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How an Awesome Content Help The Online Businesses to Make Customers Happy?

How an Awesome Content Help The Online Businesses to Make Customers Happy?

Visiting company websites has long been a practice that consumers carried out to look up information like office location and hours. Recent shifts in the use of mobile technology, social media, and online shopping have led consumers to search out more in-depth web content, though. As a result of the access consumers’ have to product and company information online, Chief Marketer explains that consumers are empowered and expect a 1:1 exchange with businesses.

When marketing in this new age of the empowered consumer, businesses should not underestimate the importance of providing relevant, clear web content. More than just providing information about the necessary features of products, web content is used to increase customer satisfaction by speaking to consumers as if the business is an expert in their industry.

Without modernized, actionable web content, businesses appear illegitimate and outdated to empowered consumers. Awesome content features tactical marketing to connect with empowered consumers such as:

Answers Pertaining to Consumer Lifestyle Questions

Gone are the days of consumers entering a store with limited knowledge about the products available to them. Today, consumers educate themselves online about their options before making a purchase. Although they research products online, few consumer browse FAQ pages online for answers to common questions about how a product meets their lifestyle needs. Instead, they turn to biased reviews or social media, opening themselves to answers offered by competitors and people without expertise.

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According to the Content Marketing Institute, businesses should offer web content that anticipates and answers the questions consumers will ask. For many businesses, blogs and articles offer the opportunity to address common questions and demonstrate the business’ expertise in their field.

Case Study:

Just Sleeper, for example, is a business selling mattresses and pillows. Their clients regularly research information about finding pillows for neck pain. Anticipating this question, Just Sleeper’s homepage features an article offering a relevant response.

Detailed Descriptions of the Production Process

The new empowered consumer is clued into the fact that manufacturing processes are not created equal. Forbes suggests this drives consumers to consider a global market. At the same time, consumers don’t know everything about product production but want to know they are in control. The content on your website validates the consumer’s knowledge while adding to their ability to influence the process.

Many businesses are creating web content to describe their production process to consumers. Through their detailed descriptions, businesses include information for consumers about customization and their role in the process.

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Case Study:

Offering a unique product and production process for Lanyard design, 4inLanyard features extensive web content and graphic depictions to walk consumers through their process. The business highlights for consumers the ability to customize lanyards and give input to ensure the consumer is satisfied with the results.

Buyer Guidelines Comparing Products Side by Side

At IBM, one of the secrets of marketing taught to business personnel is to appeal to the consumers’ sense of trust. Consumers seek relationship, especially with businesses that they consider transparent and straightforward (which are indicators of trustworthiness.) Many businesses’ appeal to trust by offering transparent comparisons of their products with their competitors’ products.

The comparison is an ineffective tactic when products aren’t similar or when the marketing business’ product doesn’t’ measure up. In many cases, though, the transparency exposes to consumers just how eligible and high quality a product is. Since the comparison also makes the responsible business appear as if they have nothing to hide, comparison content can prove to awesomely win over clients in a market of stiff competition.

Case Study:

In a recent, brilliant marketing campaign Sprint has set out to prove itself against competitors by offering consumers comparison content. A chart created by Sprint, for example, highlights how the service measures up to competitor AT & T’s similar offering. The comparison makes Sprint appear trustworthy and transparent while also highlighting the affordability and quality of their service.

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Graphics and Stories That Are Sharable On Social Media

One of the results of customer empowerment is that customer convenience now tends to drive marketing style more than ever before. The use of long paragraphs, no matter how effective, is no longer in vogue because consumers prefer to skim short lines when researching businesses and products online. User-friendly web content also makes it easy for the empowered consumer to share content on social media, a practice fruitful for both the consumer and the business.

To create shareable web content, businesses should:

  • Be concise
  • Use bullet points
  • Include graphics
  • Leave plenty of white space
  • Craft compelling stories
  • Focus on the consumer, not just the product

Case Study:

Providing personal care products and a compelling message about beauty, Dove has mastered the production of web content videos that consumers love to share and support. Their videos are circulated widely online by consumers, increasing their web conversion rates and expanding their distribution base.

Relevant How-To Educational Materials

For many empowered consumers, one-stop service matters. If a business explains how to use their product, they save the consumer time and frustration. Many businesses now provide consumers with a form of web content called an “explainer video” or “product video.”

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These videos usually offer advice and how-to instructions for products. Even if customers don’t actually use the videos for instructional purposes, Big Commerce suggests the videos improve company credibility and increase customer satisfaction rates. The return on investment for such videos is consequently high.

Case Study:

Laminate flooring is a popular product and a great option for empowered consumers who want to install their own flooring. Of course, the how-to of the process can be intimidating. Bullet Tools, a company selling laminate flooring, offers web content such as instructional videos to walk their clients through the process of using their product.

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Last Updated on January 21, 2020

How to Motivate People Around You and Inspire Them

How to Motivate People Around You and Inspire Them

If I was a super hero I’d want my super power to be the ability to motivate everyone around me. Think of how many problems you could solve just by being able to motivate people towards their goals. You wouldn’t be frustrated by lazy co-workers. You wouldn’t be mad at your partner for wasting the weekend in front of the TV. Also, the more people around you are motivated toward their dreams, the more you can capitalize off their successes.

Being able to motivate people is key to your success at work, at home, and in the future because no one can achieve anything alone. We all need the help of others.

So, how to motivate people? Here are 7 ways to motivate others even you can do.

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1. Listen

Most people start out trying to motivate someone by giving them a lengthy speech, but this rarely works because motivation has to start inside others. The best way to motivate others is to start by listening to what they want to do. Find out what the person’s goals and dreams are. If it’s something you want to encourage, then continue through these steps.

2. Ask Open-Ended Questions

Open-ended questions are the best way to figure out what someone’s dreams are. If you can’t think of anything to ask, start with, “What have you always wanted to do?”

“Why do you want to do that?”

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“What makes you so excited about it?”

“How long has that been your dream?”

You need this information the help you with the following steps.

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3. Encourage

This is the most important step, because starting a dream is scary. People are so scared they will fail or look stupid, many never try to reach their goals, so this is where you come in. You must encourage them. Say things like, “I think you will be great at that.” Better yet, say, “I think your skills in X will help you succeed.” For example if you have a friend who wants to own a pet store, say, “You are so great with animals, I think you will be excellent at running a pet store.”

4. Ask About What the First Step Will Be

After you’ve encouraged them, find how they will start. If they don’t know, you can make suggestions, but it’s better to let the person figure out the first step themselves so they can be committed to the process.

5. Dream

This is the most fun step, because you can dream about success. Say things like, “Wouldn’t it be cool if your business took off, and you didn’t have to work at that job you hate?” By allowing others to dream, you solidify the motivation in place and connect their dreams to a future reality.

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6. Ask How You Can Help

Most of the time, others won’t need anything from you, but it’s always good to offer. Just letting the person know you’re there will help motivate them to start. And, who knows, maybe your skills can help.

7. Follow Up

Periodically, over the course of the next year, ask them how their goal is going. This way you can find out what progress has been made. You may need to do the seven steps again, or they may need motivation in another area of their life.

Final Thoughts

By following these seven steps, you’ll be able to encourage the people around you to achieve their dreams and goals. In return, you’ll be more passionate about getting to your goals, you’ll be surrounded by successful people, and others will want to help you reach your dreams …

Oh, and you’ll become a motivational super hero. Time to get a cape!

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Featured photo credit: Thought Catalog via unsplash.com

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