Analysis of the website content is an excellent way of knowing how well your web content is doing. There are so many tools that allow you to keep an eye on the performance of your content.
One of the best tools for analysis is Google Analytics. It is a free tool, so it is cost-effective as well. To get the best results you should always have the latest version. Analytics is a powerful tool for monitoring the patterns of the traffic of the website. Apart from being entirely free, you can also integrate it with other tools like AdWords, AdSense making the tool more appealing.
When you are new to the Google Analytics, it is possible that you may feel overwhelmed by the jargon. You can use it in an efficient manner by first looking at a guide so that you have a better understanding of the tool.
Here is a simple guide to help you in using the tool.
1. Easy Steps to Sign Up for Google Analytics:
The second step involves inserting the code manually to your website or if you are using WordPress you can use a plugin. Just in these two simple steps, you have created an account.
2. Navigating Through the Homepage:
You can see the overview of your account on the homepage. There are three tabs which are present on the navigation bar. The three tabs are labeled customization, reporting and admin. You can see the list of websites which are tracked by Google Analytics on the homepage. You can view the related data by just clicking on the site.
3. Understanding the Important Metrics of the Tool:
If you find the language used in the tool difficult than before using it, it is important to understand the meaning of the important parameters.
You need to have a good understanding of metrics so that you can have a better understanding of the data and your dashboard. You should have a basic understanding of metrics such as users, sessions, average session duration, page views, bounce rates, etc.
4. Analytics Reporting and its Constituents:
It is the section you spend most of the time on. You can analyze and track all of the incoming data and use the information to make your site a success.
The reporting panel is composed of several components such as dashboards, intelligence events, shortcuts, real-time, acquisition, audience, behaviors and conversions, etc. You can only analyze the data productively if you know what each of the factor that constitutes the reporting means
5. Know Where Your Traffic is coming from:
One of the most important parts of analytics account is overviewing the sources of traffic. If you know the source of the traffic you know about the effectiveness of your SEO and provide an SEO update if needed.
The overview will highlight the weaknesses so that it is easier for you to get rid of them and look for solutions to increase the traffic. It also tells you a lot about the incoming links and other advertising campaigns. You should pay particular attention to the keyword reports if you wish to know how the search traffic can find your website.
6. Customizing the Analytics Panel:
There is a customization panel which provides the opportunity to create the reports according to your explicit requirements. You can save all the necessary reports in one place which allows you to review them easily as it provides quick access to them.
You can create your customized report by picking dimensions, metrics and their display design. Specifying at least one metric or dimension is essential for building it.
7. Take Control of Your Account:
It is a tab which allows you to control all the options related to the account. You can also control all the links related to the website with this tab. It gives you the authority to add or remove the site.
You can also manage users and define their level of access. If you want to re-configure the code you can find it in this tab as well. You can find links to other accounts like Ad Exchange, AdWords, and other analytic accounts here as well.
If you have a basic understanding of all these elements, then you will find it easier to use the tool and make the best of it.
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