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Your Visitors are Begging for a Mobile-Friendly Website

Your Visitors are Begging for a Mobile-Friendly Website

When the Internet was first introduced, the aesthetics associated with websites were primitive at best. This is because accessing the Internet usually required a dial-up connection, which meant the transferring of information was often slow. As such, you would normally find that the websites relied more on the information that was contained within, rather than the presentation.

The introduction of broadband saw an array of websites improve when it came to both the loading time and presentation as a whole and soon mobile devices were given a basic portal that allowed them to browse the website to at least some degree. Soon the mobile sector caught up with and even surpassed, the desktop generation. This was due to touchscreen smartphone technology becoming commonplace, allowing for mobile users to browse the Internet with ease.

Their demand was so high that it wasn’t long before a mobile signal was offered that could even compete with the speed of fibre optic broadband in some instances. This meant that in essence, pretty much any site could be interacted with on mobile, including video platforms.

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As such, more and more businesses soon recognised that the world of technology was becoming more and more prevalent in society and soon embraced the concept of a mobile-friendly website. Many would assume that if the website can be viewed on mobile devices, then it is fit for the purpose. Actually, nothing could be further from the truth. Here, we look at some important factors that reinforce the importance of mobile-friendly websites.

Mobile Online Shopping Dominates

Having a site that conforms to the mobile user means that more and more turnover can be expected. However, when shopping on a site, customers expect a seamless experience. This means that they often want to be able to complete a transaction in a few simple swipes.

If they continuously have to pinch in and out of the screen to the see the information, then it’s likely that they will be forced to visit a competitor. As such, a mobile friendly website is a necessity for those operating an e-commerce store. Especially when you consider that 30% of all online shopping purchases now happen on mobile phones.

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Being Mobile Friendly Can Improve Search Rankings

Of course, there are over 200 factors to consider when trying to make it among the top results on various search engines, but having a website that is mobile friendly, certainly won’t do you any harm.

Google has released a number of updates that look to ensure that the results it delivers are the best tailored for users. As such, bots will determine as to whether your website offers a mobile-friendly experience. As the mobile user base has surpassed that of the desktop, then those that aren’t mobile-friendly are likely to appear much lower, when it comes to mobile search results.

Engage with Your Customers

One of the many perks associated with the mobile generation is that companies are able to communicate with them effortlessly. A number of social plugins can be used to guide people to your website once you have unleashed a marketing campaign via social networks.

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Similarly, a number of online tools also means that people are able to register for websites simply by using their social network credentials. As such, having a mobile friendly website puts in a prime position for serious engagement.

Achieve a Reduced Bounce Rate

Anyone who has had to deal with improving website statistics and performance will be aware that improving the bounce rate can be something of a hindrance. There are many reasons as to why a person may choose to abort a site, but if your website isn’t optimised for the mobile generation, then you can be sure that your bounce rate rises as a result.

Evidently, this should be one of the most important aspects of improving your bounce rate, as the longer you have a website that isn’t mobile-friendly, the longer you will have an excessive bounce rate.

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Speed Is Also Important

Having a website that is mobile optimised is a step in the right direction, but is it performing in the way it should? Although a mobile website may be in place, if it takes some time to load, then it could still create some detrimental effects.

For example, the research has shown that more than 40% of people will choose to abort your website if they find it loads slowly. You may be asking yourself what is considered a slow loading time and you’d be surprised to learn that it is over a mere 3 seconds. Anything beyond this could see visitors move on and in the worst-case scenario, abandon a purchase.

Check Your Website As Soon as Possible

If we have a number of tasks to undertake, then the checking of our website can be something that seems unimportant. Unfortunately, the opposite is true and having a website that underperforms in any way can have a detrimental effect on any proposed turnover and customer engagement. As such, you should look to visit your website via a mobile device and consider the following when viewing it:

  • Does the website take a long time to load? If so, what can be done to change this? Follow the best practises to improve the speed of your site.
  • Is the site tailored for easy navigation? This often means ensuring that website can be navigated by using a few simple swipes.
  • Are there clear to call-to-action prompts in place? Offering a clear navigation with a prompt, but a friendly call to action is a perfect partnership for success.

This will allow you to address any issues immediately and it doesn’t have to be as time-consuming as you would first assume. Determining whether you need to update your website can often be done within a matter of minutes.

Featured photo credit: Pexels via pexels.com

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Dmytro Spilka

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Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals

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    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

    Daytum

      Daytum

      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

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      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

        Evernote

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          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

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            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

            Conclusion

            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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