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5 Things You Should Do Every Day to Promote Your Music

5 Things You Should Do Every Day to Promote Your Music

Musicians everywhere work hard to find an audience, but not all musicians work smart. To effectively promote your music, you need to separate yourself from what everyone else is doing and try new things every day. Even if you fail to execute new strategies properly the first time, you’ll learn from experience, and can properly apply them in the future.

Promoting your music is hard work, and while it takes time away from recording and songwriting, it is an important part of having a career in music. Many musicians upload their music online and expect to just be found, but this is an unrealistic expectation. Successful musicians are the ones who put the work in to get their music in front of the right audience through effective use of different music marketing strategies.

Assuming you have an album recorded and are selling your music online, here are some things you can do every day to improve your music promotion efforts.

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1. Send your music to a radio station

An effective radio promotion campaign can help any musician gain a densely populated fan base. When your fans are within a dense geographical area, it makes touring more profitable and can make booking new gigs much easier, since you’ll have local awareness.

When sending your music to radio stations, it’s important that you send finished recordings (not demos) to the program directors. After sending, you want to follow up with a phone call to solicit feedback. If the program director likes what you’ve sent, it’s time to ask them to add your music to the playlist. If not, ask when you can follow up with them, and follow up on time. 

2. Reach out to a blogger

For a new artist, getting your music reviewed online is a great way to gain a loyal following. Reaching out to music bloggers who are passionate about your niche and have a strong following is a great way to tap into the ears of passionate music fans.

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When reaching out to bloggers about getting your music reviewed, make sure you have a high-quality album or EP out – it’s unlikely they’ll want to review singles. Emails you send to bloggers should be short, make proper use of white space, and be direct.

After you email bloggers, don’t forget to follow-up a few days later. You can automate follow-up emails with apps like Rebump.

3. Post to social media

Social media is great for musicians, but too many use it as a promotional platform. Instead, your social media accounts should be used to engage your existing audience so that they share your content and your following grows organically.

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When posting on social media, be sure to follow the social media rule of thirds. One-third of your posts should be promotional, one-third should provide value to your followers, and one-third should be personal interactions. Keep this in mind when you attempt to promote your music on Twitter and Facebook.

4. Learn something new

Whether it’s learning a new musical instrument or reading blogs about promoting your music, it’s important to keep your mind fresh with new ideas. Subscribe to blog newsletters, search for music promotion tips and ideas on Google, or ask someone for advice every day.

When attempting to learn something new, remember to actually apply what you’re learning. Early application of newfound knowledge results in early failures and struggles that accelerate the learning process.

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5. Spend $5 on advertising

While paid advertising can be expensive, it can be effective when used properly. Unfortunately, creating an advertising campaign that’s working effectively can take time and upfront investment, but by spending $5 a day through online advertising, you’re getting started on the learning process that can lead to effective paid promotional efforts when you release your next album.

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Nicholas Rubright

Entrepreneur

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Last Updated on May 28, 2020

How to Overcome Boredom

How to Overcome Boredom

Have you ever been bored? Restless? Fidgety? In need of some inspiration?

I have a theory on boredom. I believe that the rate of boredom has increased alongside the pace of technology.

If you think about it, technology has provided us with mobile phones, laptops, Ipads, device after device – all to ultimately fix one problem: boredom.

What is Boredom?

We have become a global nation that feeds on entertainment. We associate ‘living’ with ‘doing’. People now do not know how to sit still, and we feel guilty when we are not doing anything. Today, inactivity has become the ultimate sin.

You might not realize it, but boredom stimulates a form of anxiety and stress. It evokes an emotional state that creates frustration and feeds procrastination.

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It’s a desire to be ‘doing something’ or to be ‘entertained’ – it’s a desire for sensory stimulation. What it boils down to is a lack of focus.

If you think about those times when you’re bored, it’s usually because you did not know what to do. So, indecision also plays a big part.

When we are focused on what’s important to us and what we want to achieve, it’s pretty hard to be bored. So, one answer to boredom is to become focused on what you want.

Sometimes It’s Good to Be Bored

If boredom is a desire for sensory stimulation – then what’s the opposite of that? To be content with no stimulation – in other words – to enjoy stillness.

Sometimes, it’s not boredom itself that causes the frustration but the resistance to doing nothing.

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Think about it. What would happen if you were to ‘let go’ of the desire to be entertained? You wouldn’t be bored anymore, and you will feel more relaxed!

In my experience, it’s often the most obvious, simplistic solutions that are the most powerful in life. So, when you’re bored, the easiest way to combat this is to enjoy it.

It may sound weird but think of ‘boredom’ as a form of ‘relaxation’. It’s a break from the constant stimulation that 21st-century living provides – constant TVs, mobile phones, radios, internet, emails, phone calls, etc.

Who knows, maybe ‘boredom’ is actually good for us?

Next time you’re ‘feeling bored’ instead of feeding the frustration by frantically looking for something to do, maybe you can sit back, relax, and savor the feeling of having nothing to do.

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In this article, I’ll share with you my 3-step strategy on how to overcome boredom.

3-Step Strategy to Overcome Boredom

1. Get Focused

Instead of chasing sensory stimulation at random, focus on what’s really important to you. Focusing on something important helps prevent boredom because it forces you to utilize your time productively.

You should ask yourself: what would make good use of your time? What could you be doing that would contribute to your major goals in life?

Here are a few ideas:

  • Spend some time in quiet contemplation considering what’s important to you.
  • Start that creative project you’ve been talking about for the last few weeks.
  • Brainstorm: think of some ideas for new innovative products or businesses.

2. Kill Procrastination

Boredom is useful in some ways because it gives you the energy and time to do things. It is only a problem if you let it. But if you use it to motivate yourself to be productive, then you can more easily overcome boredom.

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So, the next time you’re bored, why not put this good energy to use by ticking off those things that you have been meaning to get done but have been too busy to finish? This also presents a great time for you to clear your to-do list.

Here are some ideas:

  • Do some exercise.
  • Read a book.
  • Learn something new.
  • Call a friend.
  • Get creative (draw, paint, sculpt, create music, write).
  • Do a spring cleaning.
  • Wash the car.
  • Renovate the house.
  • Re-arrange the furniture.
  • Write your shopping list.
  • Water the plants.
  • Walk the dog.
  • Sort out your mail & email.
  • De-clutter (clear out that wardrobe).

3. Enjoy Boredom

If none of the above solutions work, then you can try a different approach. Don’t give in to boredom and instead choose to enjoy it. This doesn’t mean allowing yourself to waste your time being bored. Instead, think of it as your time to relax and re-energize, which will help you be more productive the next time you work.

Contrary to popular belief, we don’t need to be constantly doing things to be productive. In fact, research has shown that people are more productive when they take periods of rest to recharge.[1] Taking breaks once in a while helps boost your performance and can help make you feel more motivated.

So, take some time to relax. You never know, you might even like it.

Final Thoughts

Learning how to overcome boredom may be difficult at the beginning, but it can be easier if you make use of some techniques. You can start with my 3-step strategy on how to overcome boredom and work your way from there. So, ready your mind and make use of these tips, and you will be overcoming boredom in no time.

More Tips on Overcoming Boredom

Featured photo credit: Johnny Cohen via unsplash.com

Reference

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