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Simple Tips and Tricks to Get the Most Out of a Business Convention

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Simple Tips and Tricks to Get the Most Out of a Business Convention

Every business has the opportunity to take advantage of industry conventions, trade shows or conferences. These are events where everyone related to an industry comes together to build connections and network. If your business is not taking advantage of these opportunities, you are definitely missing out.

Yes, attending a convention can be expensive, especially if you consider the travel and hotel expense. However, when done right, this is money well spent because, the return on investment can be phenomenal. Conventions can easily lead to new sales and customers, fresh leads, professional contacts and free media exposure for your business.

Here are some simple tips and tricks to get the most out of every business convention.

Network with the Right People

Whenever you go to a convention you should first have a general idea of who will be there. You should make a list of the most important people for you to network with. When you are at the convention, locate these people and do your best to make a connection with them.

Spending time with people you already know may be fun, but it is the new connections that will truly benefit your business over the long term.

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Keep an Open Mind to New ideas

Conventions are great places to find new ideas and technology. Even if it seems ridiculous to many, that just means that there is more opportunity for you to get in on the ground floor. For example, in the past people have taken for granted the ability to connect the internet to everyday objects.

However, now the Internet of Things is a very real concept, making businesses a lot of money. The lesson is clear. You need to pay attention to new ideas that can be leveraged in the future.

Participate in Breakout Sessions, Seminars, and Speeches

There is usually a schedule of events, as you should plan to attend the ones that are most relevant to you and your business. Make sure that you are strategic about this and find ones that are very specific. Overly generic content is usually a waste of time. You don’t want to sit through a topic that you are already an expert on.

Don’t Miss Opportunities to Network

Just because you didn’t list someone as a person you want to meet, does not mean they cannot be an important connection. You should make it a point to strike up conversations, with as many people as possible. Bounce ideas off to people and see what they think.

Find out if they would be willing to exchange contacts. Don’t engage in pointless small talk, but have meaningful conversations with people about your business and industry.

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Hand Out Company Gifts

People love to receive free things at conventions. Make sure that you come with more than just a boring business card. This is an opportunity for you to put a branded gift into the hands of the public.

With proper customization, your corporate gifts can really stand out and promote your business. People will keep the gift and remember you and your business long after they leave the convention.

Be Prepared with Questions

Conventions are great places to learn. Come prepared with questions you would like answered. If the questions you have are not answered naturally through the convention, then pursue the answers yourself. Make sure you get all of the benefit you can from the convention experience.

Contribute to the Convention When Possible

Remember those seminars and speeches mentioned earlier? Hold one yourself if you can. This is a great way to position yourself as an expert and build sales, leads and connections.

Everyone wants to connect with the expert. That is exactly what you are when you present at a convention.

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Keep your Schedule Flexible

Even though you should always plan what you want to do, who you want to meet, you should also allow yourself some flexibility. When you are on a tight and rigid schedule, you miss out on different opportunities that may present themselves.

If something intriguing comes along, make sure you have the flexibility to pursue it. You are at the convention to get the most benefit, not to mindlessly stick to a prearranged schedule.

Embrace the Unexpected

Without fail, every convention has something not widely publicized that presents a real opportunity. Many times, these are even booths that are ridiculed for taking a chance with a different approach.

They may be placed in the corner or way in the back. Many will have no value to you, but that one diamond in the rough can make a huge difference. Make it a point to find at least one hidden gem like this at every convention you attend.

Leverage What You Learned

Too many people make the mistake of thinking that a convention is over once they get home. You need to take advantage of the knowledge you obtained, the people that you met and the opportunities that presented themselves.

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This is the true value of a convention. If you don’t follow up with leads and opportunities, there is a good chance you only wasted your time and money.

If you follow these simple tips and tricks you will always have a positive experience at every business convention you attend.

Featured photo credit: Infobrandz via Infobrandz.com

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Vikas Agrawal

Vikas is the co-founder of Infobrandz, an Infographic design agency that offers creative visual content solutions to medium to large companies.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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