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5 Facts About Starting a Career in Digital Marketing in 2016

5 Facts About Starting a Career in Digital Marketing in 2016

Are you planning to start your career in digital marketing? Online marketing has so much to offer in 2016, as this fascinating profession is booming. And in the coming years, it seems it will continue to move in the same direction.

But if you need some extra help to make the important decision to jump careers, take a look at these facts you may not know about starting a career in digital marketing:

1. There are over 60 disciplines of online marketing

If you are planning to become a “digital marketer”, you may consider being either a generalist or a specialist as there are so many areas to focus on.

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“I think last time I counted, there were around 63 ‘disciplines’ of marketing, and opportunities to specialise,” says Lee Tonitto, CEO of the Australian Marketing Institute.

Check out this list of just 20 digital marketing disciplines:

  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Content Marketing
  • Video Marketing
  • Paid Advertising
  • Native Advertising
  • Email marketing
  • Affiliate marketing
  • Paid Social Media
  • Influencer Marketing
  • Online customer service
  • Client Management
  • Front-end development
  • Back-end development
  • Web design
  • Online Branding
  • User Experience design (UX)
  • Data analysis
  • Software engineering
  • Online business development

According to the Digital Marketing Institute, some of the most in-demand digital marketing careers include SEO specialists, inbound marketers, PPC executives, content managers, UX designers, and developers.

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2. Some of the fastest-growing freelance jobs are in digital marketing

Research conducted by UpWork and Freelancers Union show how “technology is making it easier to find freelance work”. Many of today’s professionals are not tied to the traditional 9 to 5 office working hours; technology allows them to work remotely and even travel while working.

What is more, the six fastest-growing freelance positions in the US include content marketers, AngularJS developers, user experience designers, Woo Commerce developers, virtual assistance and electrical engineers.

If your dream is to eventually work as a freelancer or to start your own business, getting into this fascinating industry may be a very good idea. You can start your profession in digital marketing working in a media agency or in-house, develop your skills and take a big step in your career towards freelancing later on.

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3. Australians are the best paid online marketers

According to a study conducted by Moz comparing online marketers’ salaries across the world, the best-paid online marketers are in Australia with an average salary of $83,592. Second in the rankings are the United States online professionals with an $80,306 average wage, followed by Canadians with an average income of $72,571 a year.

UK ranks in the fifth position with an average digital salary of $53,156. However, there are other remarkable differences when comparing the US and the UK. For instance, “the UK pays those at the entry level more but those in the top positions less than their US equivalents”.

4. Digital agencies offer more perks than ever

But job satisfaction is not all about the salary. According to the 2016 Salary Guide by The Creative Group, perks are becoming increasingly important for digital professionals. As reported by the salary experts guide, “in addition to higher salaries and signing bonuses, perks like flextime, remote work options and generous paid time off are some of the carrots companies are dangling to woo workers in a tight job market”.

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Digital agencies are attracting talent by offering free food and drinks, happy hour office parties in a pure Mad Men style, entertainment areas with console competitions, table tennis championships, pool and football tables and much more fun.

5. The talent gap in digital marketing

After surveying 747 executives from the Fortune 500 and global agencies, a study conducted by OMI (Online Marketing Institute) concludes that “executives are unhappy with the skills of digital and social media team talent, and there is a large talent gap hurting sales, employee retention, and marketing ROI”.

There is a substantial talent gap between the digital marketing skills demanded by companies and the skills that digital teams actually have. This can be seen as a great opportunity to acquire the right capabilities to get a better job in the digital field. So where is the skills gap more latent? The same study indicates a clear talent gap of “29% in mobile marketing and a 37% gap in analytics”.

At the same time, research conducted by Adobe on how “marketers struggle to reinvent themselves” affirms that “companies need to hire more digital talent”. And goes further concluding that “marketers cite digital/social marketers (47%), data analysts (38%), creatives (38%) and mobile marketers (36%) as the key roles companies need to invest in over the next 12 months”.

On the whole, digital marketers have a bright future ahead of them. More career opportunities can be predicted as companies increment their digital presence. In an amazingly segmented and continuously evolving arena, specialization and constant preparation are key to developing a successful career in digital marketing.

More by this author

Maria Onzain

Content Marketing Freelancer

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Last Updated on February 25, 2020

15 Personal Goals for Work to Help You Succeed

15 Personal Goals for Work to Help You Succeed

It’s easy to blend into the crowd at work. The majority of workers choose to settle for mediocrity and anonymity; especially if they work in a large or virtual work environment. It’s much easier to go to work every day and contribute just enough to meet your job’s requirements than it is to leave a lasting impression on your coworkers.

What isn’t easy is standing out.

By setting personal goals for work, you can intentionally work towards getting noticed which will propel you towards getting your dream job.

Do not settle for mediocrity and do not settle for anonymity. Dream big and stand out from the crowd. Here are 15 examples of personal goals for work to help you stand out from your coworkers and lead a successful career.

1. Self-Mastery

Self-Mastery is all about deepening your awareness of your skills, strengths and weaknesses. Once you identify what makes you unique and what you’re most passionate about, use that awareness to develop your skills even further.

Use your awareness of your weaknesses to identify areas of improvement. By practising your self-awareness in these areas, you will demonstrate an ability to self regulate your development and growth.

2. Being Grateful for Where You Are

Take a moment and reflect on how hard you worked to get where you are today.

How many times did you apply to your job? How many interviews did you go through? How many hours have you put in?

