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9 Great Website Analytics Tools (Besides Google Analytics)

9 Great Website Analytics Tools (Besides Google Analytics)

Your website plays a very important role in your marketing strategy. Building and hosting your website also costs time and money, so you need to make sure that you are getting a decent return on your investment.

It is important to monitor the behavior of your website visitors. Here some things that you need to pay attention to:

  • The number of people visiting your website
  • Conversion rates
  • Average time people spend on your site
  • The content that your visitors view the most

Google Analytics is a popular website analytics tool. However, it has a few limitations.

There are a lot of other great analytics tools with additional features and better interfaces. Here are some that every webmaster should consider.

1. SEO Analyzer

Most websites rely heavily on organic search traffic. Unfortunately, some websites are very poorly optimized for SEO.

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Neil Patel created a very useful SEO Analyzer tool, which identifies SEO problems that need to be addressed. You can analyze the following factors with this tool:

  • Onpage SEO errors
  • Overview of your backlinks
  • Page-level onsite keyword analysis

Patel’s SEO Analyzer is one of the best, free SEO analysis tools available. You can download your free report in less than a minute.

2. Link Research Tools

Analyzing your backlink profile is a very important part of SEO. Link Research is a great tool for studying incoming links to your website. It also provides detailed information on your competitors.

3. Crazy Egg

Google Analytics can tell which webpages your users are visiting. However, it can’t tell you which links they are clicking or why they are visiting certain webpages over others.

Crazy Egg gives you a more nuanced understanding of their behavior. It tracks the location of their clicks and creates heat maps, which helps you optimize the placement of their links.

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4. Compete.com

Google Analytics only provides analytics data on your own website. Compete.com gives you detailed information on your competitors. You can compare and contrast traffic, SEO rankings and content marketing strategies.

Compete.com aggregates analytics data from Google Analytics and several other sources. It’s by far one of best competitive analytics tools on the market.

5. Clicky

Google Analytics only recently started offering real-time analytics data. Unfortunately, the data isn’t always reliable, so it’s a good idea to have another real-time analytics tool.

Clicky is the best real-time analytics tool on the market. In addition to offering real-time data, it tracks user behavior that Google Analytics does not, such as downloads and video views.

Clicky also tells you what keywords your visitors are using to reach your website. This is another excellent feature that Google Analytics lacks, since Google stopped sharing this information with webmasters a couple years ago.

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6. Spring Metrics

Spring Metrics costs $49 a month and provides similar data to Google Analytics. However, many webmasters are switching to it from Google Analytics for one reason – simplicity.

Google Analytics is a valuable analytics tool, but it takes a skilled web professional to data mine it effectively. The graphical interface on Spring Metrics is much more intuitive, so it’s easier for laypeople to follow.

7. Optimizely

Google Analytics is great for a lot of things, but A/B testing isn’t one of them. Optimizely has a much better interface for split testing data.

This is the perfect analytics tool for testing landing pages and other variables. It’s a good idea to test it with Google Adwords or another reliable traffic source.

8. 4Q

Most analytics tools rely on web traffic data. However, sometimes it is better to get input directly from your users.

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You can use 4Q to conduct surveys and solicit input from them. They can report bugs and tell you whether anything should be changed on your website.

9. Clicktale

Clicktale is another great tool for identifying user behavior. It’s highly recommended by Eric Peterson, the editor of ‘Web Analytics Demystified.’

“One of the things that Google Analytics doesn’t do particularly well is telling you what visitors are paying attention to on a page and highlighting where those visitors are getting stuck during their visit,” says Peterson. ” Clicktale is essentially a video recorder for website visits and provides great detail about mouse movement, scrolling, and dozens of other critical visitor behaviors.”

Featured photo credit: Pexels via pexels.com

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Ryan Kh

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Last Updated on July 22, 2019

10 Killer Cover Letter Tips to Nail Every Interview Opportunity

10 Killer Cover Letter Tips to Nail Every Interview Opportunity

A cover letter is an introduction to what will be found in the resume. In a cover letter, the applicant is able to use a conversational tone, to explain why the attached resume is worth reviewing, why the applicant is qualified, and to express that it’s the best application the reader will see for the open position.

Employers do read your cover letter, so consider the cover letter an elevator pitch. The cover letter is the overview of your professional experience. The information in the body presents the key qualifications, the things that matter. The cover letter is the “here is what will be found in my presentation”, which is the resume in this case.

Something really important to point out- a cover letter should be written from scratch each time. Great cover letters are the ones that express why the applicant is the best for the specific job being applied to. Using a general cover letter will not lead to great results.

This doesn’t mean that your cover letter should repeat your most valuable qualifications, it just means that you don’t want to recycle a templated, general letter, not specific to the position being applied to.

Here’re 10 cover letter tips to nail every interview.

