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7 Common Issues That Hinder an Online User Experience

7 Common Issues That Hinder an Online User Experience

Having a website in the modern age can be rewarding as long as it is operated in the right way. Any website that doesn’t conform could find itself gathering virtual dust within the online sphere.

It is believed that mobile-connected devices will account for 68 percent of all Internet traffic by 2017. While these kinds of numbers can be exciting for webmasters, websites that fail to offer the best possible user experience online will often fall by the wayside.

In order to ensure the best possible user experience and a seamless conversion process, ensure that your site isn’t making these 7 user experience mistakes.

1. Lack of Social Sign-Up and Logins

The filling in of registration forms is something that many try to avoid online, simply because the task can be monotonous at best. However, as social networking continues to gain more traction in the online world, so do the features it offers.

Having the option to log in or sign up via a social network ensures that you provide a seamless experience for users to get started and view the content, which eventually, can lead to an increase in subscribers and customers.

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Solution: If running a community or a subscription based website, ensure to implement social sign-ups and log-ins that don’t require users to fill in a lengthy contact form, and avoids email verifications.

2. Poor Navigation and Hidden Pages

The lack of clean and simple navigation can quickly ruin the experience that users have with the site. Usually, visitors wouldn’t be willing to make more than 3-4 clicks to get to the desired page.

Unless the website is over 10,000 pages, webmasters & designers need to ensure that all pages are properly structured and categorised under relevant “parent” pages.

Solution: Use a clear menu structure with top-level pages and sub-pages. Categorise the pages that you wish users to navigate to in a proper manner. As an example, list your services pages under the main “Services” or “What we Offer” page.

3. Not optimised for mobile

Although the Internet has evolved, that doesn’t mean that every website adapts to a mobile & tablet screens. According to Marketing Land, mobile traffic accounts for more than 50% of all the traffic. Those who have not updated their website will find that their users have less-than-stellar experience when navigating the site, often having to pinch in and out screen, zoom in and out, and use awkward button placements to find their way around the website.

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Mobile users who are not able to navigate a site that is not responsive will often look elsewhere, which can be detrimental to your sales turnover.

Solution: Ensure to invest into a mobile and tablet versions of the site. If using WordPress, this just comes down to choosing the right responsive theme that will automatically adjust to the screen size.

4. Excessive Pop-ups

Although the vast majority of people have developed an immunity against pop-ups, some of us still feel frustrated when there is an excessive number of pop-ups asking to sign-up for the email updates with a tiny grey text saying “No, I don’t want to”.

Yes, pop-ups are an effective way to increase your email database and encourage social sharing, as long as this strategy is not overused to the point when people get frustrated and annoyed with the site.

Solution:

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  • Don’t place multiple pop-ups on a single web page.
  • Make sure that your pop-ups are relevant. For example, you wouldn’t want to show an email sign-up to a person who has already signed up.
  • Ensure that those pop-ups are easy to close.

5. Complicated Contact Forms

Almost every website uses contact forms, whether it’s as simple “contact us” or a transactional form. One of the most common issues that sites make is to do with lengthy forms & unnecessary fields. Far too often, websites add irrelevant fields when trying to get as much information as possible in one go. Who would want to fill in a 10-minute contact form just to get in touch? Yes, no one, especially if you are on a mobile.

Solution: Keep the form fields to a minimum, and only ask for the relevant information. What would people think when your site is asking for their address just to receive a quote? Yes, that you would probably post a bunch of annoying leaflets.

6. Poorly Written Content

Poorly written content has been a bugbear of the online world in the past. During the early days of the Internet, it wasn’t unusual to enter a search term and be greeted with a series of online sites that offered nothing but a series of ads.

In a bid to contend with the poorly-written content, Google introduced a number of algorithm updates that looked to ensure that any content being presented to an online audience was informative and relevant.

