Advertising
Advertising

4 Tips to Successfully Launch Yourself as a Professional Speaker

4 Tips to Successfully Launch Yourself as a Professional Speaker

Finding ways to leverage your knowledge into professional opportunities is common. It is the basis for salary negotiations and is a fundamental part of working as an educator. However, you don’t have to hold a traditional job or work for an educational institution to share your knowledge for pay.

Many professionals find great success as public speakers. But, it isn’t the easiest profession to break into. If you are interested in turning your knowledge into an event that people are willing to pay for the privilege of attending, here are some tips to get you started.

Advertising

1. Understanding Speaker Fees

Speaker fees include all of the revenue a speaker receives for a speaking engagement. This fee is negotiated before the event, often with the event’s sponsor, and can be based on per hour, per speech, per day, or per event fee structure. At times, additional items such as hotel stays and required flights are also included in the discussion.

The amount of money a speaker can command is often based on their level of expertise and how popular they are within the public speaking sector. Top-billed motivational speakers can often require fees at $5,000 per engagement or higher. Celebrities and former politicians have earned fees upwards of $200,000 for a single appearance.

Advertising

2. Marketing your Talents

A big part of a speaker’s success is based on their marketing techniques. Just as a resume helps you secure a job, your marketing material is what attracts potential sponsors to your offerings. In many cases, successful speakers also operate websites and blogs that showcase their talents and abilities; these sites often include free content to help attract potential sponsors based on their web searches on the topic.

Professional networking within your niche can also be helpful and may be fairly simple if you currently work in the field that you wish to cover. Attend local events and conferences, and take the time to mingle with those who may be interested in your services.

Advertising

In some cases, the easiest way to market your skills is to give them away for free. You can let potential sponsors see what you have to offer by taking positions at events dedicated to your preferred topic which can lead to paid offers in the future. This can also be ideal if your subject works well in the non-profit center, as it can help you create positive associations to your personal brand.

3. Speaker Associations and Speakers Bureaus

Many speakers find success while working with a Speakers Association, such as the National Speakers Association. Often, the associations and bureaus help members find speaking engagements, negotiate speaker fees, as well as marketing the member’s availability. They also provide a built-in network of other professionals who may have an interest in your topic of choice.

Advertising

While membership in such organizations is not required, as you can choose to work independently, it can be helpful to those first entering the public speaking realm. Additionally, you can often belong to an association or bureau while seeking opportunities on your own. This allows you to expand your efforts beyond what you may be able to handle on your own.

4. Courses and Guides

Some noted professionals, such as Jason Hartman, offer insight to those looking to break into the public speaking business. Information is provided on how to find an audience, topic development, event structures, and material delivery. You can also locate information about successful marketing strategies.

Courses, podcasts, and blogs may be available at no cost, while others will charge a fee to access the material. Depending on the material provided, even content for which you had to pay can result in enough professional engagements to justify the expense. Just as you pay for a college education, much of this is no different. Think of it as an investment in your future, and see where it takes you.

Featured photo credit: http://www.forbes.com/ via forbes.com

More by this author

record player and mac Streaming or Downloading: Which Is the Best Use of Your Mobile Data? person on laptop Not Using a Digital Marketing Strategy? Here’s Why You’re Missing Out 2 men grappling Interested in Martial Arts? You’ll Need Gear Want to Improve Your Fitness? Consider Martial Arts wrapped present How to Select a Great Gift for Anyone and for Any Occasion

Trending in Brain

1 5 Proven Memorization Techniques to Make the Most of Your Memory 2 Are You Right-Brain Dominant? (7 Right Brain Characteristics) 3 17 Ways To Develop a Growth Mindset 4 7 Simple Brain Training Habits to Boost Your Brain Power 5 How to Increase Brain Power, Boost Memory and Become 10X Smarter

Read Next

Advertising
Advertising
Advertising

Last Updated on January 21, 2020

5 Proven Memorization Techniques to Make the Most of Your Memory

5 Proven Memorization Techniques to Make the Most of Your Memory

Do you forget stuff every now and then? Are you trying to enhance your memory but not sure how?

All you need is the right memorization techniques to make the most of your memory.

The human brain is fascinating. More specifically, the vast interconnections within our mind. Mendel Kaelen compares the human brain to a hill covered in snow,

“Think of the brain as a hill covered in snow, and thoughts as sleds gliding down that hill. As one sled after another goes down the hill a small number of main trails will appear in the snow. And every time a new sled goes down, it will be drawn into preexisting trails, almost like a magnet. In time it becomes more and more difficulty to glide down the hill on any other path or in a different direction.”

The intent of Kaelen’s discussion is to think of new ways to temporarily flatten the snow. Kaelen remarked,

“The deeply worn trails disappear, and suddenly the sled can go in other directions, exploring new landscapes and, literally, creating new pathways.”

The idea here is to temporarily rewire your brain, or as Michael Pollan remarked in How to Change Your Mind,

“The power to shake the snow globe, disrupting unhealthy patterns of thought and creating a space of flexibility-entropy-in which more salubrious patterns and narratives have an opportunity to coalesce as the snow slowly settles.”

So, how can we rewire our brain allowing deeply worn connections to disappear and new connections to form? The answer is quite simple. We must change the way we store information in our mind.

    Let’s examine 5 specific memorization techniques that will change the way you think and remember information.

    1. Build a Memory Palace

      What is it?

      The method of loci[1] (aka memory palace) is a method of memory enhancement using visualizations with the use of spatial memory. It uses familiar information about your environment to quickly recall information. It is a method that was discussed by Cicero in an ancient dialogue called De Oratore.

