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7 Ways to Promote Your YouTube Channel

7 Ways to Promote Your YouTube Channel

If you have decided to create a YouTube channel, you need to find the best ways to promote it. After all, if it is not being promoted, people aren’t going to know about it, and you will be simply wasting your time because you won’t be making any money.

Here are seven ways that you can promote your YouTube channel, and you can start right now.

1. Create Good Thumbnails

The first thing you should do is create great thumbnails that show what your channel is all about. If you are trying to promote a video about how to repair a broken lamp, you don’t want the thumbnail to show your cat.

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Make sure the thumbnail is a hint of what to expect from the video. If the audience can’t figure out what the thumbnail is in reference to your video, they aren’t going to be as likely to click on it as they would if they saw the connection.

2. Optimize Your Channel

You need to create a profile that is clear and compelling, and one that offers a full description of what your channel is really about.

Your profile should be on-brand, and be similar to your other social channels, including colors, backgrounds, logos, social media icons for the other channels you use, custom banners and layout, etc. Basically, when people see your YouTube channel, they should automatically recognize your brand.

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3. Use Videos in Email Newsletters

One great way to let people know about your YouTube channel is to tell them via email. If you send out regular email newsletters, incorporate some of your videos into these newsletters.

When you are promoting a certain video, make sure that you promote it during certain days of the newsletter mailings to get the best results and the most viewers.

4. Use the Right Promotional Tools

There are several online tools available for you to use that will help you to promote your YouTube channel. With many of these tools being absolutely free to use, there is nothing stopping you from promoting the heck out of your channel. Some of the best tools include:

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5. Hold Contests

Everyone loves to win stuff, and a great way for you to engage with and increase your audience is to hold contests. You don’t have to spend a lot of money on prizes. In fact, prizes can be as simple as offering free informational videos, e-books, etc.

Upload a call to action video that announces your contest that includes a description of the rules, and encourage your followers to share the contest with their friends along with entering themselves.

6. Create a Trailer

If you are looking for a fun and interesting way to introduce people to your YouTube channel, try creating an entertaining trailer. This is really easy to do, since all you have to do is create a montage of video clips of the best moments of videos that are already on your channel.

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The better the clips, the more likely that people are going to be interested in tuning into your channel to check out everything that you have to offer.

7. Use Video SEO

It is important that you optimize your YouTube channel for SEO. After all, YouTube is the second-largest Internet search engine, and if you are using SEO, your videos are going to reach a greater audience through their searches.

Things that you need to consider when using SEO include title tag information, audience retention, keywords in description tag, tags, comments, likes and dislikes, number of subscribers who are still there after watching, etc.

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Jane Hurst

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Last Updated on January 21, 2020

The Best Way to Create a Vision for the Life You Want

The Best Way to Create a Vision for the Life You Want

Creating a vision for your life might seem like a frivolous, fantastical waste of time, but it’s not: creating a compelling vision of the life you want is actually one of the most effective strategies for achieving the life of your dreams. Perhaps the best way to look at the concept of a life vision is as a compass to help guide you to take the best actions and make the right choices that help propel you toward your best life.

your vision of where or who you want to be is the greatest asset you have

    Why You Need a Vision

    Experts and life success stories support the idea that with a vision in mind, you are more likely to succeed far beyond what you could otherwise achieve without a clear vision. Think of crafting your life vision as mapping a path to your personal and professional dreams. Life satisfaction and personal happiness are within reach. The harsh reality is that if you don’t develop your own vision, you’ll allow other people and circumstances to direct the course of your life.

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    How to Create Your Life Vision

    Don’t expect a clear and well-defined vision overnight—envisioning your life and determining the course you will follow requires time, and reflection. You need to cultivate vision and perspective, and you also need to apply logic and planning for the practical application of your vision. Your best vision blossoms from your dreams, hopes, and aspirations. It will resonate with your values and ideals, and will generate energy and enthusiasm to help strengthen your commitment to explore the possibilities of your life.

    What Do You Want?

