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Your Visitors are Begging for a Mobile-Friendly Website

Your Visitors are Begging for a Mobile-Friendly Website

When the Internet was first introduced, the aesthetics associated with websites were primitive at best. This is because accessing the Internet usually required a dial-up connection, which meant the transferring of information was often slow. As such, you would normally find that the websites relied more on the information that was contained within, rather than the presentation.

The introduction of broadband saw an array of websites improve when it came to both the loading time and presentation as a whole and soon mobile devices were given a basic portal that allowed them to browse the website to at least some degree. Soon the mobile sector caught up with and even surpassed, the desktop generation. This was due to touchscreen smartphone technology becoming commonplace, allowing for mobile users to browse the Internet with ease.

Their demand was so high that it wasn’t long before a mobile signal was offered that could even compete with the speed of fibre optic broadband in some instances. This meant that in essence, pretty much any site could be interacted with on mobile, including video platforms.

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As such, more and more businesses soon recognised that the world of technology was becoming more and more prevalent in society and soon embraced the concept of a mobile-friendly website. Many would assume that if the website can be viewed on mobile devices, then it is fit for the purpose. Actually, nothing could be further from the truth. Here, we look at some important factors that reinforce the importance of mobile-friendly websites.

Mobile Online Shopping Dominates

Having a site that conforms to the mobile user means that more and more turnover can be expected. However, when shopping on a site, customers expect a seamless experience. This means that they often want to be able to complete a transaction in a few simple swipes.

If they continuously have to pinch in and out of the screen to the see the information, then it’s likely that they will be forced to visit a competitor. As such, a mobile friendly website is a necessity for those operating an e-commerce store. Especially when you consider that 30% of all online shopping purchases now happen on mobile phones.

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Being Mobile Friendly Can Improve Search Rankings

Of course, there are over 200 factors to consider when trying to make it among the top results on various search engines, but having a website that is mobile friendly, certainly won’t do you any harm.

Google has released a number of updates that look to ensure that the results it delivers are the best tailored for users. As such, bots will determine as to whether your website offers a mobile-friendly experience. As the mobile user base has surpassed that of the desktop, then those that aren’t mobile-friendly are likely to appear much lower, when it comes to mobile search results.

Engage with Your Customers

One of the many perks associated with the mobile generation is that companies are able to communicate with them effortlessly. A number of social plugins can be used to guide people to your website once you have unleashed a marketing campaign via social networks.

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Similarly, a number of online tools also means that people are able to register for websites simply by using their social network credentials. As such, having a mobile friendly website puts in a prime position for serious engagement.

Achieve a Reduced Bounce Rate

Anyone who has had to deal with improving website statistics and performance will be aware that improving the bounce rate can be something of a hindrance. There are many reasons as to why a person may choose to abort a site, but if your website isn’t optimised for the mobile generation, then you can be sure that your bounce rate rises as a result.

Evidently, this should be one of the most important aspects of improving your bounce rate, as the longer you have a website that isn’t mobile-friendly, the longer you will have an excessive bounce rate.

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Speed Is Also Important

Having a website that is mobile optimised is a step in the right direction, but is it performing in the way it should? Although a mobile website may be in place, if it takes some time to load, then it could still create some detrimental effects.

For example, the research has shown that more than 40% of people will choose to abort your website if they find it loads slowly. You may be asking yourself what is considered a slow loading time and you’d be surprised to learn that it is over a mere 3 seconds. Anything beyond this could see visitors move on and in the worst-case scenario, abandon a purchase.

Check Your Website As Soon as Possible

If we have a number of tasks to undertake, then the checking of our website can be something that seems unimportant. Unfortunately, the opposite is true and having a website that underperforms in any way can have a detrimental effect on any proposed turnover and customer engagement. As such, you should look to visit your website via a mobile device and consider the following when viewing it:

  • Does the website take a long time to load? If so, what can be done to change this? Follow the best practises to improve the speed of your site.
  • Is the site tailored for easy navigation? This often means ensuring that website can be navigated by using a few simple swipes.
  • Are there clear to call-to-action prompts in place? Offering a clear navigation with a prompt, but a friendly call to action is a perfect partnership for success.

This will allow you to address any issues immediately and it doesn’t have to be as time-consuming as you would first assume. Determining whether you need to update your website can often be done within a matter of minutes.

Featured photo credit: Pexels via pexels.com

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Dmytro Spilka

Head Wizard

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Last Updated on July 8, 2020

10 Smart Productivity Software to Boost Work Performance

10 Smart Productivity Software to Boost Work Performance

Productivity is the ability to perform tasks efficiently and in a timely manner. In today’s busy and competitive business world, productivity is paramount for any business, organization or corporation.

Productivity is more than just performing tasks successfully. It is about investing and allocating resources, so the company or business can perform to meet its core goals.