      How to use it?

      Ron White discusses in How to Memorize Fast and Easily: Build a Memory Palace, that it’s essentially a room or building that you have memorized and you use locations in the room to store data. Ron informs us,

      “You memorize locations in a room and then you later go back to those locations to retrieve the data that you want to remember.”

      Example

      An easy 5-step example, in the form of a Wiki, can be found at Artofmemory.com. Let’s examine the the steps:

      • Step 1. Choose a place that you know well. For example, your house or office.
      • Step 2. Plan the route and pick specific locations in your route. For example, your front door, bathroom kitchen, etc.
      • Step 3. Decide what you want to memorize. For example, geography, list of items, answers for a test, etc.
      • Step 4. Place one or two items, with a mental image, and place them in your memory palace. Exaggerate your images. For example, use nudity or crazy images forcing it to stick in your mind.
      • Step 5. Make the image into a mnemonic.

      You can learn more about this technique here: How to Build a Memory Palace to Remember More of Everything

      2. Mnemonic

        What is it?

        A mnemonic is a memory device that aids in retention and/or retrieval of information. Mnemonic systems are techniques consciously used to improve memory by helping us use information already stored in long-term memory to make memorization easier.[2]

        How to use it?

        Mnemonics make use of retrieval cues to encode information in our brain allowing for efficient storage and retrieval of the information. The trick is to learn how to easily create mnemonics. If you find that you struggle with creating your own, try the following website: Mnemonic Generator.

        Example

        I recently came across a video using mnemonics to memorize countries. Memorizing Countries using Mnemonics is a video created as an introduction to a class for using memory techniques to learn the names of countries on maps.

        I actively search for videos that provide enormous educational value, yet receive very little exposure. At the time of this writing, this video has received less than 4k views. Let’s examine the video.

        Goal: Create a mnemonic to memorize the countries in the Caribbean (just the countries you need to learn).

        Step 1. Looking at a map – write out each country (for which five were chosen).

        Cuba, Jamaica, Haiti, Dominican Republic, Puerto Rico.

        Step 2. Write the first letter of each country vertically.

        C

        J

        H

        D

        Advertising

        P

        Step 3. Create a sentence or phrase.

        Cubs

        Just

        Hate

        Doing

        Push-ups

        Cubs just hate doing push-ups. (Cuba Jamaica Haiti Dominican Republic Puerto Rico)

        3. Mnemonic Peg System

          What is it?

          According to Artofmemory.com, a mnemonic peg system is a technique for memorizing lists and it works by memorizing a list of words that are easy to associate with the numbers they represent.[3] These objects are the pegs of the system.

          How to use it?

          The trick is to create a Number Rhyme System with each number having a rhyming mnemonic keyword.

          Example

          Let’s look at an example of a Number Rhyme System:[4]

          0 = hero

          1 = gun

          2 = shoe

          Advertising

          3 = tree

          4 = door

          5 = hive

          6 = sticks

          7 = heaven

          8 = gate

          9 = line

          Another technique like the Peg system is the Number Shape System.[5] Here you are assigning mnemonic images based on the shape of the number. Watch the following video for an example of this system: Number Shape System for Memorizing Numbers.

          4. Chunking

            What is it?

            Chunking is a way to remember large bits of information by chunking them into smaller pieces of information. We are more likely to then remember the information when we put the small pieces back together to see the entire picture.

            How to use it?

            In the video Chunking – A Learning Technique, we can see that there are several ways to chunk information.

            Example

            Let’s examine a simple example using a nine-digit number.

            Step 1. What is the number you are trying to remember?

            081127882

            Step 2. Cut the number into smaller pieces through chunking.

            Advertising

            081 – 127 – 882

            Let’s look at one more example from the same video.

            “Piano teachers will first demonstrate an entire song to students. They will then ask their students to practice one measure at a time. Once the part has been learned and the neural connections in the brain have been built, then students go on to the next measure. After all chunks have been played separately, they are combined until the entire piece is connected.”

            5. Transfer of Learning

              What is it?

              Transfer of learning is a way to learn something in one area and apply it in another. Authors of Thinking at Every Desk, Derek and Laura Cabrera inform us about the transfer of learning,

              “If a student has a high transfer skills, she can learn one thing and then teach herself 10, 50, or 100 additional things.”

              How to use it?

              There are two specific ways to use it:

              1. Vertical Transfer (aka Far Transfer). Think of learning something in grade school and applying it another grade or later in life.
              2. Horizontal Transfer (aka Near Transfer). Think of learning a concept in history and applying it in math.

              Example

              I provide a detailed step-by-step example for this technique in this article:

              Learn How to Learn: How to Understand and Connect Difficult Ideas Easily

              The Bottom Line

              The key to using the techniques discussed here is to remember that we must actively think about information.

              We cannot simply drill information into our brain through rote memorization. We must change the way we think about memorization. We must find a way to “shake the snow-globe” in our mind or flatten the snow so that we can create new learning paths.

              Or as Derek and Laura Cabrera point out, we must insert “Thinking” into the equation,

              “Information X Thinking = Knowledge”

              More About Enhancing Memories

              Featured photo credit: Nong Vang via unsplash.com

              Reference

              [1] Remember Everything: Memory Palaces and the Method of Loci
              [2] The Learning Center Exchange: 9 Types of Mnemonics for Better Memory
              [3] Art of Memory: Mnemonic Peg System
              [4] Art of Memory: Number Rhyme System
              [5] Art of Memory: Number Shape System

              Read Next