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How To Handle Your Brand’s Social Media Ahead Of Black Friday

How To Handle Your Brand’s Social Media Ahead Of Black Friday

This year, Black Friday falls on Friday, November 25th and it looks set to be bigger than ever for retailers, with experts predicting that £5 billion will be spent over the whole week. Social media has a huge part to play when it comes to Black Friday, allowing you to engage with potential customers through giveaways, competitions and exclusive discounts. Social engagement generally peaks in the days leading up to Black Friday, so you’re missing a trick if you don’t take advantage.

Here are some top tips on how to get the most out of your social media for this year’s Black Friday, whether your business is big or small.

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Post frequently

Obviously, the most important thing is that you are active around Black Friday and make sure to keep posting and engaging with your customers. Scheduling some posts ahead of time will help to keep things ticking over, and keep excitement levels high in the build-up to the big day. Customers will definitely be researching the web for all the best deals some time in advance of Black Friday, so consider running a Facebook or AdWords campaign to get their attention.

Also, make sure that you’re using hashtags such as #BlackFriday and #CyberMonday so that everyone knows that you’re taking part!

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Have a plan

The more planning you do ahead of the day itself, the smoother everything will run, so it’s important to have a cohesive plan for all of the social media platforms you intend to use. Make sure to set some achievable goals, such as increasing sales of a particular product, and outline how you plan to achieve them.

Make sure to monitor all of your accounts

While focusing on what you’re posting yourself is important, you also need to be sure that you keep on top of what others are saying about you. Make sure to have someone who is tracking what is happening across your accounts, seeing where you’re being mentioned and by who. Potential customers really appreciate it when you are attentive and quick to respond to their questions and comments, even if they’re negative ones.

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Remember to report on your results

We spoke to social media experts, Edinburgh-based Pilot Fish Media who highlighted the importance of effective reporting.

They said: “As always, it’s important to look into the data behind your social media platforms and make note of what went well, and what perhaps didn’t work so well. This will help improve the sort of content that you’re providing to your customers and allow you to improve your social strategy throughout the Christmas period and into the New Year.”

Keep Customers Informed

Social media is a great way to keep your customers updated on everything they need to know regarding the Christmas period, such as whether opening times will be changing, or what sort of delivery options they can expect. Doing so will increase customer loyalty and make them feel a lot more appreciated. To get an idea of the sort of things your customers want to be kept informed on, try using social listening tools such as Hootsuite.

At the end of the day, social media is a marketing approach which, in 2016, all brands should be taking notice of and utilising to it’s full advantage. Whether you’re a bricks and mortar business or an online-only retailer, social media is a great way to share offers and new products as well as offering expert guidance and opinion.

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With Black Friday 2016 just around the corner, what are your plans for using your social channels effectively? Get planning and you’ll undoubtedly see your campaigns drive sales and success over the busiest online shopping weekend of the year!

Featured photo credit: Shutterstock via shutterstock.com

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Last Updated on November 19, 2019

Work Smarter, Not Harder: 12 Ways to Work Smart

Work Smarter, Not Harder: 12 Ways to Work Smart

I imagine that like me, you say that you never have enough time and that you just cannot cope with 60 dozen things all at once.

How on earth do you get out of that spiral?

Many people never sit down and look at how to work smarter, rather than harder and even longer hours. But not you, you’re smart enough to try to learn effective ways to work.

So how to work smarter not harder? Here are 12 smart ways you should be following:

1. Improve Your Time Management Skills

Easier said than done? Well, no actually, because there are a few simple rules that can really help you to manage time better.

For example, when setting up a top priority task, you need to switch off the phone and ignore your email first. Then you need to abandon any ideas of multitasking as that will slow you down and ruin your focus.

Finally, set a reasonable deadline and do everything in your power to meet it.

“When you’re born, you’re born with 30,000 days. That’s it. The best strategic planning I can give to you is to think about that.” — Sir Ray Avery

2. Speed up Your Typing and Use Shortcuts

These days we’re all keyboard slaves. So why not speed up your typing and try to get rid of the two finger syndrome. In fact, when you save 21 days per year just by typing fast!

This is exactly what I am doing now, so I cannot honestly say I am practicing what I preach!

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But help is at hand. Try some of these apps and games to help you type fast: 8 Most Effective Games and Apps to Learn to Type Fast

Using shortcuts on the keyboard is another time saver and can speed up your work.

