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8 Essential Types of Branding You Should Know

8 Essential Types of Branding You Should Know

Brand building is an important aspect in the development of business. It is useful in building awareness of a brand and to increase the voice of consumers. It also helps in giving an identity to the business.

The availability of so many interactive platforms has made it easier to raise awareness about the brand. Brand building needs a lot of resources and time. Branding is crucial for encouraging recognition and helps in standing out among your contemporaries.

Here are different types of branding that you can use:

1. Product Branding:

Products enjoy the most common types of branding. It is not very difficult to understand the branding of goods as you walk through the aisles of supermarkets.

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A product reaches successful branding when the consumer prefers to buy it in the presence of same products by other brands. If users are selecting the product of a particular brand, then it means that the brand has established a safe and reliable reputation management.

2. Personal Branding:

It is a very useful and impressive branding tool for politicians, musicians, athletes and other famous people. It allows famous people to project a good image to the public.

Politicians will attempt to gain more votes by creating a good impression. Politicians will need to convince the voters that he or she is the right person for the office. To convey that to the people, a politician will need branding. A celebrity can also become affiliated with other brands or products for promoting them.

3. Corporate Branding:

This is crucial for businesses that want to create a good reputation in the market. All the activities of a firm have an effect on its reputation.

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A company advertises its services, products, employees, cooperate culture and its contribution towards the community. One wrong decision can have adverse effects on the branding of the corporation. If the damage is extensive, then the company will have to create a new strategy from scratch.

4. Geographic Branding:

It is the type of branding which is reserved for certain services and products. It is used for promotion of local spices, tourism, etc.

Every region tries to brand the things that make them stand out from other areas. They can advertise the landscape, the cuisine or any other notable features.

5. Investor Branding:

This is mostly applicable to the brands which are publicly listed. It is also suitable for functions of relations regarding the investors. It assists in positioning the entities which are listed as an investment and the stock performance, financials, and strategy on other factors such as purpose, value position and increasing position.

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A good investor branding results in sharing the resilience of price and a good understanding of the value.

6. Service Branding:

It is not much different from the product branding, but one of its unique features is that it includes an addition of perceiving value to the services. It is highly useful in professional services.

This allows the marketers in avoiding competing skills with skills. You can take help from a branding agency to make sure that there is an effective advertisement for your services.

7. Cultural Branding:

It is responsible for building a good reputation about the environment and people living in it. It is for a promotion of residents in a particular area, culture, and nationality.

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The branding is done by focusing on the right, and distinctive qualities of the natives of the area, like the New Yorkers are considered as very fast paced people. It is an excellent tool for increasing tourism and attracting people from all over to the world to visit your land.

8. Retail Branding:

It is a tactic which companies adopt for increasing the interest of consumers and make them curious about it. Retail branding needs a lot of planning, and it requires a proper strategy. The plan is created when the brand ultimately accepts the model of the business.

There is no one way of defining the brand building, and the best way of explaining it is to call it a process of creating value for the clients.

Featured photo credit: Forrst | Greenfeet Inc via forrst-live.s3.amazonaws.com

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Last Updated on July 16, 2019

7 Powerful Habits To Win In Office Politics

7 Powerful Habits To Win In Office Politics

Office politics – a taboo word for some people. It’s a pervasive thing at the workplace.

In its simplest form, workplace politics is simply about the differences between people at work; differences in opinions, conflicts of interests are often manifested as office politics. It all goes down to human communications and relationships.

There is no need to be afraid of office politics. Top performers are those who have mastered the art of winning in office politics. Below are 7 good habits to help you win at the workplace:

1. Be Aware You Have a Choice

The most common reactions to politics at work are either fight or flight. It’s normal human reaction for survival in the wild, back in the prehistoric days when we were still hunter-gatherers.

Sure, the office is a modern jungle, but it takes more than just instinctive reactions to win in office politics. Instinctive fight reactions will only cause more resistance to whatever you are trying to achieve; while instinctive flight reactions only label you as a pushover that people can easily take for granted. Neither options are appealing for healthy career growth.

Winning requires you to consciously choose your reactions to the situation. Recognize that no matter how bad the circumstances, you have a choice in choosing how you feel and react. So how do you choose? This bring us to the next point…

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2. Know What You Are Trying to Achieve

When conflicts happen, it’s very easy to be sucked into tunnel-vision and focus on immediate differences. That’s a self-defeating approach. Chances are, you’ll only invite more resistance by focusing on differences in people’s positions or opinions.

