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Cultivate the Consulting Business of Your Dreams

Cultivate the Consulting Business of Your Dreams

Whether you are looking to supplement your current income or focus full-time on a consulting business, commanding top dollar is always the goal. To become a top performer, it is critical to have more than just a shining resume. You must possess certain traits that support your professional experience. Demonstrate that you have these key characteristics and you are on your way to consulting success.

Stand By Your Word.

To attract attention from applicable businesses, you must keep your word. This means delivering what you promised on time. While many believe this is a simple task, it is easy to over-promise and under-deliver, especially at the beginning of your career. Instead, don’t commit to anything you can’t reasonably do (or learn to do) within the time frame you set. By being known for keeping your word, you maintain a sense of integrity. Being a consultant requires trust. Show clients that you are reliable and you will earn respect throughout the industry.

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Embrace the Menial.

Being a consultant can be a point of pride, but you can’t let it go to your head. Yes, consultants can be highly-skilled individuals, but you must be willing to handle the nitty-gritty that comes with the job, especially in the beginning. Don’t be afraid to take notes when discussing projects with a client and develop a strong organizational strategy to keep your information in order. While you may believe it is more impressive to deliver the goods without appearing to ever pick up a pen, it is better to take notes as issues are presented than to forget an important aspect because you were too proud to write things down. At the very least, invest in a capable audio recorder or voice recording smartphone app so that you can track what is said in a conversation.

Develop a Personal Brand.

One of the main strategies that can separate you from the crowd is branding. For example, Jason Hartman has developed a personal branding methodology that is designed to help any interested person improve their position and become more successful as a consultant, and it isn’t all focused on marketing. While marketing is important, it is vital to determine your niche and sell yourself within it whether that is consulting for certain sectors, specifically-sized businesses, or a combination. Creating a brand that paints you as an expert in your area can carry more weight than aiming broadly.

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Don’t be Afraid to Ask Questions.

Even if you truly are an expert in your area, that doesn’t mean you shouldn’t ask questions. Some people incorrectly believe that asking questions puts their creditability in doubt. When you are working on a new project, you need to ask every question necessary to fully understand the task at hand. In this industry, assumption is not your friend. Even if the new project is similar to one you completed previously, that doesn’t mean the end result should be a perfect replica of your prior efforts. Even when the goals seem similar in the beginning, you need to adjust to the nuances of every client’s needs.

The only way to understand precisely what they require is to ask probing questions. Avoid inquiries that can be answered with a simple yes/no response.  Instead, invite clients to fully envision the result, how it will work and what it will look like, and prompt them to express their needs in a more story-like fashion.

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Check In Often.

No matter your level of skill or your current reputation, investing in a consultant can be stressful for a business. While your job is to complete the task at hand, you are also responsible for the client’s comfort. This means going out of your way to provide updates even when everything is going according to plan.

In cases where the project begins to shift off track, it is important to be forward with the information. Most businesses know that large-scale projects may require some detours before ultimately being successful. Hiding the fact that the timetable has changed or that the budget needs to be reevaluated is not advisable. However, make sure that as you present the updated information that you also have a solution to the problem you are presenting. That way, you can acknowledge the change while immediately addressing how it will be handled.

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Always Give Your All.

Becoming a successful consultant is not an easy path. You must be dedicated to every activity and to each client. If you are not willing to give everything you have every time, then it may be wise to seek another form of work. Otherwise, use the tips above and get your consulting career headed in the right direction.

Featured photo credit: http://openspeaking.org/ via openspeaking.org

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Published on July 29, 2020

How to Build Strategic Thinking Skills for Effective Leadership

How to Build Strategic Thinking Skills for Effective Leadership

Have you been thinking of how you can be a more strategic leader during these uncertain times? Has the pandemic thrown a wrench at all your carefully laid out plans and initiatives?

You’re not alone. The truth is, we all want some stability in our careers and teams during this disruptive pandemic.

However, this now requires a bit more effort than before and making the leap from merely surviving to thriving means buckling down to some serious strategic thinking and maintaining a determined mindset.

Is There a Way to Thrive Despite These Disruptions?

Essentially – yes, although you need to be willing to put in the work. Every leader wants to develop strategic thinking skills so that they can enhance overall team performance and boost their company’s success, but what exactly does it mean to be strategic in the context of the times we live in?

If you happen to be in a leadership position in your organization right now, you are most probably navigating precarious waters given the disruptions caused by the pandemic. There’s a lot more pressure than before because your actions and decisions will have a much greater impact these days not just on you, but also to the people who are part of your team.

Companies often bring me in to coach executives on strategic thinking and planning. And while pre-pandemic I would usually start by highlighting the advantages of strategic thinking, nowadays, I always begin these Zoom coaching sessions by driving home the point that this pandemic has now made strategic thinking not just an option but an absolute must.

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Assessing and making plans through the lens of a good strategy might require significant work at first. Nevertheless, you can take comfort in the fact that the rewards will far outweigh the effort, as you’ll soon see after following the 8 strategic steps I have outlined below.

