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5 Reasons to Include Instagram in Your Marketing Strategy

5 Reasons to Include Instagram in Your Marketing Strategy

Instagram is a visual content sharing platform that was founded in 2010. Over the past six years, it has accumulated over half a billion active users. Since Instagram has a such a large follower base, it’s a great branding tool.

Here are some of the biggest reasons countless brands are using Instagram as part of their digital marketing strategy.

1. Reach a Growing Market

Instagram has steadily gained new users every year since it was founded. There are over 60 million users in the United States alone, which is about 20% of the U.S. population. You can use Instagram to reach all of these users.

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If you are still skeptical, you may want to read this post from Social Media Week. It is full of detailed case studies on Instagram marketing. Here are some results from companies that used Instagram to position their brands:

  • Bloom and Wild ran a series of Instagram ads, which helped boost their bouquet orders by 62%.
  • Mercedes Benz ran some Instagram ads, which increased website visits by 54%.
  • Philadelphia (the cheese company, not the city) used images of their products to raise sales by 41%.

If Instagram can help some of the world’s largest brands increase sales by 40% or more, then it can do wonders for your business as well.

2. Better Position Products With a Visual Theme

Virtually any product can benefit from Instagram marketing. However, Instagram is particularly effective for promoting products with a strong visual theme. Brands in the following industries may notice a significant benefit from Instagram:

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  • Photography services
  • Jewelry manufacturers
  • Local restaurants
  • Auto dealers
  • Collectible guns

In many industries, customers rely on strong visual cues to make purchases. Since Instagram is such a popular site for sharing visual content, it is an ideal platform for these brands to expand their reach.

3. Growing Popularity for B2B Marketing

Most brands view Instagram as a platform for marketing to consumers. However, it’s also a great platform for B2B marketing. According to a recent infographic from Buzzoid, 90% of Interbrand 100 companies have a presence on Instagram. Almost all of these brands use the platform at least once a week. Scroll to the bottom of this post for an infographic on Why Your Business Needs to Be Active on Instagram.

Of course, most of these brands use Instagram to broaden their own base. However, it can actually be a great tool for other businesses to reach them as well.

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There are a number of ways to use Instagram for B2B marketing. Beverley Reinemann recently posted a detailed overview about B2B marketing on Instagram, which encapsulated a strategy that Microsoft used.

“Instead of (or, you know, as well as) giving other people in your industry a behind-the-scenes look at your company, how about using your Instagram updates to inspire your followers? Microsoft did this with their #DoMore campaign when they hired a photographer to travel the world and take photos of entrepreneurs using Microsoft products… Highlighting other businesses and entrepreneurs also makes you look good; it gives the impression that you’re creating a movement around your brand as opposed to being in a constant ‘selling’ mindset.”

4. You Can Use it for Free

Many brands have invested in paid advertising on Instagram. It can definitely pay off, as the case studies from Mercedes and Bloom and Wild show. However, many brands have found that capitalizing off of free, organic traffic can be just as beneficial.

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If you invest in using Instagram regularly, you can build a stronger brand presence and earn plenty of new leads without spending a dime.

5. Paid Ads are Cheap

When most people advertise online, they usually start with Facebook or Google. While these platforms are great for reaching targeted leads, they are also very expensive.

If you want to launch an online marketing campaign with a more limited budget, you should take a look at Instagram instead. You can purchase traffic for slightly less than you could with other digital marketing platforms.

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    Last Updated on August 10, 2020

    10 Things You Should Do If You’re Unemployed

    10 Things You Should Do If You’re Unemployed

    Regardless of your background, times today are tough. While uneven economies around the world have made it incredibly difficult for many people to find work, the recent COVID pandemic has made things worse.

    Regardless of age and qualification, stretches of unemployment have affected us all in recent years. While we might not be able to control being unemployed, we can control how we react to it.

    Despite difficult conditions, there are many ways to grow and stay hopeful. Whether you’re looking for work, or just taking a breather between assignments, these 10 endeavors will keep you busy and productive. Plus, some may even help push your resume to the top of the next pile.

