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7 Things Beginners should know About Google Analytics

7 Things Beginners should know About Google Analytics

Analysis of the website content is an excellent way of knowing how well your web content is doing. There are so many tools that allow you to keep an eye on the performance of your content. 

One of the best tools for analysis is Google Analytics. It is a free tool, so it is cost-effective as well. To get the best results you should always have the latest version. Analytics is a powerful tool for monitoring the patterns of the traffic of the website. Apart from being entirely free, you can also integrate it with other tools like AdWords, AdSense making the tool more appealing.

When you are new to the Google Analytics, it is possible that you may feel overwhelmed by the jargon. You can use it in an efficient manner by first looking at a guide so that you have a better understanding of the tool.

Here is a simple guide to help you in using the tool.

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1. Easy Steps to Sign Up for Google Analytics:

You can sign up for it by following two easy steps. The first step is to enter all the necessary information like the website you wish to track, a name of an organization and URL of the site. The tool gives the tracking code of the site which is a snippet of JavaScript. It is used for verification of the account. It is also used for browsing the data of the users.

The second step involves inserting the code manually to your website or if you are using WordPress you can use a plugin. Just in these two simple steps, you have created an account.

2. Navigating Through the Homepage:

You can see the overview of your account on the homepage. There are three tabs which are present on the navigation bar. The three tabs are labeled customization, reporting and admin. You can see the list of websites which are tracked by Google Analytics on the homepage. You can view the related data by just clicking on the site.

3. Understanding the Important Metrics of the Tool:

If you find the language used in the tool difficult than before using it, it is important to understand the meaning of the important parameters.

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You need to have a good understanding of metrics so that you can have a better understanding of the data and your dashboard. You should have a basic understanding of metrics such as users, sessions, average session duration, page views, bounce rates, etc.

4. Analytics Reporting and its Constituents:

It is the section you spend most of the time on. You can analyze and track all of the incoming data and use the information to make your site a success.

The reporting panel is composed of several components such as dashboards, intelligence events, shortcuts, real-time, acquisition, audience, behaviors and conversions, etc. You can only analyze the data productively if you know what each of the factor that constitutes the reporting means

5. Know Where Your Traffic is coming from:

One of the most important parts of analytics account is overviewing the sources of traffic. If you know the source of the traffic you know about the effectiveness of your SEO and provide an SEO update if needed.

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The overview will highlight the weaknesses so that it is easier for you to get rid of them and look for solutions to increase the traffic. It also tells you a lot about the incoming links and other advertising campaigns. You should pay particular attention to the keyword reports if you wish to know how the search traffic can find your website.

6. Customizing the Analytics Panel:

There is a customization panel which provides the opportunity to create the reports according to your explicit requirements. You can save all the necessary reports in one place which allows you to review them easily as it provides quick access to them.

You can create your customized report by picking dimensions, metrics and their display design. Specifying at least one metric or dimension is essential for building it.

7. Take Control of Your Account:

It is a tab which allows you to control all the options related to the account. You can also control all the links related to the website with this tab. It gives you the authority to add or remove the site.

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You can also manage users and define their level of access. If you want to re-configure the code you can find it in this tab as well. You can find links to other accounts like Ad Exchange, AdWords, and other analytic accounts here as well.

If you have a basic understanding of all these elements, then you will find it easier to use the tool and make the best of it.

Featured photo credit: FG Blog via cdn.foregroundweb.com

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Adnan Manzoor

Data Analyst & Life Coach

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Published on September 20, 2018

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

In today’s fast-paced and never-ending busy world, we are overwhelmed by tasks that need to be completed by tight deadlines. With so much technology it is difficult to find the right tools to help boost our efficiency. And, many tools get obsolete so its essential to stay up-to-date to know when you will have to make adjustments to these tools. Independently of where you work, there’s a good chance that you have to be working on a PC or a laptop.

Do you are feel like you do not have enough time, or cannot accomplish much as of late? It is recommended to take a step back and look at the big picture. Also, you want to explore new and innovative ways to improve productivity.

In this article, I outline 11 features and apps within the Chrome browser that can help you do just that.

Minimizing Tabs

Let’s face it we all have more than a dozen tabs opened on our computers. One neat trick to still keep most of them open is to turn them into pinned tabs. On Google Chrome you can right-click the tab and select “Pin Tab” option. This turns the tab into an icon enabling you to continue multitasking.

