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5 Essential Tools You Should Have in Your Blogging Arsenal

5 Essential Tools You Should Have in Your Blogging Arsenal

There is one thing that distinguishes successful bloggers from penniless ones – they treat their blog like a business.  They do everything possible to maximize their productivity, which includes taking advantage of a number of different tools to make their blog profitable.  Darren Rowse of ProBlogger is one of the many bloggers that have emphasized the importance of blogging tools over the years. Rowse has found that blogging tools help his team communicate with each other and, most importantly, with their readers.

Ready to maximize productivity in your own blog?

Here are the most important tools every blogger needs in their arsenal.

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Google Analytics

How much traffic are you receiving? How are visitors interacting with your site? How has their behavior changed over time? Which topics get the most interest?

You can’t answer these questions without an analytics tool. Google Analytics is the best free analytics program available.

Aweber

Most website visitors visit your site and never return. They are also unlikely to buy a product from you the first time they visit your webpage. This means that you need to get them to subscribe to an email list, build a relationship with them, and then pitch them.

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Aweber is the best email marketing software on the web. It allows you to create custom opt-in forms, organize your subscribers, and send automated messages to them. It only costs $19 a month, which is a great deal for bloggers on a tight budget. Hubspot and many other email marketing tools cost at least ten times as much.

TextOptimizer

Google has evolved considerably over the last few years. Rather than emphasizing keyword density, it takes a close look at the relevance of keywords to the content surrounding them. This is a difficult concept for many bloggers to grasp, which is why many were penalized by the first Google Panda update in 2011.

TextOptimizer is one of the few tools that allows you to see how semantically optimized your content is.

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Thrive Themes Suite

The vast majority of bloggers rely on WordPress as a Content Management System. Gael Breton is a prolific blogger who invested $50,000 in blogging tools between 2013 and 2016. Breton states that Thrive Themes Suite is one of the most valuable WordPress development tools he has ever used.

“I seriously can NOT imagine building a site without Thrive Themes at this point. It’s incredibly powerful, user AND budget friendly and fun to use. The drag&drop editor can easily replace a monthly sub to a landing page service and make your blog posts look awesome, the themes are incredibly fast and full of smart features and Thrive Leads quite literally tripled our opt-ins with its powerful a/b testing features.”

If it’s so valuable for a blogging legend like Breton, you should take advantage of it as well. It’s great for creating custom themes and running split tests to optimize your content.

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Hootsuite

Every serious blogger needs a strong presence on social media. Unfortunately, it can be difficult to take time throughout the day to be constantly tweeting or sharing posts on Facebook.

Hootsuite solves this problem. You can create content ahead of time and schedule posts across your social networking profiles. If you are running a blog with evergreen themes (or at least aren’t in an industry that requires extremely fresh content), then you can create all of your social media content at the beginning of the week, which helps you be more productive.

There are a lot of tools out there for bloggers, but these five can give you a head start in getting the most out of your hard work and creating a productive business.

Featured photo credit: tranmautritam via pexels.com

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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