8 Steps to Strategic Thinking

As events unfold during these strange times, you’re bound to feel wrong-footed every now and then. Being a leader during this pandemic means preparing for more change not just for you, but for your whole team as well.

As states and cities go through a cycle of lockdowns and reopening, employees will experience the full gamut of human emotions in dizzying speed, and you will often be called on to provide insight and stability to your team and workplace.

Strategic thinking is all about anticipation and preparation. Rather than expending your energy merely helping your company put out fires and survive, you can put the time to better use by charting out a solid plan that can protect and help you and your company thrive.

Take the following steps to build solid initiatives and roll out successful projects:

Step 1: Step Back, Then Set the Scope

One of the things that leaders get wrong during their first attempt at strategic thinking is expecting that it is just another item on a checklist. The truth is, you need to take a good, long look at the bigger picture before anything else. This means decisively prioritizing and stepping away from tasks that can be delegated to others. Free up your schedule so you can focus on this crucial task at hand.

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Then, proceed with setting the scope and the strategic goals of the project or initiative you plan to build or execute. Ask yourself the bigger question of why you need to embark on a particular project and when would be the right time to do so.

You need to set a timeline as well, anywhere from 6 months to 5 years. Keep in mind that your projections will deteriorate the further out you go as you make longer-term plans.

For this reason, add extra resources, flexibility, and resilience if you have a longer timeline. You should also be making the goals less specific if you’re charting it out for the longer term.

Step 2: Make a List of Experts

Make and keep a list of credible people who can contribute solid insight and feedback to your initiative. This could range from key stakeholders to industry experts, mentors, and even colleagues who previously planned and rolled out similar projects.

Reach out to the people on this list regularly while you work through the steps to bring diverse insight into your planning process. This way, you will be able to approach any problem from every angle.

Bringing key stakeholders into this initial process will also display your willingness to listen and empathize with their issues. In return, this will build trust and potentially pave the way for smoother buy-in down the line.

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Step 3: Anticipate the Future

After identifying your goals and gathering feedback, it’s time to consider what the future would look like if everything goes as you intuitively anticipate. Then, lay out the kind and amount of resources (money, time, social capital) that might be needed to keep this anticipated future running.

Step 4: Brainstorm on Potential Internal and External Problems

Next, think of how the future would look if you encountered unexpected problems internal and external to the business activity that seriously jeopardize your expected vision of the future. Write out what kind of potential problems you might encounter, including low-probability ones.

Assess the likelihood that you will run into each problem. To gauge, multiply the likelihood by the number of resources needed to address the problem. Try to convert the resources into money if possible so that you can have a single unit of measurement.

Then, think of what steps you can take to address these internal and external problems before they even happen. Write out how much you expect these steps might cost. Lastly, add up all the extra resources that may be needed because of the different possible problems and all the steps you committed to taking to address them in advance.

Step 5: Identify Potential Opportunities, Internal and External

Imagine how your expected plan would look if unexpected opportunities came up. Most of these will be external but consider internal ones as well. Then, gauge the likelihood of each scenario and the number of resources you would need to take advantage of each opportunity. Convert the resources into money if possible.

Then, think of what steps you can take in advance to take advantage of unexpected opportunities and write out how much you expect these steps might cost. Finally, add up all the extra resources that may be needed because of the different unexpected opportunities and all the steps you committed to taking to address them in advance.

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Step 6: Check for Cognitive Biases

Check for potential cognitive biases that are relevant to you personally or to the organization as a whole, and adjust the resources and plans to address such errors.[1] Make sure to at least check for loss aversion, status quo bias, confirmation bias, attentional bias, overconfidence, optimism bias, pessimism bias, and halo and horns effects.

Step 7: Account for Unknown Unknowns (Black Swans)

To have a more effective strategy, account for black swans as well. These are unknown unknowns -unpredictable events that have potentially severe consequences.

To account for these black swans, add 40 percent to the resources you anticipate. Also, consider ways to make your plans more flexible and secure than you intuitively feel is needed.

Step 8: Communicate and Take the Next Steps

Communicate the plan to your stakeholders, and give them a heads up about the additional resources needed. Then, take the next steps to address the unanticipated problems and take advantage of the opportunities you identified by improving your plans, as well as allocating and reserving resources.

Finally, take note that there will be cases when you’ll need to go back and forth these steps to make improvements, (a fix here, an improvement there) so be comfortable with revisiting your strategy and reaching out to your list of experts.

Conclusion

A great way to deal with feelings of uncertainty during this pandemic is to anticipate obstacles with a good plan – and a sure road to that is practicing strategic thinking.

In the coming months and years, you’ll need to continue navigating uncharted territory so that you can lead your team to safe waters. Regularly doing these 8 steps to strategic thinking will ensure that you can prepare for and adapt  to the coming changes with increasing clarity, perspective, and efficiency.[2]

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Featured photo credit: JESHOOTS.COM via unsplash.com

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