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5 Things You Should Do Every Day to Promote Your Music

5 Things You Should Do Every Day to Promote Your Music

Musicians everywhere work hard to find an audience, but not all musicians work smart. To effectively promote your music, you need to separate yourself from what everyone else is doing and try new things every day. Even if you fail to execute new strategies properly the first time, you’ll learn from experience, and can properly apply them in the future.

Promoting your music is hard work, and while it takes time away from recording and songwriting, it is an important part of having a career in music. Many musicians upload their music online and expect to just be found, but this is an unrealistic expectation. Successful musicians are the ones who put the work in to get their music in front of the right audience through effective use of different music marketing strategies.

Assuming you have an album recorded and are selling your music online, here are some things you can do every day to improve your music promotion efforts.

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1. Send your music to a radio station

An effective radio promotion campaign can help any musician gain a densely populated fan base. When your fans are within a dense geographical area, it makes touring more profitable and can make booking new gigs much easier, since you’ll have local awareness.

When sending your music to radio stations, it’s important that you send finished recordings (not demos) to the program directors. After sending, you want to follow up with a phone call to solicit feedback. If the program director likes what you’ve sent, it’s time to ask them to add your music to the playlist. If not, ask when you can follow up with them, and follow up on time. 

2. Reach out to a blogger

For a new artist, getting your music reviewed online is a great way to gain a loyal following. Reaching out to music bloggers who are passionate about your niche and have a strong following is a great way to tap into the ears of passionate music fans.

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When reaching out to bloggers about getting your music reviewed, make sure you have a high-quality album or EP out – it’s unlikely they’ll want to review singles. Emails you send to bloggers should be short, make proper use of white space, and be direct.

After you email bloggers, don’t forget to follow-up a few days later. You can automate follow-up emails with apps like Rebump.

3. Post to social media

Social media is great for musicians, but too many use it as a promotional platform. Instead, your social media accounts should be used to engage your existing audience so that they share your content and your following grows organically.

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When posting on social media, be sure to follow the social media rule of thirds. One-third of your posts should be promotional, one-third should provide value to your followers, and one-third should be personal interactions. Keep this in mind when you attempt to promote your music on Twitter and Facebook.

4. Learn something new

Whether it’s learning a new musical instrument or reading blogs about promoting your music, it’s important to keep your mind fresh with new ideas. Subscribe to blog newsletters, search for music promotion tips and ideas on Google, or ask someone for advice every day.

When attempting to learn something new, remember to actually apply what you’re learning. Early application of newfound knowledge results in early failures and struggles that accelerate the learning process.

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5. Spend $5 on advertising

While paid advertising can be expensive, it can be effective when used properly. Unfortunately, creating an advertising campaign that’s working effectively can take time and upfront investment, but by spending $5 a day through online advertising, you’re getting started on the learning process that can lead to effective paid promotional efforts when you release your next album.

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Nicholas Rubright

Entrepreneur

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Last Updated on March 24, 2021

8 Smart Home Gadgets You Need in Your House

8 Smart Home Gadgets You Need in Your House

We’ve all done it. We’ve gone out and bought useless gadgets that we don’t really need, just because they seemed really cool at the time. Then, we are stuck with a bunch of junk, and end up tossing it or trying to sell it on Ebay.

On the other hand, there are some pretty awesome tech inventions that are actually useful. For instance, many of the latest home gadgets do some of your work for you, from adjusting the home thermostat to locking your front door. And, if used as designed, these tools should really help to make your life a lot easier—and that’s not just a claim from some infomercial trying to sell you yet another useless gadget.

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Take a look at some of the most popular “smart gadgets” on the market:

1. Smart Door Locks

A smart lock lets you lock and unlock your doors by using your smartphone, a special key fob, or biometrics. These locks are keyless, and much more difficult for intruders to break into, making your home a lot safer. You can even use a special app to let people into your home if you are not there to greet them.

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2. Smart Kitchen Tools

Wouldn’t you just love to have a pot of coffee waiting for you when you get home from work? What about a “smart pan” that tells you exactly when you need to flip that omelet? From meat thermometers to kitchen scales, you’ll find a variety of “smart” gadgets designed to make culinary geeks salivate.

3. Mini Home Speaker Play:1

If you love big sound, but hate how much space big speakers take up, and if you want a stereo system that is no bigger than your fist, check out the Play:1 mini speaker. All you have to do is plug it in, connect, and then you can stream without worrying about any interruptions or interface. You can even add onto it, and have different music playing in different rooms.

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4. Wi-Fi Security Cameras

These are the latest in home security, and they connect to the Wi-Fi in your home. You can use your mobile devices to monitor what is going on in your home at all times, no matter where you are. Options include motion sensors, two-way audio, and different recording options.

5. Nest Thermostat

This is a thermostat that lives with you. It can sense seasonal changes, temperature changes, etc., and it will adjust itself automatically. You will never have to fiddle with a thermostat dial or keypad again, because this one basically does all of the work for you. It can also help you to save as much as 12% on heating bills, and 15% on cooling bills.

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6. Smart Lighting

Control your home lighting from your remote device. This is great if you are out and want to make sure that there are some lights on. It is designed to be energy efficient, so it will pay for itself over time because you won’t have to spend so much on your monthly energy bills.

7. Google Chromecast Ultra

Whether you love movies, television shows, music, etc., you can stream it all using Google Chromecast Ultra. Stream all of the entertainment you love in up to 4K UHD and HDR, for just $69 monthly.

8. Canary

This home security system will automatically contact emergency services when they are needed. This system offers both video and audio surveillance, so there will be evidence if there are any break-ins on your property. You can also use it to check up on what’s happening at home when you are not there, including to make sure the kids are doing their homework.

Featured photo credit: Karolina via kaboompics.com

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