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5 Essential Tools You Should Have in Your Blogging Arsenal

5 Essential Tools You Should Have in Your Blogging Arsenal

There is one thing that distinguishes successful bloggers from penniless ones – they treat their blog like a business.  They do everything possible to maximize their productivity, which includes taking advantage of a number of different tools to make their blog profitable.  Darren Rowse of ProBlogger is one of the many bloggers that have emphasized the importance of blogging tools over the years. Rowse has found that blogging tools help his team communicate with each other and, most importantly, with their readers.

Ready to maximize productivity in your own blog?

Here are the most important tools every blogger needs in their arsenal.

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Google Analytics

How much traffic are you receiving? How are visitors interacting with your site? How has their behavior changed over time? Which topics get the most interest?

You can’t answer these questions without an analytics tool. Google Analytics is the best free analytics program available.

Aweber

Most website visitors visit your site and never return. They are also unlikely to buy a product from you the first time they visit your webpage. This means that you need to get them to subscribe to an email list, build a relationship with them, and then pitch them.

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Aweber is the best email marketing software on the web. It allows you to create custom opt-in forms, organize your subscribers, and send automated messages to them. It only costs $19 a month, which is a great deal for bloggers on a tight budget. Hubspot and many other email marketing tools cost at least ten times as much.

TextOptimizer

Google has evolved considerably over the last few years. Rather than emphasizing keyword density, it takes a close look at the relevance of keywords to the content surrounding them. This is a difficult concept for many bloggers to grasp, which is why many were penalized by the first Google Panda update in 2011.

TextOptimizer is one of the few tools that allows you to see how semantically optimized your content is.

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Thrive Themes Suite

The vast majority of bloggers rely on WordPress as a Content Management System. Gael Breton is a prolific blogger who invested $50,000 in blogging tools between 2013 and 2016. Breton states that Thrive Themes Suite is one of the most valuable WordPress development tools he has ever used.

“I seriously can NOT imagine building a site without Thrive Themes at this point. It’s incredibly powerful, user AND budget friendly and fun to use. The drag&drop editor can easily replace a monthly sub to a landing page service and make your blog posts look awesome, the themes are incredibly fast and full of smart features and Thrive Leads quite literally tripled our opt-ins with its powerful a/b testing features.”

If it’s so valuable for a blogging legend like Breton, you should take advantage of it as well. It’s great for creating custom themes and running split tests to optimize your content.

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Hootsuite

Every serious blogger needs a strong presence on social media. Unfortunately, it can be difficult to take time throughout the day to be constantly tweeting or sharing posts on Facebook.

Hootsuite solves this problem. You can create content ahead of time and schedule posts across your social networking profiles. If you are running a blog with evergreen themes (or at least aren’t in an industry that requires extremely fresh content), then you can create all of your social media content at the beginning of the week, which helps you be more productive.

There are a lot of tools out there for bloggers, but these five can give you a head start in getting the most out of your hard work and creating a productive business.

Featured photo credit: tranmautritam via pexels.com

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Last Updated on November 19, 2018

How to Find a Suitable Professional Mentor

How to Find a Suitable Professional Mentor

I went through a personal experience that acted as a catalyst for an epiphany. When I got fired from a job, I learned something important about myself and where I was headed with my freelance career. I realized that the most important aspect of that one rather small job was the influence of the company owner. I realized that I wasn’t hurt that the company and I weren’t a perfect match; I was devastated by the stark fact that I needed a mentor and I had almost found one but lost her.

Suddenly, I felt like J.D., the main character in “Scrubs,” chasing Dr. Cox and trying to rip insight and wisdom from someone I respect. The realization that a recognized thought-leader and experienced entrepreneur severed ties with me felt crushing. But, I picked myself back up and thought about five ways to acquire a mentor without having the awkwardness of outright asking.

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1. Remember, a professional mentorship must be mutual.

A professional mentor must agree to engage in a mutual relationship because, as the comedy T.V. series showed us, one simply cannot force someone to tutor us. We have to prove that we are worth the time investment through persistence and dedication to the craft.

2. You have to have common interests with your mentor.

Even if a professional mentor appears at your job or school, realize that unless you and this person have common interests, you won’t find the relationship successful. I’ve been in situations where someone I respected had vastly different ideas about what was important in life or what one should spend his or her free time doing. If these things don’t line up, you may find the relationship won’t be as fruitful, even when the mentor knows a great deal about one industry.

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3. Thought-leaders will respect your passion.

One of the ways you can prove yourself worthy to a professional mentor is through your passion and your dedication. No one wants to spend time grooming and teaching another who will not take advice or put the effort in to improve. When following thought-leaders on Twitter and trying to engage with higher-ups in a work setting, realize that your actions most often speak louder than your words.

4. Before worrying if he respects you, ask if you respect him.

On the other side of the coin, you should seriously reflect on those common interests and make sure you respect your professional mentor. Just because someone holds a title, degree or office does not mean that person is trustworthy or honest. Don’t be swayed by appearances and take the time to find a suitable professional mentor.

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5. Failure is often the best way to learn

I honestly have made more mistakes than I can count. I know I’ve learned a great deal from poorly organized businesses and my own poor choices. The most important quality I’ve developed is an ability to swallow my pride and learn from my mistakes. If life knocks me down nine times, I get back up 10 times. One of the songs Megadeth wrote, “Of Mice and Men,” resonates in my mind when I pull myself up by my bootstraps and try again for a goal I’ve set: “So live your life and live it well. There’s not much left of me to tell. I just got back up each time I fell.” Hopefully, this brief post can act as a professional mentor to you in your quest to find not only a brave leader but also a trusted adviser.

Featured photo credit: morguefile via mrg.bz

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