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5 Reasons to Include Instagram in Your Marketing Strategy

5 Reasons to Include Instagram in Your Marketing Strategy

Instagram is a visual content sharing platform that was founded in 2010. Over the past six years, it has accumulated over half a billion active users. Since Instagram has a such a large follower base, it’s a great branding tool.

Here are some of the biggest reasons countless brands are using Instagram as part of their digital marketing strategy.

1. Reach a Growing Market

Instagram has steadily gained new users every year since it was founded. There are over 60 million users in the United States alone, which is about 20% of the U.S. population. You can use Instagram to reach all of these users.

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If you are still skeptical, you may want to read this post from Social Media Week. It is full of detailed case studies on Instagram marketing. Here are some results from companies that used Instagram to position their brands:

  • Bloom and Wild ran a series of Instagram ads, which helped boost their bouquet orders by 62%.
  • Mercedes Benz ran some Instagram ads, which increased website visits by 54%.
  • Philadelphia (the cheese company, not the city) used images of their products to raise sales by 41%.

If Instagram can help some of the world’s largest brands increase sales by 40% or more, then it can do wonders for your business as well.

2. Better Position Products With a Visual Theme

Virtually any product can benefit from Instagram marketing. However, Instagram is particularly effective for promoting products with a strong visual theme. Brands in the following industries may notice a significant benefit from Instagram:

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  • Photography services
  • Jewelry manufacturers
  • Local restaurants
  • Auto dealers
  • Collectible guns

In many industries, customers rely on strong visual cues to make purchases. Since Instagram is such a popular site for sharing visual content, it is an ideal platform for these brands to expand their reach.

3. Growing Popularity for B2B Marketing

Most brands view Instagram as a platform for marketing to consumers. However, it’s also a great platform for B2B marketing. According to a recent infographic from Buzzoid, 90% of Interbrand 100 companies have a presence on Instagram. Almost all of these brands use the platform at least once a week. Scroll to the bottom of this post for an infographic on Why Your Business Needs to Be Active on Instagram.

Of course, most of these brands use Instagram to broaden their own base. However, it can actually be a great tool for other businesses to reach them as well.

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There are a number of ways to use Instagram for B2B marketing. Beverley Reinemann recently posted a detailed overview about B2B marketing on Instagram, which encapsulated a strategy that Microsoft used.

“Instead of (or, you know, as well as) giving other people in your industry a behind-the-scenes look at your company, how about using your Instagram updates to inspire your followers? Microsoft did this with their #DoMore campaign when they hired a photographer to travel the world and take photos of entrepreneurs using Microsoft products… Highlighting other businesses and entrepreneurs also makes you look good; it gives the impression that you’re creating a movement around your brand as opposed to being in a constant ‘selling’ mindset.”

4. You Can Use it for Free

Many brands have invested in paid advertising on Instagram. It can definitely pay off, as the case studies from Mercedes and Bloom and Wild show. However, many brands have found that capitalizing off of free, organic traffic can be just as beneficial.

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If you invest in using Instagram regularly, you can build a stronger brand presence and earn plenty of new leads without spending a dime.

5. Paid Ads are Cheap

When most people advertise online, they usually start with Facebook or Google. While these platforms are great for reaching targeted leads, they are also very expensive.

If you want to launch an online marketing campaign with a more limited budget, you should take a look at Instagram instead. You can purchase traffic for slightly less than you could with other digital marketing platforms.

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    Last Updated on July 10, 2019

    10 Great Skills to Include in Your Resume When You Change Careers

    10 Great Skills to Include in Your Resume When You Change Careers

    So you want to land a new job in a new field? That’s great. But before you start sending out applications left and right, you might want to make sure you have a solid resume first. Your resume will most likely be the first thing a potential employer looks at when evaluating you as a job candidate, and if you want to make a good first impression, having a knock-out resume is key.

    Considering how competitive the workforce is now, it’s even more important that you create your best resume. Here are ten skills to include in your resume when you switch careers:

    1. Computer/ Tech Skills

    As technology continues to evolve, it’s essential that you stay up-to-date with the latest emerging trends. You should have a basic knowledge of social networking sites, computer programs such as Microsoft Word, PowerPoint, Excel and depending on the job you’re applying for, programs such as Adobe FrameMaker, Photoshop or Madcap Flare.

    Take a look at this artice on How to Improve Your Computer Skills to Get Ahead in Your Career

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    And research the required computing skills for the profession that interests you, and then if you aren’t already proficient in them, consider taking online courses via a these sites to learn them.

    2. Adaptability

    Employers value people who can adapt and go with the flow when they need to. In an environment where things are constantly changing, being flexible can be a tremendous asset. If you’re a flexible person, make it clear through your resume, and if you’re selected for an interview, be prepared to give an example of a time when you showed flexibility.

    3. Organization

    Nobody wants to hire someone who’s scatterbrained and totally lacking in organizational skills. People who are organized are able to work efficiently because they aren’t constantly searching for important documents they’ve misplaced.

    Also, being organized signals to your employer that you can manage your workspace well. If you’ve got a knack for being organized, let it be known through your resume.

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    4. Communication

    Being able to communicate well with others is definitely a desirable trait in an employee. That means responding promptly to emails, voicing concerns right when they pop up and keeping supervisors and team members in the loop about important information they need to know.

    Good communication skills deserve a place on your resume for sure and will go a long way towards making you an attractive job candidate.

    5. Leadership

    If you know how to step up and be a leader, you have a skill that will wow any employer out there.

    Think of a time at your current or previous position when you’ve spearheaded a project, organized an event or rallied everyone together for a certain cause. Any leadership experience or skill that you have needs to be highlighted on your resume.

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    6. Work Ethic

    Working hard and consistently going above and beyond makes you extremely appealing to employers. It’s impressive when an employee takes initiative and does what needs to be done without having to be asked.

    If you are a driven, hard worker who routinely goes the extra mile, make it known on your resume.

    7. Dependability

    When employers have a task that needs to be done, they need to know that the person they ask is going to follow through and do it. Being a dependable person makes you valuable in the eyes of an employer because they want to hire someone who they can trust to do what they say.

    If you’re dependable, be sure to list it as a skill on your resume.

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    8. Multi-Tasking Abilities

    If you’ve ever taken on two different roles at once or juggled working on two different projects, mention on your resume that you’re an exceptional multi-tasker. Many jobs demand that employees can juggle multiple roles at once, so if you excel at doing so, you’ll have an edge over other candidates who aren’t so good at multi-tasking.

    9. Analytical/ Problem- Solving Skills

    Are you a pro at analyzing situations and assessing things from all angles? Can you analyze trends affecting performance and solve problems and glitches when they surface? If you have the ability to analyze and solve problems, then you have a skill that’s in high demand.

    You can save employers valuable time and money because with you on their team, they won’t have to stall and wait too long for a problem to be solved, and they also won’t have to pay to get someone else involved to fix it. This skill absolutely deserves a place on your resume.

    10. Interpersonal “People Skills”

    Employers want to hire someone who will be able to get along with all different kinds of people. If you work well with others and know how to make them feel appreciated and valued, especially if you can motivate them and get them to come together and cooperate for the common good, then you have excellent interpersonal “people skills” that make you a great candidate for the job.

    In a world where the competition is cutthroat for landing the job you want, you have to do what you can to set yourself apart from the competition. Step up your game by listing the skills you have that employers are looking for on your resume. If you play your cards right, with a little luck, a job offer can be yours!

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    Featured photo credit: J. Kelly Brito via unsplash.com

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