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5 Marketing Influencers Every Brand Should Follow in 2016

5 Marketing Influencers Every Brand Should Follow in 2016

Over the past decade, digital media has transformed marketing in unimaginable ways. A small group of digital marketing experts has led the industry. Digital marketing leaders can help businesses of all sizes expand their brand reach and exponentially increase their sales.

Here are some renowned marketing influencers that you should follow.

1. Neil Patel

Neil Patel is possibly the most influential digital marketing expert alive. Patel is a lifelong entrepreneur that has been active in the digital marketing industry since his early 20s. He has founded a number of famous marketing analytics and automation brands, including KissMetrics and CrazyEgg.

Many digital marketing professionals inappropriately refer to themselves as “gurus,” but Patel has earned his reputation as one. He has driven over one billion targeted leads to his clients’ websites and helped them multiply their revenue.

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Patel has worked closely with a number of famous brands, including Gawker media. He helped Gawker increase their website traffic by 5 million visitors in only four months.

2. Sujan Patel

Sujan Patel is the cousin of Neil Patel. He is another highly effective digital marketing leader that has worked closely with some of the largest brands in the world. He is also a passionate blogger that shares his wisdom on entrepreneur magazine, Forbes, the Wall Street Journal and other distinguished publications.

Sujan always had a knack for closing sales and identifying entrepreneurial opportunities. His mother vividly recalls the day he bought a bag of popcorn for less than a dollar and sold it for $20.

After becoming a distinguished digital marketing expert, Patel has mentored other entrepreneurs. Neil Patel has spoken highly of his cousin’s work ethic and marketing talents. “If there’s one thing I know about Sujan, it’s that he’s always going to push himself to be faster, better & stronger than he was yesterday, both professionally and personally,” Neil Patel states.

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3. Kim Garst

Kim Garst is a best-selling author and social media prodigy. She has over 20 years of experience as a digital marketer and entrepreneur and has dedicated the past five years of her career to social selling.

Kim is the author of a number of popular social media books, such as:

  • Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media
  • The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with Pinterest
  • Secrets of the Online Marketing Superstars

She is also the founder of Social Boom, which has become one of the ten most respected social media blogs in the world.

4. Ryan Deiss

Ryan Deiss founded digital marketer in 2009.  In less than two years, Deiss and his team spent nearly $20 million on A/B testing. Armed with their unparalleled knowledge, they were able to create some of the best-optimized marketing campaigns ever seen.

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Over the past seven years, Deiss has served nearly 2,000 brands from over 60 countries. His company has shown they can deliver spectacular results for their clients, so their services are in high demand.

5. Peggy FitzPatrick

Peggy FitzPatrick is a passionate brand ambassador, social media marketer, keynote speaker and author. She is the head of content marketing for guy Kawasaki and has worked with a number of global brands, including:

  • Virgin
  • Google
  • Motorola
  • McDonald’s

She co-authored the art of social media: power tips for power users with Guy Kawasaki.

Mike Allton, Chief Marketing Officer for SiteSell, has praised FitzPatrick for her ability to communicate social media clearly and effectively.

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“In addition to avidly reading all of Peg’s blog posts and articles, I’ve had the extreme pleasure of appearing with Peg on HOAs and connecting with her on multiple social networks,” he writes. “Not only is Peg an expert in social media marketing, she’s an absolute joy to work with and learn from! Businesses and social media managers would do well to follow her on one or more platforms and soak up all of the knowledge she’s sharing. And if you have an opportunity to bring her on your team, jump at the chance!”

Featured photo credit: Pexels via pexels.com

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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