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8 Ways to Stop Presenting and Start Connecting

8 Ways to Stop Presenting and Start Connecting

If you are a professional presenting in business today, it’s likely that you will focus on delivering facts, knowledge, insights, and information. That sounds perfectly reasonable, of course; after all, isn’t that the point of business and all we need to present to succeed?

Ordinarily that would be fine, but the world we live in today is extraordinary, so it’s not enough. We have all spent the last 20 years living in the information age where it’s never been easy to get the facts, knowledge, insights, and information for ourselves. As the relentless drive to share information continues, we are entering a whole new age.

I call it the connectivity age.

Every week, I speak with professionals who tell me that they are overwhelmed with information. That information is coming from endless meetings, presentations, and emails which absorb so much of their time that they can’t do what they are paid to do: work. As bad as that may sound, what is far worse is the fact that many end each day feeling numb. They used to feel stressed, frustrated, and tired, but now they leave worked just dazed.

When it comes to presenting and communicating with each other in meetings, professionals in businesses all over the world are crying out for a revolution.

Yes, they want the information.

Yes, they want the facts.

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Yes, they want knowledge.

Yes, they want insights.

That will never change, but the time has come when they want all of that wrapped up in something very few presenters are currently offering.

They want you to help them to feel something. They want to connect with you on a human, emotional, and personal level.

Dumping data on colleagues and clients has become the organisational plague of the 21st Century, and it has to stop now.

If you want to play your part in leading the revolution, then the process begins by focusing on connecting instead of presenting.

The journey begins here.

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1. Start with the end in mind

Whether you are presenting a quarterly update in your management meeting, giving a team briefing, or making a sales pitch, the very first question you need to ask and answer is, “What do I want my audience to feel?”

2. Lighten up

Being professional doesn’t mean you have to be deadly serious all the time. Lose the “corporate spokesperson” and lighten up a little. No one likes a “slick” presenter who is so polished they have memorized and acted out every word. Take your message seriously, but focus on relaxing too by using a little humor and crafting a conversation instead of a lecture.

3. Change the way you look at things

I once heard one of my favourite speakers, the late Dr. Wayne Dyer, say, “When you change the way you look at things, the things you look at change.” I believe that when many professionals are presenting, they often see:

  • Their audience as predators and themselves as prey
  • Fellow employees from the marketing, finance, IT department, etc.
  • The boss and senior management
  • Clients

The best way to connect with your audience is to see beyond their roles and positions and see them as:

  • Someone’s son or daughter
  • Someone’s brother or sister
  • A mother or father
  • Someone with hopes and dreams
  • Someone with fears and anxieties
  • Someone who wants you to help them
  • Someone you care about and want to help

4. Imagine this

Before you open your mouth to speak, take a deep breath, pause for a moment, and imagine every single person in the audience wearing a big bright neon badge.

The badge holds the letters PPPMMFS.

Those letters stand for: Please, Please, Please Make Me Feel Something.

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5. Put yourself in their shoes

Empathy is the key to connecting with your audience emotionally as well as intellectually. The route to making that connection is through stepping in their shoes for a while.

Spend some time thinking about:

  • What it could be like to be in their roles
  • The challenges, pressures, and difficulties they face
  • What they worry about the most
  • What working in an industry and business like theirs must feel like
  • What they are desperate for to make their lives easier or better
  • If they could ask you for one huge favour what would it be

6. Give them the gold

Instead of trying to show your audience how clever you are, how much you know, and how hard you’ve worked, just give them the gold.

In other words, don’t make them dig through the data and bullet points to find the little nuggets of gold that will make a real difference to them. Do the digging for them and just give them the valuable nuggets they came for.

7. Make it personal

There is nothing worse than a generic presentation which basically offers a plethora of information that could apply to anyone or any business. Make sure that everything you say and every slide you choose to show is personal, relevant, and of value to your audience. The sanity check is asking the question, “So what?”

Whatever you choose to share with your audience, keep in mind that if anyone stops you to ask “Thank you, but so what? Why should I care about that?” you have a good answer.

8. Lose the “head stuff”

When it’s not the content, the message, or the purpose of the presentation which numbs the audience, it’s the speaker’s very own “head stuff.”

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Here is what I mean by “head stuff”:

  • What if they don’t like me?
  • What if they ask me a question I can’t answer?
  • I’m so nervous and such a terrible speaker.
  • I feel like a fraud because I’m sure they know more than I do.
  • What if I freeze?
  • My entire reputation depends on this.

If all the while you are presenting to your audience with some of these thoughts running through your head, you are doing both yourself and your audience a huge disservice.

Do whatever it takes to stop the noise by using breathing techniques, meditating, visualizing, or challenging these thoughts.

The more you focus on yourself, the more you are telling your audience that your presentation is all about you rather than them.

Lose the “head stuff” and make it all about your audience.

The future of high-impact presenting

We’ve had “death by bullet point,” we’ve had the monotone voice and the “data dumps,” and some of the biggest and most successful brands in the world are still seeing them all every week.

The future of high-impact presenting entails making an emotional connection. Those who continue to simply present information without helping their audience to feel something will be left behind.

Following these 8 tips will go a long way to helping you to make your audience feel something.

Featured photo credit: Elen33 | Dreamstime.com via dreamstime.com

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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