Advertising
Advertising

5 Facts About Starting a Career in Digital Marketing in 2016

5 Facts About Starting a Career in Digital Marketing in 2016

Are you planning to start your career in digital marketing? Online marketing has so much to offer in 2016, as this fascinating profession is booming. And in the coming years, it seems it will continue to move in the same direction.

But if you need some extra help to make the important decision to jump careers, take a look at these facts you may not know about starting a career in digital marketing:

1. There are over 60 disciplines of online marketing

If you are planning to become a “digital marketer”, you may consider being either a generalist or a specialist as there are so many areas to focus on.

Advertising

“I think last time I counted, there were around 63 ‘disciplines’ of marketing, and opportunities to specialise,” says Lee Tonitto, CEO of the Australian Marketing Institute.

Check out this list of just 20 digital marketing disciplines:

  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Content Marketing
  • Video Marketing
  • Paid Advertising
  • Native Advertising
  • Email marketing
  • Affiliate marketing
  • Paid Social Media
  • Influencer Marketing
  • Online customer service
  • Client Management
  • Front-end development
  • Back-end development
  • Web design
  • Online Branding
  • User Experience design (UX)
  • Data analysis
  • Software engineering
  • Online business development

According to the Digital Marketing Institute, some of the most in-demand digital marketing careers include SEO specialists, inbound marketers, PPC executives, content managers, UX designers, and developers.

Advertising

2. Some of the fastest-growing freelance jobs are in digital marketing

Research conducted by UpWork and Freelancers Union show how “technology is making it easier to find freelance work”. Many of today’s professionals are not tied to the traditional 9 to 5 office working hours; technology allows them to work remotely and even travel while working.

What is more, the six fastest-growing freelance positions in the US include content marketers, AngularJS developers, user experience designers, Woo Commerce developers, virtual assistance and electrical engineers.

If your dream is to eventually work as a freelancer or to start your own business, getting into this fascinating industry may be a very good idea. You can start your profession in digital marketing working in a media agency or in-house, develop your skills and take a big step in your career towards freelancing later on.

Advertising

3. Australians are the best paid online marketers

According to a study conducted by Moz comparing online marketers’ salaries across the world, the best-paid online marketers are in Australia with an average salary of $83,592. Second in the rankings are the United States online professionals with an $80,306 average wage, followed by Canadians with an average income of $72,571 a year.

UK ranks in the fifth position with an average digital salary of $53,156. However, there are other remarkable differences when comparing the US and the UK. For instance, “the UK pays those at the entry level more but those in the top positions less than their US equivalents”.

4. Digital agencies offer more perks than ever

But job satisfaction is not all about the salary. According to the 2016 Salary Guide by The Creative Group, perks are becoming increasingly important for digital professionals. As reported by the salary experts guide, “in addition to higher salaries and signing bonuses, perks like flextime, remote work options and generous paid time off are some of the carrots companies are dangling to woo workers in a tight job market”.

Advertising

Digital agencies are attracting talent by offering free food and drinks, happy hour office parties in a pure Mad Men style, entertainment areas with console competitions, table tennis championships, pool and football tables and much more fun.

5. The talent gap in digital marketing

After surveying 747 executives from the Fortune 500 and global agencies, a study conducted by OMI (Online Marketing Institute) concludes that “executives are unhappy with the skills of digital and social media team talent, and there is a large talent gap hurting sales, employee retention, and marketing ROI”.

There is a substantial talent gap between the digital marketing skills demanded by companies and the skills that digital teams actually have. This can be seen as a great opportunity to acquire the right capabilities to get a better job in the digital field. So where is the skills gap more latent? The same study indicates a clear talent gap of “29% in mobile marketing and a 37% gap in analytics”.

At the same time, research conducted by Adobe on how “marketers struggle to reinvent themselves” affirms that “companies need to hire more digital talent”. And goes further concluding that “marketers cite digital/social marketers (47%), data analysts (38%), creatives (38%) and mobile marketers (36%) as the key roles companies need to invest in over the next 12 months”.

On the whole, digital marketers have a bright future ahead of them. More career opportunities can be predicted as companies increment their digital presence. In an amazingly segmented and continuously evolving arena, specialization and constant preparation are key to developing a successful career in digital marketing.

More by this author

Maria Onzain

Content Marketing Freelancer

Research Finds The Effects Of Homework On Elementary School Students, And The Results Are Surprising Mentor mentee 4 Tips for a Successful Mentor-Mentee Relationship career in travel 4 Things You Should Know Before You Start A Career In Travel 5 Facts About Starting a Career in Digital Marketing in 2016 millennials resume 5 Tips for Millennials to Nail their Resume in 5 Minutes

Trending in Marketing

1 8 Life-Changing Skills You Can Learn in Less Than 6 Months 2 Tips for Designing Your Plastic Surgery Website for Optimal Marketing 3 SEO Tools Every Business Should Be Using in 2017 4 8 Qualities To Become An Excellent Lawyer 5 5 Simple Ways to Increase Your Walk-In Traffic

Read Next

Advertising
Advertising
Advertising

Last Updated on October 8, 2020

How to Succeed in Business: 10 Skills Every Entrepreneur Needs

How to Succeed in Business: 10 Skills Every Entrepreneur Needs

Learning how to succeed in business used to be a case of being really good at one skill or area and milking it for all its value. Today, we are fast becoming a “skills economy”[1], driving trends in employment and even the way we approach entrepreneurship.

