Advertising
Advertising

4 Tips to Successfully Launch Yourself as a Professional Speaker

4 Tips to Successfully Launch Yourself as a Professional Speaker

Finding ways to leverage your knowledge into professional opportunities is common. It is the basis for salary negotiations and is a fundamental part of working as an educator. However, you don’t have to hold a traditional job or work for an educational institution to share your knowledge for pay.

Many professionals find great success as public speakers. But, it isn’t the easiest profession to break into. If you are interested in turning your knowledge into an event that people are willing to pay for the privilege of attending, here are some tips to get you started.

Advertising

1. Understanding Speaker Fees

Speaker fees include all of the revenue a speaker receives for a speaking engagement. This fee is negotiated before the event, often with the event’s sponsor, and can be based on per hour, per speech, per day, or per event fee structure. At times, additional items such as hotel stays and required flights are also included in the discussion.

The amount of money a speaker can command is often based on their level of expertise and how popular they are within the public speaking sector. Top-billed motivational speakers can often require fees at $5,000 per engagement or higher. Celebrities and former politicians have earned fees upwards of $200,000 for a single appearance.

Advertising

2. Marketing your Talents

A big part of a speaker’s success is based on their marketing techniques. Just as a resume helps you secure a job, your marketing material is what attracts potential sponsors to your offerings. In many cases, successful speakers also operate websites and blogs that showcase their talents and abilities; these sites often include free content to help attract potential sponsors based on their web searches on the topic.

Professional networking within your niche can also be helpful and may be fairly simple if you currently work in the field that you wish to cover. Attend local events and conferences, and take the time to mingle with those who may be interested in your services.

Advertising

In some cases, the easiest way to market your skills is to give them away for free. You can let potential sponsors see what you have to offer by taking positions at events dedicated to your preferred topic which can lead to paid offers in the future. This can also be ideal if your subject works well in the non-profit center, as it can help you create positive associations to your personal brand.

3. Speaker Associations and Speakers Bureaus

Many speakers find success while working with a Speakers Association, such as the National Speakers Association. Often, the associations and bureaus help members find speaking engagements, negotiate speaker fees, as well as marketing the member’s availability. They also provide a built-in network of other professionals who may have an interest in your topic of choice.

Advertising

While membership in such organizations is not required, as you can choose to work independently, it can be helpful to those first entering the public speaking realm. Additionally, you can often belong to an association or bureau while seeking opportunities on your own. This allows you to expand your efforts beyond what you may be able to handle on your own.

4. Courses and Guides

Some noted professionals, such as Jason Hartman, offer insight to those looking to break into the public speaking business. Information is provided on how to find an audience, topic development, event structures, and material delivery. You can also locate information about successful marketing strategies.

Courses, podcasts, and blogs may be available at no cost, while others will charge a fee to access the material. Depending on the material provided, even content for which you had to pay can result in enough professional engagements to justify the expense. Just as you pay for a college education, much of this is no different. Think of it as an investment in your future, and see where it takes you.

Featured photo credit: http://www.forbes.com/ via forbes.com

More by this author

record player and mac Streaming or Downloading: Which Is the Best Use of Your Mobile Data? person on laptop Not Using a Digital Marketing Strategy? Here’s Why You’re Missing Out 2 men grappling Interested in Martial Arts? You’ll Need Gear Want to Improve Your Fitness? Consider Martial Arts wrapped present How to Select a Great Gift for Anyone and for Any Occasion

Trending in Brain

1 Overcoming The Pain Of A Breakup: 3 Suggestions Based On Science 2 10 Positive Affirmations for Success that will Change your Life 3 7 Natural (And Highly Effective) Ways to Improve Memory 4 15 Ways Meditation Benefits Your Brain Power and Your Mood 5 How to Build Good Habits

Read Next

Advertising
Advertising

Last Updated on September 10, 2018

Overcoming The Pain Of A Breakup: 3 Suggestions Based On Science

Overcoming The Pain Of A Breakup: 3 Suggestions Based On Science

We thought that the expression ‘broken heart’ was just a metaphor, but science is telling us that it is not: breakups and rejections do cause physical pain. When a group of psychologists asked research participants to look at images of their ex-partners who broke up with them, researchers found that the same brain areas that are activated by physical pain are also activated by looking at images of ex-partners. Looking at images of our ex is a painful experience, literally.[1].

