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Why Instant Apps Boost Conversions and Engagement

Why Instant Apps Boost Conversions and Engagement

Marketers for companies selling products, want to ensure people are talking about their brands on social media, their phones and their errands. While they have many options at their disposal to boost engagement and conversions, using instant applications is effective and growing in popularity.

Instant apps are technology for smart phones that do not use downloads as a step. Therefore, customers can go from a video talking about the product right to checkout. This saves the customer time and makes people more likely to purchase from you over a competitor.

Those companies that require several steps in between the application and the checkout, lose customers because, people become frustrated with the wait. Also, they might decide they don’t really need what you are selling and end the sale.

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More people will move from lookers to customers when they use instant apps. They can be one-click away from buying a product. They don’t have a long checkout process. This converts people, which is what marketers want for their brands.

Instant Content Engages Customers

Beyond being the first to purchase an item, marketers want customers to tell their friends and family to buy something. When you use instant apps, you get right to the meat of the content, without downloading any software. Therefore, people have immediate access to the content and are more likely to share the materials or comment on it.

You want people to comment because they are talking about your brand. When people talk about you, your brand becomes known. This engagement makes people like you and willing to tell others to buy from you.

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Instant apps also helps in creating a two-way communication that is personal. When the customer adds a particular brand to contacts, it helps in establishing a personal communication channel, which is reliable and trustworthy.

According to Gallup Research, fully engaged customers give companies 23 percent more loyalty over average customers and fork over more of their wallets. The engaged customer leads to more profitability, revenue and relationship growth. On the other hand, actively disengaged customers are 13 percent less likely to give you money or make you more profitable.

Furthermore, companies that can boast, they are in the top 25 percent with customer engagement, outperform competitors based on profits, sales and growth by a factor of two to one.

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Personalized interactions

Communication apps are created for human to human interactions. People do not prefer to get engaged with companies which have no face or identity. People like to communicate with other community members. Instant app provides this opportunity to the people.

They give them an opportunity to start conversations that are unique, personal and bespoke, according to the audience. It gives an opportunity to the brands to send direct messages to their clients. If there is any query, then the clients can get a response in very short time. The instant apps are excellent tool for interacting with and reacting to the messages of customers

Get Right Help from Beginning

Besides getting engagement from instant apps, companies are now recruiting employees with engagement in mind. When they hire employees, they are looking for the employee who has the skills to engage customers and adapt to the business culture. They hire for talent, use their strengths and establish a corporate atmosphere that engages employees and listens to their ideas.

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These companies also ensure, the right managers are matched with the right employees. Taking the time to build the right corporate culture from the beginning, is leading to highly engaged customers, which, in turn, translates into customers buying and profitability.

The right managers inspire their team members to stay longer and perform better. They ensure they understand how employees are the heart of the organization and that their roles are important for overall success. The instant apps also help managers inspire employees. The number of employee-feedback apps is increasing due to the instant app technology.

Therefore, it is important to build the outside culture with instant apps and the internal culture with positive feedback opportunities. These actions lead to profitability and marketers getting brand recognition.

Featured photo credit: Entrepreneur via assets.entrepreneur.com

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Published on January 18, 2019

Best 5 Language Learning Apps to Easily Master a New Language

Best 5 Language Learning Apps to Easily Master a New Language

Learning a new language is no easy feat. While a language instructor is irreplaceable, language learning apps have come to revolutionize a lot of things and it has made language learning much easier. Compared to language learning websites, apps offer a more interactive experience to learn a new language.

The following language learning apps are the top recommended apps for your language learning needs:

1. Duolingo

    Duolingo is a very successful app that merged gamification and language learning. According to Expanded Ramblings, the app now counts with 300 million users.

    Duolingo offers a unique concept, an easy-to-use app and is a great app to accompany your language acquisition journey. The courses are created by native speakers, so this is not data or algorithm-based.

    The app is free and has the upgrade options with Duolingo Plus for $9.99, which are add free lessons. The mobile app offers 25 languages and is popular for English-speaking learners learning other languages.

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    Download the app

    2. HelloTalk

      HelloTalk aims to facilitate speaking practice and eliminate the stresses of a real-time and life conversation. The app allows users to connect to native speakers and has a WhatsApp like chat that imitates its interface.

      There is a perk to this app. The same native speakers available also want to make an even exchange and learn your target language, so engagement is the name of the game.

      What’s more, the app has integrated translation function that bypasses the difficulties of sending a message with a missing word and instead fills in the gap.

      Download the app

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      3. Mindsnacks

        Remember that Duolingo has integrated gamification in language learning? Well, Mindsnacks takes the concept to another level. There is an extensive list of languages available within the app comes with eight to nine games designed to learn grammar, vocabulary listening.

        You will also be able to visualize your progress since the app integrates monitoring capabilities. The layout and interface is nothing short of enjoyable, cheerful and charming.

        Download the app

        4. Busuu

          Bussu is a social language learning app. It is available on the web, Android, and iOS. It currently supports 12 languages and is free.

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          The functionality allows users to learn words, simple dialogues and questions related to the conversations. In addition, the dialogues are recorded by native speakers, which brings you close to the language learning experience.

          When you upgrade, you unlock important features including course materials. The subscription is $17 a month.

          Download the app

          5. Babbel

            Babbel is a subscription-based service founded in 2008. According to LinguaLift, it is a paid cousing of Duolingo. The free version comes with 40 classes, and does not require you to invest any money.

            Each of the classes starts with with a sequential teaching of vocabulary with the help of pictures. The courses are tailor made and adapted to the students’ level, allowing the learning to be adjusted accordingly.

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            If you started learning a language and stopped, Babbel will help you pick up where you started.

            Download the app

            Takeaways

            All the apps recommended are tailored for different needs, whether you’re beginning to learn a language or trying to pick back up one. All of them are designed by real-life native speakers and so provide you with a more concrete learning experience.

            Since these apps are designed to adapt to different kinds of learning styles, do check out which one is the most suitable for you.

            Featured photo credit: Yura Fresh via unsplash.com

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