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How an Awesome Content Help The Online Businesses to Make Customers Happy?

How an Awesome Content Help The Online Businesses to Make Customers Happy?

Visiting company websites has long been a practice that consumers carried out to look up information like office location and hours. Recent shifts in the use of mobile technology, social media, and online shopping have led consumers to search out more in-depth web content, though. As a result of the access consumers’ have to product and company information online, Chief Marketer explains that consumers are empowered and expect a 1:1 exchange with businesses.

When marketing in this new age of the empowered consumer, businesses should not underestimate the importance of providing relevant, clear web content. More than just providing information about the necessary features of products, web content is used to increase customer satisfaction by speaking to consumers as if the business is an expert in their industry.

Without modernized, actionable web content, businesses appear illegitimate and outdated to empowered consumers. Awesome content features tactical marketing to connect with empowered consumers such as:

Answers Pertaining to Consumer Lifestyle Questions

Gone are the days of consumers entering a store with limited knowledge about the products available to them. Today, consumers educate themselves online about their options before making a purchase. Although they research products online, few consumer browse FAQ pages online for answers to common questions about how a product meets their lifestyle needs. Instead, they turn to biased reviews or social media, opening themselves to answers offered by competitors and people without expertise.

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According to the Content Marketing Institute, businesses should offer web content that anticipates and answers the questions consumers will ask. For many businesses, blogs and articles offer the opportunity to address common questions and demonstrate the business’ expertise in their field.

Case Study:

Just Sleeper, for example, is a business selling mattresses and pillows. Their clients regularly research information about finding pillows for neck pain. Anticipating this question, Just Sleeper’s homepage features an article offering a relevant response.

Detailed Descriptions of the Production Process

The new empowered consumer is clued into the fact that manufacturing processes are not created equal. Forbes suggests this drives consumers to consider a global market. At the same time, consumers don’t know everything about product production but want to know they are in control. The content on your website validates the consumer’s knowledge while adding to their ability to influence the process.

Many businesses are creating web content to describe their production process to consumers. Through their detailed descriptions, businesses include information for consumers about customization and their role in the process.

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Case Study:

Offering a unique product and production process for Lanyard design, 4inLanyard features extensive web content and graphic depictions to walk consumers through their process. The business highlights for consumers the ability to customize lanyards and give input to ensure the consumer is satisfied with the results.

Buyer Guidelines Comparing Products Side by Side

At IBM, one of the secrets of marketing taught to business personnel is to appeal to the consumers’ sense of trust. Consumers seek relationship, especially with businesses that they consider transparent and straightforward (which are indicators of trustworthiness.) Many businesses’ appeal to trust by offering transparent comparisons of their products with their competitors’ products.

The comparison is an ineffective tactic when products aren’t similar or when the marketing business’ product doesn’t’ measure up. In many cases, though, the transparency exposes to consumers just how eligible and high quality a product is. Since the comparison also makes the responsible business appear as if they have nothing to hide, comparison content can prove to awesomely win over clients in a market of stiff competition.

Case Study:

In a recent, brilliant marketing campaign Sprint has set out to prove itself against competitors by offering consumers comparison content. A chart created by Sprint, for example, highlights how the service measures up to competitor AT & T’s similar offering. The comparison makes Sprint appear trustworthy and transparent while also highlighting the affordability and quality of their service.

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Graphics and Stories That Are Sharable On Social Media

One of the results of customer empowerment is that customer convenience now tends to drive marketing style more than ever before. The use of long paragraphs, no matter how effective, is no longer in vogue because consumers prefer to skim short lines when researching businesses and products online. User-friendly web content also makes it easy for the empowered consumer to share content on social media, a practice fruitful for both the consumer and the business.

To create shareable web content, businesses should:

  • Be concise
  • Use bullet points
  • Include graphics
  • Leave plenty of white space
  • Craft compelling stories
  • Focus on the consumer, not just the product

Case Study:

Providing personal care products and a compelling message about beauty, Dove has mastered the production of web content videos that consumers love to share and support. Their videos are circulated widely online by consumers, increasing their web conversion rates and expanding their distribution base.

Relevant How-To Educational Materials

For many empowered consumers, one-stop service matters. If a business explains how to use their product, they save the consumer time and frustration. Many businesses now provide consumers with a form of web content called an “explainer video” or “product video.”

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These videos usually offer advice and how-to instructions for products. Even if customers don’t actually use the videos for instructional purposes, Big Commerce suggests the videos improve company credibility and increase customer satisfaction rates. The return on investment for such videos is consequently high.

Case Study:

Laminate flooring is a popular product and a great option for empowered consumers who want to install their own flooring. Of course, the how-to of the process can be intimidating. Bullet Tools, a company selling laminate flooring, offers web content such as instructional videos to walk their clients through the process of using their product.

