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5 Facts About Starting a Career in Digital Marketing in 2016

5 Facts About Starting a Career in Digital Marketing in 2016

Are you planning to start your career in digital marketing? Online marketing has so much to offer in 2016, as this fascinating profession is booming. And in the coming years, it seems it will continue to move in the same direction.

But if you need some extra help to make the important decision to jump careers, take a look at these facts you may not know about starting a career in digital marketing:

1. There are over 60 disciplines of online marketing

If you are planning to become a “digital marketer”, you may consider being either a generalist or a specialist as there are so many areas to focus on.

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“I think last time I counted, there were around 63 ‘disciplines’ of marketing, and opportunities to specialise,” says Lee Tonitto, CEO of the Australian Marketing Institute.

Check out this list of just 20 digital marketing disciplines:

  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Content Marketing
  • Video Marketing
  • Paid Advertising
  • Native Advertising
  • Email marketing
  • Affiliate marketing
  • Paid Social Media
  • Influencer Marketing
  • Online customer service
  • Client Management
  • Front-end development
  • Back-end development
  • Web design
  • Online Branding
  • User Experience design (UX)
  • Data analysis
  • Software engineering
  • Online business development

According to the Digital Marketing Institute, some of the most in-demand digital marketing careers include SEO specialists, inbound marketers, PPC executives, content managers, UX designers, and developers.

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2. Some of the fastest-growing freelance jobs are in digital marketing

Research conducted by UpWork and Freelancers Union show how “technology is making it easier to find freelance work”. Many of today’s professionals are not tied to the traditional 9 to 5 office working hours; technology allows them to work remotely and even travel while working.

What is more, the six fastest-growing freelance positions in the US include content marketers, AngularJS developers, user experience designers, Woo Commerce developers, virtual assistance and electrical engineers.

If your dream is to eventually work as a freelancer or to start your own business, getting into this fascinating industry may be a very good idea. You can start your profession in digital marketing working in a media agency or in-house, develop your skills and take a big step in your career towards freelancing later on.

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3. Australians are the best paid online marketers

According to a study conducted by Moz comparing online marketers’ salaries across the world, the best-paid online marketers are in Australia with an average salary of $83,592. Second in the rankings are the United States online professionals with an $80,306 average wage, followed by Canadians with an average income of $72,571 a year.

UK ranks in the fifth position with an average digital salary of $53,156. However, there are other remarkable differences when comparing the US and the UK. For instance, “the UK pays those at the entry level more but those in the top positions less than their US equivalents”.

4. Digital agencies offer more perks than ever

But job satisfaction is not all about the salary. According to the 2016 Salary Guide by The Creative Group, perks are becoming increasingly important for digital professionals. As reported by the salary experts guide, “in addition to higher salaries and signing bonuses, perks like flextime, remote work options and generous paid time off are some of the carrots companies are dangling to woo workers in a tight job market”.

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Digital agencies are attracting talent by offering free food and drinks, happy hour office parties in a pure Mad Men style, entertainment areas with console competitions, table tennis championships, pool and football tables and much more fun.

5. The talent gap in digital marketing

After surveying 747 executives from the Fortune 500 and global agencies, a study conducted by OMI (Online Marketing Institute) concludes that “executives are unhappy with the skills of digital and social media team talent, and there is a large talent gap hurting sales, employee retention, and marketing ROI”.

There is a substantial talent gap between the digital marketing skills demanded by companies and the skills that digital teams actually have. This can be seen as a great opportunity to acquire the right capabilities to get a better job in the digital field. So where is the skills gap more latent? The same study indicates a clear talent gap of “29% in mobile marketing and a 37% gap in analytics”.

At the same time, research conducted by Adobe on how “marketers struggle to reinvent themselves” affirms that “companies need to hire more digital talent”. And goes further concluding that “marketers cite digital/social marketers (47%), data analysts (38%), creatives (38%) and mobile marketers (36%) as the key roles companies need to invest in over the next 12 months”.

On the whole, digital marketers have a bright future ahead of them. More career opportunities can be predicted as companies increment their digital presence. In an amazingly segmented and continuously evolving arena, specialization and constant preparation are key to developing a successful career in digital marketing.

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Maria Onzain

Content Marketing Freelancer

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Last Updated on August 20, 2019

How to Find New Growth Opportunities at Work

How to Find New Growth Opportunities at Work

Career advancement is an enticement that today’s companies use to lure job candidates. But to truly uncover growth opportunities within a company, it’s up to you to take the initiative to move up.

You can’t rely on recruiter promises that your company will largely hire from within. Even assurances you heard from your direct supervisor during the interviewing process may not pan out. But if you begin a job knowing that you’re ultimately responsible for getting yourself noticed, you will be starting one step ahead.

Accomplished entrepreneur and LinkedIn Co-Founder Reid Hoffman said,

“If you’re not moving forward, you’re moving backward.”

It’s important to recognize that taking charge of your own career advancement, and then mapping out the steps you need to succeed, is key to moving forward on your trajectory.

Make a Point of Positioning Yourself as a Rising Star

As an employee looking for growth opportunities within your current company, you have many avenues to position yourself as a rising star.

As an insider, you’re able to glean insights on company strategies and apply your expertise where it’s most needed. Scout out any skills gaps, then make a point to acquire and apply them. And, when you have creative ideas to offer, make it your mission to gain the ear of those in the organization who can put your ideas to the test.

Valiant shows of commitment and enterprise make managers perk up and take notice, keeping you ahead of both internal and external competitors.

