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How To Handle Your Brand’s Social Media Ahead Of Black Friday

How To Handle Your Brand’s Social Media Ahead Of Black Friday

This year, Black Friday falls on Friday, November 25th and it looks set to be bigger than ever for retailers, with experts predicting that £5 billion will be spent over the whole week. Social media has a huge part to play when it comes to Black Friday, allowing you to engage with potential customers through giveaways, competitions and exclusive discounts. Social engagement generally peaks in the days leading up to Black Friday, so you’re missing a trick if you don’t take advantage.

Here are some top tips on how to get the most out of your social media for this year’s Black Friday, whether your business is big or small.

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Post frequently

Obviously, the most important thing is that you are active around Black Friday and make sure to keep posting and engaging with your customers. Scheduling some posts ahead of time will help to keep things ticking over, and keep excitement levels high in the build-up to the big day. Customers will definitely be researching the web for all the best deals some time in advance of Black Friday, so consider running a Facebook or AdWords campaign to get their attention.

Also, make sure that you’re using hashtags such as #BlackFriday and #CyberMonday so that everyone knows that you’re taking part!

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Have a plan

The more planning you do ahead of the day itself, the smoother everything will run, so it’s important to have a cohesive plan for all of the social media platforms you intend to use. Make sure to set some achievable goals, such as increasing sales of a particular product, and outline how you plan to achieve them.

Make sure to monitor all of your accounts

While focusing on what you’re posting yourself is important, you also need to be sure that you keep on top of what others are saying about you. Make sure to have someone who is tracking what is happening across your accounts, seeing where you’re being mentioned and by who. Potential customers really appreciate it when you are attentive and quick to respond to their questions and comments, even if they’re negative ones.

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Remember to report on your results

We spoke to social media experts, Edinburgh-based Pilot Fish Media who highlighted the importance of effective reporting.

They said: “As always, it’s important to look into the data behind your social media platforms and make note of what went well, and what perhaps didn’t work so well. This will help improve the sort of content that you’re providing to your customers and allow you to improve your social strategy throughout the Christmas period and into the New Year.”

Keep Customers Informed

Social media is a great way to keep your customers updated on everything they need to know regarding the Christmas period, such as whether opening times will be changing, or what sort of delivery options they can expect. Doing so will increase customer loyalty and make them feel a lot more appreciated. To get an idea of the sort of things your customers want to be kept informed on, try using social listening tools such as Hootsuite.

At the end of the day, social media is a marketing approach which, in 2016, all brands should be taking notice of and utilising to it’s full advantage. Whether you’re a bricks and mortar business or an online-only retailer, social media is a great way to share offers and new products as well as offering expert guidance and opinion.

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With Black Friday 2016 just around the corner, what are your plans for using your social channels effectively? Get planning and you’ll undoubtedly see your campaigns drive sales and success over the busiest online shopping weekend of the year!

Featured photo credit: Shutterstock via shutterstock.com

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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