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Simple Tips and Tricks to Get the Most Out of a Business Convention

Simple Tips and Tricks to Get the Most Out of a Business Convention

Every business has the opportunity to take advantage of industry conventions, trade shows or conferences. These are events where everyone related to an industry comes together to build connections and network. If your business is not taking advantage of these opportunities, you are definitely missing out.

Yes, attending a convention can be expensive, especially if you consider the travel and hotel expense. However, when done right, this is money well spent because, the return on investment can be phenomenal. Conventions can easily lead to new sales and customers, fresh leads, professional contacts and free media exposure for your business.

Here are some simple tips and tricks to get the most out of every business convention.

Network with the Right People

Whenever you go to a convention you should first have a general idea of who will be there. You should make a list of the most important people for you to network with. When you are at the convention, locate these people and do your best to make a connection with them.

Spending time with people you already know may be fun, but it is the new connections that will truly benefit your business over the long term.

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Keep an Open Mind to New ideas

Conventions are great places to find new ideas and technology. Even if it seems ridiculous to many, that just means that there is more opportunity for you to get in on the ground floor. For example, in the past people have taken for granted the ability to connect the internet to everyday objects.

However, now the Internet of Things is a very real concept, making businesses a lot of money. The lesson is clear. You need to pay attention to new ideas that can be leveraged in the future.

Participate in Breakout Sessions, Seminars, and Speeches

There is usually a schedule of events, as you should plan to attend the ones that are most relevant to you and your business. Make sure that you are strategic about this and find ones that are very specific. Overly generic content is usually a waste of time. You don’t want to sit through a topic that you are already an expert on.

Don’t Miss Opportunities to Network

Just because you didn’t list someone as a person you want to meet, does not mean they cannot be an important connection. You should make it a point to strike up conversations, with as many people as possible. Bounce ideas off to people and see what they think.

Find out if they would be willing to exchange contacts. Don’t engage in pointless small talk, but have meaningful conversations with people about your business and industry.

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Hand Out Company Gifts

People love to receive free things at conventions. Make sure that you come with more than just a boring business card. This is an opportunity for you to put a branded gift into the hands of the public.

With proper customization, your corporate gifts can really stand out and promote your business. People will keep the gift and remember you and your business long after they leave the convention.

Be Prepared with Questions

Conventions are great places to learn. Come prepared with questions you would like answered. If the questions you have are not answered naturally through the convention, then pursue the answers yourself. Make sure you get all of the benefit you can from the convention experience.

Contribute to the Convention When Possible

Remember those seminars and speeches mentioned earlier? Hold one yourself if you can. This is a great way to position yourself as an expert and build sales, leads and connections.

Everyone wants to connect with the expert. That is exactly what you are when you present at a convention.

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Keep your Schedule Flexible

Even though you should always plan what you want to do, who you want to meet, you should also allow yourself some flexibility. When you are on a tight and rigid schedule, you miss out on different opportunities that may present themselves.

If something intriguing comes along, make sure you have the flexibility to pursue it. You are at the convention to get the most benefit, not to mindlessly stick to a prearranged schedule.

Embrace the Unexpected

Without fail, every convention has something not widely publicized that presents a real opportunity. Many times, these are even booths that are ridiculed for taking a chance with a different approach.

They may be placed in the corner or way in the back. Many will have no value to you, but that one diamond in the rough can make a huge difference. Make it a point to find at least one hidden gem like this at every convention you attend.

Leverage What You Learned

Too many people make the mistake of thinking that a convention is over once they get home. You need to take advantage of the knowledge you obtained, the people that you met and the opportunities that presented themselves.

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This is the true value of a convention. If you don’t follow up with leads and opportunities, there is a good chance you only wasted your time and money.

If you follow these simple tips and tricks you will always have a positive experience at every business convention you attend.

Featured photo credit: Infobrandz via Infobrandz.com

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How to Achieve Goals and Increase Your Chance of Success

How to Achieve Goals and Increase Your Chance of Success

Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

Luckily, you can realize almost any dream when you harness the right goal-setting methods.

In this article, I’ll show you how to achieve goals and get closer you success.

1. Break your dreams down into specific and measurable steps

We couldn’t talk about goal-setting without mentioning SMART goals.

SMART goals are specific, measurable, assignable, realistic, and time-related.

Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

Find out more tips about utilizing SMART goals here:

How to Use SMART Goal to Become Highly Successful in Life

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2. Have at least one clearly defined goal for every interest and role in your life

It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

3. Align your goals with your life’s mission, purpose and passion

Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

4. Create goals that ignite your spirit and inspire you to take action

If you can’t be fired up about your goals from the start, they might not be good goals for you.

The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

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You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

5. Write down all your goals in specific, measurable detail

This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

6. Commit to hitting each of your targets without exception

You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

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We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

7. Share your goals with others to motivate each other

There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

In addition, celebrating small wins helps you stay motivated. Here’s how:

How To Celebrate Small Wins To Achieve Big Goals

9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

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When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

10. Take an action step toward reaching your goals every day

Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

Change begins today

Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

It’s time to start turning your dreams into goals and your goals into realities.

Featured photo credit: Pexels via pexels.com

Reference

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