To succeed in today’s business landscape, business owners and executives need to possess a mix of skills that enable them to stay ahead and adapt to change.

What do you need to do to learn how to succeed in business? Here’re 10 important skills that entrepreneurs need to become successful.

1. Digital Savviness

As the adage goes: “If you’re not online, you don’t exist.” Today’s entrepreneurs need to take to the internet to increase their presence to remain relevant in an evolving business landscape.

Being able to quickly adapt to new technology, whether by utilizing cloud applications, organizing websites using content management systems, or collaborating remotely across the internet, is fast becoming the expected norm for executives.

For businesses, discoverability on the web is becoming a quick litmus test for credibility. Potential customers and investors bank on the first page of Google to make up half their minds about making further transactions with a business. GE Capital Retail Bank found that 81% of retail shoppers conduct online research before buying[2].

How to Develop This Skill

For a start, begin by hosting your website and reserving all of your brand’s handles across social media platforms. While hiring a web developer might sound like the next step, consider first hosting your company’s site on more user and budget-friendly options like Squarespace, Wix, or WordPress.

From here, you can start on some simple search engine optimization techniques that will increase your discoverability over time. Through keyword research, organic content creation, and external back-links, your site will slowly but surely garner more traffic.

2. Financial Forecasting

Let’s face it, many business owners feel that time could be better spent on developing and running the business instead of planning for it financially. However, a financial forecast serves as a roadmap for shaping any kind of business, so make this skill a priority when learning how to succeed in business.

Forecasting and planning your financial goals will give you a clearer idea of resources required. It can also provide assurance to investors as a testament to the thorough research and planning you have done.

However, inaccurate forecasts can lead to livid investors and mismanagement of expenses. When creating a detailed financial forecast, a rule of thumb is to always start with your expenses.

Advertising

How to Develop This Skill

Generally, it’s easier to calculate and predict your expenses compared to your revenue, so noting down your expenses is a starting point to benchmark how much you might need to generate in sales to turn a profit. It’s a good habit to regularly update and evaluate how close your operations are to what you have forecasted.

Building a precise set of growth forecasting will take time, but, remember, you are an investor in your own business. You must have confidence in the validity of your business concept.

3. Video Production Skills

The rise of visual mediums and the dopamine boosts it gives to users has long been researched and proven as providing an unfair advantage to businesses that leverage it[3].

If you’re a heavy user of social platforms like Facebook, LinkedIn, and even YouTube, you’ll know that it’s pretty hard to stop once you get started on a binge-watching session.

In fact, video marketing is seeing a non-stop rise in popularity and effectiveness when used in conjunction with social media to drive traffic and boost conversions[4]. According to research, after 2019, 80% of global Internet consumption will be video content[5].

With video marketing becoming more ubiquitous, businesses that fail to leverage the power of video are almost certain to lose out.

How to Develop This Skill

Some ways to get started using videos for your business would be:

  • Creating a series of educational videos that cover useful information for your audiences
  • Live videos interacting with your community at large (these can be shot on your smart phone)
  • Using videos on landing pages to boost your customer conversions

4. Benchmarking Personal Goals to Business Performance

As far as you get into achieving endeavors on your business bucket list, it’s important to remember that being an entrepreneur is just one facet of your identity. Don’t forget why you started in the first place, even when your focus is learning how to succeed in business.

Ambition usually stems from some lifestyle goals you’ve always wanted for yourself and the people you might be providing for today or in the future. Working 24/7 is a surefire route to burnout.

How to Develop This Skill

Money can’t be your only motivation, but look into the positives of how having more financial freedom and time can impact your life. In the short term, involving your interests in your businesses can make everyday tasks feel less like mundane errands. In the long run, your business may also bring you fruitful rewards, including personal fulfilment.

Set realistic income goals to manage expectations for your performance and your company’s revenue, especially during its earlier stages. See how projected growth can align with your personal goals and make adjustments accordingly.

Advertising

5. Leveraging Healthy Competition

Some of the best athletes who have spent their careers neck-and-neck with each other have changed the standards in their respective sports. The notion of healthy competition applies to the business world more than it may seem on the surface.

Innovation has always been a key driver in free markets, which were intended to boost economies and provide customers with more choices. Just like the biggest sporting rivals that build on each others’ game, you can use your biggest competitors to hone your strategies.

How to Develop This Skill

Turn a competitive market landscape into an advantageous one by leveraging on long-established systems your business proposes an alternative to. Learn from the mistakes of predecessors once you discover their product or service loopholes.

For example, the Dollar Shave Club’s viral video[6] became a big hit because it aimed at consumers tired of purchasing expensive but low quality shavers from retail giants. Going in second meant they could fill a gap competitors might not even have been aware of.

