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7 Things You Can’t Ignore for SEO in 2017

7 Things You Can’t Ignore for SEO in 2017

SEO, search engine optimization is the technique of optimizing your site in such a way that it can be seen on the top of the search engines like Google, Yahoo, and Bing. You can optimize your site by improving its inside and outside features according to the search engine standards.

These popular search engines ranked the web pages, videos, local listings, and other content by the visitor preferences or which the visitor mostly searches. Here, in this article, I’ve compiled a list of some SEO rules that the marketers and SEO Service providers should follow to become successful.

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1. Unique Content

The most important SEO tool is the unique and quality content along with the keywords. The content should be original and can’t be copied from the other sites and blogs. You can take the idea from other websites and then re-write the content in your words, but in an improved manner with the proper use of keywords. Always manage the sound density of the keywords while writing SEO contents. The standard practice used in the SEO writing is to keep 3 to 4 percent density.

2. Lengthy Keywords

It’s a common practice for years to use keywords in SEO content writing. But nowadays, using lengthy keywords and the phrases or organic keywords is the most popular SEO trend used these days. For attaining the maximum visibility in the search engines, business owners use unique and keyword rich content for their web pages.

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3. Target Geographical-Based Clients

Apart from keywords usage, SEO based on a specific geographic location is another latest trend in the search engine optimization field. As the trends are evolving and nowadays people use customized web searches by using particular specifications such as location, type, etc.

It ultimately helps the business owners to optimize their web content by those specifications to ensure high ranking on search engines. It is important to specify the geographical location of your businesses as well as geo-specific meta tags on your website. Doing so will ensure that your site has a higher rank on search engines.

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4. Accommodate Customized Searches

It’s a fact that the surfers use to search by their likes, dislikes, and behavior patterns. As a business owner, you need first to identify those customized or personalized searches to rank high in the search engines.

5. Blogging

Blogging is another latest SEO trend used these days to enhance search rankings on the popular search engines. Blogging and writing quality articles for blogging platforms such as WordPress and Bloggers are a great way to improve visibility. With the help of blogging, you can target a broad spectrum audience. One more thing, in early days marketers used to create backlinks of their websites to get massive traffic, but in recent days it is frowned upon by sites.

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6. Google Adwords

The next SEO tool that is used is Google Adwords. You need to go to Google and then select the option of Google Adwords and then, keyword tool. Keyword tool helps you to find out exact keyword information that the visitor is typing. It’s simple to use. As you put some primary keywords, a whole list of suggested and used keywords is provided to you by Google AdWords. While, working on SEO strategies, the Google keyword search tool is critical to driving massive traffic towards the site.

7. Business Directories

Another latest SEO trend is to use business directories. As SEO experts believe that creating linkages with business directories, both local as well as global, can enhance the visibility of your website considerably in the search engines.

For the best SEO practices, you can hire the best SEO service providers who will guide you in the latest and most recent trends in the industry and optimize your site in such a way that it is ranked in the search engines.

Featured photo credit: SEO – SearchEasy via searcheasy.com.hk

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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