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How Lanyards Plays Vital Role In Your Business

How Lanyards Plays Vital Role In Your Business

Today’s business is almost dependent on different ways of advertising, that include promoting your brand name on billboards, hoardings and media promotions. All these promotional formats are quite a costly affair. There are corporate gifts, that are considered to be the low budget investment that gives maximum ROI.

The commonly used corporate items, with your brand name/logo on it are a big concept of populating your business. Notepads, pen, lanyards, are all some of the best items. There are different types of lanyards that can be selected by the business owner.

Generally, lanyards are categorized on the basis of different material and different formats. But it is mostly differentiated on the basis of its material. Let’s have a look at its varieties.

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  • Polyester Lanyard

It is the most famous variety. They are made from strong polyester fiber and because of this; they are highly durable and tagged reasonably. The best part is that it offers great image quality on the strap. They are made available in different styles like plain, printed, promotional and breakaway.

  • Woven Lanyard

Instead of printing the logo/image on the strap, they are weaved while preparing them. They are also very durable and are made from a strong fabric similar to polyester. They are generally available in single strips, while many others are made available in dual layers.

  • Tubular Lanyard

The name is derived from the shape it has. Its tubular shape is obtained from the circular stitching of polyester. It is considered to be best suited for those who want fashionable cords, but with a reasonable price. They are free from stress and strain because of its tubular shape.

  • Nylon Lanyard

The nylon printing is termed as best in all techniques. Nylon being stronger than polyester makes it one of the strongest threads to weave lanyards. Nylon items are tougher in quality, so they are the very much used to make lanyards. They are best known for screen-printing.

All of the above-mentioned kinds of lanyards are easily available with different contractors. You can either use a readymade design or ask for unique designs. Selecting a readymade design will cost you less, but will be common within the market. So, custom lanyards are best.

If you go for custom Lanyards, you will enjoy more benefits. Below are some of the reasons why you should choose custom lanyards in your business :

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Make Differentiation Easy

Using a custom lanyard helps you bring a big difference between different departments in your office. It also helps you to give a unique identity to all the employees of your company.

Brand Popularity

While working outside the office premises or in some other office, people may represent your brand and hence you should select a custom design to make your brand stand out to others.

Get Rid Of Unnecessary Holdings

To show your identity in the company, you are generally provided with numerous items like ID cards, department badges etc. With a lanyard, all the information can be kept together.

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 One And Only One

As you are selecting a custom design, you will undoubtedly have a different design, and it will become the one and only one of its kind in the market.

There are even eco-friendly lanyards that are in fashion nowadays. These are purely made of biodegradable material. There are many companies that take the bulk order and deliver you the design of your choice.

It totally depends on you and which strategy that will be beneficial in terms of growth and internal appreciation of the staff. So, make it an important part of your business culture and spend time on it.

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Featured photo credit: GOLDSTEIN ASSOC via switon.speedgabia.com

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Last Updated on July 22, 2019

10 Killer Cover Letter Tips to Nail Every Interview Opportunity

10 Killer Cover Letter Tips to Nail Every Interview Opportunity

A cover letter is an introduction to what will be found in the resume. In a cover letter, the applicant is able to use a conversational tone, to explain why the attached resume is worth reviewing, why the applicant is qualified, and to express that it’s the best application the reader will see for the open position.

Employers do read your cover letter, so consider the cover letter an elevator pitch. The cover letter is the overview of your professional experience. The information in the body presents the key qualifications, the things that matter. The cover letter is the “here is what will be found in my presentation”, which is the resume in this case.

Something really important to point out- a cover letter should be written from scratch each time. Great cover letters are the ones that express why the applicant is the best for the specific job being applied to. Using a general cover letter will not lead to great results.

This doesn’t mean that your cover letter should repeat your most valuable qualifications, it just means that you don’t want to recycle a templated, general letter, not specific to the position being applied to.

Here’re 10 cover letter tips to nail every interview.

1. Take a few minutes to learn about the company so that you use an appropriate tone

Like people, every company has its own culture and tone. Doing a bit of research to learn what that is will be extremely beneficial. For instance, a technology start-up has a different culture and tone than a law firm. Using the same tone for both would be a mistake.

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2. Don’t use generic cover letter terms — be specific to each company and position

Hiring managers and recruiters can easily identify generic cover letters. They read cover letters and resumes almost every day. Using words and terms like: “your company” instead of naming the actual company, and “your website” instead of “in your about us section on www.abc123.com”, are mistakes. Be as specific as possible, it’s worth the additional few minutes.

