There is one thing that distinguishes successful bloggers from penniless ones – they treat their blog like a business. They do everything possible to maximize their productivity, which includes taking advantage of a number of different tools to make their blog profitable. Darren Rowse of ProBlogger is one of the many bloggers that have emphasized the importance of blogging tools over the years. Rowse has found that blogging tools help his team communicate with each other and, most importantly, with their readers.
Ready to maximize productivity in your own blog?
Here are the most important tools every blogger needs in their arsenal.
How much traffic are you receiving? How are visitors interacting with your site? How has their behavior changed over time? Which topics get the most interest?
You can’t answer these questions without an analytics tool. Google Analytics is the best free analytics program available.
Most website visitors visit your site and never return. They are also unlikely to buy a product from you the first time they visit your webpage. This means that you need to get them to subscribe to an email list, build a relationship with them, and then pitch them.
Aweber is the best email marketing software on the web. It allows you to create custom opt-in forms, organize your subscribers, and send automated messages to them. It only costs $19 a month, which is a great deal for bloggers on a tight budget. Hubspot and many other email marketing tools cost at least ten times as much.
Google has evolved considerably over the last few years. Rather than emphasizing keyword density, it takes a close look at the relevance of keywords to the content surrounding them. This is a difficult concept for many bloggers to grasp, which is why many were penalized by the first Google Panda update in 2011.
TextOptimizer is one of the few tools that allows you to see how semantically optimized your content is.
Thrive Themes Suite
The vast majority of bloggers rely on WordPress as a Content Management System. Gael Breton is a prolific blogger who invested $50,000 in blogging tools between 2013 and 2016. Breton states that Thrive Themes Suite is one of the most valuable WordPress development tools he has ever used.
“I seriously can NOT imagine building a site without Thrive Themes at this point. It’s incredibly powerful, user AND budget friendly and fun to use. The drag&drop editor can easily replace a monthly sub to a landing page service and make your blog posts look awesome, the themes are incredibly fast and full of smart features and Thrive Leads quite literally tripled our opt-ins with its powerful a/b testing features.”
If it’s so valuable for a blogging legend like Breton, you should take advantage of it as well. It’s great for creating custom themes and running split tests to optimize your content.
Every serious blogger needs a strong presence on social media. Unfortunately, it can be difficult to take time throughout the day to be constantly tweeting or sharing posts on Facebook.
Hootsuite solves this problem. You can create content ahead of time and schedule posts across your social networking profiles. If you are running a blog with evergreen themes (or at least aren’t in an industry that requires extremely fresh content), then you can create all of your social media content at the beginning of the week, which helps you be more productive.
There are a lot of tools out there for bloggers, but these five can give you a head start in getting the most out of your hard work and creating a productive business.
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