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8 Ways to Stop Presenting and Start Connecting

8 Ways to Stop Presenting and Start Connecting

If you are a professional presenting in business today, it’s likely that you will focus on delivering facts, knowledge, insights, and information. That sounds perfectly reasonable, of course; after all, isn’t that the point of business and all we need to present to succeed?

Ordinarily that would be fine, but the world we live in today is extraordinary, so it’s not enough. We have all spent the last 20 years living in the information age where it’s never been easy to get the facts, knowledge, insights, and information for ourselves. As the relentless drive to share information continues, we are entering a whole new age.

I call it the connectivity age.

Every week, I speak with professionals who tell me that they are overwhelmed with information. That information is coming from endless meetings, presentations, and emails which absorb so much of their time that they can’t do what they are paid to do: work. As bad as that may sound, what is far worse is the fact that many end each day feeling numb. They used to feel stressed, frustrated, and tired, but now they leave worked just dazed.

When it comes to presenting and communicating with each other in meetings, professionals in businesses all over the world are crying out for a revolution.

Yes, they want the information.

Yes, they want the facts.

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Yes, they want knowledge.

Yes, they want insights.

That will never change, but the time has come when they want all of that wrapped up in something very few presenters are currently offering.

They want you to help them to feel something. They want to connect with you on a human, emotional, and personal level.

Dumping data on colleagues and clients has become the organisational plague of the 21st Century, and it has to stop now.

If you want to play your part in leading the revolution, then the process begins by focusing on connecting instead of presenting.

The journey begins here.

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1. Start with the end in mind

Whether you are presenting a quarterly update in your management meeting, giving a team briefing, or making a sales pitch, the very first question you need to ask and answer is, “What do I want my audience to feel?”

2. Lighten up

Being professional doesn’t mean you have to be deadly serious all the time. Lose the “corporate spokesperson” and lighten up a little. No one likes a “slick” presenter who is so polished they have memorized and acted out every word. Take your message seriously, but focus on relaxing too by using a little humor and crafting a conversation instead of a lecture.

3. Change the way you look at things

I once heard one of my favourite speakers, the late Dr. Wayne Dyer, say, “When you change the way you look at things, the things you look at change.” I believe that when many professionals are presenting, they often see:

  • Their audience as predators and themselves as prey
  • Fellow employees from the marketing, finance, IT department, etc.
  • The boss and senior management
  • Clients

The best way to connect with your audience is to see beyond their roles and positions and see them as:

  • Someone’s son or daughter
  • Someone’s brother or sister
  • A mother or father
  • Someone with hopes and dreams
  • Someone with fears and anxieties
  • Someone who wants you to help them
  • Someone you care about and want to help

4. Imagine this

Before you open your mouth to speak, take a deep breath, pause for a moment, and imagine every single person in the audience wearing a big bright neon badge.

The badge holds the letters PPPMMFS.

Those letters stand for: Please, Please, Please Make Me Feel Something.

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5. Put yourself in their shoes

Empathy is the key to connecting with your audience emotionally as well as intellectually. The route to making that connection is through stepping in their shoes for a while.

Spend some time thinking about:

  • What it could be like to be in their roles
  • The challenges, pressures, and difficulties they face
  • What they worry about the most
  • What working in an industry and business like theirs must feel like
  • What they are desperate for to make their lives easier or better
  • If they could ask you for one huge favour what would it be

6. Give them the gold

Instead of trying to show your audience how clever you are, how much you know, and how hard you’ve worked, just give them the gold.

In other words, don’t make them dig through the data and bullet points to find the little nuggets of gold that will make a real difference to them. Do the digging for them and just give them the valuable nuggets they came for.

7. Make it personal

There is nothing worse than a generic presentation which basically offers a plethora of information that could apply to anyone or any business. Make sure that everything you say and every slide you choose to show is personal, relevant, and of value to your audience. The sanity check is asking the question, “So what?”

Whatever you choose to share with your audience, keep in mind that if anyone stops you to ask “Thank you, but so what? Why should I care about that?” you have a good answer.

8. Lose the “head stuff”

When it’s not the content, the message, or the purpose of the presentation which numbs the audience, it’s the speaker’s very own “head stuff.”

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Here is what I mean by “head stuff”:

  • What if they don’t like me?
  • What if they ask me a question I can’t answer?
  • I’m so nervous and such a terrible speaker.
  • I feel like a fraud because I’m sure they know more than I do.
  • What if I freeze?
  • My entire reputation depends on this.

If all the while you are presenting to your audience with some of these thoughts running through your head, you are doing both yourself and your audience a huge disservice.

Do whatever it takes to stop the noise by using breathing techniques, meditating, visualizing, or challenging these thoughts.

The more you focus on yourself, the more you are telling your audience that your presentation is all about you rather than them.

Lose the “head stuff” and make it all about your audience.

