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Make Anyone Addicted to Every Word You Say

Make Anyone Addicted to Every Word You Say

We know the power of communication – it wins elections, jobs, friends, creates billionaires – it decides destiny.

It’s the one skill which skyrockets our success in every situation.

In five words:

It can transform your life.

We look for “writing tips” or “speaking tips” or “how-tos” to become a master communicator.

Yet, we can practice for months, and still, know we’re not “great”, but have no idea what separates us from a genius.

COMMUNICATION. A MASTER LEVEL.

In this article, we explore, in under 5 minutes, strategies every speaking person should know.

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I’ve analyzed the most successful authors, speakers, and presenters, and found they all apply 3 simple strategies:

  1. Focus on what’s important
  2. Make information as accessible as possible
  3. Eliminate crap and move quickly

FOCUS, FOCUS, FOCUS.

Greatness is distilled to core essence – it gives a person what they need – nothing more.

We rarely understand why we do what we do, or the “x factor” which makes something work.

People have short attention spans.

If they must put in tremendous effort to process something most will leave.

This doesn’t mean what we communicate can’t be 4,000 words.

Harry Potter and the Order of the Phoenix is 257,045 words and sold 11,000,000 copies in 24 hours.

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How do we create communication which captures everyone’s attention?

NOT WHAT WE SAY. HOW WE SAY IT.

Brilliant communication focuses on what’s said.

We know exactly what our audience wants, and throw away everything they don’t.

To do this, we search for:

  1. Unnecessary language.
  2. Repetitive language.

Here is an example from actor Kiefer Sutherland:

Their circumstances are very different and what they end up having to deal with is very different. But this idea of self-sacrifice for a larger good was something that is very much a common thread in both of those characters. I found that interesting, actually, that in the first pass of a read I didn’t get that at all. Only until I was playing it did I realize, ‘Ah, that’s why I like this character that much.’ That’s why I like Jack Bauer that much.”

Save time, effort, and make it great…

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Their circumstances, and what they end up having to deal with, is very different. Self-sacrifice for a larger good was common in both characters. In the first read I didn’t get that. Only until I was playing it did I realize, ‘that’s why I like this character.’ That’s why I like Jack Bauer.”

IMPROVEMENT. BY THE NUMBERS.

We went from 85 to 55 words – a 36% improvement – while removing none of the message, wasting less time, and giving the reader a better experience.

In a 2,500 word article or video, that’s 900 words.

Based on the average read speed of 200 wpm, that’s nearly 5 minutes of a 12-minute article, which can be trimmed to 7 minutes by removing unnecessary text.

Do we want to spend 30 minutes learning something we can learn in 15?

When we focus on creating engaging communication:

  1. It takes less effort
  2. We feel our time is better used
  3. Our audience prefers our simplicity over competitors’ complexity

In 4 words:

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GIVE ME THE MEAT.

A MASTERPIECE. ANYWHERE.

Ask yourself:

  1. What wouldn’t be missed if I eliminated it?
  2. What distracts from my core message?
  3. How can I make my communication quicker and more entertaining?

With practice, our brain gains intuition, and we become a master communicator automatically.

Take any piece of communication – see how efficient you can make it.

Want to be the best?

Commit to doing everything to deliver a brilliant experience.

Practice this skill over and over – it will transform your success in every area more than any other technique.

Small details make the difference between good and great – whatever you do, make it great.

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Last Updated on September 20, 2018

7 Powerful Questions To Find Out What You Want To Do With Your Life

7 Powerful Questions To Find Out What You Want To Do With Your Life

What do I want to do with my life? It’s a question all of us think about at one point or another.

For some, the answer comes easily. For others, it takes a lifetime to figure out.

It’s easy to just go through the motions and continue to do what’s comfortable and familiar. But for those of you who seek fulfillment, who want to do more, these questions will help you paint a clearer picture of what you want to do with your life.

1. What are the things I’m most passionate about?

The first step to living a more fulfilling life is to think about the things that you’re passionate about.

What do you love? What fulfills you? What “work” do you do that doesn’t feel like work? Maybe you enjoy writing, maybe you love working with animals or maybe you have a knack for photography.

The point is, figure out what you love doing, then do more of it.

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2. What are my greatest accomplishments in life so far?

Think about your past experiences and the things in your life you’re most proud of.

How did those accomplishments make you feel? Pretty darn good, right? So why not try and emulate those experiences and feelings?

If you ran a marathon once and loved the feeling you had afterwards, start training for another one. If your child grew up to be a star athlete or musician because of your teachings, then be a coach or mentor for other kids.

Continue to do the things that have been most fulfilling for you.

3. If my life had absolutely no limits, what would I choose to have and what would I choose to do?

Here’s a cool exercise: Think about what you would do if you had no limits.

If you had all the money and time in the world, where would you go? What would you do? Who would you spend time with?

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These answers can help you figure out what you want to do with your life. It doesn’t mean you need millions of dollars to be happy though.

What it does mean is answering these questions will help you set goals to reach certain milestones and create a path toward happiness and fulfillment. Which leads to our next question …

4. What are my goals in life?

Goals are a necessary component to set you up for a happy future. So answer these questions:

Once you figure out the answers to each of these, you’ll have a much better idea of what you should do with your life.

5. Whom do I admire most in the world?

Following the path of successful people can set you up for success.

Think about the people you respect and admire most. What are their best qualities? Why do you respect them? What can you learn from them?

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You’re the average of the 5 people you spend the most time with.[1] So don’t waste your time with people who hold you back from achieving your dreams.

Spend more time with happy, successful, optimistic people and you’ll become one of them.

6. What do I not like to do?

An important part of figuring out what you want to do with your life is honestly assessing what you don’t want to do.

What are the things you despise? What bugs you the most about your current job?

Maybe you hate meetings even though you sit through 6 hours of them every day. If that’s the case, find a job where you can work more independently.

The point is, if you want something to change in your life, you need to take action. Which leads to our final question …

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7. How hard am I willing to work to get what I want?

Great accomplishments never come easy. If you want to do great things with your life, you’re going to have to make a great effort. That will probably mean putting in more hours the average person, getting outside your comfort zone and learning as much as you can to achieve as much as you can.

But here’s the cool part: it’s often the journey that is the most fulfilling part. It’s during these seemingly small, insignificant moments that you’ll often find that “aha” moments that helps you answer the question,

“What do I want to do with my life?”

So take the first step toward improving your life. You won’t regret it.

Featured photo credit: Andrew Ly via unsplash.com

Reference

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