1. Take a few minutes to learn about the company so that you use an appropriate tone

Like people, every company has its own culture and tone. Doing a bit of research to learn what that is will be extremely beneficial. For instance, a technology start-up has a different culture and tone than a law firm. Using the same tone for both would be a mistake.

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2. Don’t use generic cover letter terms — be specific to each company and position

Hiring managers and recruiters can easily identify generic cover letters. They read cover letters and resumes almost every day. Using words and terms like: “your company” instead of naming the actual company, and “your website” instead of “in your about us section on www.abc123.com”, are mistakes. Be as specific as possible, it’s worth the additional few minutes.

3. Address the reader directly if you can

It is an outdated practice to use “To Whom it May Concern” if you know the person that will be reviewing your documents. You may wonder how you’ll know this information; this is where attention to detail and/or a bit of research comes into play.

For example, if you are applying for a job using LinkedIn, many times, the job poster is listed within the job post. This is the person reading your documents when you “apply now”. Addressing that person directly will be much more effective than using a generic term.

4. Don’t repeat the information found in the resume

A resume is an action-based document. When presenting information in a resume, the tone isn’t conversational but leading with action instead, for example: “Analyze sales levels and trends, and initiate action as necessary to ensure attainment of sales objectives”.

In a cover letter, you have the opportunity to deliver your elevator pitch: “I have positively impacted business development and growth initiatives, having combined two regions into one and achieving 17% in compound growth over the following three-year period”.

Never use your resume qualifications summary as a paragraph in your resume. This would be repeating information. Keep in mind that your cover letter is the introduction to your resume- the elevator pitch- this is your opportunity to show more personality.

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5. Tell the company what you can do for them

As mentioned above, this is your chance to explain to the company why you are the best person for the open position. This is where you tell the company what you can do for them: “If hired as the next (job title) with (company name), I will cultivate important partnerships that will enhance operations while boosting revenue.”

Many times, we want to take the reader through the journey of our life. It is important to remember that the reader needs to know why you are the best person for the job. Lead with that.

6. Showcase the skills and qualifications specific to the position

A lot of people are Jack’s and Jill’s of all trades. This can be a great big picture, but not great to showcase in a cover letter or resume.

Going back to what was mentioned before, cover letters and resumes are scanned through ATS. Being as specific as possible to the position being applied to is important.

If you are applying for a coding position, it may not be important to mention your job in high school as a dog walker. Sticking to the exact job being applied to is the most effective way to write your cover letter.

7. Numbers are important — show proof

It always helps to show proof when stating facts: “I have a reputation for delivering top-level performance and supporting growth so that businesses can thrive; established industry relationships that generated double digit increase in branch revenues”.

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8. Use testimonials and letters of recommendations

A cover letter is a great place to add testimonials and information from your letter of recommendations. Mirroring the example above, here is a good way to use that information:

I have a history of consistently meeting and exceeding metrics: “(Name) rose through the company and became a Subject Matter Expert, steadily providing exceptional quality of work.”- Team Manager.

9. Find the balance between highlighting your achievements and bragging

There is fine line between telling someone about your achievements and bragging. My advice is to always use facts first, and support that with an achievement related to the fact, as shown in the examples above.

You don’t want to have a cover letter with nothing but bullet points of what you have achieved. I can’t stress this enough — cover letters are your elevator pitch, the introduction to your resume.

10. Check your length — you want to provide no more than an introduction

The general rule for most positions is one page in length. Positions such as professors and doctors will require more in length (and they actually use CV’s); however, for most positions, one page is sufficient. Remember, the cover letter is an introduction and elevator pitch. Follow the logic below to get you started:

Start with: “I am ready to deliver impeccable results as (name of company) next (Position Title).

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What you know and like about the company, what initiatives, missions, goals resonate with you: “I read/listened to an interview that your Chief of Staff did on www.abc123.com. His/her statement regarding important up and coming employee engagement initiatives really resonated with me”.

Overview of your qualifications and experience: “I have a strong background in developing, monitoring, and controlling annual processes and operational plans related to community relations and social initiatives”.

Highlight/ Back up your facts with achievements: “I’m a vision-driven leader, with a proven history of innovation and mentorship; I led an initiative that reduced homelessness in four counties and received recognition from the local Homeless Network and the County Commissioner”.

Close with what will you do for the company: “As your next (job title), I am focused on hitting the ground running as a transformational leader who is driven by challenge, undeterred by obstacles, and committed to the growth of (name of company).

Bonus Advice

When applying for a job online or in person, a resume and a cover letter are standard submissions. At least 98% of the time, both your resume and cover letter and scanned via ATS (applicant tracking systems). You can learn more about that process here.

The information provided in a cover letter should be written and organized to be compatible with these scans, so that it can make to a human; from there, you want to make sure that you capture the recruiter and/or hiring managers attention.

More About Nailing Your Dream Job

Featured photo credit: Kaleidico via unsplash.com

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