    Here’re 10 things you should do when you’re unemployed:

    1. Keep a Schedule

    It’s fine to take a few days after you’re finished at work to relax, but try not to get too comfortable.

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    As welcoming as permanently moving into your sweatpants may seem, keeping a schedule is one way to stay productive and focused. While unemployed, if you continue to start your day early, you are more likely to get more done. Also, keeping up with day to day tasks makes you less likely to grow depressed or inactive.

    2. Join a Temp Agency

    One of the easiest ways to bridge the gap between jobs is to find temporary work, or work with a temp agency. While many unemployed people job hunt religiously, rememberer to include temp agencies in the search.

    While not a permanent solution, you will be in a better position financially while you search for something permanent.

    3. Work Online

    Another great option if you’re unemployed is online work. Many different sites offer a variety of ways to make money online, but make sure the site you’re working for is reputable.

    Micro job sites such as Fiverr and Upwork as well as sites that pay for you to take surveys, are all quick, legitimate options. While these sites sometimes offer lower pay, it’s always better to move forward slowly than not at all.

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    Here’s How to Find and Land a Legit Online Work from Home Job.

    4. Get Organized

    Unemployment is an excellent opportunity to get organized. Embark on some spring cleaning, go through old boxes, and get rid of the things you don’t need. Streamlining your life will help you dive head first into the next chapter, plus it helps you feel like your unemployed time is spent productively.

    Try these tips: How to Organize Your Life: 10 Habits of Really Organized People

    5. Exercise

    Much like organizing your life, another good way to keep yourself enthusiastic and healthy is to exercise. It doesn’t take much to get slightly more active, and exercise can help you stay positive. Even a walk around the block a few times a week can do a lot for keeping you motivated and determined. If you take care of yourself, you can make the most of this extra time.

    6. Volunteer

    Volunteering is an excellent way to use extra time when you’re unemployed. Additionally, if you volunteer in an area related to your job qualifications, you can often include the experience on your resume.

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    Not only that, doing good is a true mood booster and is sure to help you stay optimistic while looking for your next job.

    7. Improve Your Skills

    Looking for ways to increase your job skills while unemployed is a good way to move forward as well. Look for certifications or training you could take, especially those offered for free.

    You can qualify more for even entry level positions with extra training in your line of work, and many cities or states offer job skills training. Refreshing your resume, and interview and job skills may make your job hunt easier.

    8. Treat Yourself

    Unemployment can be trying and tiring, so don’t forget to treat yourself occasionally. Take a reasonable amount of time off from your weekly job hunt to recharge and rest up. Letting yourself rest will maximize your productivity during the hours you job search.

    Even if you don’t have extra money for entertainment, a walk or visit to the park can do wonders to help you go back and attack your job hunt.

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    9. See What You Can Sell

    Another good way to bridge the gap between jobs is to sell unused possessions. eBay and Amazon are both secure sites, but traditional garage sales are a fine option too. Sell off a few video games, or some electronics, for some quick and easy cash while you figure out a permanent solution.

    10. Take a Course

    Much like training and certifications, taking a class can be a good way to keep yourself sharp while unemployed. Especially when you’re between jobs, it can be easy to forget this option, as most courses cost money. Don’t forget the mass of free educational tools online: 25 Killer Sites For Free Online Education

    Keeping your brain sharp can help you stay focused and may even help you learn some new, relevant job skills.

    The Bottom Line

    While unemployment numbers are still high, there are many things you can do to better yourself and move forward. While new skills to aid your job hung might seem out of reach, there are plenty of free ways to get ahead, online and off.

    Additionally, don’t forget that taking time for yourself can do wonders for keeping you productive in your job hunt. While it is a challenge, don’t give up–being unemployed can offer you extra time to better yourself, and possibly grow more qualified to find work.

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    Featured photo credit: neONBRAND via unsplash.com

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