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The London Christmas Party Guide for All Budgets

The London Christmas Party Guide for All Budgets

With Christmas party season approaching, many people will be looking forward to letting their hair down and having some well-earned fun. London is an amazing city for a night out at any time of the year, but when Christmas comes around and the capital lights up, it’s the perfect party destination with nights out to suit anyone’s tastes.

There’s no need to end up dancing round handbags by a tired looking buffet – there are plenty of party ideas to make your Christmas party truly memorable, whatever your budget.

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Take to the skies

For a Christmas trip that will really take your breath away, why not consider a helicopter trip? Seeing the familiar sights of London from above is a real eye-opener and even the spots you think you know well might offer a few surprises when seen from the air. There are plenty of different options for a sky-high celebration here.

Party like it’s Mardi Gras

If you want to party like a pro, then the carnival atmosphere of this Mardi Gras night is guaranteed to get you into the festive spirit. The music is loud and perfect for dancing, and the entertainment is dramatic with an undercurrent of the mysterious voodoo magic that embodies the spirit of New Orleans.

Undersea celebrations

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If you’ve ever wondered how an octopus prepares for Christmas, or what turtles get up to after dark, then this is your chance to find out. This party at the London SeaLife Aquarium is a chance to immerse yourself in an amazing underwater world, with a range of creatures from seahorses to sharks joining in the entertainment.

Travel through time

If you want to party like it’s 1599, then a black cab won’t be enough – you’ll need the ‘Spirit of London Ride’ to take you on a journey through history, courtesy of Madame Tussaud’s waxworks. A night out such as this one provides guests with the chance to rub shoulders with stars throughout the centuries before hitting the dance floor to boogie the night away.

Spectacular shows

Combining the elegant setting of a Grade II listed building with the spirit of a thoroughly modern Christmas, this party has something for everyone. Guests can watch aerial acts defy gravity above your head, take on lady luck at the casino or just sit back and soak up the live music.

The Middle Range

Team-building

If you want to use your festive celebrations as an opportunity to bring your team together, then there are plenty of fun ideas which will give everyone a chance to learn something about themselves and each other here. From a traditional afternoon tea, albeit on a double-decker bus, to a graffiti workshop, there’s plenty to appeal to even the most eclectic tastes.

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Steampunk soiree

Bringing together the grandeur of the Victorian era with the cutting edge technology of the 21st century, this fantasy party combines the very best entertainment from the last 150 years. From a life-sized hot air balloon to a traditional strongman, guests will be amused, astonished and eager to strut their stuff on the dance-floor as the night progresses.

Celebrations: shaken not stirred

As the embodiment of sophistication, James Bond’s lifestyle is the envy of many a party-goer. A taste of the Casino Royale lifestyle awaits guests, with everything from red carpets to casino tables manned by real croupiers for this truly glamorous night out.

The magic of Monte Carlo

Live the life of a millionaire in Monaco with this classy party that seeks to recreate an entire city within one room. From Grand Prix simulators to a fun casino where you can play roulette and blackjack, the lifestyle of the rich and famous can be yours on this night out.

Gatsby’s great night out

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Partying really came into its own during the roaring ‘20s when the Great Gatsby was blazing a trail for future generations to follow. This themed party is a great way to capture the essence of the jazz age, so budding flappers and dandies can enjoy a night with a difference.

Smaller Budgets

Sing your heart out

Nothing gets the party started like a good sing-along, and a karaoke booth will have everyone belting out their top tunes by the end of the night. For a bash which doesn’t break the bank but really goes with a swing, a karaoke booth, such as the ones on this site, is a great way to get everyone into the festive spirit.

Traditional fun in the pub

As well as its landmarks, London is famous for the many pubs that have provided residents and visitors with places to eat and drink throughout history. A Christmas party in a pub such as this one is a chance to eat, drink and be merry in one of the city’s most welcoming settings.

Going underground

This might be the craziest golf yet as you head towards a tunnel beneath Waterloo station to try your hand at their specially designed nine-hole course. The on-site cocktail bar adds to the party feel, and a little friendly competition will have everyone vying for festive bragging rights.

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Walking tours

Whether you want to see the most impressive festive lights, learn about the scientific history of London or test your knowledge of the capital’s secrets and surprises, there is a walking tour to suit you here. Whatever interests you, you can learn a lot about the city and kick off Christmas with some fascinating insights with one of the tours mentioned in this article.