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Last Updated on July 18, 2019

What Makes People Happy? 20 Secrets of “Always Happy” People

What Makes People Happy? 20 Secrets of “Always Happy” People

Some people just seem to float through life with a relentless sense of happiness – through the toughest of times, they’re unfazed and aloof, stopping to smell the roses and drinking out of a glass half full.

They may not have much to be happy about, but the simplicity behind that fact itself may make them happy.

It’s all a matter of perspective, conscious effort and self-awareness. Listed below are a number of reasons why some people are always happy.

1. They Manage Their Expectations

They’re not crushed when they don’t get what they want – or misled into expecting to get the most out of every situation. They approach every situation pragmatically, hoping for the best but being prepared for the worst.

2. They Don’t Set Unrealistic Standards

Similar to the last point, they don’t live their lives in a constant pursuit towards impossible visions of perfection, only to always find themselves falling short of what they want.

3. They Don’t Take Anything for Granted

Happiness rests with feeling fulfilled – those who fail to stop and appreciate what they have every now and again will never experience true fulfillment.

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4. They’re Not Materialistic

There are arguing viewpoints on whether or not money can really buy happiness; if it can, then we know from experience that we can never be satisfied because there will always be something newer or better that we want. Who has ever had enough money?

5. They Don’t Dwell

They don’t sweat the small things or waste time worrying about things that don’t really matter at the end of the day. They don’t let negative thoughts latch onto them and drain them or distract them. Life’s too short to worry.

6. They Care About Themselves First

They’re independent, care for themselves and understand that they must put their needs first in order to accommodate the needs of others.

They indulge, aim to get what they want, make time for themselves and are extremely self-reliant.

7. They Enjoy the Little Things

They stop to smell the roses. They’re accustomed to find serenity when it’s available, to welcome entertainment or a stimulating discussion with a stranger when it crosses their path. They don’t overlook the small things in life that can be just as important.

8. They Can Adapt

They’re not afraid of change and they work to make the most out of new circumstances, good or bad. They thrive under pressure, are not overwhelmed easily and always embrace a change of pace.

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9. They Experiment

They try new things, experience new flavors and never shy away from something they have yet to experience. They never order twice from the same menu.

10. They Take Their Time

They don’t unnecessarily rush through life. They work on their own schedule to the extent that they can and maneuver through life at their own relaxing pace.

11. They Employ Different Perspectives

They’re not stuck in one perspective; a loss can result in a new opportunity, hitting rock bottom can mean that there’s no where to go but up.

12. They Seek to Learn

Their constant pursuit of knowledge keeps them inspired and interested in life. They cherish information and are on a life-long quest to learn as much as they can.

13. They Always Have a Plan

They don’t find themselves drifting without purpose. When something doesn’t go as planned, they have a plan for every letter in the alphabet to fall back on.

14. They Give Respect to Get It

They are respectful and, in turn, are seen as respectable; the respect they exude earns them the respect they deserve.

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15. They Consider Every Opportunity

They always have their eyes open for a new road, a new avenue worth exploring. They know how to recognize opportune moments and pounce on them to make the most of every situation. Success is inevitable for them.

16. They Always Seek to Improve

Perpetual self-improvement is the key towards their ongoing thirst for success. Whatever it is they do, they take pride in getting better and better, from social interactions to mundane tasks. Their pursuit at being the best eventually materializes.

17. They Don’t Take Life Too Seriously

They’re not ones to get offended easily over-analyze or complicate matters. They laugh at their own faults and misfortunes.

18. They Live in the Moment

They don’t live for tomorrow or dwell on what may have happened yesterday. Every day is a new opportunity, a new chapter. They live in the now, and in doing so, get the most out of every moment.

You can learn how to do so too: How to Live in the Moment and Stop Worrying About the Past or Future

19. They Say Yes

Much more often than they say no. They don’t have to be badgered to go out, don’t shy away from new opportunities or anything that may seem inconvenient.

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20. They’re Self-Aware

Most important, they’re wholly aware of themselves. They self-reflect and are conscious of their states of mind. If somethings bothering them, they fix it.

We’re all susceptible to feeling down every now and again, but we are all equipped with the necessary solutions that just have to be discovered.

Lack of confidence, inability to feel fulfilled, and susceptibility to stress are all matters that can be controlled through the way we handle our lives and perceive our circumstances.

Learn about How Self-Reflection Gives You a Happier and More Successful Life.

Final Thoughts

The main philosophy employed by the happiest includes the idea that life’s simply too short: life’s too short to let things get you down, to take things for granted, to pursue absolute and unrealistic perfection.

For some, employing these characteristics is a second nature – they do it without knowing. For others, a conscious effort must be put forth every now and again. Self-Awareness is key.

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Featured photo credit: Charles Postiaux via unsplash.com

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