Advertising
Advertising

8 Ways to Stop Presenting and Start Connecting

8 Ways to Stop Presenting and Start Connecting

If you are a professional presenting in business today, it’s likely that you will focus on delivering facts, knowledge, insights, and information. That sounds perfectly reasonable, of course; after all, isn’t that the point of business and all we need to present to succeed?

Ordinarily that would be fine, but the world we live in today is extraordinary, so it’s not enough. We have all spent the last 20 years living in the information age where it’s never been easy to get the facts, knowledge, insights, and information for ourselves. As the relentless drive to share information continues, we are entering a whole new age.

I call it the connectivity age.

Every week, I speak with professionals who tell me that they are overwhelmed with information. That information is coming from endless meetings, presentations, and emails which absorb so much of their time that they can’t do what they are paid to do: work. As bad as that may sound, what is far worse is the fact that many end each day feeling numb. They used to feel stressed, frustrated, and tired, but now they leave worked just dazed.

When it comes to presenting and communicating with each other in meetings, professionals in businesses all over the world are crying out for a revolution.

Yes, they want the information.

Yes, they want the facts.

Advertising

Yes, they want knowledge.

Yes, they want insights.

That will never change, but the time has come when they want all of that wrapped up in something very few presenters are currently offering.

They want you to help them to feel something. They want to connect with you on a human, emotional, and personal level.

Dumping data on colleagues and clients has become the organisational plague of the 21st Century, and it has to stop now.

If you want to play your part in leading the revolution, then the process begins by focusing on connecting instead of presenting.

The journey begins here.

Advertising

1. Start with the end in mind

Whether you are presenting a quarterly update in your management meeting, giving a team briefing, or making a sales pitch, the very first question you need to ask and answer is, “What do I want my audience to feel?”

2. Lighten up

Being professional doesn’t mean you have to be deadly serious all the time. Lose the “corporate spokesperson” and lighten up a little. No one likes a “slick” presenter who is so polished they have memorized and acted out every word. Take your message seriously, but focus on relaxing too by using a little humor and crafting a conversation instead of a lecture.

3. Change the way you look at things

I once heard one of my favourite speakers, the late Dr. Wayne Dyer, say, “When you change the way you look at things, the things you look at change.” I believe that when many professionals are presenting, they often see:

  • Their audience as predators and themselves as prey
  • Fellow employees from the marketing, finance, IT department, etc.
  • The boss and senior management
  • Clients

The best way to connect with your audience is to see beyond their roles and positions and see them as:

  • Someone’s son or daughter
  • Someone’s brother or sister
  • A mother or father
  • Someone with hopes and dreams
  • Someone with fears and anxieties
  • Someone who wants you to help them
  • Someone you care about and want to help

4. Imagine this

Before you open your mouth to speak, take a deep breath, pause for a moment, and imagine every single person in the audience wearing a big bright neon badge.

The badge holds the letters PPPMMFS.

Those letters stand for: Please, Please, Please Make Me Feel Something.

Advertising

5. Put yourself in their shoes

Empathy is the key to connecting with your audience emotionally as well as intellectually. The route to making that connection is through stepping in their shoes for a while.

Spend some time thinking about:

  • What it could be like to be in their roles
  • The challenges, pressures, and difficulties they face
  • What they worry about the most
  • What working in an industry and business like theirs must feel like
  • What they are desperate for to make their lives easier or better
  • If they could ask you for one huge favour what would it be

6. Give them the gold

Instead of trying to show your audience how clever you are, how much you know, and how hard you’ve worked, just give them the gold.

In other words, don’t make them dig through the data and bullet points to find the little nuggets of gold that will make a real difference to them. Do the digging for them and just give them the valuable nuggets they came for.

7. Make it personal

There is nothing worse than a generic presentation which basically offers a plethora of information that could apply to anyone or any business. Make sure that everything you say and every slide you choose to show is personal, relevant, and of value to your audience. The sanity check is asking the question, “So what?”

Whatever you choose to share with your audience, keep in mind that if anyone stops you to ask “Thank you, but so what? Why should I care about that?” you have a good answer.

8. Lose the “head stuff”

When it’s not the content, the message, or the purpose of the presentation which numbs the audience, it’s the speaker’s very own “head stuff.”

Advertising

Here is what I mean by “head stuff”:

  • What if they don’t like me?
  • What if they ask me a question I can’t answer?
  • I’m so nervous and such a terrible speaker.
  • I feel like a fraud because I’m sure they know more than I do.
  • What if I freeze?
  • My entire reputation depends on this.

If all the while you are presenting to your audience with some of these thoughts running through your head, you are doing both yourself and your audience a huge disservice.

Do whatever it takes to stop the noise by using breathing techniques, meditating, visualizing, or challenging these thoughts.

The more you focus on yourself, the more you are telling your audience that your presentation is all about you rather than them.

Lose the “head stuff” and make it all about your audience.

The future of high-impact presenting

We’ve had “death by bullet point,” we’ve had the monotone voice and the “data dumps,” and some of the biggest and most successful brands in the world are still seeing them all every week.

The future of high-impact presenting entails making an emotional connection. Those who continue to simply present information without helping their audience to feel something will be left behind.

Following these 8 tips will go a long way to helping you to make your audience feel something.

Featured photo credit: Elen33 | Dreamstime.com via dreamstime.com

More by this author

man presenting at a conference 8 Ways to Stop Presenting and Start Connecting 2 men and a woman in a meeting 6 Persuasion Strategies To Help Others And Get What You Want woman speaking in public using microphone 4 Public Speaking Lessons from the European Referendum 7 Ways To Unleash Your Presentation Genius 10 Big Mistakes To Avoid Making When Presenting To The Boss

Trending in Career Advice

1 Clueless On Your Career? Sabbatical vs. Career Break 2 9 Tips for Starting a New Job and Succeeding in Your Career 3 10 Essential Career Change Questions To Ask Yourself This Year 4 10 Job Search Tools Every Jobseekers Need To Know About 5 If You Have This Key Behavior, You’ll Be More Successful Than 90% Of People

Read Next

Advertising
Advertising
Advertising

Last Updated on November 5, 2019

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

Advertising

  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

Advertising

By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

Advertising

And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

Advertising

When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

Read Next