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Why Instant Apps Boost Conversions and Engagement

Why Instant Apps Boost Conversions and Engagement

Marketers for companies selling products, want to ensure people are talking about their brands on social media, their phones and their errands. While they have many options at their disposal to boost engagement and conversions, using instant applications is effective and growing in popularity.

Instant apps are technology for smart phones that do not use downloads as a step. Therefore, customers can go from a video talking about the product right to checkout. This saves the customer time and makes people more likely to purchase from you over a competitor.

Those companies that require several steps in between the application and the checkout, lose customers because, people become frustrated with the wait. Also, they might decide they don’t really need what you are selling and end the sale.

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More people will move from lookers to customers when they use instant apps. They can be one-click away from buying a product. They don’t have a long checkout process. This converts people, which is what marketers want for their brands.

Instant Content Engages Customers

Beyond being the first to purchase an item, marketers want customers to tell their friends and family to buy something. When you use instant apps, you get right to the meat of the content, without downloading any software. Therefore, people have immediate access to the content and are more likely to share the materials or comment on it.

You want people to comment because they are talking about your brand. When people talk about you, your brand becomes known. This engagement makes people like you and willing to tell others to buy from you.

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Instant apps also helps in creating a two-way communication that is personal. When the customer adds a particular brand to contacts, it helps in establishing a personal communication channel, which is reliable and trustworthy.

According to Gallup Research, fully engaged customers give companies 23 percent more loyalty over average customers and fork over more of their wallets. The engaged customer leads to more profitability, revenue and relationship growth. On the other hand, actively disengaged customers are 13 percent less likely to give you money or make you more profitable.

Furthermore, companies that can boast, they are in the top 25 percent with customer engagement, outperform competitors based on profits, sales and growth by a factor of two to one.

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Personalized interactions

Communication apps are created for human to human interactions. People do not prefer to get engaged with companies which have no face or identity. People like to communicate with other community members. Instant app provides this opportunity to the people.

They give them an opportunity to start conversations that are unique, personal and bespoke, according to the audience. It gives an opportunity to the brands to send direct messages to their clients. If there is any query, then the clients can get a response in very short time. The instant apps are excellent tool for interacting with and reacting to the messages of customers

Get Right Help from Beginning

Besides getting engagement from instant apps, companies are now recruiting employees with engagement in mind. When they hire employees, they are looking for the employee who has the skills to engage customers and adapt to the business culture. They hire for talent, use their strengths and establish a corporate atmosphere that engages employees and listens to their ideas.

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These companies also ensure, the right managers are matched with the right employees. Taking the time to build the right corporate culture from the beginning, is leading to highly engaged customers, which, in turn, translates into customers buying and profitability.

The right managers inspire their team members to stay longer and perform better. They ensure they understand how employees are the heart of the organization and that their roles are important for overall success. The instant apps also help managers inspire employees. The number of employee-feedback apps is increasing due to the instant app technology.

Therefore, it is important to build the outside culture with instant apps and the internal culture with positive feedback opportunities. These actions lead to profitability and marketers getting brand recognition.

Featured photo credit: Entrepreneur via assets.entrepreneur.com

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Last Updated on May 14, 2019

8 Replacements for Google Notebook

8 Replacements for Google Notebook

Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

  1. Zoho Notebook
    If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
  2. Evernote
    The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
  3. Net Notes
    If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
  4. i-Lighter
    You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
  5. Clipmarks
    For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
  6. UberNote
    If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
  7. iLeonardo
    iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
  8. Zotero
    Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.

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In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!

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