Solidify your place with your business’ advantage — whether you’re tapping into a new geographical region or unexplored market sector, or introducing a business model that is more viable than others.

6. Honing Pitches to Investors

Stand out in a broad mix of entrepreneurs by mastering the art and science behind a solid investor pitch. Make this a focus if you want to learn how to succeed in business. Get comfortable talking about your ideas and receiving feedback or questions from peers, partners, and advisors before setting out to make a good impression on potential customers and eventually investors.

The phrase “If you can’t convince them, confuse them,” will certainly never get your business funded, especially in front of seasoned venture capitalists who have seen thousands of startup pitches. You should be able to deliver a quick elevator pitch that summarizes your unique proposition for casual meet-ups[7] because you sometimes only have a few minutes to make a good impression.

How to Develop This Skill

Develop your investor pitch deck by highlighting your business’ strongest points, which will vary for every funding round. Create your deck with the investors’ interests in mind, balancing technical jargon and buzzwords.

You can also introduce your diverse team of experts, some proven traction, or the current state of the market to demonstrate profitability and the attractiveness of the opportunity to investors.

Ensure each slide flows into the other to develop a persuasive narrative, utilizing consistent and intelligent design principles to support your content.

7. Developing a Strong Brand Identity

In a world of saturated content and numerous emerging businesses that offer similar service lines, developing a unique brand identity will help you cut through the noise and stand out from your competition[8].

Advertising

Define your personal brand to succeed in business.

    Evaluating your brand identity is linked to identifying your target customers, your business goals, a proposed promised land your solution achieves, and identifying values that are aligned with these components. Brand identity serves as a guide to maintaining consistency and creating an image you want your business to be associated with.

    How to Develop This Skill

    Efforts to strengthen your brand identity are closely tied to giving marketing strategies a direction.  By knowing what makes your target customers tick, you will be able to elevate your business from simply being a service or product to a projected brand customers and partners would be happy to identify with.

    8. Automating to Your Advantage

    The need for efficiency is often a general problem new businesses aim to resolve. As you’re learning how to succeed in business, assure that your proposed solution is more efficient than what’s readily available in the market to inspire the need for it.

    Efficiency is often achieved nowadays through digitalization and new technologies. While your product or service may not necessarily be the most innovative out there, you can apply the same automation concept across your business’ daily operations.

    How to Develop This Skill

    Shorten turnaround times and conversion rates by investing in small tools for automation where you deem fit. While it may come out of your pocket in the early stages, evaluate the advantages and benefits of automating certain processes. At our office, we’ve tried using collaborative apps like Workplace by Facebook, Slack, Asana and a few other popular apps to reduce human error and friction.

    9. Managing Millennials

    Your team plays an integral part in whether your business will accelerate at breakneck speeds or be dragged down by dead weight. Hence, it is imperative to be selective and strategic when choosing your team.

    In leaner, small business teams, the addition of every new teammate can impact how your organization culture evolves.

    Today, learning to manage millennials has become an increasingly sought after skill as well due to the increasing proportion of them in the workforce[9]. Some brand them as strawberries that are easily bruised, and others loath their need for “meaning” and wearing T-shirts to work.

    How to Develop This Skill

    Naturally, there are many misconceptions surrounding millennials, and various businesses would do well to leverage their unique skills.

    A couple of ways to manage a millennial team include:

    Advertising

    Encourage a Flat Team Structure With Open Communication

    Maintain clear professional lines between supervisors and subordinates, but keep communication channels open to ensure no negativity festers.

    Offer Constructive Feedback

    Baby boomers are well known for their straightforward approach to delivering feedback. Millennials, on the other hand, don’t always take feedback in a form that could be construed as deep criticism.

    Being constructive with feedback ensures that you don’t coddle millennial workers but also tell them the things they need to hear.

    10. Maintaining a Network of Connectivity

    When learning how to succeed in business, instead of proposing a model that’s disruptive to an industry, build connections with other companies that serve the same target customers, as long as they provide a different service.

    By creating partnerships, both you and other businesses thrive simultaneously.

    Sole market disruption isn’t always the best strategy to take. Not everybody has the opportunity, bandwidth, or financial capacity to dominate and monopolize a marketplace. See your potential for integration into other businesses and services as a good opportunity for co-collaborative marketing efforts with shared campaigns, split costs, and a strengthened customer database for everyone to tap into.

    How to Develop This Skill

    Regardless of the stage your business is in, never stop looking for ways to expand your network. Keep in contact with mentors you can look to for valuable industry advice that can help you avoid pitfalls and costly mistakes. Strengthen brand awareness by attending cross-industry events and casual meet-ups to open your business to reinvention and innovation.

    As the African proverb goes:

    “If you want to go fast, go alone. If you want to go far, go together.”

    Collaborating will get you where you want to go quicker and gear you up for further growth.

    More on How to Succeed in Business

    Featured photo credit: Tyler Franta via unsplash.com

    Reference

    Read Next