-quality content is king, but all of this content takes up valuable memory on your web page.

This makes your pages and content bulky and slow to download, and the best way to combat this is to compress (also known as zip) them. This reduces the bandwidth of your pages, making them easier and quicker to load. You can compress your pages using tools such as Gzip.

Doing so could reduce download time by as much as 70% so it’s definitely worth considering!

2. Enable browser caching

Whenever a user visits a website, the elements of the page are stored onto their hard drive in a temporary ‘cache’ so that the next time they visit, it will load without having to send another HTTP request to the server.

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This means that once a user has visited your site once, any subsequent visits will take a fraction of the time to load, so it’s essential that you allow caching on your site.

For more information on how exactly to do this, head to this article on Microsoft’s help section.

3. Prioritise above-the-fold content

Making sure to prioritise your above-the-fold (top of the page) content to make it load faster is important, as this is the content that your user is going to see first.

Even if the rest of your page is going to take a little longer to load, the chances are that your users won’t notice as their focus will be above the fold.

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4. Reduce the amount of plugins your site uses

We spoke to North East-based web design agency ‘Way Fresh’ who said: “Having too many plugins on your site is a surefire way to slow it down, and it can also create security issues, as well as causing crashes and other technical difficulties.

“Make sure to regularly browse through your plugins and delete or deactivate any which you deem to be unnecessary, and measuring whether they improve your speed.”

5. Optimise your images

There are two main ways in which you can optimise your site images to improve your load speed: size and format.

Obviously, the bigger your images are, the longer they’ll take to load, so keep them as small as you feel you can get away with, reduce colour depth and remove image comments. As for the format, we’d recommend JPEG or PNG (although some older browsers don’t support PNG).

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At the end of the day, with Google placing a greater emphasis on user experience and using page loading speed as a ranking signal, it’s more important than ever to take the time to improve this aspect of your website.

Consumers in 2016 are expecting faster loading times, especially on mobile devices, and there’s a whole host of arguments to justify your decision to prioritise improvements in this area.

At the end of the day, for many businesses, their website is what drives their sales and is the experience isn’t right, consumers will simply look elsewhere and you’ll lose out on sales.

Featured photo credit: Shutterstock via shutterstock.com

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Last Updated on November 19, 2019

Work Smarter, Not Harder: 12 Ways to Work Smart

Work Smarter, Not Harder: 12 Ways to Work Smart

I imagine that like me, you say that you never have enough time and that you just cannot cope with 60 dozen things all at once.

How on earth do you get out of that spiral?

Many people never sit down and look at how to work smarter, rather than harder and even longer hours. But not you, you’re smart enough to try to learn effective ways to work.

So how to work smarter not harder? Here are 12 smart ways you should be following:

1. Improve Your Time Management Skills

Easier said than done? Well, no actually, because there are a few simple rules that can really help you to manage time better.

For example, when setting up a top priority task, you need to switch off the phone and ignore your email first. Then you need to abandon any ideas of multitasking as that will slow you down and ruin your focus.

Finally, set a reasonable deadline and do everything in your power to meet it.

“When you’re born, you’re born with 30,000 days. That’s it. The best strategic planning I can give to you is to think about that.” — Sir Ray Avery

2. Speed up Your Typing and Use Shortcuts

These days we’re all keyboard slaves. So why not speed up your typing and try to get rid of the two finger syndrome. In fact, when you save 21 days per year just by typing fast!

This is exactly what I am doing now, so I cannot honestly say I am practicing what I preach!

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But help is at hand. Try some of these apps and games to help you type fast: 8 Most Effective Games and Apps to Learn to Type Fast

Using shortcuts on the keyboard is another time saver and can speed up your work.

For example, press F2 to rename a selected file, while CTRL + I will put selected text in italics.

There are so many of these. If you make the effort to learn them, they really can be helpful.

3. Learn How to Use Productivity Tools

It is well worth downloading all the useful tools and apps that can highly boost your productivity. Take a look at these 18 Best Time Management Apps and Tools and install whatever fits your needs.

