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Top 5 Small Business Ideas for Homemakers

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Top 5 Small Business Ideas for Homemakers

Raising a family is an important responsibility for a homemaker. You spend your mornings preparing breakfast, packing lunches and driving to carpool, and then coming back to do household chores. You spend your days tending to the younger ones and running errands such as grocery shopping and picking dry cleaning.

After your last child starts schooling, you may find yourself with plenty of free time in your hands. What do you do with this? Should you go back to school? Should you volunteer at the local shelter? How about revisiting that catering idea you had in college? All these and more are typical questions that a homemaker will ponder at this stage in their life. In this article, we explore 5 small business ideas that you may want to consider.

1. Beauty Salon

After going to the same hairdresser for many years, the thought of starting a beauty salon may have crossed your mind once or twice. If you have a passion for hairdressing, take a short course at your local college and obtain certification in less than twelve months. Alternatively, you could find talented hairdressers and hire them as staffs.

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Having experienced staff to do the job will free you up for managerial duties. Learn from your experiences of visiting different salons over the years and create solutions for any concerns you may have ever had; for example, making separate appointments for waxing, hair styling, and massages probably irked you more times than you could count.

Diversify your beauty salon with different services such as waxing, eyebrow threading, manicure, and pedicure, and so on. Promote your beauty salon as one-stop-shop for all things beauty and you will have clients lining up around the block.

2. Car Hire

Recall your first job in high school where you handed out flyers at the local dealership. You continued to work at the same dealership through college, moving from one department to the next. During this time, you learned a lot about car selling and car leasing business. You may have even developed a passion for the trade; but this flame burnt out when you graduated college, and after a couple of years in the job market, you decided to pause on your career goals and prioritize family instead.

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Well done. Now, you can resume that dream and try your hand at car leasing. Discuss with your spouse about this business and draft a budget for used and old car options. Run your credit score and apply for financing to get the fund. Give little effort and watch your small business grow.

3. Graphic Designer

Graphic design is another field that might work well for you. As a homemaker, you still need to take care of your home and your children after they return from school. If your college major was not graphic design at the first place, no worries. You can enroll for a professional course to get the training you need.

Try to find freelance jobs in this field; consider working as an infographic designer for few months to dip your toes in this field and get valuable working experience. Being an Infographic Designer comes with few perks; you get to work online, and of course, this job pays a significant income!

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4. Catering Business

After attending numerous birthdays, anniversaries, graduations, weddings, and any other events, you must have been familiar with the catering business for social and corporate functions. Spending plenty of time in the kitchen comes with the territory of being a homemaker. You have had a chance to experiment with local cuisines from around the world, baked your fair share of cookies for the elementary class, and cooked up a storm during Thanksgiving and Christmas.

If anything great came from that intensive holiday cooking, it must be the respect you commanded each time you served that knish at the holiday party. You are clearly talented, why not channel this talent and experience into a business?

5. Design & Decor

Your keen eyes to see ‘design’ is evident in the meticulous décor that adorns your home. Friends and family alike agree that you are a natural when it comes to decorating a home. It’s fairly simple; you are good at decorating, so what about starting an interior décor business? Knock on those doors and ask your neighbors to inform their friends. The phone will start ringing soon enough.

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Putting your career goals on hold to raise a family is not a death sentence. Roll up your sleeves and share your talents with the world. Make sure to inform your network of the new venture.

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Vikas Agrawal

Vikas is the co-founder of Infobrandz, an Infographic design agency that offers creative visual content solutions to medium to large companies.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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