Game for a good time

Video games aren’t just for the hardcore fans – there are plenty of options here for those who have never held a controller before, particularly if they like singing or dancing. You can choose between inflatable game pods or mobile game wagons to make your gaming party suit your needs perfectly.

Revelers who want to celebrate Christmas in style will love the chance to break away from the traditions and throw a party with a difference. There are plenty of great ideas for unique activity parties in the capital and this article is packed with top tips to make your celebrations truly special.

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James Timpson

Marketeer

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Published on March 20, 2019

How to Write a Powerful Mission Statement for Your Business

How to Write a Powerful Mission Statement for Your Business

Have you ever felt lost in the minutia of your job?

As a business owner, I can relate to getting bogged down in the day to day operations of my business. Things like inventory, payroll, scheduling, purchasing and employee management take up the bulk of my day.

While these things are important and need to get done, focusing too much on the details can make you lose sight of the big picture. This is why having a good mission statement comes in handy.

What is a Mission Statement?

Put simply, a mission statement is an internal document that provides a clear purpose for the organization. It provides a common reference point for everyone in the organization to start from.

In other words, after reading your company’s mission statement, managers and employees should be able to answer the question “What are company’s main objectives?” For example, Southwest Airlines mission statement reads:[1]

“Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth.”

In this single statement, Southwest conveys the company’s goals of providing the highest level of customer service as well as providing a good working environment for their employees.

Mission Statement VS. Vision Statement

While the mission and vision statements are related, there are subtle but distinct differences the you should be aware of.

First of all, a mission statement is designed primarily as an internal company document. It provides clarity and direction for managers and employees.

While there’s nothing wrong with sharing your company’s mission statement with the outside world, its intended audience is within the company.

While a mission statement provides a general framework for the organization, the vision statement is usually a more inspirational statement designed to motivate employees and inspire customers. Going back to Southwest Airlines, their vision statement reads:[2]

“To become the world’s most loved, most flown, and most profitable airline.”

This statement inspires good feeling from the customer while motivating the employees to achieve that vision.

What Does a Good Mission Statement Look Like?

When coming up with a mission statement, it’s important to take your time and do it right. Too often, people (especially entrepreneurs) just write down the first thing that comes to mind and they end up with worthless or (worse yet) a generic mission statement that is utterly useless.

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Remember, a mission statement should provide a common framework for everyone in your organization.

When writing a mission statement, you should always try to incorporate the following;

  • What we do?
  • How we do it?
  • Whom do we do it for?
  • What value are we bringing?

Now, you can see how tempting it is to just come up with something generic that ticks off those four boxes. Something like “We provide the best widgets available online for the consumer.”

After all, that did check off all the boxes:

What we do? Provide widgets.

How we do it? Online.

Who do we do it for? The consumer.

What value we bring? The best widgets.

The problem with this mission statement is that it could apply to any number of companies producing the same widget. There is nothing to distinguish your company or its widgets from any of your competitors widgets.

Compare that mission statement to this one:

“We provide the highest quality widgets directly to the consumer at an affordable price backed up with a 100% satisfaction guarantee. If our clients aren’t 100% satisfied, we’ll make it right.”

What’s the difference?

Both mission statements answer all the same questions of what, how, whom and value. But in the second statement, they are differentiating their company from all other competitors by answering the question “what makes us unique”.

Another way to read that is, “Why you should buy from us.” In this example, it’s because our widgets are of the highest quality and we stand behind them 100%.

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You might have noticed the statement didn’t say that we sell widgets at the lowest possible price. That’s because we are emphasizing quality and satisfaction over price.

A different company’s mission statement may emphasize selling widgets at the lowest possible price with little to no mention of a guarantee.

Hallmarks of a Good Mission Statement

1. Keep It Brief

Your mission statement should be no longer than three sentences. This is not your company’s magnum opus.

You should be able to distill the what, how, who and why questions into a succinct message.

2. Have a Purpose

A company’s missions statement should include the reason it even exists.

Make clear exactly what the company does with statements like “We strive to provide our customers with …….”

3. Include a “How”

Take this as an opportunity to differentiate your company from its competitors.

How do you provide a product or service that’s different or better than how your competitor provides it?

4. Talk About the Value You Bring to the Table

This is where you can really set yourself apart from the competition. This is the “why” customers should buy from you.

Do you offer the lowest prices? Fastest delivery? Exceptional customer service? Whatever it is that sets you apart and gives your particular products, services or company an advantage talk about it in the mission statement.

