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Five Strategies to Supercharge your Email Marketing

Five Strategies to Supercharge your Email Marketing

Let’s be honest. When we’re creating an online entity, making money can be one of our main incentives. After all, we are trying to run a business. While it’s beneficial to ensure that you have an active presence on social media, you also need to ensure that other marketing funnels don’t fall by the wayside. One such funnel is that of e-mail marketing which acquires 40 percent more conversions than Facebook and Twitter combined, so it’s certainly an avenue worth investigating if you’re looking to improve your current turnover.

However, not any old email will do, so it’s important that you invest some time and effort into your marketing material before clicking that “send” button. The following five tips shine some light on the processes used to create that perfect marketing email so you can make use of them in future marketing endeavors.

1. Make Sure to Spend Time On Your Subject Line.

When it comes to creating marketing emails, it can be easy to assume that the bulk of the effort should be put into the content. While every effort should be made to ensure that the content is relevant and engaging, just as much effort should also be spent on the title.

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The title can be seen as the “hook”, and while you shouldn’t resort to a clickbait title (they don’t often resonate well with audiences), you should ensure that the headline is punchy and to the point. It can help to have a set process in place such as the following:

  • First, think of 20 possible subject lines.
  • From these, select the best five.
  • Pitch these five to friends or colleagues to see which they prefer.

Of course, you don’t have to conform to this particular process, but you should have something that allows you to really invest time into your headline rather than opting for the first thing that pops into your head.

2. Use Text for Your Headlines- not Images.

While many online users will state they prefer emails laden with pictures, the opposite is true. This was proven with a recent experiment that showed people prefer to receive plain-text emails.

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This isn’t to say that those asked were telling any untruths, but what we think we prefer isn’t always the case. Those looking to construct marketing emails should rely on the stats and omit any images in favor of relevant text. This also portrays a more personal approach than images which can seem very corporate and off-putting for some.

3. Concentrate on the Timing of Your Email.

Just as the context and content of your email is important, so too is the time it is sent. Of course, we aren’t able to find out what time each and every person checks their email, but there are some stats that show sending an email between 8.00 a.m. and 9.00 a.m. or at 3.00 p.m. often yields the best results.

As well as the time, there’s also the day of the week to consider. As you would imagine, people are often catching up on Monday and spend less time in their inbox Friday through Sunday, so sending an email on a Tuesday, Wednesday, or Thursday generally generates the best results. Of course, there will be some of us who have demographics spanning numerous time zones. In this case you should look at the slew of online tools which ensure that you are able to send emails based on different locations.

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4. Give Potential Customers a Reason to Buy.

Many customers will receive a series of emails asking them to part with their hard-earned cash, so it makes sense not to fade into the background when trying to gain their attention. Similarly, online consumers are less likely to be persuaded by some sales patter and would rather know what the product does and what benefits it can offer them.

Those looking to make an impact with their marketing emails should look to include information that is thorough, but not overwhelming. It can also be useful to ensure that any potential calls-to-action are listed clearly. This could be done by using a different font, be it the color, the size, or both.

You could also think of some additional incentives to get your subscribers clicking through more quickly, such as a limited-time special offer.

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5. Ensure you Monitor Your Email Data.

If you’re sending marketing emails but are unable to see the impact they have made, you’re pretty much firing in the dark when it comes to determining what is yielding the best results. You should ensure that you have a reliable analytics solution such as Google Analytics or “the whole package” email marketing software like MailChimp that can help you monitor the percentage of material being interacted with, allowing you to implement changes when they are required.

Conclusion

The early days of email marketing can very much be a testing phase, and there’s certainly nothing wrong with this since it will hone your skills moving forward. It will allow you to highlight areas of success so these can be dealt with while omitting any elements that aren’t performing as desired.

As you can see, there can be a lot to consider when it comes to constructing a successful marketing email. However, knowing what to do in the early stages of email marketing can ensure that you’re not left behind when it comes to the ever-evolving online presence.

Of course, it could be that you simply don’t have the time to carry out such duties yourself, but this shouldn’t mean that they are left undone. Taking a bit more time and effort with your email marketing will mean that you create greater exposure and conversion.

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Dmytro Spilka

Head Wizard

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Last Updated on October 13, 2020

How to Get Promoted When You Feel Stuck in Your Current Position

How to Get Promoted When You Feel Stuck in Your Current Position

Have you been stuck in the same position for too long and don’t really know how to get promoted and advance your career?

Feeling stuck could be caused by a variety of things:

  • Taking a job for the money
  • Staying with an employer that no longer aligns with your values
  • Realizing that you landed yourself in the wrong career
  • Not feeling valued or feeling underutilized
  • Taking a position without a full understanding of the role

There are many other reasons why you may be feeling this way, but let’s focus instead on learning what to do now in order to get unstuck and get promoted

One of the best ways to get promoted is by showing how you add value to your organization. Did you make money, save money, improve a process, or do some other amazing thing? How else might you demonstrate added value?

Let’s dive right in to how to get promoted when you feel stuck in your current position.

1. Be a Mentor

When I supervised students, I used to warm them — tongue in cheek, of course — about getting really good at their job.

“Be careful not to get too good at this, or you’ll never get to do anything else.”

