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7 Things Beginners should know About Google Analytics

7 Things Beginners should know About Google Analytics

Analysis of the website content is an excellent way of knowing how well your web content is doing. There are so many tools that allow you to keep an eye on the performance of your content. 

One of the best tools for analysis is Google Analytics. It is a free tool, so it is cost-effective as well. To get the best results you should always have the latest version. Analytics is a powerful tool for monitoring the patterns of the traffic of the website. Apart from being entirely free, you can also integrate it with other tools like AdWords, AdSense making the tool more appealing.

When you are new to the Google Analytics, it is possible that you may feel overwhelmed by the jargon. You can use it in an efficient manner by first looking at a guide so that you have a better understanding of the tool.

Here is a simple guide to help you in using the tool.

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1. Easy Steps to Sign Up for Google Analytics:

You can sign up for it by following two easy steps. The first step is to enter all the necessary information like the website you wish to track, a name of an organization and URL of the site. The tool gives the tracking code of the site which is a snippet of JavaScript. It is used for verification of the account. It is also used for browsing the data of the users.

The second step involves inserting the code manually to your website or if you are using WordPress you can use a plugin. Just in these two simple steps, you have created an account.

2. Navigating Through the Homepage:

You can see the overview of your account on the homepage. There are three tabs which are present on the navigation bar. The three tabs are labeled customization, reporting and admin. You can see the list of websites which are tracked by Google Analytics on the homepage. You can view the related data by just clicking on the site.

3. Understanding the Important Metrics of the Tool:

If you find the language used in the tool difficult than before using it, it is important to understand the meaning of the important parameters.

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You need to have a good understanding of metrics so that you can have a better understanding of the data and your dashboard. You should have a basic understanding of metrics such as users, sessions, average session duration, page views, bounce rates, etc.

4. Analytics Reporting and its Constituents:

It is the section you spend most of the time on. You can analyze and track all of the incoming data and use the information to make your site a success.

The reporting panel is composed of several components such as dashboards, intelligence events, shortcuts, real-time, acquisition, audience, behaviors and conversions, etc. You can only analyze the data productively if you know what each of the factor that constitutes the reporting means

5. Know Where Your Traffic is coming from:

One of the most important parts of analytics account is overviewing the sources of traffic. If you know the source of the traffic you know about the effectiveness of your SEO and provide an SEO update if needed.

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The overview will highlight the weaknesses so that it is easier for you to get rid of them and look for solutions to increase the traffic. It also tells you a lot about the incoming links and other advertising campaigns. You should pay particular attention to the keyword reports if you wish to know how the search traffic can find your website.

6. Customizing the Analytics Panel:

There is a customization panel which provides the opportunity to create the reports according to your explicit requirements. You can save all the necessary reports in one place which allows you to review them easily as it provides quick access to them.

You can create your customized report by picking dimensions, metrics and their display design. Specifying at least one metric or dimension is essential for building it.

7. Take Control of Your Account:

It is a tab which allows you to control all the options related to the account. You can also control all the links related to the website with this tab. It gives you the authority to add or remove the site.

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You can also manage users and define their level of access. If you want to re-configure the code you can find it in this tab as well. You can find links to other accounts like Ad Exchange, AdWords, and other analytic accounts here as well.

If you have a basic understanding of all these elements, then you will find it easier to use the tool and make the best of it.

Featured photo credit: FG Blog via cdn.foregroundweb.com

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Adnan Manzoor

Data Analyst & Life Coach

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Published on January 18, 2019

Best 5 Language Learning Apps to Easily Master a New Language

Best 5 Language Learning Apps to Easily Master a New Language

Learning a new language is no easy feat. While a language instructor is irreplaceable, language learning apps have come to revolutionize a lot of things and it has made language learning much easier. Compared to language learning websites, apps offer a more interactive experience to learn a new language.

The following language learning apps are the top recommended apps for your language learning needs:

1. Duolingo

    Duolingo is a very successful app that merged gamification and language learning. According to Expanded Ramblings, the app now counts with 300 million users.

    Duolingo offers a unique concept, an easy-to-use app and is a great app to accompany your language acquisition journey. The courses are created by native speakers, so this is not data or algorithm-based.

    The app is free and has the upgrade options with Duolingo Plus for $9.99, which are add free lessons. The mobile app offers 25 languages and is popular for English-speaking learners learning other languages.

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    Download the app

    2. HelloTalk

      HelloTalk aims to facilitate speaking practice and eliminate the stresses of a real-time and life conversation. The app allows users to connect to native speakers and has a WhatsApp like chat that imitates its interface.

      There is a perk to this app. The same native speakers available also want to make an even exchange and learn your target language, so engagement is the name of the game.

      What’s more, the app has integrated translation function that bypasses the difficulties of sending a message with a missing word and instead fills in the gap.

      Download the app

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      3. Mindsnacks

        Remember that Duolingo has integrated gamification in language learning? Well, Mindsnacks takes the concept to another level. There is an extensive list of languages available within the app comes with eight to nine games designed to learn grammar, vocabulary listening.

        You will also be able to visualize your progress since the app integrates monitoring capabilities. The layout and interface is nothing short of enjoyable, cheerful and charming.

        Download the app

        4. Busuu

          Bussu is a social language learning app. It is available on the web, Android, and iOS. It currently supports 12 languages and is free.

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          The functionality allows users to learn words, simple dialogues and questions related to the conversations. In addition, the dialogues are recorded by native speakers, which brings you close to the language learning experience.

          When you upgrade, you unlock important features including course materials. The subscription is $17 a month.

          Download the app

          5. Babbel

            Babbel is a subscription-based service founded in 2008. According to LinguaLift, it is a paid cousing of Duolingo. The free version comes with 40 classes, and does not require you to invest any money.

            Each of the classes starts with with a sequential teaching of vocabulary with the help of pictures. The courses are tailor made and adapted to the students’ level, allowing the learning to be adjusted accordingly.

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            If you started learning a language and stopped, Babbel will help you pick up where you started.

            Download the app

            Takeaways

            All the apps recommended are tailored for different needs, whether you’re beginning to learn a language or trying to pick back up one. All of them are designed by real-life native speakers and so provide you with a more concrete learning experience.

            Since these apps are designed to adapt to different kinds of learning styles, do check out which one is the most suitable for you.

            Featured photo credit: Yura Fresh via unsplash.com

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