5. Make Sure It’s Plausible

It’s okay to shoot for the stars just to settle for the moon, but not in a mission statement.

Being overly ambitious will only set you and your employees up for failure, hurt morale and make you lose credibility. You will also scare away potential investors if they think that you are not being realistic in your mission statement.

6. Make It Unique and Distinctive

Imagine if someone who knew nothing about your business walked in and saw how it was operating, then they read your mission statement. Would they be able to recognize that mission statement was attached to that business? If not re-work it.

7. Think Long Term

A mission statement should be narrow enough so that it provides a common framework for the existing business, but open enough to allow for longer term goals. It should be able to grow as the business grows.

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8. Get Feedback

This is very important, especially from managers and employees.

Getting their input can clarify how they currently see the company and their role within the organization. It’s also a good way to get people “on-board,” as studies show that people are more likely to go along with an idea if they feel included in the decision making process beforehand.

9. Review Often and Revise as Necessary

You should review the missions statement often for two reasons.

First, as a reminder of what the essence of the company is. It’s easy to forget when you are in the day to day grind of the business.

And two, to make sure that the mission statement is still relevant. Things change, and not everything can be anticipated at the time a mission statement was written.

For example, if a mission statement was written before the advent of the internet, a company that use to sell things door to door now probably has a website that people order from. You should always update the mission statement to reflect these changes.

The Value of Mission Statements: Why Go Through All of These in the First Place?

It may seem like a lot of work just for a few sentences that describe a company, but the value of a well written mission statement should not be discounted.

First of all, if you are an entrepreneur, crystallizing the what, how, whom and value questions will keep you focused on the core business and its values.

If you are a manager or other employee, knowing the company’s basic tenants will help inform your interactions with both customers and colleagues alike.

Strategic Planning

A relevant mission statement acts as a framework for strategic planning. It provides guidance and parameters for making strategic decisions for the future of the company.

Measuring Performance

By having the company’s mission in a concrete form, it also allows for an objective measurement of how well the organization is meeting its stated goals at any one time.

Management can identify strengths and weaknesses in the organization based on the criteria set forth in the mission statement and make decisions accordingly.

Solidifying the Company’s Goals and Values for Employees

Part of a well run organization is nurturing happy and productive employees.

As humans, we all have an innate need for both purpose and to be part of something larger than ourselves. Providing employees with a clearly defined mission statement helps to define their role in the larger organization. Thus, fulfilling both of these needs.

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Now I’m not saying that a mission statement can overcome low pay and poor working conditions, but with everything else being equal, it can contribute to a happier and more productive workforce.

To Hold Management Accountable

By creating a mission statement, a company is publicly stating its highest values and goals for the world to see. By doing so, you are inviting both the public and your employees to to scrutinize how well the company lives up to its ideals.

So if you state that you only provide the highest quality products, and then offer something less, it’s fair for both the public and the employees to question, and even call for a change in management.

If management doesn’t take the mission statement seriously, no one else will either; and the legitimate authority that management rely’s on will be diminished.

To Serve as an Example

This is the opposite side of the coin from the previous statement. If the highest levels of management are seen taking the mission statement seriously and actively managing within the framework of the statement, that attitude filters down throughout the organization.

After all, a good employee knows what’s important to their boss and will take the steps necessary to curry favor with them.

Finally, use the company’s mission statement as a way to define roles within the company. You can do this by giving each division in the company a copy of the mission statement and challenge the head of each division to create a mission statement for their respective departments.

Their individual mission statements should focus on how each department fits in and ultimately contributes to the success of the company’s overall mission statement. This serves as both a clarifying and a team building exercise for all parts of the organization.

Final Thoughts

Developing a mission statement is too often just an after-thought, especially for entrepreneurs. We tend to prioritize things that we perceive will give us the biggest “bang for our buck.”

Somehow, taking the time and effort to sit down and think seriously about the what, whom, how and value of our business seems like a waste of time. After all, we got in the business to make money and become successful, isn’t that all we need to know?

That mindset will probably get you started okay, but if you find yourself having any success at all, you’ll find that there really is such a thing as growing pains.

By putting in the time and effort to create a mission statement, you are laying the groundwork that will give you a path to follow in your growth. And isn’t building long term success what we are really after?

More Resources About Achieving Business Success

Featured photo credit: Fab Lentz via unsplash.com

Reference

[1] Southwest Airlines: About Page
[2] Fit Small Business: 10 Vision Statement Examples To Spark Your Imagination

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