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Your Visitors are Begging for a Mobile-Friendly Website

Your Visitors are Begging for a Mobile-Friendly Website

When the Internet was first introduced, the aesthetics associated with websites were primitive at best. This is because accessing the Internet usually required a dial-up connection, which meant the transferring of information was often slow. As such, you would normally find that the websites relied more on the information that was contained within, rather than the presentation.

The introduction of broadband saw an array of websites improve when it came to both the loading time and presentation as a whole and soon mobile devices were given a basic portal that allowed them to browse the website to at least some degree. Soon the mobile sector caught up with and even surpassed, the desktop generation. This was due to touchscreen smartphone technology becoming commonplace, allowing for mobile users to browse the Internet with ease.

Their demand was so high that it wasn’t long before a mobile signal was offered that could even compete with the speed of fibre optic broadband in some instances. This meant that in essence, pretty much any site could be interacted with on mobile, including video platforms.

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As such, more and more businesses soon recognised that the world of technology was becoming more and more prevalent in society and soon embraced the concept of a mobile-friendly website. Many would assume that if the website can be viewed on mobile devices, then it is fit for the purpose. Actually, nothing could be further from the truth. Here, we look at some important factors that reinforce the importance of mobile-friendly websites.

Mobile Online Shopping Dominates

Having a site that conforms to the mobile user means that more and more turnover can be expected. However, when shopping on a site, customers expect a seamless experience. This means that they often want to be able to complete a transaction in a few simple swipes.

If they continuously have to pinch in and out of the screen to the see the information, then it’s likely that they will be forced to visit a competitor. As such, a mobile friendly website is a necessity for those operating an e-commerce store. Especially when you consider that 30% of all online shopping purchases now happen on mobile phones.

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Being Mobile Friendly Can Improve Search Rankings

Of course, there are over 200 factors to consider when trying to make it among the top results on various search engines, but having a website that is mobile friendly, certainly won’t do you any harm.

Google has released a number of updates that look to ensure that the results it delivers are the best tailored for users. As such, bots will determine as to whether your website offers a mobile-friendly experience. As the mobile user base has surpassed that of the desktop, then those that aren’t mobile-friendly are likely to appear much lower, when it comes to mobile search results.

Engage with Your Customers

One of the many perks associated with the mobile generation is that companies are able to communicate with them effortlessly. A number of social plugins can be used to guide people to your website once you have unleashed a marketing campaign via social networks.

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Similarly, a number of online tools also means that people are able to register for websites simply by using their social network credentials. As such, having a mobile friendly website puts in a prime position for serious engagement.

Achieve a Reduced Bounce Rate

Anyone who has had to deal with improving website statistics and performance will be aware that improving the bounce rate can be something of a hindrance. There are many reasons as to why a person may choose to abort a site, but if your website isn’t optimised for the mobile generation, then you can be sure that your bounce rate rises as a result.

Evidently, this should be one of the most important aspects of improving your bounce rate, as the longer you have a website that isn’t mobile-friendly, the longer you will have an excessive bounce rate.

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Speed Is Also Important

Having a website that is mobile optimised is a step in the right direction, but is it performing in the way it should? Although a mobile website may be in place, if it takes some time to load, then it could still create some detrimental effects.

For example, the research has shown that more than 40% of people will choose to abort your website if they find it loads slowly. You may be asking yourself what is considered a slow loading time and you’d be surprised to learn that it is over a mere 3 seconds. Anything beyond this could see visitors move on and in the worst-case scenario, abandon a purchase.

Check Your Website As Soon as Possible

If we have a number of tasks to undertake, then the checking of our website can be something that seems unimportant. Unfortunately, the opposite is true and having a website that underperforms in any way can have a detrimental effect on any proposed turnover and customer engagement. As such, you should look to visit your website via a mobile device and consider the following when viewing it:

  • Does the website take a long time to load? If so, what can be done to change this? Follow the best practises to improve the speed of your site.
  • Is the site tailored for easy navigation? This often means ensuring that website can be navigated by using a few simple swipes.
  • Are there clear to call-to-action prompts in place? Offering a clear navigation with a prompt, but a friendly call to action is a perfect partnership for success.

This will allow you to address any issues immediately and it doesn’t have to be as time-consuming as you would first assume. Determining whether you need to update your website can often be done within a matter of minutes.

Featured photo credit: Pexels via pexels.com

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Dmytro Spilka

Head Wizard

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Published on September 20, 2018

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

In today’s fast-paced and never-ending busy world, we are overwhelmed by tasks that need to be completed by tight deadlines. With so much technology it is difficult to find the right tools to help boost our efficiency. And, many tools get obsolete so its essential to stay up-to-date to know when you will have to make adjustments to these tools. Independently of where you work, there’s a good chance that you have to be working on a PC or a laptop.