3. Address the reader directly if you can

It is an outdated practice to use “To Whom it May Concern” if you know the person that will be reviewing your documents. You may wonder how you’ll know this information; this is where attention to detail and/or a bit of research comes into play.

For example, if you are applying for a job using LinkedIn, many times, the job poster is listed within the job post. This is the person reading your documents when you “apply now”. Addressing that person directly will be much more effective than using a generic term.

4. Don’t repeat the information found in the resume

A resume is an action-based document. When presenting information in a resume, the tone isn’t conversational but leading with action instead, for example: “Analyze sales levels and trends, and initiate action as necessary to ensure attainment of sales objectives”.

In a cover letter, you have the opportunity to deliver your elevator pitch: “I have positively impacted business development and growth initiatives, having combined two regions into one and achieving 17% in compound growth over the following three-year period”.

Never use your resume qualifications summary as a paragraph in your resume. This would be repeating information. Keep in mind that your cover letter is the introduction to your resume- the elevator pitch- this is your opportunity to show more personality.

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5. Tell the company what you can do for them

As mentioned above, this is your chance to explain to the company why you are the best person for the open position. This is where you tell the company what you can do for them: “If hired as the next (job title) with (company name), I will cultivate important partnerships that will enhance operations while boosting revenue.”

Many times, we want to take the reader through the journey of our life. It is important to remember that the reader needs to know why you are the best person for the job. Lead with that.

6. Showcase the skills and qualifications specific to the position

A lot of people are Jack’s and Jill’s of all trades. This can be a great big picture, but not great to showcase in a cover letter or resume.

Going back to what was mentioned before, cover letters and resumes are scanned through ATS. Being as specific as possible to the position being applied to is important.

If you are applying for a coding position, it may not be important to mention your job in high school as a dog walker. Sticking to the exact job being applied to is the most effective way to write your cover letter.

7. Numbers are important — show proof

It always helps to show proof when stating facts: “I have a reputation for delivering top-level performance and supporting growth so that businesses can thrive; established industry relationships that generated double digit increase in branch revenues”.

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8. Use testimonials and letters of recommendations

A cover letter is a great place to add testimonials and information from your letter of recommendations. Mirroring the example above, here is a good way to use that information:

I have a history of consistently meeting and exceeding metrics: “(Name) rose through the company and became a Subject Matter Expert, steadily providing exceptional quality of work.”- Team Manager.

9. Find the balance between highlighting your achievements and bragging

There is fine line between telling someone about your achievements and bragging. My advice is to always use facts first, and support that with an achievement related to the fact, as shown in the examples above.

You don’t want to have a cover letter with nothing but bullet points of what you have achieved. I can’t stress this enough — cover letters are your elevator pitch, the introduction to your resume.

10. Check your length — you want to provide no more than an introduction

The general rule for most positions is one page in length. Positions such as professors and doctors will require more in length (and they actually use CV’s); however, for most positions, one page is sufficient. Remember, the cover letter is an introduction and elevator pitch. Follow the logic below to get you started:

Start with: “I am ready to deliver impeccable results as (name of company) next (Position Title).

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What you know and like about the company, what initiatives, missions, goals resonate with you: “I read/listened to an interview that your Chief of Staff did on www.abc123.com. His/her statement regarding important up and coming employee engagement initiatives really resonated with me”.

Overview of your qualifications and experience: “I have a strong background in developing, monitoring, and controlling annual processes and operational plans related to community relations and social initiatives”.

Highlight/ Back up your facts with achievements: “I’m a vision-driven leader, with a proven history of innovation and mentorship; I led an initiative that reduced homelessness in four counties and received recognition from the local Homeless Network and the County Commissioner”.

Close with what will you do for the company: “As your next (job title), I am focused on hitting the ground running as a transformational leader who is driven by challenge, undeterred by obstacles, and committed to the growth of (name of company).

Bonus Advice

When applying for a job online or in person, a resume and a cover letter are standard submissions. At least 98% of the time, both your resume and cover letter and scanned via ATS (applicant tracking systems). You can learn more about that process here.

The information provided in a cover letter should be written and organized to be compatible with these scans, so that it can make to a human; from there, you want to make sure that you capture the recruiter and/or hiring managers attention.

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Featured photo credit: Kaleidico via unsplash.com

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