As part of 2019, it is important to commit to new goals. When shopping around for new productivity software keep in mind the following things: cost, reliability, cross-platform compatibility, on the go, technical support, etc.

In the subsequent sections, we will examine the most recommended productivity software in the marketplace. In addition, we will look at what makes them tick and what separates them from the rest of the pack.

Projects and Tasks Management

1. Monday dot com

    Monday dot com was founded to create a team management solution so people connect to workplace processes across any industry. The productivity tool is used in more than 140 countries.

    The user interface is intuitive and impressive. It makes collaboration productive and fun because of its simplicity.

    The tool is deemed to have one of the best user experiences across the mobile and online project and task management platform.

    The product includes usability, customization, admin control, group management and control, private or public control, in-group messaging and more.

    Check out the software here!

    2. Asana

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      The mantra behind Asana’s product is to enable teams from across different organizations to work together effortlessly.

      The software comes with lots of customizations. When you create a project as a user, you can choose between a traditional task view and the kanban-style board view. The dashboard allows you to see the progress on a project, and it includes an excellent advanced set of search tools.

      Also, Asana’s Android and iOS apps do retain the web interface’s clean look and feel.

      Check out the software here!

      3. Trello

        Trello was founded in the summer of 2010 and two years later the platform added 500,000 members. Anyone within sales, marketing, HR and operations can collaborate successfully with this product.

        Moreover, the tool has over 100 plus integrations with Google Drive, Slack, Jira and others. The product works flawlessly across various platforms.

        Some of the well-known features includes is speed, easy-to-use, and set up. The interface includes due dates, assignments, file storage, checklists and more.

        Check out the software here!

        4. Jira

          The Jira software is flexible and heralded as the next-generation project.

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          The software allows teams to design and adapt the software to an organization’s needs. This includes having visibility into long term goals, project roadmaps, status of work, real-time release information and more. In addition, the interface is customizable.

          The Atlassian Cloud does not support multiple separate domains, subdomains or domain aliases in Google Apps.

          Check out the software here!

          5. Evernote Business

            Evernote was founded in 2008 and reached 11 million users by 2011. The company was founded on the premise that their product should address the ever-increasing volume and speed of information.

            The product helps bring together groups of teams because of versatility and functionality. It creates documents, collaboration on projects, store information all a single location.

            Moreover, you can find information quickly and includes effective search capabilities and integrations with existing tools you may already use.

            Check out the software here!

            Communication

            6. Slack

              Slack was founded in 2013 and the tool is heralded as a collaboration hub. Slack is where productivity happens. When you start a new project, hire new staff, deploy a code, review a sales contract, finalize on a budget, Slack covers all of these. Some of the major highlights include highly customizable notifications and seamless integrations with other collaboration and office tools. The free version of the software comes loaded with features, but does not archive old message. So, you have to review what are the best options for your organization or business.

              Check out the software here!

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              7. Spike

                Newcomer Spike makes emails more conversational by helping teams maintain productivity, communication, and collaboration. All of these are achieved from within their inbox.

                Spike works on top of any existing email (O365, G suite, and IMAP) turning it into a real-time messenger and making your communication much more functional and efficient.

                Spike’s features include built-in groups and channels, voice and video calls, email encryption, instant access to all your files, and much more.

                Check out the software here!

                Creation

                8. Office 365

                  Microsoft’s Office 365 could not be excluded from the conversation and especially as it pertains to productivity software.

                  Of course we are all familiar with Word, Excel, PowerPoint, and Outlook. But there is more capabilities that come with it.

                  You have business-class email, online storage space, and teamwork solutions. These services can be accessed from just about anywhere.

                  Within this suite is Microsoft Sway, which is a presentation software and a step above PowerPoint.

                  Check out the software here!

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                  9. Grammarly

                    Grammarly helps to cut down time on editing. Professionals in several industries like law, healthcare, academia, marketing, engineering and journalism use it to provide instant feedback on the accuracy of writing in English.

                    Once you install the extension from Google Chrome, you can get corrections when you are drafting an email, using social media and other apps.

                    Grammarly is AI powered and it’s a wonderful tool to have to check spelling and grammar before a presentation.

                    Check out the software here!

                    Team Analytics

                    10. ActivTrak

                      ActivTrak is a business intelligence tool that allows you to access team behavior analytics. In other words, it is data-driven.

                      The pros include two-factor authentication with active directory integration. You can also automate your alerts and it has an intuitive interface with easy-to-use admin controls.

                      Furthermore, it comes with Google sign-in, iOS app, productivity track, and more. The bottomline is the product offers employee productivity metrics along with team behavior analytics.

                      Check out the software here!

                      The Bottom Line

                      Depending on the size, budget, resources, and immediate needs of your company, not all productivity software will exactly solve your problem. You will have to contact any of the providers above and probe extensively to find the right product that is made for your business.

                      More Productivity Tools

                      Featured photo credit: Domenico Loia via unsplash.com

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