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9 Great Website Analytics Tools (Besides Google Analytics)

9 Great Website Analytics Tools (Besides Google Analytics)

Your website plays a very important role in your marketing strategy. Building and hosting your website also costs time and money, so you need to make sure that you are getting a decent return on your investment.

It is important to monitor the behavior of your website visitors. Here some things that you need to pay attention to:

  • The number of people visiting your website
  • Conversion rates
  • Average time people spend on your site
  • The content that your visitors view the most

Google Analytics is a popular website analytics tool. However, it has a few limitations.

There are a lot of other great analytics tools with additional features and better interfaces. Here are some that every webmaster should consider.

1. SEO Analyzer

Most websites rely heavily on organic search traffic. Unfortunately, some websites are very poorly optimized for SEO.

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Neil Patel created a very useful SEO Analyzer tool, which identifies SEO problems that need to be addressed. You can analyze the following factors with this tool:

  • Onpage SEO errors
  • Overview of your backlinks
  • Page-level onsite keyword analysis

Patel’s SEO Analyzer is one of the best, free SEO analysis tools available. You can download your free report in less than a minute.

2. Link Research Tools

Analyzing your backlink profile is a very important part of SEO. Link Research is a great tool for studying incoming links to your website. It also provides detailed information on your competitors.

3. Crazy Egg

Google Analytics can tell which webpages your users are visiting. However, it can’t tell you which links they are clicking or why they are visiting certain webpages over others.

Crazy Egg gives you a more nuanced understanding of their behavior. It tracks the location of their clicks and creates heat maps, which helps you optimize the placement of their links.

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4. Compete.com

Google Analytics only provides analytics data on your own website. Compete.com gives you detailed information on your competitors. You can compare and contrast traffic, SEO rankings and content marketing strategies.

Compete.com aggregates analytics data from Google Analytics and several other sources. It’s by far one of best competitive analytics tools on the market.

5. Clicky

Google Analytics only recently started offering real-time analytics data. Unfortunately, the data isn’t always reliable, so it’s a good idea to have another real-time analytics tool.

Clicky is the best real-time analytics tool on the market. In addition to offering real-time data, it tracks user behavior that Google Analytics does not, such as downloads and video views.

Clicky also tells you what keywords your visitors are using to reach your website. This is another excellent feature that Google Analytics lacks, since Google stopped sharing this information with webmasters a couple years ago.

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6. Spring Metrics

Spring Metrics costs $49 a month and provides similar data to Google Analytics. However, many webmasters are switching to it from Google Analytics for one reason – simplicity.

Google Analytics is a valuable analytics tool, but it takes a skilled web professional to data mine it effectively. The graphical interface on Spring Metrics is much more intuitive, so it’s easier for laypeople to follow.

7. Optimizely

Google Analytics is great for a lot of things, but A/B testing isn’t one of them. Optimizely has a much better interface for split testing data.

This is the perfect analytics tool for testing landing pages and other variables. It’s a good idea to test it with Google Adwords or another reliable traffic source.

8. 4Q

Most analytics tools rely on web traffic data. However, sometimes it is better to get input directly from your users.

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You can use 4Q to conduct surveys and solicit input from them. They can report bugs and tell you whether anything should be changed on your website.

9. Clicktale

Clicktale is another great tool for identifying user behavior. It’s highly recommended by Eric Peterson, the editor of ‘Web Analytics Demystified.’

“One of the things that Google Analytics doesn’t do particularly well is telling you what visitors are paying attention to on a page and highlighting where those visitors are getting stuck during their visit,” says Peterson. ” Clicktale is essentially a video recorder for website visits and provides great detail about mouse movement, scrolling, and dozens of other critical visitor behaviors.”

Featured photo credit: Pexels via pexels.com

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Last Updated on November 5, 2019

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

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