Why Instant Apps Boost Conversions and Engagement

Why Instant Apps Boost Conversions and Engagement

Marketers for companies selling products, want to ensure people are talking about their brands on social media, their phones and their errands. While they have many options at their disposal to boost engagement and conversions, using instant applications is effective and growing in popularity.

Instant apps are technology for smart phones that do not use downloads as a step. Therefore, customers can go from a video talking about the product right to checkout. This saves the customer time and makes people more likely to purchase from you over a competitor.

Those companies that require several steps in between the application and the checkout, lose customers because, people become frustrated with the wait. Also, they might decide they don’t really need what you are selling and end the sale.


More people will move from lookers to customers when they use instant apps. They can be one-click away from buying a product. They don’t have a long checkout process. This converts people, which is what marketers want for their brands.

Instant Content Engages Customers

Beyond being the first to purchase an item, marketers want customers to tell their friends and family to buy something. When you use instant apps, you get right to the meat of the content, without downloading any software. Therefore, people have immediate access to the content and are more likely to share the materials or comment on it.

You want people to comment because they are talking about your brand. When people talk about you, your brand becomes known. This engagement makes people like you and willing to tell others to buy from you.


Instant apps also helps in creating a two-way communication that is personal. When the customer adds a particular brand to contacts, it helps in establishing a personal communication channel, which is reliable and trustworthy.

According to Gallup Research, fully engaged customers give companies 23 percent more loyalty over average customers and fork over more of their wallets. The engaged customer leads to more profitability, revenue and relationship growth. On the other hand, actively disengaged customers are 13 percent less likely to give you money or make you more profitable.

Furthermore, companies that can boast, they are in the top 25 percent with customer engagement, outperform competitors based on profits, sales and growth by a factor of two to one.


Personalized interactions

Communication apps are created for human to human interactions. People do not prefer to get engaged with companies which have no face or identity. People like to communicate with other community members. Instant app provides this opportunity to the people.

They give them an opportunity to start conversations that are unique, personal and bespoke, according to the audience. It gives an opportunity to the brands to send direct messages to their clients. If there is any query, then the clients can get a response in very short time. The instant apps are excellent tool for interacting with and reacting to the messages of customers

Get Right Help from Beginning

Besides getting engagement from instant apps, companies are now recruiting employees with engagement in mind. When they hire employees, they are looking for the employee who has the skills to engage customers and adapt to the business culture. They hire for talent, use their strengths and establish a corporate atmosphere that engages employees and listens to their ideas.


These companies also ensure, the right managers are matched with the right employees. Taking the time to build the right corporate culture from the beginning, is leading to highly engaged customers, which, in turn, translates into customers buying and profitability.

The right managers inspire their team members to stay longer and perform better. They ensure they understand how employees are the heart of the organization and that their roles are important for overall success. The instant apps also help managers inspire employees. The number of employee-feedback apps is increasing due to the instant app technology.

Therefore, it is important to build the outside culture with instant apps and the internal culture with positive feedback opportunities. These actions lead to profitability and marketers getting brand recognition.

Featured photo credit: Entrepreneur via

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Published on September 20, 2018

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

In today’s fast-paced and never-ending busy world, we are overwhelmed by tasks that need to be completed by tight deadlines. With so much technology it is difficult to find the right tools to help boost our efficiency. And, many tools get obsolete so its essential to stay up-to-date to know when you will have to make adjustments to these tools. Independently of where you work, there’s a good chance that you have to be working on a PC or a laptop.

Do you are feel like you do not have enough time, or cannot accomplish much as of late? It is recommended to take a step back and look at the big picture. Also, you want to explore new and innovative ways to improve productivity.

In this article, I outline 11 features and apps within the Chrome browser that can help you do just that.

Minimizing Tabs

Let’s face it we all have more than a dozen tabs opened on our computers. One neat trick to still keep most of them open is to turn them into pinned tabs. On Google Chrome you can right-click the tab and select “Pin Tab” option. This turns the tab into an icon enabling you to continue multitasking.

Pinning a tab anchors the tabs on the left of your toolbar; a great benefit of the “Pin Tab” feature is that you can’t close these tabs accidentally since the “X” disappears after pinning them.

