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Five Strategies to Supercharge your Email Marketing

Five Strategies to Supercharge your Email Marketing

Let’s be honest. When we’re creating an online entity, making money can be one of our main incentives. After all, we are trying to run a business. While it’s beneficial to ensure that you have an active presence on social media, you also need to ensure that other marketing funnels don’t fall by the wayside. One such funnel is that of e-mail marketing which acquires 40 percent more conversions than Facebook and Twitter combined, so it’s certainly an avenue worth investigating if you’re looking to improve your current turnover.

However, not any old email will do, so it’s important that you invest some time and effort into your marketing material before clicking that “send” button. The following five tips shine some light on the processes used to create that perfect marketing email so you can make use of them in future marketing endeavors.

1. Make Sure to Spend Time On Your Subject Line.

When it comes to creating marketing emails, it can be easy to assume that the bulk of the effort should be put into the content. While every effort should be made to ensure that the content is relevant and engaging, just as much effort should also be spent on the title.

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The title can be seen as the “hook”, and while you shouldn’t resort to a clickbait title (they don’t often resonate well with audiences), you should ensure that the headline is punchy and to the point. It can help to have a set process in place such as the following:

  • First, think of 20 possible subject lines.
  • From these, select the best five.
  • Pitch these five to friends or colleagues to see which they prefer.

Of course, you don’t have to conform to this particular process, but you should have something that allows you to really invest time into your headline rather than opting for the first thing that pops into your head.

2. Use Text for Your Headlines- not Images.

While many online users will state they prefer emails laden with pictures, the opposite is true. This was proven with a recent experiment that showed people prefer to receive plain-text emails.

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This isn’t to say that those asked were telling any untruths, but what we think we prefer isn’t always the case. Those looking to construct marketing emails should rely on the stats and omit any images in favor of relevant text. This also portrays a more personal approach than images which can seem very corporate and off-putting for some.

3. Concentrate on the Timing of Your Email.

Just as the context and content of your email is important, so too is the time it is sent. Of course, we aren’t able to find out what time each and every person checks their email, but there are some stats that show sending an email between 8.00 a.m. and 9.00 a.m. or at 3.00 p.m. often yields the best results.

As well as the time, there’s also the day of the week to consider. As you would imagine, people are often catching up on Monday and spend less time in their inbox Friday through Sunday, so sending an email on a Tuesday, Wednesday, or Thursday generally generates the best results. Of course, there will be some of us who have demographics spanning numerous time zones. In this case you should look at the slew of online tools which ensure that you are able to send emails based on different locations.

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4. Give Potential Customers a Reason to Buy.

Many customers will receive a series of emails asking them to part with their hard-earned cash, so it makes sense not to fade into the background when trying to gain their attention. Similarly, online consumers are less likely to be persuaded by some sales patter and would rather know what the product does and what benefits it can offer them.

Those looking to make an impact with their marketing emails should look to include information that is thorough, but not overwhelming. It can also be useful to ensure that any potential calls-to-action are listed clearly. This could be done by using a different font, be it the color, the size, or both.

You could also think of some additional incentives to get your subscribers clicking through more quickly, such as a limited-time special offer.

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5. Ensure you Monitor Your Email Data.

If you’re sending marketing emails but are unable to see the impact they have made, you’re pretty much firing in the dark when it comes to determining what is yielding the best results. You should ensure that you have a reliable analytics solution such as Google Analytics or “the whole package” email marketing software like MailChimp that can help you monitor the percentage of material being interacted with, allowing you to implement changes when they are required.

Conclusion

The early days of email marketing can very much be a testing phase, and there’s certainly nothing wrong with this since it will hone your skills moving forward. It will allow you to highlight areas of success so these can be dealt with while omitting any elements that aren’t performing as desired.

As you can see, there can be a lot to consider when it comes to constructing a successful marketing email. However, knowing what to do in the early stages of email marketing can ensure that you’re not left behind when it comes to the ever-evolving online presence.

