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Make Anyone Addicted to Every Word You Say

Make Anyone Addicted to Every Word You Say

We know the power of communication – it wins elections, jobs, friends, creates billionaires – it decides destiny.

It’s the one skill which skyrockets our success in every situation.

In five words:

It can transform your life.

We look for “writing tips” or “speaking tips” or “how-tos” to become a master communicator.

Yet, we can practice for months, and still, know we’re not “great”, but have no idea what separates us from a genius.

COMMUNICATION. A MASTER LEVEL.

In this article, we explore, in under 5 minutes, strategies every speaking person should know.

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I’ve analyzed the most successful authors, speakers, and presenters, and found they all apply 3 simple strategies:

  1. Focus on what’s important
  2. Make information as accessible as possible
  3. Eliminate crap and move quickly

FOCUS, FOCUS, FOCUS.

Greatness is distilled to core essence – it gives a person what they need – nothing more.

We rarely understand why we do what we do, or the “x factor” which makes something work.

People have short attention spans.

If they must put in tremendous effort to process something most will leave.

This doesn’t mean what we communicate can’t be 4,000 words.

Harry Potter and the Order of the Phoenix is 257,045 words and sold 11,000,000 copies in 24 hours.

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How do we create communication which captures everyone’s attention?

NOT WHAT WE SAY. HOW WE SAY IT.

Brilliant communication focuses on what’s said.

We know exactly what our audience wants, and throw away everything they don’t.

To do this, we search for:

  1. Unnecessary language.
  2. Repetitive language.

Here is an example from actor Kiefer Sutherland:

Their circumstances are very different and what they end up having to deal with is very different. But this idea of self-sacrifice for a larger good was something that is very much a common thread in both of those characters. I found that interesting, actually, that in the first pass of a read I didn’t get that at all. Only until I was playing it did I realize, ‘Ah, that’s why I like this character that much.’ That’s why I like Jack Bauer that much.”

Save time, effort, and make it great…

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Their circumstances, and what they end up having to deal with, is very different. Self-sacrifice for a larger good was common in both characters. In the first read I didn’t get that. Only until I was playing it did I realize, ‘that’s why I like this character.’ That’s why I like Jack Bauer.”

IMPROVEMENT. BY THE NUMBERS.

We went from 85 to 55 words – a 36% improvement – while removing none of the message, wasting less time, and giving the reader a better experience.

In a 2,500 word article or video, that’s 900 words.

Based on the average read speed of 200 wpm, that’s nearly 5 minutes of a 12-minute article, which can be trimmed to 7 minutes by removing unnecessary text.

Do we want to spend 30 minutes learning something we can learn in 15?

When we focus on creating engaging communication:

  1. It takes less effort
  2. We feel our time is better used
  3. Our audience prefers our simplicity over competitors’ complexity

In 4 words:

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GIVE ME THE MEAT.

A MASTERPIECE. ANYWHERE.

Ask yourself:

  1. What wouldn’t be missed if I eliminated it?
  2. What distracts from my core message?
  3. How can I make my communication quicker and more entertaining?

With practice, our brain gains intuition, and we become a master communicator automatically.

Take any piece of communication – see how efficient you can make it.

Want to be the best?

Commit to doing everything to deliver a brilliant experience.

Practice this skill over and over – it will transform your success in every area more than any other technique.

Small details make the difference between good and great – whatever you do, make it great.

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Last Updated on November 15, 2018

Success In Reaching Goals Is Determined By Mindset

Success In Reaching Goals Is Determined By Mindset

What do you think it takes to achieve your goals? Hard work? Lots of actions? While these are paramount to becoming successful in reaching our goals, neither of these are possible without a positive mindset.

As humans, we naturally tend to lean towards a negative outlook when it comes to our hopes and dreams. We are prone to believing that we have limitations either from within ourselves or from external forces keeping us from truly getting to where we want to be in life. Our tendency to think that we’ll “believe it when we see it” suggests that our mindsets are focused on our goals not really being attainable until they’ve been achieved. The problem with this is that this common mindset fuels our limiting beliefs and shows a lack of faith in ourselves.

The Success Mindset

Success in achieving our goals comes down to a ‘success mindset’. Successful mindsets are those focused on victory, based on positive mental attitudes, empowering inclinations and good habits. Acquiring a success mindset is the sure-fire way to dramatically increase your chance to achieve your goals.

