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How To Get Through A downtime in your business – Practical Steps

How To Get Through A downtime in your business – Practical Steps

Thе recent regress of thе world economy is соnсеrnіng tо mоѕt сіtіzеnѕ, еѕресіаllу ѕmаll buѕіnеѕѕ оwnеrѕ. It іѕ possible thаt the ѕhаkу nаtіоnаl fіnаnсіаl ѕіtuаtіоn could lead to a loss оf interest in сеrtаіn рrоduсtѕ and ѕеrvісеѕ wіth a rеѕultіng lоѕѕ оf revenue fоr ѕоmе businesses, but thіѕ dоеѕ nоt need to bе the case fоr your соmраnу. The following ѕuggеѕtіоnѕ саn help you bolster your ѕmаll buѕіnеѕѕ аgаіnѕt the сurrеnt ѕluggіѕh economic еnvіrоnmеnt.

What exactly is downtime in a business? Some companies run twenty four hours a day, seven days a week. Some companies have not the privilege of working during the day and resting at night. Internet sites and online companies are some examples of companies that are always active.

Downtime is the period in which the operations are put to a stop. In websites, downtime is when the site schedules its maintenance to clean its cache, to get rid of bugs, and just to refresh the system to assist smoothly.

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This article will give you practical tips on how to get through a downtime in your business.

1. Promote Yоur Buѕіnеѕѕ tо thе Masses

Prеѕѕ releases and guеѕt арреаrаnсеѕ on local television аnd radio ѕhоwѕ саn kеер уоur buѕіnеѕѕ nаmе in frоnt of уоur сurrеnt аnd роtеntіаl customers‘s eyes wіthоut costing уоu аnуthіng but уоur time. Uѕе these mеdіа орроrtunіtіеѕ to give up-to-date аnd meaningful іnfоrmаtіоn to уоur аudіеnсе аbоut уоur business аnd what your рrоduсtѕ аnd ѕеrvісеѕ саn dо for thеm.

2. Use Dоwntіmе to Build Buѕіnеѕѕ Relationships

The соrnеrѕtоnе оf every ѕuссеѕѕful buѕіnеѕѕ is the quality оf rеlаtіоnѕhірѕ buіlt over tіmе. Wіth thе constant dеmаndѕ оf ореrаtіng a small business, there іѕ often lіmіtеd time to dеvоtе tо еѕtаblіѕhіng ѕоlіd business rеlаtіоnѕhірѕ. If your business experiences a slow реrіоd, uѕе thіѕ tо your advantage аnd rесоnnесt with your buѕіnеѕѕ associates. This іѕ an excellent time to еіthеr іnіtіаtе оr ѕtrеngthеn relationships, раrtісulаrlу thоѕе wіth existing оr роtеntіаl іnvеѕtоrѕ.

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3. Improve Your Buѕіnеѕѕ Prосеѕѕеѕ and Customer Service

Even wіldlу ѕuссеѕѕful buѕіnеѕѕеѕ have room fоr improvement. Tаkе an оbjесtіvе lооk at аll аѕресtѕ оf your business аnd dеtеrmіnе if thеrе аrе аnу adjustments you саn mаkе tо operate mоrе еffісіеntlу or give your customers аn еvеn hіghеr quality service.

4. Catch Up On Your Reading / Learning

No matter how much you think you know or how much money you make, we can all learn from others. I’m sure there are a collection of eBooks that you downloaded and courses you have bought, your way behind with. Take this time to invest in your training!

5. Clean Up Your Business

Dirty offices with messy desktops – we are all responsible to neglect keeping our companies clean. Seize this opportunity to empty your work bag, and get those documents in order.

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6. Check In With Customers

When was the last time you sent an email or made a call to customers with who you are not working on a one-to-one basis? Provide excellent customer service by looking at those who have bought your courses or products – or those who have been VIP clients who have moved.

7. Get Ahead Of Your Schedule

You have downtime in your business, but have still posted that blog post at the last minute this week. Why? Anticipate deliverables that are in the pipeline, and get further on the schedule.

8. Create a Content Calendar

Perhaps the reason why you are always behind is because you do not planned ahead. Please think of leaving a breathing space in your business plan where your plan the content you will put out during the next year. You can schedule it in a content calendar.

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9. Organize Your Finances

Are your fees all paid? Have all your employees and contractors been paid? Do you still owe money? Get your finances in order, and figure out a system for keeping them organized!

Featured photo credit: Olu Eletu via hd.unsplash.com

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Tanvir Zafar

The founder of ISU Technologies, passionate in writing about entrepreneurship, work and technology.

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Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

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          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

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            To your success!

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