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How To Handle Your Brand’s Social Media Ahead Of Black Friday

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How To Handle Your Brand’s Social Media Ahead Of Black Friday

This year, Black Friday falls on Friday, November 25th and it looks set to be bigger than ever for retailers, with experts predicting that £5 billion will be spent over the whole week. Social media has a huge part to play when it comes to Black Friday, allowing you to engage with potential customers through giveaways, competitions and exclusive discounts. Social engagement generally peaks in the days leading up to Black Friday, so you’re missing a trick if you don’t take advantage.

Here are some top tips on how to get the most out of your social media for this year’s Black Friday, whether your business is big or small.

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Post frequently

Obviously, the most important thing is that you are active around Black Friday and make sure to keep posting and engaging with your customers. Scheduling some posts ahead of time will help to keep things ticking over, and keep excitement levels high in the build-up to the big day. Customers will definitely be researching the web for all the best deals some time in advance of Black Friday, so consider running a Facebook or AdWords campaign to get their attention.

Also, make sure that you’re using hashtags such as #BlackFriday and #CyberMonday so that everyone knows that you’re taking part!

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Have a plan

The more planning you do ahead of the day itself, the smoother everything will run, so it’s important to have a cohesive plan for all of the social media platforms you intend to use. Make sure to set some achievable goals, such as increasing sales of a particular product, and outline how you plan to achieve them.

Make sure to monitor all of your accounts

While focusing on what you’re posting yourself is important, you also need to be sure that you keep on top of what others are saying about you. Make sure to have someone who is tracking what is happening across your accounts, seeing where you’re being mentioned and by who. Potential customers really appreciate it when you are attentive and quick to respond to their questions and comments, even if they’re negative ones.

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Remember to report on your results

We spoke to social media experts, Edinburgh-based Pilot Fish Media who highlighted the importance of effective reporting.

They said: “As always, it’s important to look into the data behind your social media platforms and make note of what went well, and what perhaps didn’t work so well. This will help improve the sort of content that you’re providing to your customers and allow you to improve your social strategy throughout the Christmas period and into the New Year.”

Keep Customers Informed

Social media is a great way to keep your customers updated on everything they need to know regarding the Christmas period, such as whether opening times will be changing, or what sort of delivery options they can expect. Doing so will increase customer loyalty and make them feel a lot more appreciated. To get an idea of the sort of things your customers want to be kept informed on, try using social listening tools such as Hootsuite.

At the end of the day, social media is a marketing approach which, in 2016, all brands should be taking notice of and utilising to it’s full advantage. Whether you’re a bricks and mortar business or an online-only retailer, social media is a great way to share offers and new products as well as offering expert guidance and opinion.

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With Black Friday 2016 just around the corner, what are your plans for using your social channels effectively? Get planning and you’ll undoubtedly see your campaigns drive sales and success over the busiest online shopping weekend of the year!

Featured photo credit: Shutterstock via shutterstock.com

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Last Updated on November 15, 2021

20 Ways to Describe Yourself in a Job Interview

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20 Ways to Describe Yourself in a Job Interview

“Please describe yourself in a few words”.

It’s the job interview of your life and you need to come up with something fast. Mental pictures of words are mixing in your head and your tongue tastes like alphabet soup. You mutter words like “deterministic” or “innovativity” and you realize you’re drenched in sweat. You wish you had thought about this. You wish you had read this post before.

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    Image Credit: Career Employer

    Here are 20 sentences that you could use when you are asked to describe yourself. Choose the ones that describe you the best.

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    “I am someone who…”:

    1. “can adapt to any situation. I thrive in a fluctuating environment and I transform unexpected obstacles into stepping stones for achievements.”
    2. “consistently innovates to create value. I find opportunities where other people see none: I turn ideas into projects, and projects into serial success.”
    3. “has a very creative mind. I always have a unique perspective when approaching an issue due to my broad range of interests and hobbies. Creativity is the source of differentiation and therefore, at the root of competitive advantage.”
    4. “always has an eye on my target. I endeavour to deliver high-quality work on time, every time. Hiring me is the only real guarantee for results.”
    5. “knows this job inside and out. With many years of relevant experience, there is no question whether I will be efficient on the job. I can bring the best practices to the company.”
    6. “has a high level of motivation to work here. I have studied the entire company history and observed its business strategies. Since I am also a long-time customer, I took the opportunity to write this report with some suggestions for how to improve your services.”
    7. “has a pragmatic approach to things. I don’t waste time talking about theory or the latest buzz words of the bullshit bingo. Only one question matters to me: ‘Does it work or not?'”
    8. “takes work ethics very seriously. I do what I am paid for, and I do it well.”
    9. “can make decisions rapidly if needed. Everybody can make good decisions with sufficient time and information. The reality of our domain is different. Even with time pressure and high stakes, we need to move forward by taking charge and being decisive. I can do that.”
    10. “is considered to be ‘fun.’ I believe that we are way more productive when we are working with people with which we enjoy spending time. When the situation gets tough with a customer, a touch of humour can save the day.”
    11. “works as a real team-player. I bring the best out of the people I work with and I always do what I think is best for the company.”
    12. “is completely autonomous. I won’t need to be micromanaged. I won’t need to be trained. I understand high-level targets and I know how to achieve them.”
    13. “leads people. I can unite people around a vision and motivate a team to excellence. I expect no more from the others than what I expect from myself.”
    14. “understands the complexity of advanced project management. It’s not just pushing triangles on a GANTT chart; it’s about getting everyone to sit down together and to agree on the way forward. And that’s a lot more complicated than it sounds.”
    15. “is the absolute expert in the field. Ask anybody in the industry. My name is on their lips because I wrote THE book on the subject.”
    16. “communicates extensively. Good, bad or ugly, I believe that open communication is the most important factor to reach an efficient organization.”
    17. “works enthusiastically. I have enough motivation for myself and my department. I love what I do, and it’s contagious.”
    18. “has an eye for details because details matter the most. How many companies have failed because of just one tiny detail? Hire me and you’ll be sure I’ll find that detail.”
    19. “can see the big picture. Beginners waste time solving minor issues. I understand the purpose of our company, tackle the real subjects and the top management will eventually notice it.”
    20. “is not like anyone you know. I am the candidate you would not expect. You can hire a corporate clone, or you can hire someone who will bring something different to the company. That’s me. “

    Featured photo credit: Tim Gouw via unsplash.com

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