Incognito Mode

Google Chrome is a very easy-to-use and intuitive. But, Google does collect our browsing data; so to remedy this, you can use Incognito Mode. This feature does not keep your browsing or download history. You can enable or access it in three different ways:


  1. Press Ctrl/Command+shift+N
  2. Select File Menu and choose New Incognito Window
  3. Download extension New Incognito Window

This feature is very handy if you’d rather not have your browsing history stored and utilized for future advertisement or suggested pages.

Save Webpages as PDF Files

Have you ever browsed interesting or important information and then forgot to bookmark or save it in “favorites”, making it impossible to find again? Chances are you have done this on a number of occasions.

Thankfully, there is an easy solution. You can save webpages as PDF files. On your keyboard, press control/command+p and you will be able to save webpages as PDFs.

Open Recently-closed Tabs

Ever had dozens of tabs opened and all of a sudden your browser shuts down? It has probably happened to all of us. You can easily recover all of your tabs using two approaches. Don’t panic if this happens because there is a workaround and solution for it.

One is by pressing Ctrl/CMD+Shift+T.

The other approach is to click on the three vertical dots on your browser and hover over “History”.


Solve Mathematical Problems

Google’s Chrome browser doesn’t just search for relevant and updated information. It is also capable of performing some mathematical problems. Within the omnibox (Chrome’s address or URL bar), you can perform mathematical exercises.

For example, if you are struggling with percentages you can search 20 percent of x amount and it will instantly provide a result. Pretty handy, right?!

Play Media Files

Are you frequently met with difficulties when playing or watch a video files? Well, once again Chrome comes to the rescue. You can can listen or play videos from all sorts of movie or music files (mp3, mp4, .mov, .mkv, .ogv, .webm, .wav, etc.) by simply dragging the file into the search bar.

In addition, you can view images, PDF files and Microsoft Office files, too.

Navigate Swiftly Between Tabs

With all of those tabs opened comes great navigation responsibilities. Rather than clicking through every tab, you can use shortcut keys like Ctrl+Tab to navigate all of the different tabs. Also, you are able to navigate to the first tab by pressing Ctrl-1, Ctrl-2, and so on. If you want to switch to the very last tab, press Ctrl-9.

Stay Focus(e)d

Computers nowadays have awesome capabilities.


Sometimes we like to get work done, but let’s face it, we’re all human. We sometimes procrastinate by visiting a website we really like, or maybe take a break with watching a flick on Netflix, a video on YouTube or browsing Facebook.

With Chrome’s StayFocusd extension, you can truly stay focused and get more done in less time.

This extension naturally helps you stay more productive by limiting the amount of time you spend on websites. You can set the time and it will automatically block those sites after a certain period.

Grammarly for Editing

Grammarly is a must have, and it’s really a complete powerhouse. Grammarly helps you check your grammar and spelling for everything you write online.

You can use it professionally or as a student, which will make the editing process much easier and more efficient. Furthermore, it can automatically check for typos when you send an email, type a Tweet, or post a Facebook comment. It’s like having your own personal copyeditor!


There are times that words in an email or written text in a chat app will just not convey the right meaning.


There is a saying that a picture is worth a thousand words. Well, the same is true of videos.

With Loom, you can capture, narrate and immediately share video recordings of your screen, which will help coworkers understand issues you are facing, or to easily convey an explanation on screen. Plus, with video you will be able to easily walk people through a process, and you can use it to create simple how-to videos.

Chrome Calendar Extension

No matter what your level of responsibility is at your job, Google Calendar is another essential resource to have at your fingertips.

Specifically, you can have this extension added as an icon in the toolbar of your browser, which I highly recommend. Once you add the extension to your browser, you can check for upcoming events with a single click without leaving your current page.

Final Thoughts

Google Chrome has definitely evolved from its inception. As you can see you have a very powerful tool that comes as a free installation and is loaded with dozens of capabilities. The above listed Chrome apps can resolve some of the most common obstacles to your time management and productivity.

Featured photo credit: Andrew Neel via

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