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Simple Tips and Tricks to Get the Most Out of a Business Convention

Simple Tips and Tricks to Get the Most Out of a Business Convention

Every business has the opportunity to take advantage of industry conventions, trade shows or conferences. These are events where everyone related to an industry comes together to build connections and network. If your business is not taking advantage of these opportunities, you are definitely missing out.

Yes, attending a convention can be expensive, especially if you consider the travel and hotel expense. However, when done right, this is money well spent because, the return on investment can be phenomenal. Conventions can easily lead to new sales and customers, fresh leads, professional contacts and free media exposure for your business.

Here are some simple tips and tricks to get the most out of every business convention.

Network with the Right People

Whenever you go to a convention you should first have a general idea of who will be there. You should make a list of the most important people for you to network with. When you are at the convention, locate these people and do your best to make a connection with them.

Spending time with people you already know may be fun, but it is the new connections that will truly benefit your business over the long term.

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Keep an Open Mind to New ideas

Conventions are great places to find new ideas and technology. Even if it seems ridiculous to many, that just means that there is more opportunity for you to get in on the ground floor. For example, in the past people have taken for granted the ability to connect the internet to everyday objects.

However, now the Internet of Things is a very real concept, making businesses a lot of money. The lesson is clear. You need to pay attention to new ideas that can be leveraged in the future.

Participate in Breakout Sessions, Seminars, and Speeches

There is usually a schedule of events, as you should plan to attend the ones that are most relevant to you and your business. Make sure that you are strategic about this and find ones that are very specific. Overly generic content is usually a waste of time. You don’t want to sit through a topic that you are already an expert on.

Don’t Miss Opportunities to Network

Just because you didn’t list someone as a person you want to meet, does not mean they cannot be an important connection. You should make it a point to strike up conversations, with as many people as possible. Bounce ideas off to people and see what they think.

Find out if they would be willing to exchange contacts. Don’t engage in pointless small talk, but have meaningful conversations with people about your business and industry.

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Hand Out Company Gifts

People love to receive free things at conventions. Make sure that you come with more than just a boring business card. This is an opportunity for you to put a branded gift into the hands of the public.

With proper customization, your corporate gifts can really stand out and promote your business. People will keep the gift and remember you and your business long after they leave the convention.

Be Prepared with Questions

Conventions are great places to learn. Come prepared with questions you would like answered. If the questions you have are not answered naturally through the convention, then pursue the answers yourself. Make sure you get all of the benefit you can from the convention experience.

Contribute to the Convention When Possible

Remember those seminars and speeches mentioned earlier? Hold one yourself if you can. This is a great way to position yourself as an expert and build sales, leads and connections.

Everyone wants to connect with the expert. That is exactly what you are when you present at a convention.

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Keep your Schedule Flexible

Even though you should always plan what you want to do, who you want to meet, you should also allow yourself some flexibility. When you are on a tight and rigid schedule, you miss out on different opportunities that may present themselves.

If something intriguing comes along, make sure you have the flexibility to pursue it. You are at the convention to get the most benefit, not to mindlessly stick to a prearranged schedule.

Embrace the Unexpected

Without fail, every convention has something not widely publicized that presents a real opportunity. Many times, these are even booths that are ridiculed for taking a chance with a different approach.

They may be placed in the corner or way in the back. Many will have no value to you, but that one diamond in the rough can make a huge difference. Make it a point to find at least one hidden gem like this at every convention you attend.

Leverage What You Learned

Too many people make the mistake of thinking that a convention is over once they get home. You need to take advantage of the knowledge you obtained, the people that you met and the opportunities that presented themselves.

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This is the true value of a convention. If you don’t follow up with leads and opportunities, there is a good chance you only wasted your time and money.

If you follow these simple tips and tricks you will always have a positive experience at every business convention you attend.

Featured photo credit: Infobrandz via Infobrandz.com

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Vikas Agrawal

Vikas is the co-founder of Infobrandz, an Infographic design agency that offers creative visual content solutions to medium to large companies.

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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