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Six Essential Tools to Streamline Your Social Media Marketing

Six Essential Tools to Streamline Your Social Media Marketing

Most brands realize that they should be investing in social media. According to research from Ambassador, 71% of customers that have had a positive experience with a brand are much more likely to recommend it to their friends yet many brands don’t make any headway with their social media campaigns because they become very frustrated managing their social media profiles. These companies often have trouble maintaining multiple profiles, so they give up altogether. They also miss messages or fail to connect with their target customers which makes it very difficult for them to meet their branding goals.

You can significantly improve the effectiveness of your social media marketing strategy by using the right platforms to automate your social media marketing strategy. Here are some great tools that you can use.

Hootsuite

Hootsuite has been one of the most popular social media management tools for years. It has a number of valuable features including:

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  • Social profile monitoring
  • Geosearch tools to learn more about specific areas
  • Suggested content to share with your followers
  • Ability to schedule posts across multiple platforms including Facebook, Twitter, and Google Plus

Hootsuite is known for its versatility and you can purchase a plan for as little as $9.99 a month if you choose an annual subscription.

Vibbi

Instagram has become a powerful social media platform over the past couple of years. It’s particularly effective for brands that rely heavily on visual content, such as photographers, clothing companies, and other B2C companies that sell to women and web development agencies.

Despite the reach of Instagram, many brands have difficulty building their presence on it. The Instagram algorithm displays content more frequently after it has earned a lot of shares. This makes it difficult for new brands to penetrate the site. Fortunately, they can use Vibbi to build their presence. This platform has a number of amazing Instagram marketing options from which any brand can benefit. You can use the service to boost your follower base or get more Instagram shares.

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TweetDeck

Facebook is still the world’s dominant social networking site, but Twitter comes in as a close second. Twitter currently has 310 million active users, so it should be a core part of your social media marketing strategy.

You should join TweetDeck to more effectively engage with your followers on Twitter. Ian Clearly of Razor Social created a spectacular overview of TweetDeck earlier this year. He points out that you can manage multiple Twitter accounts from your browser and take advantage of live streaming.

SocialOomph

SocialOomph is another great social media marketing platform that has a free subscription option. This service is similar to Tweetdeck, but has some additional functionality. Marketers can use SocialOomph to:

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  • Schedule tweets
  • Track keywords
  • Create and edit drafts of social media posts (if you don’t want to post right away)
  • View follower activity, including retweets and mentions
  • Be able to access Twitter without using your password (don’t worry, SocialOomph keeps it safe)
  • Autofollow anyone that follows you

You can connect up to five Twitter accounts with a free subscription.

Buffer

Buffer is very similar to Hootsuite, but it has some additional features that Hootsuite lacks. The biggest benefit of Buffer is that you can use it to schedule posts on Pinterest, LinkedIn, and Instagram in addition to all social networking sites that you can manage from Hootsuite. You can also use Buffer to get browser extensions, RSS feeds, and mobile accessibility. Individual plans are free while company plans start at $10 a month.

Hubspot

Hubpot is an inbound marketing platform that offers a wide range of benefits. While it’s typically used for organic and paid search marketing, it has a number of features to improve your social media marketing strategy.

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The biggest benefit of Hubspot is that it allows you to directly measure the ROI of your social media marketing campaigns. Most other social media management platforms only allow you to manage the activity on your profiles. Hubspot allows you to identify and terminate paid campaigns that aren’t paying off.

Featured photo credit: Pexels via pexels.com

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Last Updated on December 18, 2020

Can Technology have Biases Like Humans?

Can Technology have Biases Like Humans?

Technology has taken a vantage leap in providing solutions for man. Before now, technology used to appear complex and would require a great deal of expertise to handle solutions available. Today, we have technology applicable in the simplest human activities as smart products with intelligent algorithms powering them as they make error-free judgments and provide intelligent and analytic solutions.

Does technology have all the answers?

This article from Credit Suisse, tells us that technology does not have all the answers because it has been found to exhibit “similar biases,” as humans. No one can discredit the impact of technology, but it is not totally free of human input and this is the reason we experience these biases in many areas we have technology holding foot.

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Creating technological solutions transparently

This article suggests that the process of creating technological solutions be made transparent and subject to contribution from many people who would end up as users of the product – male, female, young, old, learned, unlearned and all other preferences as we have them. It also underscores the importance of having women on product development teams. This approach is not sure to eliminate all forms of bias, but it is a good way to start in order to appraise the full benefits of technology.

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Technology as the connecting tool

Technology so far has been a major connecting tool amongst us humans. It is used and appreciated by all regardless of race, language and sex. In order to keep it less subjective to these arguments about human biases. I believe we should gather opinions on products and solutions before making them available to the public. This could be done by gathering input from intended target users and receiving feedback across the stages of production.

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“Recognizing the problem is a start…success will depend on inclusive technologies that meet this vast untapped market.” This cannot be more apt especially at a time when we look up to technology for solutions. We should not muzzle our progress with technology by battling algorithm bias. The first way to avoid this battle is by reading this article here.

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