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7 Ways to Promote Your YouTube Channel

7 Ways to Promote Your YouTube Channel

If you have decided to create a YouTube channel, you need to find the best ways to promote it. After all, if it is not being promoted, people aren’t going to know about it, and you will be simply wasting your time because you won’t be making any money.

Here are seven ways that you can promote your YouTube channel, and you can start right now.

1. Create Good Thumbnails

The first thing you should do is create great thumbnails that show what your channel is all about. If you are trying to promote a video about how to repair a broken lamp, you don’t want the thumbnail to show your cat.

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Make sure the thumbnail is a hint of what to expect from the video. If the audience can’t figure out what the thumbnail is in reference to your video, they aren’t going to be as likely to click on it as they would if they saw the connection.

2. Optimize Your Channel

You need to create a profile that is clear and compelling, and one that offers a full description of what your channel is really about.

Your profile should be on-brand, and be similar to your other social channels, including colors, backgrounds, logos, social media icons for the other channels you use, custom banners and layout, etc. Basically, when people see your YouTube channel, they should automatically recognize your brand.

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3. Use Videos in Email Newsletters

One great way to let people know about your YouTube channel is to tell them via email. If you send out regular email newsletters, incorporate some of your videos into these newsletters.

When you are promoting a certain video, make sure that you promote it during certain days of the newsletter mailings to get the best results and the most viewers.

4. Use the Right Promotional Tools

There are several online tools available for you to use that will help you to promote your YouTube channel. With many of these tools being absolutely free to use, there is nothing stopping you from promoting the heck out of your channel. Some of the best tools include:

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5. Hold Contests

Everyone loves to win stuff, and a great way for you to engage with and increase your audience is to hold contests. You don’t have to spend a lot of money on prizes. In fact, prizes can be as simple as offering free informational videos, e-books, etc.

Upload a call to action video that announces your contest that includes a description of the rules, and encourage your followers to share the contest with their friends along with entering themselves.

6. Create a Trailer

If you are looking for a fun and interesting way to introduce people to your YouTube channel, try creating an entertaining trailer. This is really easy to do, since all you have to do is create a montage of video clips of the best moments of videos that are already on your channel.

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The better the clips, the more likely that people are going to be interested in tuning into your channel to check out everything that you have to offer.

7. Use Video SEO

It is important that you optimize your YouTube channel for SEO. After all, YouTube is the second-largest Internet search engine, and if you are using SEO, your videos are going to reach a greater audience through their searches.

Things that you need to consider when using SEO include title tag information, audience retention, keywords in description tag, tags, comments, likes and dislikes, number of subscribers who are still there after watching, etc.

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Jane Hurst

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Last Updated on July 10, 2020

How to Take Control of Your Life with Better Boundaries

How to Take Control of Your Life with Better Boundaries

We all have them—those hurtful, frustrating, offensive, manipulative people in our lives. No matter how hard we try to surround ourselves with positive and kind people, there will always be those who will disrespect, insult, berate, and misuse you if we allow them to.

We may, for a variety of reasons, not be able to avoid them, but we can determine how we interact with them and how we allow them to interact with us.

So, how to take control of your life and stop being pushed around?

Learning to set clear firm boundaries with the people in our lives at work and in our personal lives is the best way to protect ourselves from the negative effects of this kind of behavior.

What Boundaries Are (And What They’re Not)

Boundaries are limits

—they are not threats or ultimatums. Boundaries inform or teach. They are not a form of punishment.

Boundaries are firm lines—determined by you—which cannot be crossed by those around you. They are guidelines for how you will allow others to treat you and what kind of behaviors you will expect.

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Healthy personal boundaries help protect you from physical or emotional pain. You may also need to set firm boundaries at work to ensure you and your time are not disrespected. Don’t allow others to take advantage of your kindness and generosity.

Clear boundaries communicate to others that you demand respect and consideration—that you are willing to stand up for yourself and that you will not be a doormat for anyone. They are a “no trespassing” sign that makes it very clear when a line has been crossed and that there will be consequences for doing so.