As such, websites had to ensure that content matched that of the keywords being searched. If it didn’t, it would simply fall down the results page. As such, it’s now more important than ever to ensure that any content being produced for your website is written professionally as well as being informative.

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Solution: Ensure that your provide a regular stream of top notch quality content that is targeted to provide accurate and useful information to the user.

7. Online Users Who Are Kept Waiting

While it’s not always the fault of the webmaster, any servers that struggle with the downloading of information will often affect the user experience, normally meaning that they will abort the action they were trying to perform, which could be an all-important sign-up, or a potential customer.

Furthermore, users would not normally wait for more than 4 seconds for the site to load. Hence, if your site speed is greater than 4 seconds, users are very likely to leave the site.

Solution:

  • Choose a good hosting provider
  • Implement a CDN (Content Delivery Network)
  • Minify and Combine CSS & Javascript files
  • Install a good caching plugin
  • Optimise, compress and scale your images
  • Minimise DNS lookups

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Dmytro Spilka

Head Wizard

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Published on January 18, 2019

Best 5 Language Learning Apps to Easily Master a New Language

Best 5 Language Learning Apps to Easily Master a New Language

Learning a new language is no easy feat. While a language instructor is irreplaceable, language learning apps have come to revolutionize a lot of things and it has made language learning much easier. Compared to language learning websites, apps offer a more interactive experience to learn a new language.

The following language learning apps are the top recommended apps for your language learning needs:

1. Duolingo

    Duolingo is a very successful app that merged gamification and language learning. According to Expanded Ramblings, the app now counts with 300 million users.

    Duolingo offers a unique concept, an easy-to-use app and is a great app to accompany your language acquisition journey. The courses are created by native speakers, so this is not data or algorithm-based.

    The app is free and has the upgrade options with Duolingo Plus for $9.99, which are add free lessons. The mobile app offers 25 languages and is popular for English-speaking learners learning other languages.

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    Download the app

    2. HelloTalk

      HelloTalk aims to facilitate speaking practice and eliminate the stresses of a real-time and life conversation. The app allows users to connect to native speakers and has a WhatsApp like chat that imitates its interface.

      There is a perk to this app. The same native speakers available also want to make an even exchange and learn your target language, so engagement is the name of the game.

      What’s more, the app has integrated translation function that bypasses the difficulties of sending a message with a missing word and instead fills in the gap.

      Download the app

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      3. Mindsnacks

        Remember that Duolingo has integrated gamification in language learning? Well, Mindsnacks takes the concept to another level. There is an extensive list of languages available within the app comes with eight to nine games designed to learn grammar, vocabulary listening.

        You will also be able to visualize your progress since the app integrates monitoring capabilities. The layout and interface is nothing short of enjoyable, cheerful and charming.

        Download the app

        4. Busuu

          Bussu is a social language learning app. It is available on the web, Android, and iOS. It currently supports 12 languages and is free.

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          The functionality allows users to learn words, simple dialogues and questions related to the conversations. In addition, the dialogues are recorded by native speakers, which brings you close to the language learning experience.

          When you upgrade, you unlock important features including course materials. The subscription is $17 a month.

          Download the app

          5. Babbel

            Babbel is a subscription-based service founded in 2008. According to LinguaLift, it is a paid cousing of Duolingo. The free version comes with 40 classes, and does not require you to invest any money.

            Each of the classes starts with with a sequential teaching of vocabulary with the help of pictures. The courses are tailor made and adapted to the students’ level, allowing the learning to be adjusted accordingly.

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            If you started learning a language and stopped, Babbel will help you pick up where you started.

            Download the app

            Takeaways

            All the apps recommended are tailored for different needs, whether you’re beginning to learn a language or trying to pick back up one. All of them are designed by real-life native speakers and so provide you with a more concrete learning experience.

            Since these apps are designed to adapt to different kinds of learning styles, do check out which one is the most suitable for you.

            Featured photo credit: Yura Fresh via unsplash.com

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