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How to Use Microresolutions to Improve Sales Performance

How to Use Microresolutions to Improve Sales Performance

When managers roll out major changes it can be a shock to everyone who has to comply with new rules. When handled incorrectly, disruptions can cause resentment and resistance that counteract productivity, and most companies can’t afford to waste that kind of time.

While certain things can’t be helped (e.g. new company software, new compliance laws, etc.), there are reasons you might want to take a different approach if it’s necessary to change employee behavior.

Sales employees can benefit from small, well-defined resolutions as a means of strengthening performance and company revenue rather than blanket procedural changes.

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What is a microresolution?

A microresolution is an achievable behavior change that employees can use to improve their day. It needs to be a clear goal, so generic calls for improvement will not do.

For example, let’s say an employee is having trouble making a strong first impression on their prospects. Considering that sales today is largely driven by the ability to teach the client about their own business, it might be a worthwhile resolution for the employee to start working on how to impart their best suggestions and tools as quickly and naturally as possible right at the start of a conversation. Or since people have more energy and resolve in the morning, it may make sense to have your reps tackle their hardest tasks before 11 a.m.

Inspiring employees

The amazing thing about these microresolutions is that they can and do apply to everyone. No one is above making better decisions in their day, and this is an excellent way to inspire employees to feel a resolved sense of purpose when they confront their daily tasks.

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Whether a person needs help in documenting their activities or they need assistance with executing a specific sales tactic, encouraging everyone to make one small resolution can be the start of some drastic changes in the office. So let’s say that a person takes care of their most hated task at 10 a.m. in the morning, they may feel so accomplished that they start doing more in the afternoon as well which ultimately leads to better-serviced accounts. The point of this exercise is to focus an employee’s attention on something they can do rather than bemoan the fact that the company is failing to hit a certain level of achievement.

Camaraderie

Just because a microresolution is easily definable, doesn’t mean that it will be easy to adjust to. It will take some experimentation to fully adapt the change into a day, but this experimentation is excellent for generating discussion and a sense of camaraderie.

With everyone working together to fix one of their shortcomings, it can help employees feel connected to one another for better teamwork and understanding. The key here will be to have everyone on board with completing this task and depending on the type of office environment, it may make sense to track that progress in a public way. This way, people can draw strength and advice from each other rather than feel like they are the only one who is struggling.

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Changes and adjustments

Let employees know that resolutions can grow into more ambitious goals, but only after the original resolution has been thoroughly mastered. This is why it’s so important for salespeople to set realistic goals. It’s also why reps should only work on one resolution at a time.

Someone who wants to get their numbers up by 70% may be setting themselves up for failure, while a field salesman who aims for a 10% revenue increase can always adjust their target after they’ve met their goal consistently over consecutive months. While change can sometimes be slow, the sense of pride and achievement an employee feels after hitting a personal goal is meant to be a jumping-off point for continued growth within the company. If you’re a sales manager, then you may want to suggest individual goals that you feel will be best to improve your reps’ performance.

The impact on sales

The more involved an employee is in their overall progress, the better their relationships and confidence will be with clients when making sales. By allowing a salesperson to see marked success in their days in one aspect, the comfort level they feel in their job should also rise.

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Every sales team is different, but there is no one who is immune to the pleasures of doing their job more effectively. If possible, implementing this type of program in a company should apply to everyone: senior executives, managers, and everyone in between. While it may take some time, using microresolutions on a consistent basis should lead to a lasting, positive impact on sales performance.

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Last Updated on June 3, 2020

How to Write SMART Goals (With SMART Goals Templates)

How to Write SMART Goals (With SMART Goals Templates)

Everyone needs a goal. Whether it’s in a business context or for personal development, having goals help you strive towards something you want to accomplish. It prevents you from wandering around aimlessly without a purpose.

But there are good ways to write goals and there are bad ways. If you want to ensure you’re doing the former, keep reading to find out how a SMART goals template can help you with it.

The following video is a summary of how you can write SMART goals effectively:

What Are SMART Goals?

SMART Goals

refer to a way of writing down goals that follow a specific criteria. The earliest known use of the term was by George T. Doran in the November 1981 issue of Management Review, however, it is often associated with Peter Drucker’s management by objectives concept.[1]

SMART is an acronym that stands for Specific, Measurable, Attainable, Relevant, and Time-bound. There are other variations where certain letters stand for other things such as “achievable” instead of attainable, and “realistic” instead of relevant.