Given that the effect of rejections and breakups is the same as the effect of physical pain, scientists have speculated on whether the practices that reduce physical pain could be used to reduce the emotional pain that follows from breakups and rejections. In a study on whether painkillers reduce the emotional pain caused by a breakup, researchers found that painkillers did help. Individuals who took painkillers were better able to deal with their breakup. Tamar Cohen wrote that “A simple dose of paracetamol could help ease the pain of a broken heart.”[2]

Advertising

Just like painkillers can be used to ease the pain of a broken heart, other practices that ease physical pain can also be used to ease the pain of rejections and breakups. Three of these scientifically validated practices are presented in this article.

Looking at images of loved ones

While images of ex-partners stimulate the pain neuro-circuitry in our brain, images of loved ones activate a different circuitry. Looking at images of people who care about us increases the release of oxytocin in our body. Oxytocin, or the “cuddle hormone,” is the hormone that our body relies on to induce in us a soothing feeling of tranquility, even when we are under high stress and pain.

Advertising

In fact, oxytocin was found to have a crucial role as a mother is giving birth to her baby. Despite the extreme pain that a mother has to endure during delivery, the high level of oxytocin secreted by her body transforms pain into pleasure. Mariem Melainine notes that, “Oxytocin levels are usually at their peak during delivery, which promotes a sense of euphoria in the mother and helps her develop a stronger bond with her baby.”[3]

Whenever you feel tempted to look at images of your ex-partner, log into your Facebook page and start browsing images of your loved ones. As Eva Ritvo, M.D. notes, “Facebook fools our brain into believing that loved ones surround us, which historically was essential to our survival. The human brain, because it evolved thousands of years before photography, fails on many levels to recognize the difference between pictures and people”[4]

Advertising

Exercise

Endorphins are neurotransmitters that reduce our perception of pain. When our body is high on endorphins, painful sensations are kept outside of conscious awareness. It was found that exercise causes endorphins to be secreted in the brain and as a result produce a feeling of power, as psychologist Alex Korb noted in his book: “Exercise causes your brain to release endorphins, neurotransmitters that act on your neurons like opiates (such as morphine or Vicodin) by sending a neural signal to reduce pain and provide anxiety relief.”[5] By inhibiting pain from being transmitted to our brain, exercise acts as a powerful antidote to the pain caused by rejections and breakups.

Meditation

Jon Kabat Zinn, a doctor who pioneered the use of mindfulness meditation therapy for patients with chronic pain, has argued that it is not pain itself that is harmful to our mental health, rather, it is the way we react to pain. When we react to pain with irritation, frustration, and self-pity, more pain is generated, and we enter a never ending spiral of painful thoughts and sensations.

Advertising

In order to disrupt the domino effect caused by reacting to pain with pain, Kabat Zinn and other proponents of mindfulness meditation therapy have suggested reacting to pain through nonjudgmental contemplation and acceptance. By practicing meditation on a daily basis and getting used to the habit of paying attention to the sensations generated by our body (including the painful ones and by observing these sensations nonjudgmentally and with compassion) our brain develops the habit of reacting to pain with grace and patience.

When you find yourself thinking about a recent breakup or a recent rejection, close your eyes and pay attention to the sensations produced by your body. Take deep breaths and as you are feeling the sensations produced by your body, distance yourself from them, and observe them without judgment and with compassion. If your brain starts wandering and gets distracted, gently bring back your compassionate nonjudgmental attention to your body. Try to do this exercise for one minute and gradually increase its duration.

With consistent practice, nonjudgmental acceptance will become our default reaction to breakups, rejections, and other disappointments that we experience in life. Every rejection and every breakup teaches us great lessons about relationships and about ourselves.

Featured photo credit: condesign via pixabay.com

Reference

Read Next