Of course, it could be that you simply don’t have the time to carry out such duties yourself, but this shouldn’t mean that they are left undone. Taking a bit more time and effort with your email marketing will mean that you create greater exposure and conversion.

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Dmytro Spilka

Head Wizard

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Last Updated on December 3, 2019

7 Powerful Steps to Achieve Career Success

7 Powerful Steps to Achieve Career Success

I often hear people say, “I want to be successful but don’t know where to start” or “I’ve achieved career success yet I’m not happy.” And then I ask, “what does career success mean to you?” And many have a hard time articulating their response with much conviction.

It’s common that people lack clarity, focus, and direction. And when you layer on thoughts and actions that are misaligned with your values, this only adds to your misdirected quest to achieve your career success.

A word of caution. It’s going to take some time for you to think about and work on your own path for career success. You need to set aside time and be intentional about the steps you take to achieve career success. In my opinion, this step-by-step guide is apart of your life philosophy.

1. Define Career Success for Yourself

Pause. Give yourself time and space for self-reflection.

What does career success mean to you?

This is about defining your career success:

  • Not what you think you ‘should’ do
  • Not what people may think of you
  • Not adjusting to friends and family’s judgements
  • Not taking actions based on societal or community norms

“A flower does not think of competing to the flower next to it. It just blooms” – Zen Shin

When you strip away all your external influences and manage your inner critic, what are you left with? You need to define career success that best suits your life situation.

There’s no fixed answer. Everyone is different. Your answer will evolve and be impacted by life events. Here are a few examples of career success:

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  • Work-life balance
  • Opportunities for growth and advancement
  • Feeling valued that my contributions had an impact

Now even as you reflect on the examples above, the descriptions are not specific enough. You’ve got to take it deeper:

  • What do you mean by work-life balance?
  • What do you consider to be opportunities for growth and advancement?
  • How do you like to be recognized for your work? How do you know if your contributions have had an impact?

Let’s take a look at some potential responses to the questions above:

  • I want more time with my family, and less stress at work
  • I want increased responsibilities, to manage a team, a higher income, and the prestige of working at a certain level in the company
  • I’d like my immediate leader to send me a thank-you note or take me out for coffee to genuinely express her or his gratitude. I’ll know I’ve made an impact if I get feedback from my coworkers, leaders and other stakeholders.

Further questions to reflect on to help narrow the focus for the above responses:

  • What are some opportunities that can help you get traction on getting more time with your family? And decrease your stress at work?
  • What’s most important for you in the next 12 months?
  • What’s the significance of receiving others’ feedback?

Now, I’m only scratching the surface with these examples. It takes time to do the inner work and build a solid foundation.

Start this exercise by first asking what career success means to you and then ask yourself meaningful questions to help you dig deeper.

What types of themes emerge from your responses? What keywords or phrases keep coming up for you?

2. Know Your Values

Values are the principles and beliefs that guide your decisions, behaviors and actions. When you’re not aligned with your values and act in a way that conflicts with your beliefs, it’ll feel like life is a struggle.

There are simple value exercises that can help you quickly determine your core values. This one designed by Carnegie Mellon University can help you discover your top 5 values.[1]

Once you have your top 5 values keep them visible. Your brain needs reminders that these are your top values. Here are some ways to make them stick:

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  • Write them on cue cards or notes and post it in your office
  • Take a picture of your values and use it as a screensaver on your phone
  • Put the words on your fridge
  • Add the words on your vision board

Where will your value words be placed in your physical environment so that you have a constant reminder of them?

3. Define Your Short-Term and Long-Term Goals

When writing your short-term and long term life goals, use the SMART framework – Specific Measurable, Attainable, Relevant, and Time-bound. Treat this as a brainstorming exercise. Your potential and possibilities are limitless.

How you define short-term and long-term is entirely up to you. Short-term can be 30 days, 90 days, or 6 months. Maybe long-term goals are 4 months, 1 year, or 10 years.

