Today’s business is almost dependent on different ways of advertising, that include promoting your brand name on billboards, hoardings and media promotions. All these promotional formats are quite a costly affair. There are corporate gifts, that are considered to be the low budget investment that gives maximum ROI.
The commonly used corporate items, with your brand name/logo on it are a big concept of populating your business. Notepads, pen, lanyards, are all some of the best items. There are different types of lanyards that can be selected by the business owner.
Generally, lanyards are categorized on the basis of different material and different formats. But it is mostly differentiated on the basis of its material. Let’s have a look at its varieties.
- Polyester Lanyard
It is the most famous variety. They are made from strong polyester fiber and because of this; they are highly durable and tagged reasonably. The best part is that it offers great image quality on the strap. They are made available in different styles like plain, printed, promotional and breakaway.
- Woven Lanyard
Instead of printing the logo/image on the strap, they are weaved while preparing them. They are also very durable and are made from a strong fabric similar to polyester. They are generally available in single strips, while many others are made available in dual layers.
- Tubular Lanyard
The name is derived from the shape it has. Its tubular shape is obtained from the circular stitching of polyester. It is considered to be best suited for those who want fashionable cords, but with a reasonable price. They are free from stress and strain because of its tubular shape.
- Nylon Lanyard
The nylon printing is termed as best in all techniques. Nylon being stronger than polyester makes it one of the strongest threads to weave lanyards. Nylon items are tougher in quality, so they are the very much used to make lanyards. They are best known for screen-printing.
All of the above-mentioned kinds of lanyards are easily available with different contractors. You can either use a readymade design or ask for unique designs. Selecting a readymade design will cost you less, but will be common within the market. So, custom lanyards are best.
If you go for custom Lanyards, you will enjoy more benefits. Below are some of the reasons why you should choose custom lanyards in your business :
Make Differentiation Easy
Using a custom lanyard helps you bring a big difference between different departments in your office. It also helps you to give a unique identity to all the employees of your company.
While working outside the office premises or in some other office, people may represent your brand and hence you should select a custom design to make your brand stand out to others.
Get Rid Of Unnecessary Holdings
To show your identity in the company, you are generally provided with numerous items like ID cards, department badges etc. With a lanyard, all the information can be kept together.
One And Only One
As you are selecting a custom design, you will undoubtedly have a different design, and it will become the one and only one of its kind in the market.
There are even eco-friendly lanyards that are in fashion nowadays. These are purely made of biodegradable material. There are many companies that take the bulk order and deliver you the design of your choice.
It totally depends on you and which strategy that will be beneficial in terms of growth and internal appreciation of the staff. So, make it an important part of your business culture and spend time on it.
Featured photo credit: GOLDSTEIN ASSOC via switon.speedgabia.com