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Simple Tips and Tricks to Get the Most Out of a Business Convention

Simple Tips and Tricks to Get the Most Out of a Business Convention

Every business has the opportunity to take advantage of industry conventions, trade shows or conferences. These are events where everyone related to an industry comes together to build connections and network. If your business is not taking advantage of these opportunities, you are definitely missing out.

Yes, attending a convention can be expensive, especially if you consider the travel and hotel expense. However, when done right, this is money well spent because, the return on investment can be phenomenal. Conventions can easily lead to new sales and customers, fresh leads, professional contacts and free media exposure for your business.

Here are some simple tips and tricks to get the most out of every business convention.

Network with the Right People

Whenever you go to a convention you should first have a general idea of who will be there. You should make a list of the most important people for you to network with. When you are at the convention, locate these people and do your best to make a connection with them.

Spending time with people you already know may be fun, but it is the new connections that will truly benefit your business over the long term.

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Keep an Open Mind to New ideas

Conventions are great places to find new ideas and technology. Even if it seems ridiculous to many, that just means that there is more opportunity for you to get in on the ground floor. For example, in the past people have taken for granted the ability to connect the internet to everyday objects.

However, now the Internet of Things is a very real concept, making businesses a lot of money. The lesson is clear. You need to pay attention to new ideas that can be leveraged in the future.

Participate in Breakout Sessions, Seminars, and Speeches

There is usually a schedule of events, as you should plan to attend the ones that are most relevant to you and your business. Make sure that you are strategic about this and find ones that are very specific. Overly generic content is usually a waste of time. You don’t want to sit through a topic that you are already an expert on.

Don’t Miss Opportunities to Network

Just because you didn’t list someone as a person you want to meet, does not mean they cannot be an important connection. You should make it a point to strike up conversations, with as many people as possible. Bounce ideas off to people and see what they think.

Find out if they would be willing to exchange contacts. Don’t engage in pointless small talk, but have meaningful conversations with people about your business and industry.

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Hand Out Company Gifts

People love to receive free things at conventions. Make sure that you come with more than just a boring business card. This is an opportunity for you to put a branded gift into the hands of the public.

With proper customization, your corporate gifts can really stand out and promote your business. People will keep the gift and remember you and your business long after they leave the convention.

Be Prepared with Questions

Conventions are great places to learn. Come prepared with questions you would like answered. If the questions you have are not answered naturally through the convention, then pursue the answers yourself. Make sure you get all of the benefit you can from the convention experience.

Contribute to the Convention When Possible

Remember those seminars and speeches mentioned earlier? Hold one yourself if you can. This is a great way to position yourself as an expert and build sales, leads and connections.

Everyone wants to connect with the expert. That is exactly what you are when you present at a convention.

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Keep your Schedule Flexible

Even though you should always plan what you want to do, who you want to meet, you should also allow yourself some flexibility. When you are on a tight and rigid schedule, you miss out on different opportunities that may present themselves.

If something intriguing comes along, make sure you have the flexibility to pursue it. You are at the convention to get the most benefit, not to mindlessly stick to a prearranged schedule.

Embrace the Unexpected

Without fail, every convention has something not widely publicized that presents a real opportunity. Many times, these are even booths that are ridiculed for taking a chance with a different approach.

They may be placed in the corner or way in the back. Many will have no value to you, but that one diamond in the rough can make a huge difference. Make it a point to find at least one hidden gem like this at every convention you attend.

Leverage What You Learned

Too many people make the mistake of thinking that a convention is over once they get home. You need to take advantage of the knowledge you obtained, the people that you met and the opportunities that presented themselves.

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This is the true value of a convention. If you don’t follow up with leads and opportunities, there is a good chance you only wasted your time and money.

If you follow these simple tips and tricks you will always have a positive experience at every business convention you attend.

Featured photo credit: Infobrandz via Infobrandz.com

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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