Here are a few self-reflection questions to help you write your goals:[2]

  • What would you want to do today if you had the power to make it the way you want?
  • If no hurdles are in the way, what would you like to achieve?
  • If you have the freedom to do whatever you want, what would it be?
  • What type of impact do you want to have on people?
  • Who are the people you most admire? What is it about them or what they have that you’d want for your life or career?
  • What activities energize you? What’s one activity you most love?

Remember to revisit your core values as you refine yours goals:

  • Are your goals in or out of alignment with your core values?
  • What adjustments do you need to make to your goals? Maybe some of your goals can be deleted because they no longer align with your values.
  • How attainable are your goals? Breakdown your goals into digestible pieces.
  • Do your short-term goals move you towards attaining your long-term goals?

Get very clear and specific about your goals. Think about an archer – a person who shoots with a bow and arrows at a target. This person is laser focused on the target – the center of the bullseye. The target is your goal.

By focusing on one goal at a time and having that goal visible, you can behave and act in ways that will move you closer to your goal.

4. Determine Your Top Talents

What did you love doing as a kid? What made these moments fun? What did you have a knack for? What did you most cherish about these times? What are the common themes?

What work feels effortless? What work do you do that doesn’t seem like work? Think about work you can lose track of time doing and you don’t even feel tired of it.[3]

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What are your desires? Try it out. Experiment. Take action and start. How can you incorporate more of this type of work into your daily life?

What themes emerge from your responses? How do your responses compare to your responses from the values exercise and your goals?

What do you notice?

5. Identify ‘Feeling’ Words You Want to Experience

Do you have tendencies to use your head or heart to make decisions?

I have a very strong tendency to make rational, practical, and fact-based decisions using my head. It’s very rare for me to make decisions using my emotions. I was forced to learn how to make more intuitive decisions by listening to my gut when I was struggling with pivotal life decisions. I was forced to feel and listen to my inner voice to make decisions that feel most natural to me. This was very unfamiliar to me, however, it expanded my identity.

Review this list of Feeling Words. Use the same technique you use for the values exercise to narrow down how you want to feel.

Keep these words visible too!

Review your responses. What do you observe? What insights do you gain from these responses and those in the above steps?

6. Be Willing to Sit with Discomfort

Make career decisions aligned with your values, goals, talents and feelings. This is not for the faint hearted. It takes real work, courage and willingness to cut out the noise around you. You’ll need to sit with discomfort for a bit until you build up your muscle to hit the targets you want.

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Surround yourself with a supportive network to help you through these times.

“These pains you feel are messengers. Listen to them” – Rumi

7. Manage Your Own Career

Not to be cynical, but no one can make you happy but yourself. If you don’t take control of your career and manage it like your own business – no one will.

Discern between things that you can control and what you can’t control. For example, you may not be able to control who gets a promotion. However, you can control how you react to it and what you’ve learned about yourself in that situation.

Summing Up

For many who have gone through a career change or been impacted by life events, these steps may seem very basic. However, it’s sometimes the basics that we forget to do. The simple things and moments can edge us closer to our larger vision for ourselves.

Staying present and appreciating what you have today can sometimes help you achieve your long-term goals. For example, if you’re always talking about not having enough time and wanting work-life balance, think about what was good in your work day? Maybe you took a walk outside with your co-workers. This could be a small step to help you reframe how you can attain work-life balance.

Remember to take time for yourself. Hit pause, notice, observe and reflect to achieve career success by getting deliberate and intentional:

  1. Define Career Success for Yourself
  2. Know Your Values
  3. Define Your Short-Term and Long-Term Life and Goals
  4. Determine Your Top Talents
  5. Identify ‘Feeling’ Words You Want to Experience
  6. Be Willing to sit with Discomfort
  7. Manage Your Own Career

“When you stop chasing the wrong things you give the right things a chance to catch you.” – Lolly Daskal

Good luck and best wishes always!

More Tips on Advancing Your Career

Featured photo credit: rawpixel via unsplash.com

Reference

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