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Your Visitors are Begging for a Mobile-Friendly Website

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Your Visitors are Begging for a Mobile-Friendly Website

When the Internet was first introduced, the aesthetics associated with websites were primitive at best. This is because accessing the Internet usually required a dial-up connection, which meant the transferring of information was often slow. As such, you would normally find that the websites relied more on the information that was contained within, rather than the presentation.

The introduction of broadband saw an array of websites improve when it came to both the loading time and presentation as a whole and soon mobile devices were given a basic portal that allowed them to browse the website to at least some degree. Soon the mobile sector caught up with and even surpassed, the desktop generation. This was due to touchscreen smartphone technology becoming commonplace, allowing for mobile users to browse the Internet with ease.

Their demand was so high that it wasn’t long before a mobile signal was offered that could even compete with the speed of fibre optic broadband in some instances. This meant that in essence, pretty much any site could be interacted with on mobile, including video platforms.

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As such, more and more businesses soon recognised that the world of technology was becoming more and more prevalent in society and soon embraced the concept of a mobile-friendly website. Many would assume that if the website can be viewed on mobile devices, then it is fit for the purpose. Actually, nothing could be further from the truth. Here, we look at some important factors that reinforce the importance of mobile-friendly websites.

Mobile Online Shopping Dominates

Having a site that conforms to the mobile user means that more and more turnover can be expected. However, when shopping on a site, customers expect a seamless experience. This means that they often want to be able to complete a transaction in a few simple swipes.

If they continuously have to pinch in and out of the screen to the see the information, then it’s likely that they will be forced to visit a competitor. As such, a mobile friendly website is a necessity for those operating an e-commerce store. Especially when you consider that 30% of all online shopping purchases now happen on mobile phones.

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Being Mobile Friendly Can Improve Search Rankings

Of course, there are over 200 factors to consider when trying to make it among the top results on various search engines, but having a website that is mobile friendly, certainly won’t do you any harm.

Google has released a number of updates that look to ensure that the results it delivers are the best tailored for users. As such, bots will determine as to whether your website offers a mobile-friendly experience. As the mobile user base has surpassed that of the desktop, then those that aren’t mobile-friendly are likely to appear much lower, when it comes to mobile search results.

Engage with Your Customers

One of the many perks associated with the mobile generation is that companies are able to communicate with them effortlessly. A number of social plugins can be used to guide people to your website once you have unleashed a marketing campaign via social networks.

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Similarly, a number of online tools also means that people are able to register for websites simply by using their social network credentials. As such, having a mobile friendly website puts in a prime position for serious engagement.

Achieve a Reduced Bounce Rate

Anyone who has had to deal with improving website statistics and performance will be aware that improving the bounce rate can be something of a hindrance. There are many reasons as to why a person may choose to abort a site, but if your website isn’t optimised for the mobile generation, then you can be sure that your bounce rate rises as a result.

Evidently, this should be one of the most important aspects of improving your bounce rate, as the longer you have a website that isn’t mobile-friendly, the longer you will have an excessive bounce rate.

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Speed Is Also Important

Having a website that is mobile optimised is a step in the right direction, but is it performing in the way it should? Although a mobile website may be in place, if it takes some time to load, then it could still create some detrimental effects.

For example, the research has shown that more than 40% of people will choose to abort your website if they find it loads slowly. You may be asking yourself what is considered a slow loading time and you’d be surprised to learn that it is over a mere 3 seconds. Anything beyond this could see visitors move on and in the worst-case scenario, abandon a purchase.

Check Your Website As Soon as Possible

If we have a number of tasks to undertake, then the checking of our website can be something that seems unimportant. Unfortunately, the opposite is true and having a website that underperforms in any way can have a detrimental effect on any proposed turnover and customer engagement. As such, you should look to visit your website via a mobile device and consider the following when viewing it:

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  • Does the website take a long time to load? If so, what can be done to change this? Follow the best practises to improve the speed of your site.
  • Is the site tailored for easy navigation? This often means ensuring that website can be navigated by using a few simple swipes.
  • Are there clear to call-to-action prompts in place? Offering a clear navigation with a prompt, but a friendly call to action is a perfect partnership for success.