    The question sounds deceptively simple, but it’s often the most difficult to answer. Allowing yourself to explore your deepest desires can be very frightening. You may also not think you have the time to consider something as fanciful as what you want out of life, but it’s important to remind yourself that a life of fulfillment does not usually happen by chance, but by design.

    It’s helpful to ask some thought-provoking questions to help you discover the possibilities of what you want out of life. Consider every aspect of your life, personal and professional, tangible and intangible. Contemplate all the important areas, family and friends, career and success, health and quality of life, spiritual connection and personal growth, and don’t forget about fun and enjoyment.

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    Some tips to guide you:

    • Remember to ask why you want certain things
    • Think about what you want, not on what you don’t want.
    • Give yourself permission to dream.
    • Be creative. Consider ideas that you never thought possible.
    • Focus on your wishes, not what others expect of you.

    Some questions to start your exploration:

    • What really matters to you in life? Not what should matter, what does matter.
    • What would you like to have more of in your life?
    • Set aside money for a moment; what do you want in your career?
    • What are your secret passions and dreams?
    • What would bring more joy and happiness into your life?
    • What do you want your relationships to be like?
    • What qualities would you like to develop?
    • What are your values? What issues do you care about?
    • What are your talents? What’s special about you?
    • What would you most like to accomplish?
    • What would legacy would you like to leave behind?

    It may be helpful to write your thoughts down in a journal or creative vision board if you’re the creative type. Add your own questions, and ask others what they want out of life. Relax and make this exercise fun. You may want to set your answers aside for a while and come back to them later to see if any have changed or if you have anything to add.

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    What Would Your Best Life Look Like?

    Describe your ideal life in detail. Allow yourself to dream and imagine, and create a vivid picture. If you can’t visualize a picture, focus on how your best life would feel. If you find it difficult to envision your life 20 or 30 years from now, start with five years—even a few years into the future will give you a place to start. What you see may surprise you. Set aside preconceived notions. This is your chance to dream and fantasize.

    A few prompts to get you started:

    • What will you have accomplished already?
    • How will you feel about yourself?
    • What kind of people are in your life? How do you feel about them?
    • What does your ideal day look like?
    • Where are you? Where do you live? Think specifics, what city, state, or country, type of community, house or an apartment, style and atmosphere.
    • What would you be doing?
    • Are you with another person, a group of people, or are you by yourself?
    • How are you dressed?
    • What’s your state of mind? Happy or sad? Contented or frustrated?
    • What does your physical body look like? How do you feel about that?
    • Does your best life make you smile and make your heart sing? If it doesn’t, dig deeper, dream bigger.

    It’s important to focus on the result, or at least a way-point in your life. Don’t think about the process for getting there yet—that’s the next stepGive yourself permission to revisit this vision every day, even if only for a few minutes. Keep your vision alive and in the front of your mind.

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    Plan Backwards

    It may sound counter-intuitive to plan backwards rather than forwards, but when you’re planning your life from the end result, it’s often more useful to consider the last step and work your way back to the first. This is actually a valuable and practical strategy for making your vision a reality.

    • What’s the last thing that would’ve had to happen to achieve your best life?
    • What’s the most important choice you would’ve had to make?
    • What would you have needed to learn along the way?
    • What important actions would you have had to take?
    • What beliefs would you have needed to change?
    • What habits or behaviors would you have had to cultivate?
    • What type of support would you have had to enlist?
    • How long will it have taken you to realize your best life?
    • What steps or milestones would you have needed to reach along the way?

    Now it’s time to think about your first step, and the next step after that. Ponder the gap between where you are now and where you want to be in the future. It may seem impossible, but it’s quite achievable if you take it step-by-step.

    It’s important to revisit this vision from time to time. Don’t be surprised if your answers to the questions, your technicolor vision, and the resulting plans change. That can actually be a very good thing; as you change in unforeseeable ways, the best life you envision will change as well. For now, it’s important to use the process, create your vision, and take the first step towards making that vision a reality.

    Featured photo credit: Matt Noble via unsplash.com

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