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Cultivate the Consulting Business of Your Dreams

Cultivate the Consulting Business of Your Dreams

Whether you are looking to supplement your current income or focus full-time on a consulting business, commanding top dollar is always the goal. To become a top performer, it is critical to have more than just a shining resume. You must possess certain traits that support your professional experience. Demonstrate that you have these key characteristics and you are on your way to consulting success.

Stand By Your Word.

To attract attention from applicable businesses, you must keep your word. This means delivering what you promised on time. While many believe this is a simple task, it is easy to over-promise and under-deliver, especially at the beginning of your career. Instead, don’t commit to anything you can’t reasonably do (or learn to do) within the time frame you set. By being known for keeping your word, you maintain a sense of integrity. Being a consultant requires trust. Show clients that you are reliable and you will earn respect throughout the industry.

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Embrace the Menial.

Being a consultant can be a point of pride, but you can’t let it go to your head. Yes, consultants can be highly-skilled individuals, but you must be willing to handle the nitty-gritty that comes with the job, especially in the beginning. Don’t be afraid to take notes when discussing projects with a client and develop a strong organizational strategy to keep your information in order. While you may believe it is more impressive to deliver the goods without appearing to ever pick up a pen, it is better to take notes as issues are presented than to forget an important aspect because you were too proud to write things down. At the very least, invest in a capable audio recorder or voice recording smartphone app so that you can track what is said in a conversation.

Develop a Personal Brand.

One of the main strategies that can separate you from the crowd is branding. For example, Jason Hartman has developed a personal branding methodology that is designed to help any interested person improve their position and become more successful as a consultant, and it isn’t all focused on marketing. While marketing is important, it is vital to determine your niche and sell yourself within it whether that is consulting for certain sectors, specifically-sized businesses, or a combination. Creating a brand that paints you as an expert in your area can carry more weight than aiming broadly.

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Don’t be Afraid to Ask Questions.

Even if you truly are an expert in your area, that doesn’t mean you shouldn’t ask questions. Some people incorrectly believe that asking questions puts their creditability in doubt. When you are working on a new project, you need to ask every question necessary to fully understand the task at hand. In this industry, assumption is not your friend. Even if the new project is similar to one you completed previously, that doesn’t mean the end result should be a perfect replica of your prior efforts. Even when the goals seem similar in the beginning, you need to adjust to the nuances of every client’s needs.

The only way to understand precisely what they require is to ask probing questions. Avoid inquiries that can be answered with a simple yes/no response.  Instead, invite clients to fully envision the result, how it will work and what it will look like, and prompt them to express their needs in a more story-like fashion.

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Check In Often.

No matter your level of skill or your current reputation, investing in a consultant can be stressful for a business. While your job is to complete the task at hand, you are also responsible for the client’s comfort. This means going out of your way to provide updates even when everything is going according to plan.

In cases where the project begins to shift off track, it is important to be forward with the information. Most businesses know that large-scale projects may require some detours before ultimately being successful. Hiding the fact that the timetable has changed or that the budget needs to be reevaluated is not advisable. However, make sure that as you present the updated information that you also have a solution to the problem you are presenting. That way, you can acknowledge the change while immediately addressing how it will be handled.

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Always Give Your All.

Becoming a successful consultant is not an easy path. You must be dedicated to every activity and to each client. If you are not willing to give everything you have every time, then it may be wise to seek another form of work. Otherwise, use the tips above and get your consulting career headed in the right direction.

Featured photo credit: http://openspeaking.org/ via openspeaking.org

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Last Updated on January 21, 2020

5 Proven Memorization Techniques to Make the Most of Your Memory

5 Proven Memorization Techniques to Make the Most of Your Memory

Do you forget stuff every now and then? Are you trying to enhance your memory but not sure how?

All you need is the right memorization techniques to make the most of your memory.

The human brain is fascinating. More specifically, the vast interconnections within our mind. Mendel Kaelen compares the human brain to a hill covered in snow,

“Think of the brain as a hill covered in snow, and thoughts as sleds gliding down that hill. As one sled after another goes down the hill a small number of main trails will appear in the snow. And every time a new sled goes down, it will be drawn into preexisting trails, almost like a magnet. In time it becomes more and more difficulty to glide down the hill on any other path or in a different direction.”

The intent of Kaelen’s discussion is to think of new ways to temporarily flatten the snow. Kaelen remarked,

“The deeply worn trails disappear, and suddenly the sled can go in other directions, exploring new landscapes and, literally, creating new pathways.”

The idea here is to temporarily rewire your brain, or as Michael Pollan remarked in How to Change Your Mind,

“The power to shake the snow globe, disrupting unhealthy patterns of thought and creating a space of flexibility-entropy-in which more salubrious patterns and narratives have an opportunity to coalesce as the snow slowly settles.”

So, how can we rewire our brain allowing deeply worn connections to disappear and new connections to form? The answer is quite simple. We must change the way we store information in our mind.

    Let’s examine 5 specific memorization techniques that will change the way you think and remember information.

    1. Build a Memory Palace

      What is it?

      The method of loci[1] (aka memory palace) is a method of memory enhancement using visualizations with the use of spatial memory. It uses familiar information about your environment to quickly recall information. It is a method that was discussed by Cicero in an ancient dialogue called De Oratore.

      How to use it?