Do you are feel like you do not have enough time, or cannot accomplish much as of late? It is recommended to take a step back and look at the big picture. Also, you want to explore new and innovative ways to improve productivity.

In this article, I outline 11 features and apps within the Chrome browser that can help you do just that.

Minimizing Tabs

Let’s face it we all have more than a dozen tabs opened on our computers. One neat trick to still keep most of them open is to turn them into pinned tabs. On Google Chrome you can right-click the tab and select “Pin Tab” option. This turns the tab into an icon enabling you to continue multitasking.

Pinning a tab anchors the tabs on the left of your toolbar; a great benefit of the “Pin Tab” feature is that you can’t close these tabs accidentally since the “X” disappears after pinning them.

Incognito Mode

Google Chrome is a very easy-to-use and intuitive. But, Google does collect our browsing data; so to remedy this, you can use Incognito Mode. This feature does not keep your browsing or download history. You can enable or access it in three different ways:

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  1. Press Ctrl/Command+shift+N
  2. Select File Menu and choose New Incognito Window
  3. Download extension New Incognito Window

This feature is very handy if you’d rather not have your browsing history stored and utilized for future advertisement or suggested pages.

Save Webpages as PDF Files

Have you ever browsed interesting or important information and then forgot to bookmark or save it in “favorites”, making it impossible to find again? Chances are you have done this on a number of occasions.

Thankfully, there is an easy solution. You can save webpages as PDF files. On your keyboard, press control/command+p and you will be able to save webpages as PDFs.

Open Recently-closed Tabs

Ever had dozens of tabs opened and all of a sudden your browser shuts down? It has probably happened to all of us. You can easily recover all of your tabs using two approaches. Don’t panic if this happens because there is a workaround and solution for it.

One is by pressing Ctrl/CMD+Shift+T.

The other approach is to click on the three vertical dots on your browser and hover over “History”.

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Solve Mathematical Problems

Google’s Chrome browser doesn’t just search for relevant and updated information. It is also capable of performing some mathematical problems. Within the omnibox (Chrome’s address or URL bar), you can perform mathematical exercises.

For example, if you are struggling with percentages you can search 20 percent of x amount and it will instantly provide a result. Pretty handy, right?!

Play Media Files

Are you frequently met with difficulties when playing or watch a video files? Well, once again Chrome comes to the rescue. You can can listen or play videos from all sorts of movie or music files (mp3, mp4, .mov, .mkv, .ogv, .webm, .wav, etc.) by simply dragging the file into the search bar.

In addition, you can view images, PDF files and Microsoft Office files, too.

Navigate Swiftly Between Tabs

With all of those tabs opened comes great navigation responsibilities. Rather than clicking through every tab, you can use shortcut keys like Ctrl+Tab to navigate all of the different tabs. Also, you are able to navigate to the first tab by pressing Ctrl-1, Ctrl-2, and so on. If you want to switch to the very last tab, press Ctrl-9.

Stay Focus(e)d

Computers nowadays have awesome capabilities.

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Sometimes we like to get work done, but let’s face it, we’re all human. We sometimes procrastinate by visiting a website we really like, or maybe take a break with watching a flick on Netflix, a video on YouTube or browsing Facebook.

With Chrome’s StayFocusd extension, you can truly stay focused and get more done in less time.

This extension naturally helps you stay more productive by limiting the amount of time you spend on websites. You can set the time and it will automatically block those sites after a certain period.

Grammarly for Editing

Grammarly is a must have, and it’s really a complete powerhouse. Grammarly helps you check your grammar and spelling for everything you write online.

You can use it professionally or as a student, which will make the editing process much easier and more efficient. Furthermore, it can automatically check for typos when you send an email, type a Tweet, or post a Facebook comment. It’s like having your own personal copyeditor!

Loom

There are times that words in an email or written text in a chat app will just not convey the right meaning.

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There is a saying that a picture is worth a thousand words. Well, the same is true of videos.

With Loom, you can capture, narrate and immediately share video recordings of your screen, which will help coworkers understand issues you are facing, or to easily convey an explanation on screen. Plus, with video you will be able to easily walk people through a process, and you can use it to create simple how-to videos.

Chrome Calendar Extension

No matter what your level of responsibility is at your job, Google Calendar is another essential resource to have at your fingertips.

Specifically, you can have this extension added as an icon in the toolbar of your browser, which I highly recommend. Once you add the extension to your browser, you can check for upcoming events with a single click without leaving your current page.

Final Thoughts

Google Chrome has definitely evolved from its inception. As you can see you have a very powerful tool that comes as a free installation and is loaded with dozens of capabilities. The above listed Chrome apps can resolve some of the most common obstacles to your time management and productivity.

Featured photo credit: Andrew Neel via unsplash.com

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