Employ these other useful tips to let your rising star qualities shine:

1. Promote Your Successes to Your Higher-Ups

When your boss casually asks how you’re doing, use this valuable moment to position yourself as indispensable: “I’m floating on clouds because three clients have already commented on how well they like my redesign of the company website.”

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Tell your supervisors about any and all successes. Securing a new contract or signing a new customer should be a cause for celebration. Be sure to let your bosses know.

2. Cultivate Excellent Listening Skills

Listen well, and ask great questions. Realize that people love to talk about themselves.

But if you’re a superb listener, others will confide in you, and you’ll learn from what they share. You may even find out something valuable about your own prospects in the company.

If others view you as even-minded and thoughtful, they’ll respect your ideas and, in turn, listen to what you have to say.

Check out these important listening skills: 13 Powerful Listening Skills to Improve Your Life at Work and at Home

3. Go to All Office Networking Events

Never skip the office Christmas party, your coworker’s retirement party, or any office birthday parties, wedding showers, or congratulatory parties for colleagues.

If others see you as a team player, it will help you rise in your company. These on-site parties will also help you mingle with co-workers whom you might not ordinarily have the chance to see. For special points, help organize one or two of these get-togethers.

Take the Extra Step to Show Your Value to the Company

Managers and HR staff know that it can be less risky – and a lot less costly — to promote from within. As internal staff, you likely have a good grasp of the authority structure and talent pool in the company, and know how to best navigate these networks in achieving both the company’s goals and your own.

The late Nobel-Prize winning economist, Gary Becker, coined the term “firm-specific,” which describes the unique skills required to excel in an individual organization. You, as a current employee, have likely tapped into these specific skills, while external hires may take a year or more to master their nuances.

Know that your experience within the company already provides value, then find ways to add even more value, using these tips:

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4. Show Initiative

Commit yourself to whatever task you’re given, and make a point of going above and beyond.

Position yourself so that you’re ready to take on any growth opportunities that present themselves. If you believe you have skills that have gone untapped, find a manager who will give you a chance to prove your worth.

Accept any stretch assignment that showcases your readiness for advancement. Stay late, and arrive early. Half of getting the best assignments is sticking around long enough to receive them.

5. Set Yourself Apart by Staying up on Everything There Is to Know About Your Company and Its Competitors

Subscribe to and read the online trade journals. Become an active member in your industry’s network of professionals. Go to industry conferences, and learn your competitors’ strategies.

Be the on-the-ground eyes and ears for your organization to stay on top of industry trends.

6. Go to Every Company Meeting Prepared and Ready to Learn

A lot of workers feel meetings are an utter waste of time. They’re not, though, because they provide face-time with higher-ups and those in a position to give you the growth opportunities you need.

Go with the intention of absorbing information and using it to your advantage — including the goals and work styles of your superiors. Respect the agenda, listen more than you speak, and never beleaguer a point.

Accelerate Your Career Growth Opportunities

A recent study found that the five predictors of employees with executive potential were: the right motivation, curiosity, insight, engagement, and determination. These qualities help you stand out, but it’s also important to establish a track record of success and to not appear to be over-reaching in your drive to move up in your company.

Try to see yourself from your boss’s position and evaluate your promote-ability.

Do you display a passion and commitment toward meeting the collective goals of the company? Do you have a motivating influence with team members and show insight and excellence in all your work?

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These qualities will place you front and center when growth opportunities arise.

Use these strategic tips to escalate your opportunities for growth:

7. Find a Mentor

With mentorship programs fast disappearing, this isn’t always easy. But you need to look for someone in the company who has been promoted several times and who also cares about your progress.

Maybe it’s the person who recommended you for the job. Or maybe it’s your direct supervisor. It could even be someone across the hall or in a completely different department.

Talk to her or him about growth opportunities within your company. Maybe she or he can recommend you for a promotion.

Not sure how to find the right mentor? Here’s How to Find a Mentor That Will Help You Succeed.

8. Map out Your Own Growth Opportunity Chart

After you’ve worked at the company for a few months, work out a realistic growth chart for your own development. This should be a reasonable, practical chart — not a pie-in-the-sky wish list of demands.

What’s reasonable? Do you think being promoted within two years is reasonable? What about raises? Try to inform your own growth chart with what you’ve heard about other workers’ raises and promotions.

Once you’ve rigorously charted a realistic path for your personal development within the company, try to talk to your mentor about it.

Keep refining your chart until it seems to work with your skills and proven talents. Then, arrange a time to discuss it with your boss.

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You may want to time the discussion around the time of your performance review. Then your boss can weigh in with what he feels is reasonable, too.

9. Set Your Professional Bar High

Research shows that more than two-thirds of workers are just putting in their time. But through your active engagement in the organization and commitment to giving your best, you can provide the contrast against others giving lackluster performances.

Cultivate the hard skills that keep you on the cutting edge of your profession, while also refining your soft skills. These are the attributes that make you better at embracing diverse perspectives, engendering trust, and harnessing the power of synergy.

Even if you have an unquestionably left-brain career — a financial analyst or biotechnical engineer, for example — you’re always better off when you can form kind, courteous, quality relationships with colleagues.

Let integrity be the cornerstone of all your interactions with clients and co-workers.

The Bottom Line

Growth opportunities are available for those willing to purposely and adeptly manage their own professional growth. As the old adage says,

“Half of life is showing up.”

The other half is sticking around so that when your boss is looking for someone to take on a more significant role, you are among the first who come to mind.

Remember, your career is your business!

More About Continuous Growth

Featured photo credit: Zach Lucero via unsplash.com

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