Professional bloggers know that they have to keep their content fresh or they will lose subscribers, and their readers will lose interest. One way bloggers change up the content is to attach seasons and holidays like Halloween to their topic. For example, if their topic is home repair tips, they can refresh it by writing a blog on home repair tips for the cooler autumn weather. This targets the blog, giving it a narrower focus. It also uses keywords people search in the fall to the advantage of the blogger. Here are some tips you can use to get more views for your blog.
1. Appeal to the stupid
The For Dummies how-to books are designed to take a complicated topic and make it so simple that even a dummy can understand the information. To get more views for your money making blog, you want to take this same approach. Keep it simple. Make sure the follow button or widget is easily accessible and visible. That way, they can’t help but follow you.
2. Make them speak to you
To be successful, you want to encourage people to discuss topics with you. That means you need to offer the option of commenting on your blog even if you don’t like what the person has to say. At the same time, you want topics that will interest readers enough so they will comment on your blog. You also want to comment on their comments or on their blogs. These back and forth dialogues are important to get page views.
3. Keep it coming
You have to post regularly. Many successful bloggers will post three to six times a week. However, you have to determine what works best for you. Some industries do not require blog updates more often than once a month. Others should have more frequent postings. As long as you are faithfully adhering to the schedule you have set for your readers, you will keep your content fresh and keep your readers coming back to you. Don’t post once and then, forget about your blog for several months if you want people to visit.
4. Have a niche
As mentioned earlier, the more narrow your focus, the more likely you will get people to follow you. Pick an industry where you can impart a lot of information while being specific enough to entice readers to keep coming and sharing your blog with others in that same industry. Make sure you have a niche that is broad enough to build an audience. You don’t want to have a blog that couldn’t get more than a handful of readers. That will not make it profitable. At the same time, you shouldn’t choose a blog topic that everyone and his or her brother is covering because you would have a hard time finding a spin that no one else has done.
5. Freebies are great
People always want to get something for free. To get more page views, you can offer a discount to something you sell, a free electronic book, a free subscription to your newsletter or webinar. You could provide a free report or white paper. These bribes work best for subscriber-based blogs. In WordPress, you can use the free advertising plugin to link to your free download.
6. Use others
Some bloggers are successful because they can use colleagues to give away a PDF version of your electronic book, which will have a link to your blog inside it. This is a trick advertisers have used for years. How often are you watching one commercial, which advertises more than one brand even if it is subtle? It happens more often than you think.
7. Blog for someone else
Although becoming a guest blogger is not an easy task, especially for new professionals, it can be lucrative. When you are a guest blogger, people begin to recognize who you are and what your opinions are. With each post, you can link back to your blog and get more views for your topics.
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