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9 Great Website Analytics Tools (Besides Google Analytics)

9 Great Website Analytics Tools (Besides Google Analytics)

Your website plays a very important role in your marketing strategy. Building and hosting your website also costs time and money, so you need to make sure that you are getting a decent return on your investment.

It is important to monitor the behavior of your website visitors. Here some things that you need to pay attention to:

  • The number of people visiting your website
  • Conversion rates
  • Average time people spend on your site
  • The content that your visitors view the most

Google Analytics is a popular website analytics tool. However, it has a few limitations.

There are a lot of other great analytics tools with additional features and better interfaces. Here are some that every webmaster should consider.

1. SEO Analyzer

Most websites rely heavily on organic search traffic. Unfortunately, some websites are very poorly optimized for SEO.

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Neil Patel created a very useful SEO Analyzer tool, which identifies SEO problems that need to be addressed. You can analyze the following factors with this tool:

  • Onpage SEO errors
  • Overview of your backlinks
  • Page-level onsite keyword analysis

Patel’s SEO Analyzer is one of the best, free SEO analysis tools available. You can download your free report in less than a minute.

2. Link Research Tools

Analyzing your backlink profile is a very important part of SEO. Link Research is a great tool for studying incoming links to your website. It also provides detailed information on your competitors.

3. Crazy Egg

Google Analytics can tell which webpages your users are visiting. However, it can’t tell you which links they are clicking or why they are visiting certain webpages over others.

Crazy Egg gives you a more nuanced understanding of their behavior. It tracks the location of their clicks and creates heat maps, which helps you optimize the placement of their links.

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4. Compete.com

Google Analytics only provides analytics data on your own website. Compete.com gives you detailed information on your competitors. You can compare and contrast traffic, SEO rankings and content marketing strategies.

Compete.com aggregates analytics data from Google Analytics and several other sources. It’s by far one of best competitive analytics tools on the market.

5. Clicky

Google Analytics only recently started offering real-time analytics data. Unfortunately, the data isn’t always reliable, so it’s a good idea to have another real-time analytics tool.

Clicky is the best real-time analytics tool on the market. In addition to offering real-time data, it tracks user behavior that Google Analytics does not, such as downloads and video views.

Clicky also tells you what keywords your visitors are using to reach your website. This is another excellent feature that Google Analytics lacks, since Google stopped sharing this information with webmasters a couple years ago.

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6. Spring Metrics

Spring Metrics costs $49 a month and provides similar data to Google Analytics. However, many webmasters are switching to it from Google Analytics for one reason – simplicity.

Google Analytics is a valuable analytics tool, but it takes a skilled web professional to data mine it effectively. The graphical interface on Spring Metrics is much more intuitive, so it’s easier for laypeople to follow.

7. Optimizely

Google Analytics is great for a lot of things, but A/B testing isn’t one of them. Optimizely has a much better interface for split testing data.

This is the perfect analytics tool for testing landing pages and other variables. It’s a good idea to test it with Google Adwords or another reliable traffic source.

8. 4Q

Most analytics tools rely on web traffic data. However, sometimes it is better to get input directly from your users.

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You can use 4Q to conduct surveys and solicit input from them. They can report bugs and tell you whether anything should be changed on your website.

9. Clicktale

Clicktale is another great tool for identifying user behavior. It’s highly recommended by Eric Peterson, the editor of ‘Web Analytics Demystified.’

“One of the things that Google Analytics doesn’t do particularly well is telling you what visitors are paying attention to on a page and highlighting where those visitors are getting stuck during their visit,” says Peterson. ” Clicktale is essentially a video recorder for website visits and provides great detail about mouse movement, scrolling, and dozens of other critical visitor behaviors.”

Featured photo credit: Pexels via pexels.com

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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