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7 Things Beginners should know About Google Analytics

7 Things Beginners should know About Google Analytics

Analysis of the website content is an excellent way of knowing how well your web content is doing. There are so many tools that allow you to keep an eye on the performance of your content. 

One of the best tools for analysis is Google Analytics. It is a free tool, so it is cost-effective as well. To get the best results you should always have the latest version. Analytics is a powerful tool for monitoring the patterns of the traffic of the website. Apart from being entirely free, you can also integrate it with other tools like AdWords, AdSense making the tool more appealing.

When you are new to the Google Analytics, it is possible that you may feel overwhelmed by the jargon. You can use it in an efficient manner by first looking at a guide so that you have a better understanding of the tool.

Here is a simple guide to help you in using the tool.

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1. Easy Steps to Sign Up for Google Analytics:

You can sign up for it by following two easy steps. The first step is to enter all the necessary information like the website you wish to track, a name of an organization and URL of the site. The tool gives the tracking code of the site which is a snippet of JavaScript. It is used for verification of the account. It is also used for browsing the data of the users.

The second step involves inserting the code manually to your website or if you are using WordPress you can use a plugin. Just in these two simple steps, you have created an account.

2. Navigating Through the Homepage:

You can see the overview of your account on the homepage. There are three tabs which are present on the navigation bar. The three tabs are labeled customization, reporting and admin. You can see the list of websites which are tracked by Google Analytics on the homepage. You can view the related data by just clicking on the site.

3. Understanding the Important Metrics of the Tool:

If you find the language used in the tool difficult than before using it, it is important to understand the meaning of the important parameters.

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You need to have a good understanding of metrics so that you can have a better understanding of the data and your dashboard. You should have a basic understanding of metrics such as users, sessions, average session duration, page views, bounce rates, etc.

4. Analytics Reporting and its Constituents:

It is the section you spend most of the time on. You can analyze and track all of the incoming data and use the information to make your site a success.

The reporting panel is composed of several components such as dashboards, intelligence events, shortcuts, real-time, acquisition, audience, behaviors and conversions, etc. You can only analyze the data productively if you know what each of the factor that constitutes the reporting means

5. Know Where Your Traffic is coming from:

One of the most important parts of analytics account is overviewing the sources of traffic. If you know the source of the traffic you know about the effectiveness of your SEO and provide an SEO update if needed.

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The overview will highlight the weaknesses so that it is easier for you to get rid of them and look for solutions to increase the traffic. It also tells you a lot about the incoming links and other advertising campaigns. You should pay particular attention to the keyword reports if you wish to know how the search traffic can find your website.

6. Customizing the Analytics Panel:

There is a customization panel which provides the opportunity to create the reports according to your explicit requirements. You can save all the necessary reports in one place which allows you to review them easily as it provides quick access to them.

You can create your customized report by picking dimensions, metrics and their display design. Specifying at least one metric or dimension is essential for building it.

7. Take Control of Your Account:

It is a tab which allows you to control all the options related to the account. You can also control all the links related to the website with this tab. It gives you the authority to add or remove the site.

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You can also manage users and define their level of access. If you want to re-configure the code you can find it in this tab as well. You can find links to other accounts like Ad Exchange, AdWords, and other analytic accounts here as well.

If you have a basic understanding of all these elements, then you will find it easier to use the tool and make the best of it.

Featured photo credit: FG Blog via cdn.foregroundweb.com

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Adnan Manzoor

Data Analyst & Life Coach

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Last Updated on May 14, 2019

8 Replacements for Google Notebook

8 Replacements for Google Notebook

Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

  1. Zoho Notebook
    If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
  2. Evernote
    The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
  3. Net Notes
    If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
  4. i-Lighter
    You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
  5. Clipmarks
    For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
  6. UberNote
    If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
  7. iLeonardo
    iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
  8. Zotero
    Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.

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In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!

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