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Six Essential Tools to Streamline Your Social Media Marketing

Six Essential Tools to Streamline Your Social Media Marketing

Most brands realize that they should be investing in social media. According to research from Ambassador, 71% of customers that have had a positive experience with a brand are much more likely to recommend it to their friends yet many brands don’t make any headway with their social media campaigns because they become very frustrated managing their social media profiles. These companies often have trouble maintaining multiple profiles, so they give up altogether. They also miss messages or fail to connect with their target customers which makes it very difficult for them to meet their branding goals.

You can significantly improve the effectiveness of your social media marketing strategy by using the right platforms to automate your social media marketing strategy. Here are some great tools that you can use.

Hootsuite

Hootsuite has been one of the most popular social media management tools for years. It has a number of valuable features including:

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  • Social profile monitoring
  • Geosearch tools to learn more about specific areas
  • Suggested content to share with your followers
  • Ability to schedule posts across multiple platforms including Facebook, Twitter, and Google Plus

Hootsuite is known for its versatility and you can purchase a plan for as little as $9.99 a month if you choose an annual subscription.

Vibbi

Instagram has become a powerful social media platform over the past couple of years. It’s particularly effective for brands that rely heavily on visual content, such as photographers, clothing companies, and other B2C companies that sell to women and web development agencies.

Despite the reach of Instagram, many brands have difficulty building their presence on it. The Instagram algorithm displays content more frequently after it has earned a lot of shares. This makes it difficult for new brands to penetrate the site. Fortunately, they can use Vibbi to build their presence. This platform has a number of amazing Instagram marketing options from which any brand can benefit. You can use the service to boost your follower base or get more Instagram shares.

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TweetDeck

Facebook is still the world’s dominant social networking site, but Twitter comes in as a close second. Twitter currently has 310 million active users, so it should be a core part of your social media marketing strategy.

You should join TweetDeck to more effectively engage with your followers on Twitter. Ian Clearly of Razor Social created a spectacular overview of TweetDeck earlier this year. He points out that you can manage multiple Twitter accounts from your browser and take advantage of live streaming.

SocialOomph

SocialOomph is another great social media marketing platform that has a free subscription option. This service is similar to Tweetdeck, but has some additional functionality. Marketers can use SocialOomph to:

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  • Schedule tweets
  • Track keywords
  • Create and edit drafts of social media posts (if you don’t want to post right away)
  • View follower activity, including retweets and mentions
  • Be able to access Twitter without using your password (don’t worry, SocialOomph keeps it safe)
  • Autofollow anyone that follows you

You can connect up to five Twitter accounts with a free subscription.

Buffer

Buffer is very similar to Hootsuite, but it has some additional features that Hootsuite lacks. The biggest benefit of Buffer is that you can use it to schedule posts on Pinterest, LinkedIn, and Instagram in addition to all social networking sites that you can manage from Hootsuite. You can also use Buffer to get browser extensions, RSS feeds, and mobile accessibility. Individual plans are free while company plans start at $10 a month.

Hubspot

Hubpot is an inbound marketing platform that offers a wide range of benefits. While it’s typically used for organic and paid search marketing, it has a number of features to improve your social media marketing strategy.

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The biggest benefit of Hubspot is that it allows you to directly measure the ROI of your social media marketing campaigns. Most other social media management platforms only allow you to manage the activity on your profiles. Hubspot allows you to identify and terminate paid campaigns that aren’t paying off.

Featured photo credit: Pexels via pexels.com

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Last Updated on May 14, 2019

8 Replacements for Google Notebook

8 Replacements for Google Notebook

Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

  1. Zoho Notebook
    If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
  2. Evernote
    The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
  3. Net Notes
    If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
  4. i-Lighter
    You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
  5. Clipmarks
    For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
  6. UberNote
    If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
  7. iLeonardo
    iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
  8. Zotero
    Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.

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In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!

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