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The idea that achieving our goals comes down to our habits and actions is actually a typical type of mindset that misses a crucial point; that our mindset is, in fact, the determiner of our energy and what actions we take. A negative mindset will tend to create negative actions and similarly if we have a mindset that will only set into action once we see ‘proof’ that our goals are achievable, then the road will be much longer and arduous. This is why, instead of thinking “I’ll believe it when I see it”, a success mindset will think “I’ll see it when I believe it.”

The Placebo Effect and What It Shows Us About The Power of Mindset

The placebo effect is a perfect example of how mindset really can be powerful. In scientific trials, a group of participants were told they received medication that will heal an ailment but were actually given a sugar pill that does nothing (the placebo). Yet after the trial the participants believed it’s had a positive effect – sometimes even cured their ailment even though nothing has changed. This is the power of mindset.

How do we apply this to our goals? Well, when we set goals and dreams how often do we really believe they’ll come to fruition? Have absolute faith that they can be achieved? Have a complete unwavering expectation? Most of us don’t because we hold on to negative mindsets and limiting beliefs about ourselves that stop us from fully believing we are capable or that it’s at all possible. We tend to listen to the opinions of others despite them misaligning with our own or bow to societal pressures that make us believe we should think and act a certain way. There are many reasons why we possess these types of mindsets but a success mindset can be achieved.

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How To Create a Success Mindset

People with success mindsets have a particular way of perceiving things. They have positive outlooks and are able to put faith fully in their ability to succeed. With that in mind, here are a few ways that can turn a negative mindset into a successful one.

1. A Success Mindset Comes From a Growth Mindset

How does a mindset even manifest itself? It comes from the way you talk to yourself in the privacy of your own head. Realising this will go a long way towards noticing how you speak to yourself and others around you. If it’s mainly negative language you use when you talk about your goals and aspirations then this is an example of a fixed mindset.

A negative mindset brings with it a huge number of limiting beliefs. It creates a fixed mindset – one that can’t see beyond it’s own limitations. A growth mindset sees these limitations and looks beyond them – it finds ways to overcome obstacles and believes that this will result in success. When you think of your goal, a fixed mindset may think “what if I fail?” A growth mindset would look at the same goal and think “failures happen but that doesn’t mean I won’t be successful.”

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There’s a lot of power in changing your perspective.

2. Look For The Successes

It’s really important to get your mind focused on positive aspects of your goal. Finding inspiration through others can be really uplifting and keep you on track with developing your success mindset; reinforcing your belief that your dreams can be achieved. Find people that you can talk with about how they achieved their goals and seek out and surround yourself with positive people. This is crucial if you’re learning to develop a positive mindset.

3. Eliminate Negativity

You can come up against a lot of negativity sometimes either through other people or within yourself. Understanding that other people’s negative opinions are created through their own fears and limiting beliefs will go a long way in sustaining your success mindset. But for a lot of us, negative chatter can come from within and these usually manifest as negative words such as can’t, won’t, shouldn’t. Sometimes, when we think of how we’re going to achieve our goals, statements in our minds come out as negative absolutes: ‘It never works out for me’ or ‘I always fail.’

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When you notice these coming up you need to turn them around with ‘It always works out for me!’ and ‘I never fail!’ The trick is to believe it no matter what’s happened in the past. Remember that every new day is a clean slate and for you to adjust your mindset.

4. Create a Vision

Envisioning your end goal and seeing it in your mind is an important trait of a success mindset. Allowing ourselves to imagine our success creates a powerful excitement that shouldn’t be underestimated. When our brain becomes excited at the thought of achieving our goals, we become more committed, work harder towards achieving it and more likely to do whatever it takes to make it happen.

If this involves creating a vision board that you can look at to remind yourself every day then go for it. Small techniques like this go a long way in sustaining your success mindset and shouldn’t be dismissed.

An Inspirational Story…

For centuries experts said that running a mile in under 4 minutes was humanly impossible. On the 6th May 1954, Rodger Bannister did just that. As part of his training, Bannister relentlessly visualised the achievement, believing he could accomplish what everyone said wasn’t possible…and he did it.

What’s more amazing is that, as soon as Bannister achieved the 4-minute mile, more and more people also achieved it. How was this possible after so many years of no one achieving it? Because in people’s minds it was suddenly possible – once people knew that it was achievable it created a mindset of success and now, after over fifty years since Bannister did the ‘impossible’, his record has been lowered by 17 seconds – the power of the success mindset!

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