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What separates a SMART goal from a non-SMART goal is that, while a non-SMART goal can be vague and ill-defined, a SMART goal is actionable and can get you results. It sets you up for success and gives you a clear focus to work towards.

And with SMART goals comes a SMART goals template. So, how do you write according to this template?

How to Write Smart Goals Using a SMART Goals Template

For every idea or desire to come to fruition, it needs a plan in place to make it happen. And to get started on a plan, you need to set a goal for it.

The beauty of writing goals according to a SMART goals template is that it can be applied to your personal or professional life.

If it’s your job to establish goals for your team, then you know you have a lot of responsibility weighing on your shoulders. The outcome of whether or not your team accomplishes what’s expected of them can be hugely dependant on the goals you set for them. So, naturally, you want to get it right.

On a personal level, setting goals for yourself is easy, but actually following through with them is the tricky part. According to a study by Mark Murphy about goal setting, participants who vividly described their goals were 1.2 to 1.4 times more likely to successfully achieve their goals.[2] Which goes to show that if you’re clear about your goals, you can have a higher chance of actually accomplishing them.

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Adhering to a SMART goals template can help you with writing clear goals. So, without further ado, here’s how to write SMART goals with a SMART goals template:

Specific

First and foremost, your goal has to be specific. Be as clear and concise as possible because whether it’s your team or yourself, whoever has to carry out the objective needs to be able to determine exactly what it is they are required to do.

To ensure your goal is as specific as it can be, consider the Ws:

  • Who = who is involved in executing this goal?
  • What = what exactly do I want to accomplish?
  • Where = if there’s a fixed location, where will it happen?
  • When = when should it be done by? (more on deadline under “time-bound”)
  • Why = why do I want to achieve this?

Measurable

The only way to know whether or not your goal was successful is to ensure it is measurable. Adding numbers to a goal can help you or your team weigh up whether or not expectations were met and the outcome was triumphant.

For example, “Go to the gym twice a week for the next six months” is a stronger goal to strive for than simply, “Go to the gym more often”.

Setting milestone throughout your process can also help you to reassess progress as you go along.

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Attainable

The next important thing to keep in mind when using a SMART goals template is to ensure your goal is attainable. It’s great to have big dreams but you want your goals to be within the realms of possibility, so that you have a higher chance of actually accomplishing them.

But that doesn’t mean your goal shouldn’t be challenging. You want your goal to be achievable while at the same time test your skills.

Relevant

For obvious reasons, your goal has to be relevant. It has to align with business objectives or with your personal aspirations or else, what’s the point of doing it?

A SMART goal needs to be applicable and important to you, your team, or your overall business agenda. It needs to be able to steer you forward and motivate you to achieve it, which it can if it holds purpose to something you believe in.

Time-Bound

The last factor of the SMART goals template is time-bound (also known as “timely”). Your goal needs a deadline, because without one, it’s less likely to be accomplished.

A deadline provides a sense of urgency that can motivate you or your team to strive towards the end. The amount of time you allocate should be realistic. Don’t give yourself—or your team—only one week if it takes three weeks to actually complete it. You want to set a challenge but you don’t want to risk over stress or burn out.

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Benefits of Using a SMART Goals Template

Writing your goals following a SMART goals template provides you with a clearer focus. It communicates what the goal needs to achieve without any fuss.

With a clear aim, it can give you a better idea of what success is supposed to look like. It also makes it easier to monitor progress, so you’re aware whether or not you’re on the right path.

It can also make it easier to identify bottlenecks or missed targets while you’re delivering the goal. This gives you enough time to rectify any problems so you can get back on track.

The Bottom Line

Writing goals is seemingly not a difficult thing to do. However, if you want it to be as effective as it can be, then there’s more to it than meets the eye.

By following a SMART goals template, you can establish a more concrete foundation of goal setting. It will ensure your goal is specific, measurable, attainable, relevant, and time-bound—attributes that cover the necessities of an effectively written goal.

More Tips About Goals Setting

Featured photo credit: Estée Janssens via unsplash.com

Reference

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