For example, press F2 to rename a selected file, while CTRL + I will put selected text in italics.

There are so many of these. If you make the effort to learn them, they really can be helpful.

3. Learn How to Use Productivity Tools

It is well worth downloading all the useful tools and apps that can highly boost your productivity. Take a look at these 18 Best Time Management Apps and Tools and install whatever fits your needs.

Now that is really a great way of working smarter, not harder.

4. Use Your Phone Wisely

Instead of writing emails, sometimes it’s better to pick up the phone and talk to the person responsible. It saves time, especially for important or urgent discussions.

If that colleague works in the same office, it is even better to go and talk to him or her. It gives you a break, you get some exercise and you actually make human contact which is becoming quite rare in this electronic world.

5. Keep a Tab on Your Tabs

If you are like me, you might well find that you have a ton of tabs open at the top of your browser.

In order to find the one you want, you have to search for them as they are off screen. Having all these tabs open slows down your browser too.

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One solution is to use OneTab which can keep a neat list on the screen of all these tabs when you want to quickly get to one of them or you want to remind yourself which ones you have open.

6. Use a “To Don’t” List

We all know about to do lists and I find that they are generally great. They give me a great sense of achievement as I cross off the tasks done.

But often, I find that we are doing non-essential tasks or ones that can easily be postponed. That is why many people recommend the to don’t list.[1]

Some people prefer to savagely prune the to do list while others prefer to have two separate lists, to do and to don’t. You just have to work out what works best for you when you are trying to save precious time to become more productive.

7. Expect Failure and Fight Paranoia

When failure rears its ugly head, some people get a bit paranoid and fear that this may become a trend.

Projects will go wrong and failure should be expected rather than feared. Learning lessons from failure and analyzing what went wrong is the best way forward.

“Do not be embarrassed by your failures, learn from them and start again.” — Richard Branson

And here you can find 10 Great Lessons Highly Successful People Have Learned From Failure.

8. Be Concise

Rambling on at meetings, in emails and even when introducing yourself to new clients can waste a lot of people’s time.

One way is to practice and sharpen your “elevator speech,”[2] which tells people in 30 seconds or less why they need your skills and how they can benefit from doing business with you.

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Just think of the many situations where this could be useful:

  • Making new contacts
  • Talking about yourself at a job interview
  • Meeting people at conferences or parties
  • Phone calls to new clients

9. Ask the Right Questions

“You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions.” — Naguib Mahfouz

How do you get feedback? The secret is to ask the right questions at the right time.

When you do this, you are gathering the information you need to help in decision making. This will save you time and you will be able to cut meetings to a minimum.

Forbes magazine reports on research that they carried out on asking the right questions.[3] When that happens, the positive effects are increased by 400%. There are also other benefits in staff motivation and a positive impact on the company’s bottom line.

Lifehack’s CEO Leon has shared about how to ask for feedback to learn faster: How to Learn Quickly And Master Any Skill You Want

10. Learn as Much as You Can

You should always be on a steep learning curve. Look at your skills profile and determine where you need to fill a gap. Talk to important connections and network in your niche.

Keep up to date on trends and developments. It is a fact-changing world. When an opportunity arises, you will be the best equipped to seize it because you have never stopped learning. Just another way of working smarter.

“Live as if you were to die tomorrow. Learn as if you were to live forever.” — Mahatma Gandhi

11. Look After Your Greatest Resource

No, your greatest resource is not time. It is YOU.

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If you do not get enough sleep, exercise and relaxation, you find that you become less and less productive. You begin to work longer and longer hours, which is the exact opposite of what you want.

What you should be doing is making sure you are in the best shape. It is useful to remember that you need a break of 15 minutes after every one and a half hours of work.[4]

Taking breaks and getting fresh air and exercise is one of the best ways of working smarter, not harder.

12. Don’t Fall into the Trap of Working Smarter and Harder

As a society, we are obsessed with doing everything smarter so we are more efficient and we save time all around.[5]

But the most important thing to remember is to accept when we are ready to switch off that computer and not fill up the time with even more work!

The Bottom Line

The key to greater productivity is to work smarter, not harder. Working smarter saves precious time and energy for the things that really matter — your life goals, your personal growth, your health and your relationships.

Stop working for more hours and start working smarter!

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Featured photo credit: Unsplash via unsplash.com

Reference

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