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Six Essential Tools to Streamline Your Social Media Marketing

Six Essential Tools to Streamline Your Social Media Marketing

Most brands realize that they should be investing in social media. According to research from Ambassador, 71% of customers that have had a positive experience with a brand are much more likely to recommend it to their friends yet many brands don’t make any headway with their social media campaigns because they become very frustrated managing their social media profiles. These companies often have trouble maintaining multiple profiles, so they give up altogether. They also miss messages or fail to connect with their target customers which makes it very difficult for them to meet their branding goals.

You can significantly improve the effectiveness of your social media marketing strategy by using the right platforms to automate your social media marketing strategy. Here are some great tools that you can use.

Hootsuite

Hootsuite has been one of the most popular social media management tools for years. It has a number of valuable features including:

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  • Social profile monitoring
  • Geosearch tools to learn more about specific areas
  • Suggested content to share with your followers
  • Ability to schedule posts across multiple platforms including Facebook, Twitter, and Google Plus

Hootsuite is known for its versatility and you can purchase a plan for as little as $9.99 a month if you choose an annual subscription.

Vibbi

Instagram has become a powerful social media platform over the past couple of years. It’s particularly effective for brands that rely heavily on visual content, such as photographers, clothing companies, and other B2C companies that sell to women and web development agencies.

Despite the reach of Instagram, many brands have difficulty building their presence on it. The Instagram algorithm displays content more frequently after it has earned a lot of shares. This makes it difficult for new brands to penetrate the site. Fortunately, they can use Vibbi to build their presence. This platform has a number of amazing Instagram marketing options from which any brand can benefit. You can use the service to boost your follower base or get more Instagram shares.

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TweetDeck

Facebook is still the world’s dominant social networking site, but Twitter comes in as a close second. Twitter currently has 310 million active users, so it should be a core part of your social media marketing strategy.

You should join TweetDeck to more effectively engage with your followers on Twitter. Ian Clearly of Razor Social created a spectacular overview of TweetDeck earlier this year. He points out that you can manage multiple Twitter accounts from your browser and take advantage of live streaming.

SocialOomph

SocialOomph is another great social media marketing platform that has a free subscription option. This service is similar to Tweetdeck, but has some additional functionality. Marketers can use SocialOomph to:

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  • Schedule tweets
  • Track keywords
  • Create and edit drafts of social media posts (if you don’t want to post right away)
  • View follower activity, including retweets and mentions
  • Be able to access Twitter without using your password (don’t worry, SocialOomph keeps it safe)
  • Autofollow anyone that follows you

You can connect up to five Twitter accounts with a free subscription.

Buffer

Buffer is very similar to Hootsuite, but it has some additional features that Hootsuite lacks. The biggest benefit of Buffer is that you can use it to schedule posts on Pinterest, LinkedIn, and Instagram in addition to all social networking sites that you can manage from Hootsuite. You can also use Buffer to get browser extensions, RSS feeds, and mobile accessibility. Individual plans are free while company plans start at $10 a month.

Hubspot

Hubpot is an inbound marketing platform that offers a wide range of benefits. While it’s typically used for organic and paid search marketing, it has a number of features to improve your social media marketing strategy.

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The biggest benefit of Hubspot is that it allows you to directly measure the ROI of your social media marketing campaigns. Most other social media management platforms only allow you to manage the activity on your profiles. Hubspot allows you to identify and terminate paid campaigns that aren’t paying off.

Featured photo credit: Pexels via pexels.com

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Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals

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    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

    Daytum

      Daytum

      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

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      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

        Evernote

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          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

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            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

            Conclusion

            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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