You’ve worked hard to get to where you are today. Be grateful of all of the hard work you’ve put in to get you where you are today.

By practising gratitude, you open yourself up to receive what’s next.

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3. Staying Excited for What’s Next

The perfect vibrational stance to be in to be actively working towards your goals is to practice gratitude for your current situation and to feel excitement for what’s coming next.

Expect better things to come. Anticipate that you will accomplish your goal and that you’re working towards your dream job. Be open to receiving what’s coming your way next.

4. Celebrating Each Others’ Differences

As coworkers, we all bring different strengths to a team environment. Introverts bring deep thought to current issues and extroverts do well in busy meetings and discussions. The Myers-Briggs Type Indicator is an excellent measurement of personality differences and brings an interesting review of your team’s personalities interact with each other.

If possible, request to have an MBTI done with your coworkers so that you can learn more about your similarities and differences; or recognize the differences in your team’s personalities and appreciate that they each contribute different values to the group.

5. Using Your Team’s Differences to Your Advantage

Once you learn more about the different personalities on your team, you can work more strategically with your coworkers. Some coworkers may present as introverts who prefer to take time away to review information before making decisions. Other coworkers may present as extroverts who excel in group discussions and facilitating presentations.

Once you identify the different strengths of your coworkers, you can plan projects and group work according to each other’s personality strengths.

6. Managing Conflicts Effectively

If conflict arises between yourself and another coworker, take time to assess how you’d like to work through the situation rather than reacting in the heat of the moment.

Request a private meeting with the other coworker and present the facts in an objective manner. Initiate a practical conversation to discuss the issue of conflict and then find a mutually-beneficial solution together.

Doing so will show your coworkers and your boss you’re capable of dealing with emotionally-sensitive discussions while keeping a cool head.

7. Becoming a ‘Yes’ Person

Volunteer for new projects and special assignments. Be the first person to put up your hand.

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If your boss is looking for someone to step up, be the first to volunteer. It shows you’re engaged and gives you the opportunity to learn new skills.

8. Saying ‘No’ When Necessary

This may seem contradictory to the previous point, but this is not!

If you’re close to burnout or have a lot going on in your personal life, choose to say no to additional work if you must.

Be aware of your own mental state of wellness. If you’re incapable of taking on more, say no rather than saying yes and being unable to submit impeccable work.

If necessary, share with your boss privately that you’re not in the right place to take on work but you intend to get back on track and as soon as possible.

9. Showing Humility

It’s not possible to be perfect at everything all the time. If you make a mistake, own up to it.

Let your boss know or coworker know that you made a mistake and you want to correct it. Tell them that you have learned from this experience and you will do things differently going forward.

Practice humility so that you may demonstrate a willingness to do better.

10. Modeling Work Life Balance

Make your own self care a priority so that you’re allocating time out of the office to your exercise, health and nutrition goals.

Carve out time before or after work to taking care of you. Propose walking meetings during the day or try organizing a group fitness classes at lunch. Invite your coworkers to join you in trying a new yoga class.

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Show your coworkers that you’re committed to work life balance so that you can show up as your best self while at work.

11. Under Promise, Over Deliver

If you commit to finishing a project by a certain time, be certain that you will do what you said you’re going to do when you said you’re going to do it.

Do not commit to completing a project using an unrealistic time frame. If you’re unable to deliver, you will inevitably harm your reputation and will negatively affect others’ expectations of your abilities.

Rather than committing to more than you can accomplish, commit to what you’re capable of or slightly less so that you can over deliver on your promises.

12. Finding Your Own Answers

Rather than quickly turning to your coworkers or your boss when you have questions, do your best to find your own answers.

Review company policies, best practices and previous situations. Use critical thinking to determine how to best handle a situation and demonstrate that you’re able to make sound decisions when it’s required.

After doing your research, present the situation to your boss and share how you would handle the situation. Ask for guidance to see if you’re on the right track. By doing so you’ll demonstrate drive and ambition.

13. Asking for Help

If a situation arises that is above your pay-grade and you must ask for help or guidance, do so with humility.

Respectfully ask your boss or coworkers for their help. Let them know that you are grateful for their assistance and that they’re willing to share their knowledge. Offer to be of assistance to them if it’s needed in the future and repay the favor.

Here’re some tips for you: How to Ask for Help When You Feel Silly to Do So

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14. Offering Help

If you can see a fellow coworker is struggling, offer to help them out. Offering your help will demonstrate your ability to work as a team player.

If your workplace has hired a new employee, offer to take them under your wing and show them the ropes. Let your boss know that you’d be happy to show them around.

It will demonstrate your seniority in the workplace and your interest in fostering teamwork and morale.

15. Taking a Brain Break Regularly

Take a few moments whenever you can for a mini meditation. In the bathroom, the coffee room, or on the subway on your way to work, take a few deep breaths and center your mind.

Slow down your heart rate and tune in to your inner self. Remind yourself that work can be stressful but we don’t need to let the stress affect us. Return to this grounded and centered state whenever you feel out of alignment.

The Bottom Line

Use this list of personal goals to skyrocket your career path at work. Let your actions speak louder than words.

Demonstrate to your boss and your coworkers that you don’t intend to settle for mediocrity; you intend to stand out from the crowd and will do so by implementing personal goals and actively working towards your dream job.

More Tips About Goals Setting

Featured photo credit: NORTHFOLK via unsplash.com

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