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6 Things Junior Sales Reps Can Do To Advance Their Careers

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6 Things Junior Sales Reps Can Do To Advance Their Careers

For sales reps who hope to advance into management one day, the biggest mistake they make is assuming that if they focus on their sales performance and consistently exceed their quotas, a promotion will be all but guaranteed in the future. What the junior sales reps fail to understand is that selling and managing are two very distinct skill sets, and that success in one does not indicate competence in the other.

In addition to being a rockstar with their sales responsibilities, junior reps need to demonstrate to the leadership team that they will be able to transition into management smoothly if they hope to move up the ladder.

Luckily, there are numerous opportunities to prove this capacity in the course of an average sales rep’s day-to-day work.

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1. Request cross-training opportunities with the finance team

If you’re interested in moving up to a sales manager and director position one day, you’ll need to become familiar with the overall financial workings of the company, including how revenue collected from sales activities affects the organization’s margins and cash flows.

Managers and executives use this information to help them make high-level strategic decisions about the direction of their unit. And there’s no better way to get a crash course than by shadowing members of the finance and accounting team.

You’ll have the opportunity to see how collecting receivables, paying invoices, payroll management, forecasting, and budget control all work in concert to affect every function of the organization.

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2. Take advantage of all possible professional development opportunities

If you’re lucky enough to work for a company that offers employees the opportunity to attend professional development training courses, whether they are online or in-person, attending them whenever possible will help you build the skill sets you need to advance your career.

While many companies will mandate courses related to your core duties, they also frequently provide optional access to content that teaches skills outside your normal function, including management training. If your company doesn’t offer ongoing development opportunities, let your supervisors know that it’s something that you feel is important to your future with the organization and take the time to seek out resources on your own.

3. Study the relationship between the sales and marketing functions

As the realities for B2B buyers continue to evolve, the necessity of harmony between the sales and marketing units crystallizes. The average B2B buying cycle is now fraught with complexity, yet many organizations are still lacking in the level of alignment they expect between the two departments: upwards of 80% of marketing leads can go unused by sales reps, and only 27% of leads sent down the pipeline are sales qualified.

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While many reps are content to take what marketing gives them and make up the gap on their own, sales professionals who work to understand the role of marketing on a deeper level and strengthen the bond between the two departments could help the company significantly increase revenue and productivity.

4. Commit to a leadership role within your team

What many sales reps don’t understand is that you don’t have to wait for someone to offer you a promotion to demonstrate your capacity for leadership. Every employee in the company, regardless of their job function or place on the organizational chart, has opportunities every day to act like a leader without being asked.

For sales reps, this can mean becoming a knowledge hub for some program that the sales team relies on or some skill that is useful in the company’s sales process. Your colleagues can then come to you for help or additional training, lessening the burden on the management staff and positioning you as someone who can coach your fellow reps to success.

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5. Research various selling styles

Most reps learn early on what selling style works for them personally and many are uninterested in deviating from their process. If it works for them, the clients, and the company, they don’t need to spend time learning about how other reps sell, but sales managers and directors don’t have that luxury.

They have to manage, mentor and coach a variety of different personalities and employees with vastly divergent methods for selling, and they have to understand how best to motivate each one.

6. Demonstrate your dedication to the company culture

Most forward-thinking leaders inherently understand that building a strong company culture throughout the organization is a key factor in sustained success.

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A well-defined and positive culture leads to more satisfied employees and increased profits over the long term. As a sales rep who is eager to advance, you have to show your leadership team that you are committed to strengthening and fostering the organizational culture no matter where you fit in the hierarchy.

Attend optional events, encourage your team members to participate in activities, and always embody the principles that your company culture values.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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