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How an Awesome Content Help The Online Businesses to Make Customers Happy?

How an Awesome Content Help The Online Businesses to Make Customers Happy?

Visiting company websites has long been a practice that consumers carried out to look up information like office location and hours. Recent shifts in the use of mobile technology, social media, and online shopping have led consumers to search out more in-depth web content, though. As a result of the access consumers’ have to product and company information online, Chief Marketer explains that consumers are empowered and expect a 1:1 exchange with businesses.

When marketing in this new age of the empowered consumer, businesses should not underestimate the importance of providing relevant, clear web content. More than just providing information about the necessary features of products, web content is used to increase customer satisfaction by speaking to consumers as if the business is an expert in their industry.

Without modernized, actionable web content, businesses appear illegitimate and outdated to empowered consumers. Awesome content features tactical marketing to connect with empowered consumers such as:

Answers Pertaining to Consumer Lifestyle Questions

Gone are the days of consumers entering a store with limited knowledge about the products available to them. Today, consumers educate themselves online about their options before making a purchase. Although they research products online, few consumer browse FAQ pages online for answers to common questions about how a product meets their lifestyle needs. Instead, they turn to biased reviews or social media, opening themselves to answers offered by competitors and people without expertise.

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According to the Content Marketing Institute, businesses should offer web content that anticipates and answers the questions consumers will ask. For many businesses, blogs and articles offer the opportunity to address common questions and demonstrate the business’ expertise in their field.

Case Study:

Just Sleeper, for example, is a business selling mattresses and pillows. Their clients regularly research information about finding pillows for neck pain. Anticipating this question, Just Sleeper’s homepage features an article offering a relevant response.

Detailed Descriptions of the Production Process

The new empowered consumer is clued into the fact that manufacturing processes are not created equal. Forbes suggests this drives consumers to consider a global market. At the same time, consumers don’t know everything about product production but want to know they are in control. The content on your website validates the consumer’s knowledge while adding to their ability to influence the process.

Many businesses are creating web content to describe their production process to consumers. Through their detailed descriptions, businesses include information for consumers about customization and their role in the process.

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Case Study:

Offering a unique product and production process for Lanyard design, 4inLanyard features extensive web content and graphic depictions to walk consumers through their process. The business highlights for consumers the ability to customize lanyards and give input to ensure the consumer is satisfied with the results.

Buyer Guidelines Comparing Products Side by Side

At IBM, one of the secrets of marketing taught to business personnel is to appeal to the consumers’ sense of trust. Consumers seek relationship, especially with businesses that they consider transparent and straightforward (which are indicators of trustworthiness.) Many businesses’ appeal to trust by offering transparent comparisons of their products with their competitors’ products.

The comparison is an ineffective tactic when products aren’t similar or when the marketing business’ product doesn’t’ measure up. In many cases, though, the transparency exposes to consumers just how eligible and high quality a product is. Since the comparison also makes the responsible business appear as if they have nothing to hide, comparison content can prove to awesomely win over clients in a market of stiff competition.

Case Study:

In a recent, brilliant marketing campaign Sprint has set out to prove itself against competitors by offering consumers comparison content. A chart created by Sprint, for example, highlights how the service measures up to competitor AT & T’s similar offering. The comparison makes Sprint appear trustworthy and transparent while also highlighting the affordability and quality of their service.

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Graphics and Stories That Are Sharable On Social Media

One of the results of customer empowerment is that customer convenience now tends to drive marketing style more than ever before. The use of long paragraphs, no matter how effective, is no longer in vogue because consumers prefer to skim short lines when researching businesses and products online. User-friendly web content also makes it easy for the empowered consumer to share content on social media, a practice fruitful for both the consumer and the business.

To create shareable web content, businesses should:

  • Be concise
  • Use bullet points
  • Include graphics
  • Leave plenty of white space
  • Craft compelling stories
  • Focus on the consumer, not just the product

Case Study:

Providing personal care products and a compelling message about beauty, Dove has mastered the production of web content videos that consumers love to share and support. Their videos are circulated widely online by consumers, increasing their web conversion rates and expanding their distribution base.