Pinning a tab anchors the tabs on the left of your toolbar; a great benefit of the “Pin Tab” feature is that you can’t close these tabs accidentally since the “X” disappears after pinning them.

Incognito Mode

Google Chrome is a very easy-to-use and intuitive. But, Google does collect our browsing data; so to remedy this, you can use Incognito Mode. This feature does not keep your browsing or download history. You can enable or access it in three different ways:

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  1. Press Ctrl/Command+shift+N
  2. Select File Menu and choose New Incognito Window
  3. Download extension New Incognito Window

This feature is very handy if you’d rather not have your browsing history stored and utilized for future advertisement or suggested pages.

Save Webpages as PDF Files

Have you ever browsed interesting or important information and then forgot to bookmark or save it in “favorites”, making it impossible to find again? Chances are you have done this on a number of occasions.

Thankfully, there is an easy solution. You can save webpages as PDF files. On your keyboard, press control/command+p and you will be able to save webpages as PDFs.

Open Recently-closed Tabs

Ever had dozens of tabs opened and all of a sudden your browser shuts down? It has probably happened to all of us. You can easily recover all of your tabs using two approaches. Don’t panic if this happens because there is a workaround and solution for it.

One is by pressing Ctrl/CMD+Shift+T.

The other approach is to click on the three vertical dots on your browser and hover over “History”.

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Solve Mathematical Problems

Google’s Chrome browser doesn’t just search for relevant and updated information. It is also capable of performing some mathematical problems. Within the omnibox (Chrome’s address or URL bar), you can perform mathematical exercises.

For example, if you are struggling with percentages you can search 20 percent of x amount and it will instantly provide a result. Pretty handy, right?!

Play Media Files

Are you frequently met with difficulties when playing or watch a video files? Well, once again Chrome comes to the rescue. You can can listen or play videos from all sorts of movie or music files (mp3, mp4, .mov, .mkv, .ogv, .webm, .wav, etc.) by simply dragging the file into the search bar.

In addition, you can view images, PDF files and Microsoft Office files, too.

Navigate Swiftly Between Tabs

With all of those tabs opened comes great navigation responsibilities. Rather than clicking through every tab, you can use shortcut keys like Ctrl+Tab to navigate all of the different tabs. Also, you are able to navigate to the first tab by pressing Ctrl-1, Ctrl-2, and so on. If you want to switch to the very last tab, press Ctrl-9.

Stay Focus(e)d

Computers nowadays have awesome capabilities.

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Sometimes we like to get work done, but let’s face it, we’re all human. We sometimes procrastinate by visiting a website we really like, or maybe take a break with watching a flick on Netflix, a video on YouTube or browsing Facebook.

With Chrome’s StayFocusd extension, you can truly stay focused and get more done in less time.

This extension naturally helps you stay more productive by limiting the amount of time you spend on websites. You can set the time and it will automatically block those sites after a certain period.

Grammarly for Editing

Grammarly is a must have, and it’s really a complete powerhouse. Grammarly helps you check your grammar and spelling for everything you write online.

You can use it professionally or as a student, which will make the editing process much easier and more efficient. Furthermore, it can automatically check for typos when you send an email, type a Tweet, or post a Facebook comment. It’s like having your own personal copyeditor!

Loom

There are times that words in an email or written text in a chat app will just not convey the right meaning.

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There is a saying that a picture is worth a thousand words. Well, the same is true of videos.

With Loom, you can capture, narrate and immediately share video recordings of your screen, which will help coworkers understand issues you are facing, or to easily convey an explanation on screen. Plus, with video you will be able to easily walk people through a process, and you can use it to create simple how-to videos.

Chrome Calendar Extension

No matter what your level of responsibility is at your job, Google Calendar is another essential resource to have at your fingertips.

Specifically, you can have this extension added as an icon in the toolbar of your browser, which I highly recommend. Once you add the extension to your browser, you can check for upcoming events with a single click without leaving your current page.

Final Thoughts

Google Chrome has definitely evolved from its inception. As you can see you have a very powerful tool that comes as a free installation and is loaded with dozens of capabilities. The above listed Chrome apps can resolve some of the most common obstacles to your time management and productivity.

Featured photo credit: Andrew Neel via unsplash.com

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