The future of high-impact presenting

We’ve had “death by bullet point,” we’ve had the monotone voice and the “data dumps,” and some of the biggest and most successful brands in the world are still seeing them all every week.

The future of high-impact presenting entails making an emotional connection. Those who continue to simply present information without helping their audience to feel something will be left behind.

Following these 8 tips will go a long way to helping you to make your audience feel something.

Featured photo credit: Elen33 | Dreamstime.com via dreamstime.com

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Last Updated on July 18, 2019

How to Sharpen Your Transferable Skills For a Swift Career Switch

How to Sharpen Your Transferable Skills For a Swift Career Switch

Most people grow up with dreams to go to college and graduate with high-paying job offers waiting for them the week after graduation. Others may favor non-traditional career paths. But the desire is the same: to find a job we love where compensation is commensurate with experience.

However, plans change. For instance, what started out as a dream to be a surgeon is cut short by a nasty injury and you’re debating how to transition into a new role. Or you might be facing being let go from your current employer and are anxious about “options out there.”

Whatever the case may be, switching careers can be intentional or unintentional. What matters is that you’re well-prepared, and the only way to do so is to learn new skills — hone in on your transferable skills.

Why Hone in on Your Transferable Skills?

There are several reasons you need to develop these skills if you want to go far in life and your career. In a nutshell, honing in your your transferable skills can lead to:

Better Job Offers

Continuous assessment and improvement of your skills widens the pool of job offers for you to make selections from. You’re no longer tethered to one industry as you’re able to lead your career by design, not by default.

People with transferable skills on a resume also open up opportunities for more potential employers.

Increase in Pay and More Responsibilities

You’ve heard the saying “with great power come great responsibility.” In your case, transferable skills make you more marketable to employers which could lead to pay raises.

Although this isn’t an automatic process– you have to be proactive about what you want in the marketplace, there is a chance that these pay raises will come with change in titles and roles.

A Shot at Entrepreneurship

Yes, changing career paths also includes the possibility of working for yourself. With these skills and work experience, you could live anywhere in the world and design a life and career you want.

We’ve talked about why you need to strengthen your transferable skills but what are some these skills, and how can you work on them?

13 Tips to Sharpen Your Transferable Skills

1. Update Your Resume

You might be surprised to know this but yes, updating your resume is a skill. The very first thing you should do while thinking about switching careers is to highlight attributes that make you very desirable candidate to employers.

Think about your volunteer experiences, freelance projects, and school projects. Although they might seem insignificant, they demonstrate your ability to deliver results that several companies are looking for.

While you might have held several positions since college, switching careers will require you to have a different type of resume.

There are three different types of resumes: functional, chronological, and a combination resume. However, if you are looking to switch careers you’ll want to have a functional resume. A functional resume is strengths-based that emphasizes skills that are transferable rather than a collection of dates and job titles.

2. Brush up on Your Communication Skills

Every attempt to get ahead in business and in life starts with the need to communicate effectively. Whether it is interpersonal, intercultural, or multi-generational, the ability to be seen and heard while respecting the boundaries of work relationship matters.

That’s why it’s one of the top skills you need to master. Strong communication skills allows you to effectively tailor your messages to specific audiences, which will make you a stronger asset to any organization.

To hone this skill:

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Pay attention to your listening skills. To communicate effectively, you need to first learn how to understand others.

Your ability to decode overt and implied messages, no matter how nuanced they are, is key to knowing how to foster deep relationships with others.

This article can also give you effective ways to enhance your communication skills:

How to Master Effective Communication Skills at Work and Home

3. Learn Technical (or Business) Writing

Another form of communication, writing, is a skill that can take you anywhere.

Companies communicate a lot through written memos, emails, newsletters, and other audio-visual means. But at the crux of this all is someone or some people who are tasked with translating the organization’s vision into statements anyone can understand.

To hone this skill:

Consider taking some free or paid classes online. You can accomplish this through several community colleges or online platforms like Lynda, Udemy or edX .

4. Practice Public Speaking and Presentation Skills

No matter how intelligent you are, no one will take you seriously if you’re unable to pull off a decent level of persuasion through presentation skills.

Most presentation can be done through either electronic devices or require your physical presence. Your chosen career may require you to be in front of several hundreds of people or you could be charged with developing materials for presentation.

To hone this skill:

Volunteer to lead projects that give you some responsibility for putting together presentations.

Also, try taking courses that will improve your public speaking skills if you feel lacking.

These tips on public speaking would be helpful too:

The Ultimate Public Speaking Tips to Hook and Impress Any Audience

5. Get Comfortable with Identifying Problems and Solutions

Every organization has got its problems no matter how greener the grass is on the other side.

How to hone this skill:

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Practice being resourceful.

Do you know where to find every company policy on the intranet in less than five minutes?

Think about a time you noticed some inefficiency at work and proposed a solution. Think about instances where you lent your voice to a cause which resulted in improved processes for your department.