This will allow you to address any issues immediately and it doesn’t have to be as time-consuming as you would first assume. Determining whether you need to update your website can often be done within a matter of minutes.

Featured photo credit: Pexels via pexels.com

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Dmytro Spilka

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Last Updated on January 27, 2022

Misplaced Your Items? Get This Search Party

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Misplaced Your Items? Get This Search Party

We’ve all experienced that panicked moment, just as we leave the house, when we realise we can’t find our car keys, wallet, phone or house keys. Your mind starts racing to when you last had it and it’s a mad dash to try and locate where the item might be.

Wouldn’t it be great if there was a way of eliminating that feeling of misplacing your things?

The Answer to Never Losing Your Items Again

Tile is a clever and convenient way of locating your lost items using an app on your phone. Place your Tile on any item important to you or things you’re most likely to lose and your phone will use Bluetooth up to 100ft away from the lost item to locate it.

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    Lost your phone? All you need to do is double press one of your Tiles to make it ring – even when you’ve left it on silent.

    The ‘Last Place Seen’ Feature to Help Locate Your Left Item

      The phone app will always track where each of your Tile’s is within the 100 ft Bluetooth radius and logs it into a map. This helps you retrace your steps and makes it more likely to locate the item again limiting the worry and increasing peace of mind in your quest to get it back again.

      Includes a ‘Search Party’ Community Feature to Increase Your Chances of Finding Your Lost Item

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        Everyone who buys a Tile and installs the app, instantly becomes part of the search party community. When someone walks by your lost item with the app on their phone, it will immediately ping a message to your phone with the item’s location. This is particularly useful if you haven’t necessarily realised your item is even missing and allows you to reunite with it more quickly.

        What Do Tile Users Think of the Product?

        Read any review from a Tile user and you’ll find a happy-ending story in it. From finding their wallet to locating a stolen motorbike, Tile has managed to help thousands of people reunite with their lost items.

        Here’s one story from Paul who lost his wallet while about to board a plane on the way back from a business trip:

        “I travel for work quite a bit. Today was no different, as I traveled to San Francisco for a work meeting and was on my way back home. Upon arriving at SFO, I climbed out of a Lyft, grabbed my laptop bag and suitcase, and headed into the security checkpoint. Unbeknownst to me, my wallet had fallen out somewhere along the way.

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        I proceeded to security and it wasn’t until then that I realized what had happened. Right away I pulled up my Tile app. Nothing registered (it was a long walk to security), so I traced my steps backward. As I was doing this with my Tile app open, I passed the airline ticketing counters. Suddenly, the tile app showed I was in range.

        Hoping against hope, I approached counter after counter, asking if a wallet had been turned in. All answered with a resounding, ‘no.’ Feeling a bit defeated, I pressed the button to activate the chime. Airports are noisy places so I couldn’t hear it, but one of the individuals behind the ticketing counter did. Sure enough, two stations over from her was my wallet, dropped in a nondescript box behind the counter.

        Not only was it the app and bluetooth that helped me know it was close, it was the chime that helped us find it. Best of all, my wallet had $400 cash in it. Everything was in my wallet, untouched, including the cash.”

        Why You Should Purchase a Tile and Where Can You Find It?

        This product will:

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        • Ring the Tile attached to what you’re trying to find
        • Ring your phone even when it’s on silent
        • Locate the last place your lost item was seen
        • Allow other Tile users to automatically help locate your item and ping the location to your phone
        • Comes in a sleek and discrete design that can attach to any item easily

        But don’t restrict it to wallets and keys, if you have a pet that’s prone to wandering why not attach one to its collar or slip it in your child’s pocket for extra peace of mind?

        Whatever you use it for, you’re guaranteed to never worry about losing your items again!

        Purchase a Tile here.

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