      Ron White discusses in How to Memorize Fast and Easily: Build a Memory Palace, that it’s essentially a room or building that you have memorized and you use locations in the room to store data. Ron informs us,

      “You memorize locations in a room and then you later go back to those locations to retrieve the data that you want to remember.”

      Example

      An easy 5-step example, in the form of a Wiki, can be found at Artofmemory.com. Let’s examine the the steps:

      • Step 1. Choose a place that you know well. For example, your house or office.
      • Step 2. Plan the route and pick specific locations in your route. For example, your front door, bathroom kitchen, etc.
      • Step 3. Decide what you want to memorize. For example, geography, list of items, answers for a test, etc.
      • Step 4. Place one or two items, with a mental image, and place them in your memory palace. Exaggerate your images. For example, use nudity or crazy images forcing it to stick in your mind.
      • Step 5. Make the image into a mnemonic.

      You can learn more about this technique here: How to Build a Memory Palace to Remember More of Everything

      2. Mnemonic

        What is it?

        A mnemonic is a memory device that aids in retention and/or retrieval of information. Mnemonic systems are techniques consciously used to improve memory by helping us use information already stored in long-term memory to make memorization easier.[2]

        How to use it?

        Mnemonics make use of retrieval cues to encode information in our brain allowing for efficient storage and retrieval of the information. The trick is to learn how to easily create mnemonics. If you find that you struggle with creating your own, try the following website: Mnemonic Generator.

        Example

        I recently came across a video using mnemonics to memorize countries. Memorizing Countries using Mnemonics is a video created as an introduction to a class for using memory techniques to learn the names of countries on maps.

        I actively search for videos that provide enormous educational value, yet receive very little exposure. At the time of this writing, this video has received less than 4k views. Let’s examine the video.

        Goal: Create a mnemonic to memorize the countries in the Caribbean (just the countries you need to learn).

        Step 1. Looking at a map – write out each country (for which five were chosen).

        Cuba, Jamaica, Haiti, Dominican Republic, Puerto Rico.

        Step 2. Write the first letter of each country vertically.

        C

        J

        H

        D

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        P

        Step 3. Create a sentence or phrase.

        Cubs

        Just

        Hate

        Doing

        Push-ups

        Cubs just hate doing push-ups. (Cuba Jamaica Haiti Dominican Republic Puerto Rico)

        3. Mnemonic Peg System

          What is it?

          According to Artofmemory.com, a mnemonic peg system is a technique for memorizing lists and it works by memorizing a list of words that are easy to associate with the numbers they represent.[3] These objects are the pegs of the system.

          How to use it?

          The trick is to create a Number Rhyme System with each number having a rhyming mnemonic keyword.

          Example

          Let’s look at an example of a Number Rhyme System:[4]

          0 = hero

          1 = gun

          2 = shoe

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          3 = tree

          4 = door

          5 = hive

          6 = sticks

          7 = heaven

          8 = gate

          9 = line

          Another technique like the Peg system is the Number Shape System.[5] Here you are assigning mnemonic images based on the shape of the number. Watch the following video for an example of this system: Number Shape System for Memorizing Numbers.

          4. Chunking

            What is it?

            Chunking is a way to remember large bits of information by chunking them into smaller pieces of information. We are more likely to then remember the information when we put the small pieces back together to see the entire picture.

            How to use it?

            In the video Chunking – A Learning Technique, we can see that there are several ways to chunk information.

            Example

            Let’s examine a simple example using a nine-digit number.

            Step 1. What is the number you are trying to remember?

            081127882

            Step 2. Cut the number into smaller pieces through chunking.

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            081 – 127 – 882

            Let’s look at one more example from the same video.

            “Piano teachers will first demonstrate an entire song to students. They will then ask their students to practice one measure at a time. Once the part has been learned and the neural connections in the brain have been built, then students go on to the next measure. After all chunks have been played separately, they are combined until the entire piece is connected.”

            5. Transfer of Learning

              What is it?

              Transfer of learning is a way to learn something in one area and apply it in another. Authors of Thinking at Every Desk, Derek and Laura Cabrera inform us about the transfer of learning,

              “If a student has a high transfer skills, she can learn one thing and then teach herself 10, 50, or 100 additional things.”

              How to use it?

              There are two specific ways to use it:

              1. Vertical Transfer (aka Far Transfer). Think of learning something in grade school and applying it another grade or later in life.
              2. Horizontal Transfer (aka Near Transfer). Think of learning a concept in history and applying it in math.

              Example

              I provide a detailed step-by-step example for this technique in this article:

              Learn How to Learn: How to Understand and Connect Difficult Ideas Easily

              The Bottom Line

              The key to using the techniques discussed here is to remember that we must actively think about information.

              We cannot simply drill information into our brain through rote memorization. We must change the way we think about memorization. We must find a way to “shake the snow-globe” in our mind or flatten the snow so that we can create new learning paths.

              Or as Derek and Laura Cabrera point out, we must insert “Thinking” into the equation,

              “Information X Thinking = Knowledge”

              More About Enhancing Memories

              Featured photo credit: Nong Vang via unsplash.com

              Reference

              [1] Remember Everything: Memory Palaces and the Method of Loci
              [2] The Learning Center Exchange: 9 Types of Mnemonics for Better Memory
              [3] Art of Memory: Mnemonic Peg System
              [4] Art of Memory: Number Rhyme System
              [5] Art of Memory: Number Shape System

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