No matter how small or inadequate you might feel, you’ve got some problem-solving skills that some organizations want.

If you look for more ways to improve your problem solving skills, take a look at this article:

6 Effective Ways to Enhance Your Problem Solving Skills

6. Recognize Your Team-Building Ability

Your ability to smoothly switch careers also depends on how well you can energize your team, especially if you’re aiming for a leadership role. Unfortunately, team-building usually isn’t something you learn on the job in most careers unless you hold a managerial position.

The good thing is that you possibly know one or two things about team-building. Think back to moments in college when you had group projects with colleagues and had to work with 3 to 4 other strangers for months. Were you able to get past your differences and disagreements to focus on the uniqueness of everyone at the table?

Making a career switch might require that you work with multidisciplinary teams whether you have a deep knowledge of what the other team does or not. I can easily think of doctors, nurses, physical therapists, and social workers working closely to achieve the goals in a patient’s care plan.

How to hone this skill:

Look for collaborative projects and team building activities that excite you and challenge yourself with new possibilities.

Try some of these tactics to keep your team motivated as well:

17 Proven Tactics for Motivating Employees and Building a Stronger Team

7. Lean into Your Leadership Skills

Although similar to the previous point, leadership skills extend far beyond building teams, managing time sheets and correcting behavior.

What I’m referring to here is your ability to develop a vision, believe in it, and inspire buy-in from everyone involved. This isn’t about knowing how to run a particular machine; it’s about how to lead a team of people with various backgrounds, experiences, and ideas of how things should be done.

How to hone this skill:

Although more complex than the rest, it all starts with an introspective look into your strengths and weaknesses. Then get a mentor or a coach who can bring out your leadership qualities so you can operate from a place of strength.

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Learn more about the effective leadership types here:

5 Types of Leadership that Help You Build a High Performance Team

8. Improve Your Analytical Skills

Are you good at taking large amount of data and interpreting them? Your skills could come in handy.

Organizations are looking for people to make sense of the data around them, explain how it affects profitability, and make projections based on it. Best of all? You don’t need to be an accountant to be analytical.

How to hone this skill:

Try taking data interpretation classes online or at a community college. Learning Microsoft Excel or Access is also a plus. If you’re ambitious enough, you could consider getting additional certifications to up the ante.

Take a look at these ways to help sharpen your analytical skills:

What Are Analytical Skills and How to Strengthen Them For Success

9. Don’t Discount Your Time Management and Prioritization Skills

How good are you when it comes to deciding how important tasks are, organizing schedules, and coordinating plans?

Should you be willing, there is a market waiting for you out there. Organizations and busy executives are always looking for talented individuals to outsource these tasks to.

How to hone this skill:

Although not everyone possesses secretarial superpowers, you can improve this skill by focusing on taking huge tasks and breaking them into smaller goals or steps in order to achieve a bigger goal.

Here, you can learn to prioritize to achieve more:

The Ultimate Guide to Prioritizing Your Work And Life

10. Embrace Your Creative and Critical Thinking Side

Although it’s often believed that creativity is for the arts and right-brained people, I believe everyone is capable of being creative. In fact, most organizations recognize creativity as a vehicle that will drive successful inventions in the future.

How to hone this skill:

Try doing something fun. As simple as this sounds, you’d be surprised to learn how much. In fact, behavioral and learning scientist, Marily Oppezzo, says taking a walk might be all you need to get your creative juices flowing.[1]

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Anyone can be creative, you just need the right way to train your brain:

What Is Creativity? We All Have It, and Need It

11. Don’t Stop Learning Tech Knowledge and Skills

Being tech-savvy is a huge plus. If you have an affinity with computers, software applications and are abreast of technological improvements, it is a transferable skill that is worth highlighting.

You don’t have to be a young college graduate with silicon valley dreams to work

How to hone this skill:

All you need is the determination and the readiness to learn. This article will give you some ideas on the types of skills to learn:

How to Improve Your Computer Skills to Get Ahead in Your Career

12. Build Networks and Relationships

You aren’t free from networking. Not at the moment. With your goal to switch to a different career, your networking skills will come in handy.

Fortunately for you, networking doesn’t have to be so hard.

How to hone this skill:

Attend conferences and job fairs. Chances are you already have people in your network you can move you closer to your dream career.

To enhance your networking skills, take these steps:

How to Network So You’ll Get Way Ahead in Your Professional Life

Final Thoughts

Although there are several people with the same qualification and degree(s) you possess, what ultimately determines hireability comes down to a myriad of things such as culture fit, how teachable you are, cultural sensitivity, inter-generational awareness, and your ability to navigate uncertainty.

You have a chance to stand out by letting your dream companies know how these soft skills make you an invaluable asset, and how saying ‘YES’ to you is a win-win for both parties.

Happy career switching!

More Resources About Career Advancement

Featured photo credit: Unsplash via unsplash.com

Reference

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