Boundaries are not set with the intention of changing other people. They may change how people interact with you, but they are more about enforcing your needs than attempting to change the general behavior and attitude of others.

How to Establish Boundaries and Take Control of Your Life

Here are some ways that you can establish boundaries and take control of your life.

1. Self-Awareness Comes First

Before you can establish boundaries with others, you first need to understand what your needs are.

You are entitled to respect. You have the right to protect yourself from inappropriate or offensive behavior. Setting boundaries is a way of honoring your needs.

To set appropriate boundaries, you need to be clear about what healthy behaviors look like—what healthy relationships look like.

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You first have to become more aware of your feelings and honest with yourself about your expectations and what you feel is appropriate behavior:

  • Where do you need to establish better boundaries?
  • When do you feel disrespected?
  • When do you feel violated, frustrated, or angered by the behavior of others?
  • In what situations do you feel you are being mistreated or taken advantage of?
  • When do you want to be alone?
  • How much space do you need?

You need to honor your own needs and boundaries before you can expect others to honor them. This allows you to take control of your life.

2. Clear Communication Is Essential

Inform others clearly and directly what your expectations are. It is essential to have clear communication if you want others to respect your boundaries. Explain in an honest and respectful tone what you find offensive or unacceptable.

Many people simply aren’t aware that they are behaving inappropriately. They may never have been taught proper manners or consideration for others.

3. Be Specific but Don’t Blame

Taking a blaming or punishing attitude automatically puts people on the defensive. People will not listen when they feel attacked. It’s part of human nature.

That said, you do not need to overexplain or defend yourself. Boundaries are not open to compromise.

Sample language:

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  • “You may not…yell or raise your voice to me…”
  • “I need…to be treated with respect…”
  • “It’s not okay when…you take things from my desk without asking…”
  • “I won’t…do your work…cover for you anymore…”
  • “It’s not acceptable when…you ridicule or insult me…”
  • “I am uncomfortable when…you use offensive language”
  • “I will no longer be able to…lend you money…”

Being able to communicate these without sounding accusatory is essential if you want others to respect your boundaries so you can take control of your life.

4. Consequences Are Often Necessary

Determine what the appropriate consequences will be when boundaries are crossed. If it’s appropriate, be clear about those consequences upfront when communicating those boundaries to others.

Follow through. People won’t respect your boundaries if you don’t enforce them.

Standing our ground and forcing consequences doesn’t come easily to us. We want to be nice. We want people to like us, but we shouldn’t have to trade our self-respect to gain friends or to achieve success.

We may be tempted to let minor disrespect slide to avoid conflict, but as the familiar saying goes, “if you give people an inch, they’ll take a mile.”

It’s much easier to address offensive or inappropriate behavior now than to wait until that behavior has gotten completely out of hand.

It’s also important to remember that positive reinforcement is even more powerful than negative consequences. When people do alter the way they treat you, acknowledge it. Let people know that you notice and appreciate their efforts.

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Final Thoughts

Respect is always a valid reason for setting a boundary. Don’t defend yourself or your needs. Boundaries are often necessary to protect your time, your space, and your feelings. And these are essential if you want to take control of your life.

Start with the easiest boundaries first. Setting boundaries is a skill that needs to be practiced. Enlist support from others if necessary. Inform people immediately when they have crossed the line.

Don’t wait. Communicate politely and directly. Be clear about the consequences and follow them through.

The better you become at setting your own boundaries, the better you become at recognizing and respecting the boundaries of others.

Remember that establishing boundaries is your right. You are entitled to respect. You can’t control how other people behave, but you do have control over the way you allow people to treat you.

Learning to set boundaries is not always easy, but with time, it will become more comfortable. You may eventually find that boundaries become automatic and you no longer need to consciously set them.

They will simply become a natural extension of your self-respect.

Featured photo credit: Thomas Kelley via unsplash.com

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