Advertising
Advertising

How To Handle Your Brand’s Social Media Ahead Of Black Friday

How To Handle Your Brand’s Social Media Ahead Of Black Friday

This year, Black Friday falls on Friday, November 25th and it looks set to be bigger than ever for retailers, with experts predicting that £5 billion will be spent over the whole week. Social media has a huge part to play when it comes to Black Friday, allowing you to engage with potential customers through giveaways, competitions and exclusive discounts. Social engagement generally peaks in the days leading up to Black Friday, so you’re missing a trick if you don’t take advantage.

Here are some top tips on how to get the most out of your social media for this year’s Black Friday, whether your business is big or small.

Advertising

Post frequently

Obviously, the most important thing is that you are active around Black Friday and make sure to keep posting and engaging with your customers. Scheduling some posts ahead of time will help to keep things ticking over, and keep excitement levels high in the build-up to the big day. Customers will definitely be researching the web for all the best deals some time in advance of Black Friday, so consider running a Facebook or AdWords campaign to get their attention.

Also, make sure that you’re using hashtags such as #BlackFriday and #CyberMonday so that everyone knows that you’re taking part!

Advertising

Have a plan

The more planning you do ahead of the day itself, the smoother everything will run, so it’s important to have a cohesive plan for all of the social media platforms you intend to use. Make sure to set some achievable goals, such as increasing sales of a particular product, and outline how you plan to achieve them.

Make sure to monitor all of your accounts

While focusing on what you’re posting yourself is important, you also need to be sure that you keep on top of what others are saying about you. Make sure to have someone who is tracking what is happening across your accounts, seeing where you’re being mentioned and by who. Potential customers really appreciate it when you are attentive and quick to respond to their questions and comments, even if they’re negative ones.

Advertising

Remember to report on your results

We spoke to social media experts, Edinburgh-based Pilot Fish Media who highlighted the importance of effective reporting.

They said: “As always, it’s important to look into the data behind your social media platforms and make note of what went well, and what perhaps didn’t work so well. This will help improve the sort of content that you’re providing to your customers and allow you to improve your social strategy throughout the Christmas period and into the New Year.”

Keep Customers Informed

Social media is a great way to keep your customers updated on everything they need to know regarding the Christmas period, such as whether opening times will be changing, or what sort of delivery options they can expect. Doing so will increase customer loyalty and make them feel a lot more appreciated. To get an idea of the sort of things your customers want to be kept informed on, try using social listening tools such as Hootsuite.

At the end of the day, social media is a marketing approach which, in 2016, all brands should be taking notice of and utilising to it’s full advantage. Whether you’re a bricks and mortar business or an online-only retailer, social media is a great way to share offers and new products as well as offering expert guidance and opinion.

Advertising

With Black Friday 2016 just around the corner, what are your plans for using your social channels effectively? Get planning and you’ll undoubtedly see your campaigns drive sales and success over the busiest online shopping weekend of the year!

Featured photo credit: Shutterstock via shutterstock.com

More by this author

A Parent’s Guide to Horse Riding for Children 13 Things Successful People Do Before Going To Bed [Infographic] How To Say ‘I Love You’ In 50 Different Languages [Infographic] Everything You Need To Know About Using Your Phone & Tablet Abroad [Infographic] 21 Things To Do To Kill Time When Delayed At The Airport [Infographic]

Trending in Marketing

1 8 Life-Changing Skills You Can Learn in Less Than 6 Months 2 7 Things To Consider Before Hiring An Advertising Agency 3 9 Things Every Marketer Should Do 4 Tips for Designing Your Plastic Surgery Website for Optimal Marketing 5 SEO Tools Every Business Should Be Using in 2017

Read Next

Advertising
Advertising

Last Updated on September 20, 2018

How to Be Happy at Work and Find Fulfillment in Your Career

How to Be Happy at Work and Find Fulfillment in Your Career

If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

1. Discover the root(s) of the problem

For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

Advertising

So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

2. Practice gratitude for an instant uplift

Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

Well, it’s true, and it’s scientifically proven.

Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

For an instant pick-me-up, try this:

Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

Advertising

For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

Bonus:

If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

3. Take meaningful time for yourself

We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

Advertising

No time for me-time? Try this:

If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

Bonus:

Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

4. Get productive and feel accomplished

Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

No matter which camp you’re in, you may be missing one crucial step: Time management.

So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

Advertising

Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

Try this:

Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

The most important thing to remember is to stick to your dedicated time.

Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

The bottom line

There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

The only question is — which tip will you try first?

Featured photo credit: Ellyot via unsplash.com

Reference

[1]Psychology Today: The Healing Power of Gratitude

Read Next