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5 Reasons to Include Instagram in Your Marketing Strategy

5 Reasons to Include Instagram in Your Marketing Strategy

Instagram is a visual content sharing platform that was founded in 2010. Over the past six years, it has accumulated over half a billion active users. Since Instagram has a such a large follower base, it’s a great branding tool.

Here are some of the biggest reasons countless brands are using Instagram as part of their digital marketing strategy.

1. Reach a Growing Market

Instagram has steadily gained new users every year since it was founded. There are over 60 million users in the United States alone, which is about 20% of the U.S. population. You can use Instagram to reach all of these users.

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If you are still skeptical, you may want to read this post from Social Media Week. It is full of detailed case studies on Instagram marketing. Here are some results from companies that used Instagram to position their brands:

  • Bloom and Wild ran a series of Instagram ads, which helped boost their bouquet orders by 62%.
  • Mercedes Benz ran some Instagram ads, which increased website visits by 54%.
  • Philadelphia (the cheese company, not the city) used images of their products to raise sales by 41%.

If Instagram can help some of the world’s largest brands increase sales by 40% or more, then it can do wonders for your business as well.

2. Better Position Products With a Visual Theme

Virtually any product can benefit from Instagram marketing. However, Instagram is particularly effective for promoting products with a strong visual theme. Brands in the following industries may notice a significant benefit from Instagram:

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  • Photography services
  • Jewelry manufacturers
  • Local restaurants
  • Auto dealers
  • Collectible guns

In many industries, customers rely on strong visual cues to make purchases. Since Instagram is such a popular site for sharing visual content, it is an ideal platform for these brands to expand their reach.

3. Growing Popularity for B2B Marketing

Most brands view Instagram as a platform for marketing to consumers. However, it’s also a great platform for B2B marketing. According to a recent infographic from Buzzoid, 90% of Interbrand 100 companies have a presence on Instagram. Almost all of these brands use the platform at least once a week. Scroll to the bottom of this post for an infographic on Why Your Business Needs to Be Active on Instagram.

Of course, most of these brands use Instagram to broaden their own base. However, it can actually be a great tool for other businesses to reach them as well.

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There are a number of ways to use Instagram for B2B marketing. Beverley Reinemann recently posted a detailed overview about B2B marketing on Instagram, which encapsulated a strategy that Microsoft used.

“Instead of (or, you know, as well as) giving other people in your industry a behind-the-scenes look at your company, how about using your Instagram updates to inspire your followers? Microsoft did this with their #DoMore campaign when they hired a photographer to travel the world and take photos of entrepreneurs using Microsoft products… Highlighting other businesses and entrepreneurs also makes you look good; it gives the impression that you’re creating a movement around your brand as opposed to being in a constant ‘selling’ mindset.”

4. You Can Use it for Free

Many brands have invested in paid advertising on Instagram. It can definitely pay off, as the case studies from Mercedes and Bloom and Wild show. However, many brands have found that capitalizing off of free, organic traffic can be just as beneficial.

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If you invest in using Instagram regularly, you can build a stronger brand presence and earn plenty of new leads without spending a dime.

5. Paid Ads are Cheap

When most people advertise online, they usually start with Facebook or Google. While these platforms are great for reaching targeted leads, they are also very expensive.

If you want to launch an online marketing campaign with a more limited budget, you should take a look at Instagram instead. You can purchase traffic for slightly less than you could with other digital marketing platforms.

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    Ryan Kh

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    Last Updated on September 20, 2018

    How to Be Happy at Work and Find Fulfillment in Your Career

    How to Be Happy at Work and Find Fulfillment in Your Career

    If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

    Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

    But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

    Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

    If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

    1. Discover the root(s) of the problem

    For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

    Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

    If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

    But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

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    So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

    Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

    In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

    2. Practice gratitude for an instant uplift

    Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

    Well, it’s true, and it’s scientifically proven.

    Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

    Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

    For an instant pick-me-up, try this:

    Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

    Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

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    For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

    Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

    Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

    Bonus:

    If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

    3. Take meaningful time for yourself

    We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

    Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

    If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

    Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

    This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

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    No time for me-time? Try this:

    If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

    This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

    Bonus:

    Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

    4. Get productive and feel accomplished

    Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

    When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

    While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

    Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

    No matter which camp you’re in, you may be missing one crucial step: Time management.

    So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

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    Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

    This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

    Try this:

    Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

    The most important thing to remember is to stick to your dedicated time.

    Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

    The bottom line

    There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

    The only question is — which tip will you try first?

    Featured photo credit: Ellyot via unsplash.com

    Reference

    [1]Psychology Today: The Healing Power of Gratitude

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