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5 Marketing Influencers Every Brand Should Follow in 2016

5 Marketing Influencers Every Brand Should Follow in 2016

Over the past decade, digital media has transformed marketing in unimaginable ways. A small group of digital marketing experts has led the industry. Digital marketing leaders can help businesses of all sizes expand their brand reach and exponentially increase their sales.

Here are some renowned marketing influencers that you should follow.

1. Neil Patel

Neil Patel is possibly the most influential digital marketing expert alive. Patel is a lifelong entrepreneur that has been active in the digital marketing industry since his early 20s. He has founded a number of famous marketing analytics and automation brands, including KissMetrics and CrazyEgg.

Many digital marketing professionals inappropriately refer to themselves as “gurus,” but Patel has earned his reputation as one. He has driven over one billion targeted leads to his clients’ websites and helped them multiply their revenue.

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Patel has worked closely with a number of famous brands, including Gawker media. He helped Gawker increase their website traffic by 5 million visitors in only four months.

2. Sujan Patel

Sujan Patel is the cousin of Neil Patel. He is another highly effective digital marketing leader that has worked closely with some of the largest brands in the world. He is also a passionate blogger that shares his wisdom on entrepreneur magazine, Forbes, the Wall Street Journal and other distinguished publications.

Sujan always had a knack for closing sales and identifying entrepreneurial opportunities. His mother vividly recalls the day he bought a bag of popcorn for less than a dollar and sold it for $20.

After becoming a distinguished digital marketing expert, Patel has mentored other entrepreneurs. Neil Patel has spoken highly of his cousin’s work ethic and marketing talents. “If there’s one thing I know about Sujan, it’s that he’s always going to push himself to be faster, better & stronger than he was yesterday, both professionally and personally,” Neil Patel states.

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3. Kim Garst

Kim Garst is a best-selling author and social media prodigy. She has over 20 years of experience as a digital marketer and entrepreneur and has dedicated the past five years of her career to social selling.

Kim is the author of a number of popular social media books, such as:

  • Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media
  • The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with Pinterest
  • Secrets of the Online Marketing Superstars

She is also the founder of Social Boom, which has become one of the ten most respected social media blogs in the world.

4. Ryan Deiss

Ryan Deiss founded digital marketer in 2009.  In less than two years, Deiss and his team spent nearly $20 million on A/B testing. Armed with their unparalleled knowledge, they were able to create some of the best-optimized marketing campaigns ever seen.

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Over the past seven years, Deiss has served nearly 2,000 brands from over 60 countries. His company has shown they can deliver spectacular results for their clients, so their services are in high demand.

5. Peggy FitzPatrick

Peggy FitzPatrick is a passionate brand ambassador, social media marketer, keynote speaker and author. She is the head of content marketing for guy Kawasaki and has worked with a number of global brands, including:

  • Virgin
  • Google
  • Motorola
  • McDonald’s

She co-authored the art of social media: power tips for power users with Guy Kawasaki.

Mike Allton, Chief Marketing Officer for SiteSell, has praised FitzPatrick for her ability to communicate social media clearly and effectively.

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“In addition to avidly reading all of Peg’s blog posts and articles, I’ve had the extreme pleasure of appearing with Peg on HOAs and connecting with her on multiple social networks,” he writes. “Not only is Peg an expert in social media marketing, she’s an absolute joy to work with and learn from! Businesses and social media managers would do well to follow her on one or more platforms and soak up all of the knowledge she’s sharing. And if you have an opportunity to bring her on your team, jump at the chance!”

Featured photo credit: Pexels via pexels.com

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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