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5 Web Design Tips For A Compelling Website

5 Web Design Tips For A Compelling Website

Why do people visit websites? To gather information. To look for something to do. Maybe it’s just to waste some time randomly searching for…something – something valuable.

There are thousands of horrendous websites out there. You’ve seen them. The nav-bar is screwed up. Loading times remind you of a pack of slugs. The site was designed by committee and not by caring people, who understand the value they’re bringing to the table.

Most people are unforgiving – that’s why laboring over your UX (user experience) and website design is so instrumental in keeping people happy, and returning to your site again and again.

1. No Auto-Play

Ever. Ever ever. Never ever use auto-play – not with videos, music, or even in the background.

You don’t know if your visitors want to hear or watch what you want them to. So let them decide! How? By…

Sticking a play button on the page. That’s that.  It’s an insult to think you know what people want to watch or hear and start playing it without their consent.

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I’ve clicked off some pages the SECOND a video auto-played. Didn’t even matter if the video might have been helpful – I didn’t want the video to play itself.

No looking around for the mute button. *Fwpt!* Gone. Never went back to the site, either.

And I’m not the only one.

2. Stick To Your Purpose

Your website should serve a basic purpose: to be the site that will solve the question someone asked a search engine.

More than anything, if your site indulges in one niche – and you’ve put hundreds of dollars into maintaining your brand marketing… Stick to it! People come to your site for a reason – be that reason and nothing more.

We all know that trying to please everyone is (metaphorical) suicide as you cannot make everyone happy. The people who come to your site are there for a reason. Nothing more and nothing less. If you want to build an e-commerce site, start blogging, develop an app – leave it to experts. You work on promotion, getting traffic and converting them into leads/sales. Stick to your “prime” purpose, quality-service & quantity-cash!

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3. Less Is More

Ah-hah! The cliche is back! Hurrah.

The time-old adage makes its return here, because to this day it keeps true… proving itself, time and time again. With virtually nobody around to get rid of it.

That is… it’s as true as ever if you want to transform visitors into paying customers. Well-paying customers.

The less “content” you’re smashing in front of peoples’ faces, the more they’ll actually be able to see. Now isn’t that just mind-boggling!

It makes sense, though. The less clutter in front of your face, the better your chances of sight. Say you’re trying to find a flash drive in a room overflowing with newspaper headlines and print outs of Cracked.

Important stuff in that room, right? Yet the most valuable thing is tragically hidden…

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Besides, “stuffed in” works (no matter what medium) that look busy and muddy… are ugly and amateur.

Let’s say you have a nav bar with 8 options for clicking. Scientists discovered that humans can only see up to 4 things at once. The more choices you give them, the higher chances of brain farts… and eventual Close Tab.

4. Layout Is Not King

When your site looks good, and visitors can’t see the effort you’ve labored over for hours upon hours upon weeks, perhaps months… When (as is the case with many people who don’t realize the effort that goes on behind the scene) people don’t talk about the design – you’ve done a good job.

Kind of like heroes – you don’t notice them until something goes wrong.

Designs should never draw attraction to themselves. You’d figure, right? Well, turns out that lavishing peoples’ eye-holes in intricate, flourishing designs… SOMEHOW ends up distracting them from what your site offers.

You know those video games with jaw-dropping graphics, decent story-lines… and absolutely abysmal game-play?

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Never let aesthetics pass over function.

5. Function

Above all, a compelling website is functional – with minimum downtime. This means no coding or programming errors, no mistakes in scripts. Zero 404s. Pre-made Plugins. Cloud Servers.

A compelling website, a truly compelling website, is one that you can access across all mobile devices, browsers, and operating systems. Whenever and wherever you are. Over 5 billion people will use mobile by next year, overthrowing the number of desktop users.

Every single element of the site works seamlessly, with each other. Your internal links. Forms. Nav bars. Pages. Logos. Color schemes. Menus. When everything is syncopated, you’re one step closer to reeling visitors in and keeping them there.

Last Thoughts

Whether you’re designing a new website or looking to upgrade, to keep people returning to your site over and over again is a never-ending challenge. Ideas change. Algorithms change. Often, what attracts some people today, they grow bored of the next. So, it is best to…

To always be changing. Forever growing. Gathering knowledge, about web design, about what looks attractive – streamlining code and scripts. If you have a WordPress website, the community has you covered with new plugins releasing frequently to cater your needs. The best way to build a compelling website is to never grow stale, and tired. To keep changing this and trying out that.

Experiment with what you learn because what you learn, and how you apply it to your own site, just might keep people coming back to your site, hungry for more.

Featured photo credit: pexels.com via pexels.com

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Create an Eye-Catching Logo to Focus Your Brand

Create an Eye-Catching Logo to Focus Your Brand

We live in a world where brands surround us. We recognize companies through their logo designs rather than their service or products. Our philosophy is that if it’s a brand, it means it’s good. Why? Because it’s known and recognized by all. Youngsters prefer to wear Nike or Reebok footwear, even if there are the same designs in local companies, just because they will be easily recognized as branded by their friends and family.

A logo is a statement of a business or a company and a sign of individuality, which distinguishes one brand from another. Even a child would recognize the M of the McDonalds, even from far away. The people use the logo to associate with the brand or the company. Creating and setting up a business is easy, but making it a brand is difficult. To make your business a brand, the most important thing is to create an eye-catching logo design.

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One must think that how difficult would it be to create a catchy logo? It is a major task.

There is a lot of work that goes into the making of the perfect logo, which is a recognizing factor for people. Here are some of the tips that will help you in creating a logo design that will make your business a brand.

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Gauge the Market

Study your business or company and see the competitor company’s logo designs. Know the business in and out and write down all the important points and use them to create a related logo design.

Research

Conduct research about the client and customers and the target market. What is the business about? If the products cater to children then create a colorful and lively logo, while if it is for corporate parties, then create a formal and attractive logo.

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Link It

Whatever logo you design, keep in mind that it should relate to the company and the nature of business. The logo is used to recognize the brand, so it should have connections with the company’s history and future.

Use Resources

There are some applications available for you to download and create a perfect logo. You can use the variety of samples and tweak it a bit to your liking by changing the colors or font.

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Font and Colors

Always make sure to use bold and striking colors. Study the color therapy and what affect each color has on the onlookers. Choose bright colors for an attractive and appealing logo design. Use creative fonts so that it instantly hooks up the customers.

Customize

Learn Photoshop, Adobe, and Illustrator for that eye-catching logo design. Create a customized logo design with abstracts and images, or choose a picture. You can also make use of solid shapes or go with a flow and retro design. A tagline or your company name or your name initials can also be a logo design. Just incorporate it in a unique way, so it stands out from the others.

The logo is a signature of your brand; it is one of the company’s most valuable assets. A well-designed logo is the one that exposes your business and communicates your message to the public.  Designing an eye-catching logo is not that simple as it sounds; it demands a lot of creative imagination and out of box thinking.  Whatever logo you design, ask your friends and family to view and ask them their suggestions and change and set it accordingly, as they represent the public. A well-designed logo should represent the true and perfect image of a company to the people. Make sure your logo design represents your brand and has striking effects.

Featured photo credit: Yuanbin Du via unsplash.com

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