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How To Handle Your Brand’s Social Media Ahead Of Black Friday

How To Handle Your Brand’s Social Media Ahead Of Black Friday

This year, Black Friday falls on Friday, November 25th and it looks set to be bigger than ever for retailers, with experts predicting that £5 billion will be spent over the whole week. Social media has a huge part to play when it comes to Black Friday, allowing you to engage with potential customers through giveaways, competitions and exclusive discounts. Social engagement generally peaks in the days leading up to Black Friday, so you’re missing a trick if you don’t take advantage.

Here are some top tips on how to get the most out of your social media for this year’s Black Friday, whether your business is big or small.

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Post frequently

Obviously, the most important thing is that you are active around Black Friday and make sure to keep posting and engaging with your customers. Scheduling some posts ahead of time will help to keep things ticking over, and keep excitement levels high in the build-up to the big day. Customers will definitely be researching the web for all the best deals some time in advance of Black Friday, so consider running a Facebook or AdWords campaign to get their attention.

Also, make sure that you’re using hashtags such as #BlackFriday and #CyberMonday so that everyone knows that you’re taking part!

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Have a plan

The more planning you do ahead of the day itself, the smoother everything will run, so it’s important to have a cohesive plan for all of the social media platforms you intend to use. Make sure to set some achievable goals, such as increasing sales of a particular product, and outline how you plan to achieve them.

Make sure to monitor all of your accounts

While focusing on what you’re posting yourself is important, you also need to be sure that you keep on top of what others are saying about you. Make sure to have someone who is tracking what is happening across your accounts, seeing where you’re being mentioned and by who. Potential customers really appreciate it when you are attentive and quick to respond to their questions and comments, even if they’re negative ones.

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Remember to report on your results

We spoke to social media experts, Edinburgh-based Pilot Fish Media who highlighted the importance of effective reporting.

They said: “As always, it’s important to look into the data behind your social media platforms and make note of what went well, and what perhaps didn’t work so well. This will help improve the sort of content that you’re providing to your customers and allow you to improve your social strategy throughout the Christmas period and into the New Year.”

Keep Customers Informed

Social media is a great way to keep your customers updated on everything they need to know regarding the Christmas period, such as whether opening times will be changing, or what sort of delivery options they can expect. Doing so will increase customer loyalty and make them feel a lot more appreciated. To get an idea of the sort of things your customers want to be kept informed on, try using social listening tools such as Hootsuite.

At the end of the day, social media is a marketing approach which, in 2016, all brands should be taking notice of and utilising to it’s full advantage. Whether you’re a bricks and mortar business or an online-only retailer, social media is a great way to share offers and new products as well as offering expert guidance and opinion.

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With Black Friday 2016 just around the corner, what are your plans for using your social channels effectively? Get planning and you’ll undoubtedly see your campaigns drive sales and success over the busiest online shopping weekend of the year!

Featured photo credit: Shutterstock via shutterstock.com

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Last Updated on August 10, 2020

10 Things You Should Do If You’re Unemployed

10 Things You Should Do If You’re Unemployed

Regardless of your background, times today are tough. While uneven economies around the world have made it incredibly difficult for many people to find work, the recent COVID pandemic has made things worse.

Regardless of age and qualification, stretches of unemployment have affected us all in recent years. While we might not be able to control being unemployed, we can control how we react to it.

Despite difficult conditions, there are many ways to grow and stay hopeful. Whether you’re looking for work, or just taking a breather between assignments, these 10 endeavors will keep you busy and productive. Plus, some may even help push your resume to the top of the next pile.

Here’re 10 things you should do when you’re unemployed:

1. Keep a Schedule

It’s fine to take a few days after you’re finished at work to relax, but try not to get too comfortable.

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As welcoming as permanently moving into your sweatpants may seem, keeping a schedule is one way to stay productive and focused. While unemployed, if you continue to start your day early, you are more likely to get more done. Also, keeping up with day to day tasks makes you less likely to grow depressed or inactive.

2. Join a Temp Agency

One of the easiest ways to bridge the gap between jobs is to find temporary work, or work with a temp agency. While many unemployed people job hunt religiously, rememberer to include temp agencies in the search.

While not a permanent solution, you will be in a better position financially while you search for something permanent.

3. Work Online

Another great option if you’re unemployed is online work. Many different sites offer a variety of ways to make money online, but make sure the site you’re working for is reputable.

Micro job sites such as Fiverr and Upwork as well as sites that pay for you to take surveys, are all quick, legitimate options. While these sites sometimes offer lower pay, it’s always better to move forward slowly than not at all.

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Here’s How to Find and Land a Legit Online Work from Home Job.

4. Get Organized

Unemployment is an excellent opportunity to get organized. Embark on some spring cleaning, go through old boxes, and get rid of the things you don’t need. Streamlining your life will help you dive head first into the next chapter, plus it helps you feel like your unemployed time is spent productively.

Try these tips: How to Organize Your Life: 10 Habits of Really Organized People

5. Exercise

Much like organizing your life, another good way to keep yourself enthusiastic and healthy is to exercise. It doesn’t take much to get slightly more active, and exercise can help you stay positive. Even a walk around the block a few times a week can do a lot for keeping you motivated and determined. If you take care of yourself, you can make the most of this extra time.

6. Volunteer

Volunteering is an excellent way to use extra time when you’re unemployed. Additionally, if you volunteer in an area related to your job qualifications, you can often include the experience on your resume.

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Not only that, doing good is a true mood booster and is sure to help you stay optimistic while looking for your next job.

7. Improve Your Skills

Looking for ways to increase your job skills while unemployed is a good way to move forward as well. Look for certifications or training you could take, especially those offered for free.

You can qualify more for even entry level positions with extra training in your line of work, and many cities or states offer job skills training. Refreshing your resume, and interview and job skills may make your job hunt easier.

8. Treat Yourself

Unemployment can be trying and tiring, so don’t forget to treat yourself occasionally. Take a reasonable amount of time off from your weekly job hunt to recharge and rest up. Letting yourself rest will maximize your productivity during the hours you job search.

Even if you don’t have extra money for entertainment, a walk or visit to the park can do wonders to help you go back and attack your job hunt.

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9. See What You Can Sell

Another good way to bridge the gap between jobs is to sell unused possessions. eBay and Amazon are both secure sites, but traditional garage sales are a fine option too. Sell off a few video games, or some electronics, for some quick and easy cash while you figure out a permanent solution.

10. Take a Course

Much like training and certifications, taking a class can be a good way to keep yourself sharp while unemployed. Especially when you’re between jobs, it can be easy to forget this option, as most courses cost money. Don’t forget the mass of free educational tools online: 25 Killer Sites For Free Online Education

Keeping your brain sharp can help you stay focused and may even help you learn some new, relevant job skills.

The Bottom Line

While unemployment numbers are still high, there are many things you can do to better yourself and move forward. While new skills to aid your job hung might seem out of reach, there are plenty of free ways to get ahead, online and off.

Additionally, don’t forget that taking time for yourself can do wonders for keeping you productive in your job hunt. While it is a challenge, don’t give up–being unemployed can offer you extra time to better yourself, and possibly grow more qualified to find work.

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Featured photo credit: neONBRAND via unsplash.com

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