Now that is really a great way of working smarter, not harder.

4. Use Your Phone Wisely

Instead of writing emails, sometimes it’s better to pick up the phone and talk to the person responsible. It saves time, especially for important or urgent discussions.

If that colleague works in the same office, it is even better to go and talk to him or her. It gives you a break, you get some exercise and you actually make human contact which is becoming quite rare in this electronic world.

5. Keep a Tab on Your Tabs

If you are like me, you might well find that you have a ton of tabs open at the top of your browser.

In order to find the one you want, you have to search for them as they are off screen. Having all these tabs open slows down your browser too.

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One solution is to use OneTab which can keep a neat list on the screen of all these tabs when you want to quickly get to one of them or you want to remind yourself which ones you have open.

6. Use a “To Don’t” List

We all know about to do lists and I find that they are generally great. They give me a great sense of achievement as I cross off the tasks done.

But often, I find that we are doing non-essential tasks or ones that can easily be postponed. That is why many people recommend the to don’t list.[1]

Some people prefer to savagely prune the to do list while others prefer to have two separate lists, to do and to don’t. You just have to work out what works best for you when you are trying to save precious time to become more productive.

7. Expect Failure and Fight Paranoia

When failure rears its ugly head, some people get a bit paranoid and fear that this may become a trend.

Projects will go wrong and failure should be expected rather than feared. Learning lessons from failure and analyzing what went wrong is the best way forward.

“Do not be embarrassed by your failures, learn from them and start again.” — Richard Branson

And here you can find 10 Great Lessons Highly Successful People Have Learned From Failure.

8. Be Concise

Rambling on at meetings, in emails and even when introducing yourself to new clients can waste a lot of people’s time.

One way is to practice and sharpen your “elevator speech,”[2] which tells people in 30 seconds or less why they need your skills and how they can benefit from doing business with you.

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Just think of the many situations where this could be useful:

  • Making new contacts
  • Talking about yourself at a job interview
  • Meeting people at conferences or parties
  • Phone calls to new clients

9. Ask the Right Questions

“You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions.” — Naguib Mahfouz

How do you get feedback? The secret is to ask the right questions at the right time.

When you do this, you are gathering the information you need to help in decision making. This will save you time and you will be able to cut meetings to a minimum.

Forbes magazine reports on research that they carried out on asking the right questions.[3] When that happens, the positive effects are increased by 400%. There are also other benefits in staff motivation and a positive impact on the company’s bottom line.

Lifehack’s CEO Leon has shared about how to ask for feedback to learn faster: How to Learn Quickly And Master Any Skill You Want

10. Learn as Much as You Can

You should always be on a steep learning curve. Look at your skills profile and determine where you need to fill a gap. Talk to important connections and network in your niche.

Keep up to date on trends and developments. It is a fact-changing world. When an opportunity arises, you will be the best equipped to seize it because you have never stopped learning. Just another way of working smarter.

“Live as if you were to die tomorrow. Learn as if you were to live forever.” — Mahatma Gandhi

11. Look After Your Greatest Resource

No, your greatest resource is not time. It is YOU.

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If you do not get enough sleep, exercise and relaxation, you find that you become less and less productive. You begin to work longer and longer hours, which is the exact opposite of what you want.

What you should be doing is making sure you are in the best shape. It is useful to remember that you need a break of 15 minutes after every one and a half hours of work.[4]

Taking breaks and getting fresh air and exercise is one of the best ways of working smarter, not harder.

12. Don’t Fall into the Trap of Working Smarter and Harder

As a society, we are obsessed with doing everything smarter so we are more efficient and we save time all around.[5]

But the most important thing to remember is to accept when we are ready to switch off that computer and not fill up the time with even more work!

The Bottom Line

The key to greater productivity is to work smarter, not harder. Working smarter saves precious time and energy for the things that really matter — your life goals, your personal growth, your health and your relationships.

Stop working for more hours and start working smarter!

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Featured photo credit: Unsplash via unsplash.com

Reference

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