Relevant How-To Educational Materials

For many empowered consumers, one-stop service matters. If a business explains how to use their product, they save the consumer time and frustration. Many businesses now provide consumers with a form of web content called an “explainer video” or “product video.”

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These videos usually offer advice and how-to instructions for products. Even if customers don’t actually use the videos for instructional purposes, Big Commerce suggests the videos improve company credibility and increase customer satisfaction rates. The return on investment for such videos is consequently high.

Case Study:

Laminate flooring is a popular product and a great option for empowered consumers who want to install their own flooring. Of course, the how-to of the process can be intimidating. Bullet Tools, a company selling laminate flooring, offers web content such as instructional videos to walk their clients through the process of using their product.

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Last Updated on September 17, 2019

10 Simple Ways To Always Think Positive Thoughts

10 Simple Ways To Always Think Positive Thoughts

Positive thinking can lead to a lot of positive change in your life. Developing an optimistic outlook can be good for both your physical and mental health.

But sometimes, certain situations arise in life that makes it hard to keep a positive outlook. Take steps to make positive thinking become more like your second nature and you’ll reap the biggest benefits.

Here are 10 ways to make thinking positive thoughts easy:

1. Spend Time with Positive People

If you surround yourself with constant complainers, their negativity is likely to rub off on you.

Spend time with positive friends and family members to increase the likelihood that their positive thinking habits will become yours too. It’s hard to be negative when everyone around you is so positive.

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2. Take Responsibility for Your Behavior

When you encounter problems and difficulties in life, don’t play the role of the victim. Acknowledge your role in the situation and take responsibility for your behavior.

Accepting responsibility can help you learn from mistakes and prevent you from blaming others unfairly.

3. Contribute to the Community

One of the best ways to feel good about what you have, is to focus on what you have to give.

Volunteer in some manner and give back to the community. Helping others can give you a new outlook on the world and can assist you with positive thinking.

4. Read Positive and Inspirational Materials

Spend time each day reading something that encourages positive thinking. Read the Bible, spiritual material, or inspirational quotes to help you focus on what’s important to you in life. It can be a great way to start and end your day.

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Some recommendations for you:

5. Recognize and Replace Negative Thoughts

You won’t be successful at positive thinking if you’re still plagued by frequent negative thoughts. Learn to recognize and replace thoughts that are overly negative. Often, thoughts that include words like “always” and “never” signal that they aren’t true.

If you find yourself thinking something such as, “I always mess everything up,” replace it with something more realistic such as, “Sometimes I make mistakes but I learn from them.”

There’s no need to make your thoughts unrealistically positive, but instead, make them more realistic.

6. Establish and Work Toward Goals

It’s easier to be positive about problems and setbacks when you have goals that you’re working toward. Goals will give you motivation to overcome those obstacles when you encounter problems along the way. Without clear goals, it’s harder to make decisions and gauge your progress.

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Learn to set SMART goals to help you achieve more.

7. Consider the Consequences of Negativity

Spend some time thinking about the consequences of negative thinking. Often, it can become a self-fulfilling prophecy.

For example, a person who thinks, “I probably won’t get this job interview,” may put less effort into the interview. As a result, he may decrease his chances of getting the job.

Create a list of all the ways negative thinking impacts your life. It likely influences your behavior, your relationships, and your feelings. Then, create a list of the ways in which positive thinking could be beneficial.

8. Offer Compliments to Others

Look for reasons to compliment others. Be genuine in your praise and compliments, but offer it frequently. This will help you look for the good in other people.

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9. Create a Daily Gratitude List

If you start keeping a daily gratitude list, you’ll start noticing exactly how much you have to be thankful for. This can help you focus on the positive in your life instead of thinking about all the bad things that have happened in the day.

Getting in the habit of showing an attitude of gratitude makes positive thinking more of a habit. Here’re 40 Simple Ways To Practice Gratitude.

10. Practice Self-Care

Take good care of yourself and you’ll be more equipped to think positively.

Get plenty of rest and exercise and practice managing your stress well. Taking care of your physical and mental health will provide you with more energy to focus on positive thinking.

Learn about these 30 Self-Care Habits for a Strong and Healthy Mind, Body and Spirit.

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Featured photo credit: DESIGNECOLOGIST via unsplash.com

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