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7 Ways to Promote Your YouTube Channel

7 Ways to Promote Your YouTube Channel

If you have decided to create a YouTube channel, you need to find the best ways to promote it. After all, if it is not being promoted, people aren’t going to know about it, and you will be simply wasting your time because you won’t be making any money.

Here are seven ways that you can promote your YouTube channel, and you can start right now.

1. Create Good Thumbnails

The first thing you should do is create great thumbnails that show what your channel is all about. If you are trying to promote a video about how to repair a broken lamp, you don’t want the thumbnail to show your cat.

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Make sure the thumbnail is a hint of what to expect from the video. If the audience can’t figure out what the thumbnail is in reference to your video, they aren’t going to be as likely to click on it as they would if they saw the connection.

2. Optimize Your Channel

You need to create a profile that is clear and compelling, and one that offers a full description of what your channel is really about.

Your profile should be on-brand, and be similar to your other social channels, including colors, backgrounds, logos, social media icons for the other channels you use, custom banners and layout, etc. Basically, when people see your YouTube channel, they should automatically recognize your brand.

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3. Use Videos in Email Newsletters

One great way to let people know about your YouTube channel is to tell them via email. If you send out regular email newsletters, incorporate some of your videos into these newsletters.

When you are promoting a certain video, make sure that you promote it during certain days of the newsletter mailings to get the best results and the most viewers.

4. Use the Right Promotional Tools

There are several online tools available for you to use that will help you to promote your YouTube channel. With many of these tools being absolutely free to use, there is nothing stopping you from promoting the heck out of your channel. Some of the best tools include:

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5. Hold Contests

Everyone loves to win stuff, and a great way for you to engage with and increase your audience is to hold contests. You don’t have to spend a lot of money on prizes. In fact, prizes can be as simple as offering free informational videos, e-books, etc.

Upload a call to action video that announces your contest that includes a description of the rules, and encourage your followers to share the contest with their friends along with entering themselves.

6. Create a Trailer

If you are looking for a fun and interesting way to introduce people to your YouTube channel, try creating an entertaining trailer. This is really easy to do, since all you have to do is create a montage of video clips of the best moments of videos that are already on your channel.

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The better the clips, the more likely that people are going to be interested in tuning into your channel to check out everything that you have to offer.

7. Use Video SEO

It is important that you optimize your YouTube channel for SEO. After all, YouTube is the second-largest Internet search engine, and if you are using SEO, your videos are going to reach a greater audience through their searches.

Things that you need to consider when using SEO include title tag information, audience retention, keywords in description tag, tags, comments, likes and dislikes, number of subscribers who are still there after watching, etc.

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Jane Hurst

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Last Updated on November 20, 2018

10 Reasons Why New Year’s Resolutions Fail

10 Reasons Why New Year’s Resolutions Fail

A new year beautifully symbolizes a new chapter opening in the book that is your life. But while so many people like you aspire to achieve ambitious goals, only 12% of you will ever experience the taste of victory. Sound bad? It is. 156 million people (that’s 156,000,000) will probably give up on their resolution before you can say “confetti.” Keep on reading to learn why New Year’s resolutions fail (and how to succeed).

Note: Since losing weight is the most common New Year’s resolution, I chose to focus on weight loss (but these principles can be applied to just about any goal you think of — make it work for you!).

1. You’re treating a marathon like a sprint.

Slow and steady habit change might not be sexy, but it’s a lot more effective than the “I want it ALL and I want it NOW!” mentality. Small changes stick better because they aren’t intimidating (if you do it right, you’ll barely even notice them!).

If you have a lot of bad habits today, the last thing you need to do is remodel your entire life overnight. Want to lose weight? Stop it with the crash diets and excessive exercise plans. Instead of following a super restrictive plan that bans anything fun, add one positive habit per week. For example, you could start with something easy like drinking more water during your first week. The following week, you could move on to eating 3 fruits and veggies every day. And the next week, you could aim to eat a fistful of protein at every meal.

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2. You put the cart before the horse.

“Supplementing” a crappy diet is stupid, so don’t even think about it. Focus on the actions that produce the overwhelming amount of results. If it’s not important, don’t worry about it.

3. You don’t believe in yourself.

A failure to act can cripple you before you leave the starting line. If you’ve tried (and failed) to set a New Year’s resolution (or several) in the past, I know it might be hard to believe in yourself. Doubt is a nagging voice in your head that will resist personal growth with every ounce of its being. The only way to defeat doubt is to believe in yourself. Who cares if you’ve failed a time or two? This year, you can try again (but better this time).

4. Too much thinking, not enough doing.

The best self-help book in the world can’t save you if you fail to take action. Yes, seek inspiration and knowledge, but only as much as you can realistically apply to your life. If you can put just one thing you learn from every book or article you read into practice, you’ll be on the fast track to success.

5. You’re in too much of a hurry.

If it was quick-and-easy, everybody would do it, so it’s in your best interest to exercise your patience muscles.

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6. You don’t enjoy the process.

Is it any wonder people struggle with their weight when they see eating as a chore and exercise as a dreadful bore? The best fitness plan is one that causes the least interruption to your daily life. The goal isn’t to add stress to your life, but rather to remove it.

The best of us couldn’t bring ourselves to do something we hate consistently, so make getting in shape fun, however you’ve gotta do it. That could be participating in a sport you love, exercising with a good friend or two, joining a group exercise class so you can meet new people, or giving yourself one “free day” per week where you forget about your training plan and exercise in any way you please.

7. You’re trying too hard.

Unless you want to experience some nasty cravings, don’t deprive your body of pleasure. The more you tell yourself you can’t have a food, the more you’re going to want it. As long as you’re making positive choices 80-90% of the time, don’t sweat the occasional indulgence.

8. You don’t track your progress.

Keeping a written record of your training progress will help you sustain an “I CAN do this” attitude. All you need is a notebook and a pen. For every workout, record what exercises you do, the number of repetitions performed, and how much weight you used if applicable. Your goal? Do better next time. Improving your best performance on a regular basis offers positive feedback that will encourage you to keep going.

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9. You have no social support.

It can be hard to stay motivated when you feel alone. The good news? You’re not alone: far from it. Post a status on Facebook asking your friends if anybody would like to be your gym or accountability buddy. If you know a co-worker who shares your goal, try to coordinate your lunch time and go out together so you’ll be more likely to make positive decisions. Join a support group of like-minded folks on Facebook, LinkedIn, or elsewhere on the internet. Strength in numbers is powerful, so use it to your advantage.

10. You know your what but not your why.

The biggest reason why most New Year’s resolutions fail: you know what you want but you not why you want it.

Yes: you want to get fit, lose weight, or be healthy… but why is your goal important to you? For example:

Do you want to be fit so you can be a positive example that your children can admire and look up to?

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Do you want to lose fat so you’ll feel more confident and sexy in your body than ever before?

Do you want to be healthy so you’ll have increased clarity, energy, and focus that would carry over into every single aspect of your life?

Whether you’re getting in shape because you want to live longer, be a good example, boost your energy, feel confident, have an excuse to buy hot new clothes, or increase your likelihood of getting laid (hey, I’m not here to judge) is up to you. Forget about any preconceived notions and be true to yourself.

  • The more specific you can make your goal,
  • The more vivid it will be in your imagination,
  • The more encouraged you’ll be,
  • The more likely it is you will succeed (because yes, you CAN do this!).

I hope this guide to why New Year’s resolutions fail helps you achieve your goals this year. If you found this helpful, please pass it along to some friends so they can be successful just like you. What do you hope to accomplish next year?

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