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5 Marketing Podcasts You Should Know About

5 Marketing Podcasts You Should Know About

When it comes to marketing, there is never enough that you can learn to help you get the word out about your business and attract a larger audience. What you need to do is to learn from the experts. This doesn’t mean that you have to go back to school or spend a lot of money on consulting fees. You can get all of the information you need about the latest digital marketing ideas by listening to podcasts online. You have the option to hear them live, or to download and listen to them when you have more free time. Whenever you use them, these five marketing podcasts are some that you really need to know about.

1. SpinWeb Sales and Marketing Podcast

When you want to take your business to the next level with web design, digital marketing, etc., you need to use the right tools. Spinweb has the tools you should be using and offers over 20 years of design and marketing experience. Services include digital marketing, web design, and custom development, and support is available when you need it. A large variety of businesses use Spinweb, including banks, global manufacturers, healthcare organizations, government organizations, and many other businesses that want to have an outstanding online presence.

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2. Unbounce Call to Action Podcast

Here is a digital marketing podcast that is going to help you to convert like you never have before, and retain your audience while growing an even larger audience. It breaks down the art and science of digital marketing and helps you with strategy and planning, as well as execution and optimization. Each Wednesday, you can tune in to hear from marketing directors, managers, and others who are leading the way in digital marketing, and who can help to inspire you to do the same. Be sure to mark the times down, so you never miss a podcast and miss out on the information you can use to create an even better online presence.

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3. Convince and Convert Content Pros Podcast

Here you will find the Content Pros podcast, which offers information you need about the secrets and strategies that are used by the world’s top marketers. You can get answers to all of your marketing questions, and get great information from actual people who are working in the marketing industry and represent some of the top brands in the world. Recent episodes include, “How to Utilize Data to Create Breakthrough Content”, “How Haters Inspire Powerful Content”, and Driving Conversions through User Experience”. These are just a few of the episodes you can check out, and of course, there are always new ones being added.

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4. Rainmaker Podcast

This is the Digital Entrepreneur, and it is for those who want to find better ways of creating and selling digital services and goods at a profit. You can tune in each week to listen to Brian Clark, Jerod Morris, and many other experts in marketing, and get advice about strategies that you need to really build your digital business. You will find the absolute best tips, tactics, and strategies that will help your business to grow by leaps and bounds, and learn how digital marketing is changing all the time (and how to keep up with it).

5. Marketing Over Coffee Podcast

Here is an audio-on-demand that covers all aspects of marketing, from traditional to digital. Hosts John J. Wall and Christopher S. Penn bring this show to you from their favorite local coffee shop weekly, and the show is published each Thursday morning. You can listen at any time, simply by downloading podcasts for later use. Each episode is approximately 20 minutes in length, and you will hear about loads of marketing tips that you aren’t going to hear about in the office.

Featured photo credit: kaboompics.com via pexels.com

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Jane Hurst

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Last Updated on November 5, 2019

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

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