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5 Marketing Influencers Every Brand Should Follow in 2016

5 Marketing Influencers Every Brand Should Follow in 2016

Over the past decade, digital media has transformed marketing in unimaginable ways. A small group of digital marketing experts has led the industry. Digital marketing leaders can help businesses of all sizes expand their brand reach and exponentially increase their sales.

Here are some renowned marketing influencers that you should follow.

1. Neil Patel

Neil Patel is possibly the most influential digital marketing expert alive. Patel is a lifelong entrepreneur that has been active in the digital marketing industry since his early 20s. He has founded a number of famous marketing analytics and automation brands, including KissMetrics and CrazyEgg.

Many digital marketing professionals inappropriately refer to themselves as “gurus,” but Patel has earned his reputation as one. He has driven over one billion targeted leads to his clients’ websites and helped them multiply their revenue.

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Patel has worked closely with a number of famous brands, including Gawker media. He helped Gawker increase their website traffic by 5 million visitors in only four months.

2. Sujan Patel

Sujan Patel is the cousin of Neil Patel. He is another highly effective digital marketing leader that has worked closely with some of the largest brands in the world. He is also a passionate blogger that shares his wisdom on entrepreneur magazine, Forbes, the Wall Street Journal and other distinguished publications.

Sujan always had a knack for closing sales and identifying entrepreneurial opportunities. His mother vividly recalls the day he bought a bag of popcorn for less than a dollar and sold it for $20.

After becoming a distinguished digital marketing expert, Patel has mentored other entrepreneurs. Neil Patel has spoken highly of his cousin’s work ethic and marketing talents. “If there’s one thing I know about Sujan, it’s that he’s always going to push himself to be faster, better & stronger than he was yesterday, both professionally and personally,” Neil Patel states.

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3. Kim Garst

Kim Garst is a best-selling author and social media prodigy. She has over 20 years of experience as a digital marketer and entrepreneur and has dedicated the past five years of her career to social selling.

Kim is the author of a number of popular social media books, such as:

  • Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media
  • The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with Pinterest
  • Secrets of the Online Marketing Superstars

She is also the founder of Social Boom, which has become one of the ten most respected social media blogs in the world.

4. Ryan Deiss

Ryan Deiss founded digital marketer in 2009.  In less than two years, Deiss and his team spent nearly $20 million on A/B testing. Armed with their unparalleled knowledge, they were able to create some of the best-optimized marketing campaigns ever seen.

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Over the past seven years, Deiss has served nearly 2,000 brands from over 60 countries. His company has shown they can deliver spectacular results for their clients, so their services are in high demand.

5. Peggy FitzPatrick

Peggy FitzPatrick is a passionate brand ambassador, social media marketer, keynote speaker and author. She is the head of content marketing for guy Kawasaki and has worked with a number of global brands, including:

  • Virgin
  • Google
  • Motorola
  • McDonald’s

She co-authored the art of social media: power tips for power users with Guy Kawasaki.

Mike Allton, Chief Marketing Officer for SiteSell, has praised FitzPatrick for her ability to communicate social media clearly and effectively.

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“In addition to avidly reading all of Peg’s blog posts and articles, I’ve had the extreme pleasure of appearing with Peg on HOAs and connecting with her on multiple social networks,” he writes. “Not only is Peg an expert in social media marketing, she’s an absolute joy to work with and learn from! Businesses and social media managers would do well to follow her on one or more platforms and soak up all of the knowledge she’s sharing. And if you have an opportunity to bring her on your team, jump at the chance!”

Featured photo credit: Pexels via pexels.com

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How to Achieve Goals and Increase Your Chance of Success

How to Achieve Goals and Increase Your Chance of Success

Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

Luckily, you can realize almost any dream when you harness the right goal-setting methods.

In this article, I’ll show you how to achieve goals and get closer you success.

1. Break your dreams down into specific and measurable steps

We couldn’t talk about goal-setting without mentioning SMART goals.

SMART goals are specific, measurable, assignable, realistic, and time-related.

Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

Find out more tips about utilizing SMART goals here:

How to Use SMART Goal to Become Highly Successful in Life

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2. Have at least one clearly defined goal for every interest and role in your life

It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

3. Align your goals with your life’s mission, purpose and passion

Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

4. Create goals that ignite your spirit and inspire you to take action

If you can’t be fired up about your goals from the start, they might not be good goals for you.

The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

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You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

5. Write down all your goals in specific, measurable detail

This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

6. Commit to hitting each of your targets without exception

You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

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We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

7. Share your goals with others to motivate each other

There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

In addition, celebrating small wins helps you stay motivated. Here’s how:

How To Celebrate Small Wins To Achieve Big Goals

9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

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When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

10. Take an action step toward reaching your goals every day

Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

Change begins today

Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

It’s time to start turning your dreams into goals and your goals into realities.

Featured photo credit: Pexels via pexels.com

Reference

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