This was my way of pestering them to take on additional challenges or think outside the box, but there is definitely some truth in doing something so well that your manager doesn’t trust anyone else to do it.

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This can get you stuck.

Jo Miller of Be Leaderly shares this insight on when your boss thinks you’re too valuable in your current job:

“Think back to a time when you really enjoyed your current role…You became known for doing your job so well that you built up some strong ‘personal brand’ equity, and people know you as the go-to-person for this particular job. That’s what we call ‘a good problem to have’: you did a really good job of building a positive perception about your suitability for the role, but you may have done ‘too’ good of a job!”[1]

With this in mind, how do you prove to your employer that you can add value by being promoted?

From Miller’s insight, she talks about building your personal brand and becoming known for doing a particular job well. So how can you link that work with a position or project that will earn you a promotion?

Consider leveraging your strengths and skills.

Let’s say that the project you do so well is hiring and training new entry-level employees. You have to post the job listing, read and review resumes, schedule interviews, make hiring decisions, and create the training schedules. These tasks require skills such as employee relations, onboarding, human resources software, performance management, teamwork, collaboration, customer service, and project management. That’s a serious amount of skills!

Are there any team members who can perform these skills? Try delegating and training some of your staff or colleagues to learn your job. There are a number of reasons why this is a good idea:

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  1. Cross-training helps in any situation in the event that there’s an extended illness and the main performer of a certain task is out for a while.
  2. As a mentor to a supervisee or colleague, you empower them to increase their job skills.
  3. You are already beginning to demonstrate that added value to your employer by encouraging your team or peers to learn your job and creating team players.

Now that you’ve trained others to do that work for which you have been so valued, you can see about re-requesting that promotion. Explain how you have saved the company money, encouraged employees to increase their skills, or reinvented that project of yours.

2. Work on Your Mindset

Another reason you may feel stuck in a position is explained through this quote:

“If you feel stuck at a job you used to love, it’s normally you—not the job—who needs to change. The position you got hired for is probably the exact same one you have now. But if you start to dread the work routine, you’re going to focus on the negatives.”[2]

In this situation, you should pursue a conversation with your supervisor and share your thoughts and feelings to help you learn how to get promoted. You can probably get some advice on how to rediscover the aspects of that job you enjoyed, and negotiate either some additional duties or a chance to move up.

Don’t express frustration. Express a desire for more.

Present your case and show your boss or supervisor that you want to be challenged, and you want to move up. You want more responsibility in order to continue moving the company forward. Focus on how you can do that with the skills you have and the positive mindset you’ve cultivated.

3. Improve Your Soft Skills

When was the last time you put focus and effort into upping your game with those soft skills? I’m talking about those seemingly intangible things that make you the experienced professional in your specific job skills[3].

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Use soft skills when learning how to get promoted.

    According to research, improving soft skills can boost productivity and retention 12 percent and deliver a 250 percent return on investment based on higher productivity and retention[4]. Those are only some of the benefits for both you and your employer when you want to learn how to get promoted.

    You can hone these skills and increase your chances of promotion into a leadership role by taking courses or seminars.

    Furthermore, you don’t necessarily need to request funding from your supervisor. There are dozens of online courses being presented by entrepreneurs and authors about these very subjects. Udemy and Creative Live both feature online courses at very reasonable prices. And some come with completion certificates for your portfolio!

    Another way to improve your soft skills is by connecting with an employee at your organization who has a position similar to the one you want.

    Express your desire to move up in the organization, and ask to shadow that person or see if you can sit in on some of their meetings. Offer to take that individual out for coffee and ask what their secret is! Take copious notes, and then immerse yourself in the learning.

    The key here is not to copy your new mentor. Rather, you want to observe, learn, and then adapt according to your strengths.

    4. Develop Your Strategy

    Do you even know specifically why you want to learn how to get promoted? Do you see a future at this company? Do you have a one-year, five-year, or ten-year plan for your career path? How often do you consider your “why” and insure that it aligns with your “what”?

    Sit down and make an old-fashioned pro and con list.

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    Write down every positive aspect of your current job and then every negative one. Which list is longer? Are there any themes present?

    Look at your lists and choose the most exciting pros and the most frustrating cons. Do those two pros make the cons worth it? If you can’t answer that question with a “yes,” then getting promoted at your current organization may not be what you really want[5].

    The two most important days in your life are the day you are born and the day you find out why. —Mark Twain

    Here are some questions to ask yourself:

    • Why do you do what you do?
    • What thrills you about your current job role or career?
    • What does a great day look like?
    • What does success look and feel like beyond the paycheck?
    • How do you want to feel about your impact on the world when you retire?

    Define success to get promoted

      These questions would be great to reflect on in a journal or with your supervisor in your next one-on-one meeting. Or, bring it up with one of your work friends over coffee.

      Final Thoughts

      After considering all of these points and doing your best to learn how to get promoted, what you might find is that being stuck is your choice. Then, you can set yourself on the path of moving up where you are, or moving on to something different.

      Because sometimes the real promotion is finding your life’s purpose.

      More Tips on How to Get Promoted

      Featured photo credit: Razvan Chisu via unsplash.com

      Reference

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