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5 Things You Should Do Every Day to Promote Your Music

5 Things You Should Do Every Day to Promote Your Music

Musicians everywhere work hard to find an audience, but not all musicians work smart. To effectively promote your music, you need to separate yourself from what everyone else is doing and try new things every day. Even if you fail to execute new strategies properly the first time, you’ll learn from experience, and can properly apply them in the future.

Promoting your music is hard work, and while it takes time away from recording and songwriting, it is an important part of having a career in music. Many musicians upload their music online and expect to just be found, but this is an unrealistic expectation. Successful musicians are the ones who put the work in to get their music in front of the right audience through effective use of different music marketing strategies.

Assuming you have an album recorded and are selling your music online, here are some things you can do every day to improve your music promotion efforts.

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1. Send your music to a radio station

An effective radio promotion campaign can help any musician gain a densely populated fan base. When your fans are within a dense geographical area, it makes touring more profitable and can make booking new gigs much easier, since you’ll have local awareness.

When sending your music to radio stations, it’s important that you send finished recordings (not demos) to the program directors. After sending, you want to follow up with a phone call to solicit feedback. If the program director likes what you’ve sent, it’s time to ask them to add your music to the playlist. If not, ask when you can follow up with them, and follow up on time. 

2. Reach out to a blogger

For a new artist, getting your music reviewed online is a great way to gain a loyal following. Reaching out to music bloggers who are passionate about your niche and have a strong following is a great way to tap into the ears of passionate music fans.

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When reaching out to bloggers about getting your music reviewed, make sure you have a high-quality album or EP out – it’s unlikely they’ll want to review singles. Emails you send to bloggers should be short, make proper use of white space, and be direct.

After you email bloggers, don’t forget to follow-up a few days later. You can automate follow-up emails with apps like Rebump.

3. Post to social media

Social media is great for musicians, but too many use it as a promotional platform. Instead, your social media accounts should be used to engage your existing audience so that they share your content and your following grows organically.

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When posting on social media, be sure to follow the social media rule of thirds. One-third of your posts should be promotional, one-third should provide value to your followers, and one-third should be personal interactions. Keep this in mind when you attempt to promote your music on Twitter and Facebook.

4. Learn something new

Whether it’s learning a new musical instrument or reading blogs about promoting your music, it’s important to keep your mind fresh with new ideas. Subscribe to blog newsletters, search for music promotion tips and ideas on Google, or ask someone for advice every day.

When attempting to learn something new, remember to actually apply what you’re learning. Early application of newfound knowledge results in early failures and struggles that accelerate the learning process.

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5. Spend $5 on advertising

While paid advertising can be expensive, it can be effective when used properly. Unfortunately, creating an advertising campaign that’s working effectively can take time and upfront investment, but by spending $5 a day through online advertising, you’re getting started on the learning process that can lead to effective paid promotional efforts when you release your next album.

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Nicholas Rubright

Entrepreneur

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Last Updated on March 13, 2019

How to Get out of a Rut: 12 Useful Ways to Get Unstuck

How to Get out of a Rut: 12 Useful Ways to Get Unstuck

Have you gotten into a rut before? Or are you in a rut right now?

You know you’re in a rut when you run out of ideas and inspiration. I personally see a rut as a productivity vacuum. It might very well be a reason why you aren’t getting results. Even as you spend more time on your work, you can’t seem to get anything constructive done. While I’m normally productive, I get into occasional ruts (especially when I’ve been working back-to-back without rest). During those times, I can spend an entire day in front of the computer and get nothing done. It can be quite frustrating.

Over time, I have tried and found several methods that are helpful to pull me out of a rut. If you experience ruts too, whether as a working professional, a writer, a blogger, a student or other work, you will find these useful. Here are 12 of my personal tips to get out of ruts:

1. Work on the small tasks.

When you are in a rut, tackle it by starting small. Clear away your smaller tasks which have been piling up. Reply to your emails, organize your documents, declutter your work space, and reply to private messages.

Whenever I finish doing that, I generate a positive momentum which I bring forward to my work.

2. Take a break from your work desk.

Get yourself away from your desk and go take a walk. Go to the washroom, walk around the office, go out and get a snack.

Your mind is too bogged down and needs some airing. Sometimes I get new ideas right after I walk away from my computer.

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3. Upgrade yourself

Take the down time to upgrade yourself. Go to a seminar. Read up on new materials (#7). Pick up a new language. Or any of the 42 ways here to improve yourself.

The modern computer uses different typefaces because Steve Jobs dropped in on a calligraphy class back in college. How’s that for inspiration?

4. Talk to a friend.

Talk to someone and get your mind off work for a while.

Talk about anything, from casual chatting to a deep conversation about something you really care about. You will be surprised at how the short encounter can be rejuvenating in its own way.

5. Forget about trying to be perfect.

If you are in a rut, the last thing you want to do is step on your own toes with perfectionist tendencies.

Just start small. Do what you can, at your own pace. Let yourself make mistakes.

Soon, a little trickle of inspiration will come. And then it’ll build up with more trickles. Before you know it, you have a whole stream of ideas.

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6. Paint a vision to work towards.

If you are continuously getting in a rut with your work, maybe there’s no vision inspiring you to move forward.

Think about why you are doing this, and what you are doing it for. What is the end vision in mind?

Make it as vivid as possible. Make sure it’s a vision that inspires you and use that to trigger you to action.

7. Read a book (or blog).

The things we read are like food to our brain. If you are out of ideas, it’s time to feed your brain with great materials.

Here’s a list of 40 books you can start off with. Stock your browser with only the feeds of high quality blogs, such as Lifehack.org, DumbLittleMan, Seth Godin’s Blog, Tim Ferris’ Blog, Zen Habits or The Personal Excellence Blog.

Check out the best selling books; those are generally packed with great wisdom.

8. Have a quick nap.

If you are at home, take a quick nap for about 20-30 minutes. This clears up your mind and gives you a quick boost. Nothing quite like starting off on a fresh start after catching up on sleep.

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9. Remember why you are doing this.

Sometimes we lose sight of why we do what we do, and after a while we become jaded. A quick refresher on why you even started on this project will help.

What were you thinking when you thought of doing this? Retrace your thoughts back to that moment. Recall why you are doing this. Then reconnect with your muse.

10. Find some competition.

Nothing quite like healthy competition to spur us forward. If you are out of ideas, then check up on what people are doing in your space.

Colleagues at work, competitors in the industry, competitors’ products and websites, networking conventions.. you get the drill.

11. Go exercise.

Since you are not making headway at work, might as well spend the time shaping yourself up.

Sometimes we work so much that we neglect our health and fitness. Go jog, swim, cycle, whichever exercise you prefer.

As you improve your physical health, your mental health will improve, too. The different facets of ourselves are all interlinked.

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Here’re 15 Tips to Restart the Exercise Habit (and How to Keep It).

12. Take a good break.

Ruts are usually signs that you have been working too long and too hard. It’s time to get a break.

Beyond the quick tips above, arrange for a 1-day or 2-days of break from your work. Don’t check your (work) emails or do anything work-related. Relax and do your favorite activities. You will return to your work recharged and ready to start.

Contrary to popular belief, the world will not end from taking a break from your work. In fact, you will be much more ready to make an impact after proper rest. My best ideas and inspiration always hit me whenever I’m away from my work.

Take a look at this to learn the importance of rest: The Importance of Scheduling Downtime

More Resources About Getting out of a Rut

Featured photo credit: Joshua Earle via unsplash.com

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