The way to mitigate this without looking like you’re fighting to emerge as a winner in this conflict is to focus on the business objectives. In the light of what’s best for the business, discuss the pros and cons of each option. Eventually, everyone wants the business to be successful; if the business don’t win, then nobody in the organization wins.

It’s much easier for one to eat the humble pie and back off when they realize the chosen approach is best for the business.

By learning to steer the discussion in this direction, you will learn to disengage from petty differences and position yourself as someone who is interested in getting things done. Your boss will also come to appreciate you as someone who is mature, strategic and can be entrusted with bigger responsibilities.

3. Focus on Your Circle of Influence

At work, there are often issues which we have very little control over. It’s not uncommon to find corporate policies, client demands or boss mandates which affects your personal interests.

Gossiping and complaining are common responses to these events that we cannot control. But think about it, other than that short term emotional outlet, what tangible results do gossiping really accomplish? In most instances, none.

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Instead of feeling victimized and angry about the situation, focus on the things that you can do to influence the situation — your circle of influence. This is a very empowering technique to overcome the feeling of helplessness. It removes the victimized feeling and also allows others to see you as someone who knows how to operate within given constraints.

You may not be able to change or decide on the eventual outcome but, you can walk away knowing that you have done the best within the given circumstances.

Constraints are all around in the workplace; with this approach, your boss will also come to appreciate you as someone who is understanding and positive.

4. Don’t Take Sides

In office politics, it is possible to find yourself stuck in between two power figures who are at odds with each other. You find yourself being thrown around while they try to outwit each other and defend their own position; all at the expense of you getting the job done. You can’t get them to agree on a common decision for a project, and neither of them want to take ownership of issues; they’re too afraid they’ll get stabbed in the back for any mishaps.

In cases like this, focus on the business objectives and don’t take side with either of them – even if you like one better than the other. Place them on a common communication platform and ensure open communications among all parties, so that no one can claim “I didn’t say that”.

By not taking sides, you’ll help to direct conflict resolution in an objective manner. You’ll also build trust with both parties. That’ll help to keep the engagements constructive and focus on business objectives.

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5. Don’t Get Personal

In office politics, you’ll get angry with people. It happens. There will be times when you feel the urge to give that person a piece of your mind and teach him a lesson. Don’t.

People tend to remember moments when they were humiliated or insulted. Even if you win this argument and get to feel really good about it for now, you’ll pay the price later when you need help from this person. What goes around comes around, especially at the workplace.

To win in the office, you’ll want to build a network of allies which you can tap into. The last thing you want during a crisis or an opportunity is to have someone screw you up because they harbor ill-intentions towards you – all because you’d enjoyed a brief moment of emotional outburst at their expense.

Another reason to hold back your temper is your career advancement. Increasingly, organizations are using 360 degree reviews to promote someone. Even if you are a star performer, your boss will have to fight a political uphill battle if other managers or peers see you as someone who is difficult to work with. The last thing you’ll want is to make it difficult for your boss to champion you for a promotion.

6. Seek to Understand, Before Being Understood

The reason people feel unjustified is because they felt misunderstood. Instinctively, we are more interested in getting the others to understand us than to understand them first. Top people managers and business leaders have learned to suppress this urge.

Surprisingly, seeking to understand is a very disarming technique. Once the other party feels that you understand where he/she is coming from, they will feel less defensive and be open to understand you in return. This sets the stage for open communications to arrive at a solution that both parties can accept.

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Trying to arrive at a solution without first having this understanding is very difficult – there’s little trust and too much second-guessing.

7. Think Win-Win

As mentioned upfront, political conflicts happen because of conflicting interests. Perhaps due to our schooling, we are taught that to win, someone else needs to lose. Conversely, we are afraid to let someone else win, because it implies losing for us.

In business and work, that doesn’t have to be the case.

Learn to think in terms of “how can we both win out of this situation?” This requires that you first understand the other party’s perspective and what’s in it for him.

Next, understand what’s in it for you. Strive to seek out a resolution that is acceptable and beneficial to both parties. Doing this will ensure that everyone truly commit to the agreed resolution and will not pay only lip-service to it.

People simply don’t like to lose. You may get away with win-lose tactics once or twice but very soon, you’ll find yourself without allies in the workplace.

Thinking win-win is an enduring strategy that builds allies and help you win in the long term.

Featured photo credit: Unsplash via unsplash.com

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