Advertising
Advertising

5 Instagram Hacks To Get The Most Out Of Your Marketing

5 Instagram Hacks To Get The Most Out Of Your Marketing

With more than 500 million monthly active users, Instagram is bigger than Twitter today. It is not surprising then that a growing number of businesses are flocking to this social network platform. But being completely image-based and targeted at a younger demographic, Instagram may be a little more challenging than marketing on Facebook or Twitter. In this article, we have listed out five Instagram hacks that marketers can take advantage of in order to get the most out of their campaigns.

1. Like-Comment-Follow

As an image-based social network, the engagement rate on Instagram can be quite high. But you may not be able to make the most out of it unless you already enjoy a large list of followers. One of the most effective ways to reach a larger following is by using these steps below:

Advertising

Step 1 : Follow your direct competitors’ accounts
Step 2 : Use Instagram recommendations to follow other top accounts in your niche
Step 3 : Visit each of these accounts, build a list of their followers
Step 4 : Like, comment and follow each of these followers
Step 5 : Repeat Step 4 for as long as you can

As long as you have quality posts on your own account, the five steps above should yield you pretty high follow-back rates. One study puts the follow-back rate for the above strategy at 34%.

Advertising

2. Hashtags In Comments

Hashtags are a great way to ride the wave of trending topics and get seen by people who may not be following you currently. One mistake that many marketers do is to clutter their image description with dozens of trending hashtags. They do this in the hope of getting maximum views for their images. While your photos do get discovered well this way, you also run the risk of annoying your legitimate followers. Avoid this by adding hashtags in the image comments section instead. This way, you do not clutter your image description while attracting new visitors at the same time.

3. Organic Vs. Inorganic Shoutouts

Social media marketing, including marketing on Instagram, requires a lot of perseverance. You begin by engaging with influencers, commenting on their photos and over time build a rapport that is good enough for them to start engaging with your photos. This strategy is organic and is the most sustainable way to build a social media following. However, this may not be the quickest. For businesses with a marketing budget, a viable alternative is to find influencers in your niche and pay them for a shoutout. It should typically cost you between $100-$150 to receive a shoutout from an influencer with 500K followers.

Advertising

4. Marketing Campaigns For Contests

Photo contests are a great way to build engagement and followers on Instagram. But offering a freebie or reward alone is not sufficient to execute a successful campaign. Your photo contests must have their own independent marketing campaign. This includes paying influencers to promote your contests on their Instagram page, requiring contestants to use a unique hashtag to participate as well as using other social media platforms to advertise the Instagram contest. You may also make use of the Instagram API to instantly interact with participants, use the posted photos as part of your contest campaign or create custom collages. In short, your photo contests need to be properly planned and executed for maximum ROI. Simply announcing a prize may not cut it.

5. Go Beyond Linked Accounts

Instagram lets you link your other social media profiles on services like Facebook and Twitter so that what you publish here gets automatically posted elsewhere too. While this is good for engagement, you may also want to re-use the photos published on Instagram for other social media platforms or your own blog. An easy way to do this is to use a tool like Instaport – this tool lets you download all your Instagram photos to a local desktop folder. You can set this desktop folder to your Dropbox folder and make use of the API to automatically publish photos from here to your other social networks on a pre-set schedule.

Advertising

Featured photo credit: Pexels via pexels.com

More by this author

Anand Srinivasan

Marketing Consultant

Online shopping 5 Tips To Increase Online Sales For Your Business eCommerce Software 5 Tips For Choosing The Right eCommerce Software 5 Instagram Hacks To Get The Most Out Of Your Marketing Business Travel 5 Tips to Reduce Business Travel Expenses 4 Ways You Can Bring Down The Marketing Costs For Your Business

Trending in Marketing

1 8 Life-Changing Skills You Can Learn in Less Than 6 Months 2 7 Things To Consider Before Hiring An Advertising Agency 3 9 Things Every Marketer Should Do 4 Tips for Designing Your Plastic Surgery Website for Optimal Marketing 5 SEO Tools Every Business Should Be Using in 2017

Read Next

Advertising
Advertising
Advertising

Last Updated on May 15, 2019

10 Most Successful Entrepreneurs and What We Can Learn from Them

10 Most Successful Entrepreneurs and What We Can Learn from Them

Apart from making crucial decisions for their own businesses, entrepreneurs innovate and grow their ideas. Albeit there being no cookie-cutter answer that fits everyone’s experiences, taking a look at some of the most successful entrepreneurs today, you might spot some similar traits and characteristics.

Starting and nurturing a business entails a great amount of hard work and commitment. However, for aspiring entrepreneurs who are prepared to dedicate themselves to their vision, here are 10 most successful entrepreneurs you can learn from:

1. Melanie Perkins: Know Your Worth and Keep Trying

    Melanie Perkins founded Canva, a Sydney-based business valued at $1Billion having successfully raised a number of rounds of successful funding and boasting more than 10 Million users in 179 countries.[1]

    She told BBC that one of the biggest challenges she faced getting into the business was talking about her company’s accomplishments when she first got to Silicon Valley. She attributed this difficulty to a cultural difference where Australians tend to ‘talk down’ their achievements and this would slow down her fundraising progress for a few years.

    Despite hundreds of rejections, Melanie emerged three years later with a much clearer strategy and stronger investor pitch that prompted a series of fundraising rounds netting the company $82Million of funding in total.[2]

    2. Bill Gates: Keep Learning and Exploring

      If you don’t know Bill Gates, you likely know the company he founded – Microsoft.

      Bill Gates’ story is a prime example of nurturing an idea that might seem out of this world but make sense in the future. One of the most successful entrepreneurs in history did not complete his degree at Harvard University to pursue a vision that the technology would soon become the future.

      He told a white lie to Altair, saying that he had made a computer program for them, therefore pushing himself to create a system that would change modern history.

      “The most important speed issue is convincing everyone that the company’s survival depends on moving as fast as possible.”

      Gates’ success is built on self-improvement and the seeds of an idea.

      3. Elon Musk: Never Stop Innovating

        Traditional thinking suggests that in order to become a successful entrepreneur, one must focus in a single field or industry.

        Elon Musk, however, breaks that rule.

        Today, the multifaceted tech entrepreneur, investor, and engineer advocates for the diversification of skills and businesses by delving into various fields of interest.

        When done right, skills in a single domain can be carried over then applied into contrasting industries to create something new the world might need. Musk owes his accomplishments to a constant thirst for knowledge.

        Having birthed Tesla and a myriad of products across the arenas of aeronautics and software design, Musk continues to evolve as an entrepreneur and plans to innovate for the long haul.

        4. Richard Branson: Develop People First

          British entrepreneur Richard Branson founded Virgin Records in the early 1970s. Virgin Records has since grown into the Virgin Group, today responsible for over 400 companies.

          The billionaire is strongly particular about working with a team that shares his core values and aspirations.

          Branson believes that managing a business can become taxing, thus he acknowledges his employees for putting in the effort that they have.

          Advertising

          A good leader knows how to raise morale for positive productivity. Utilising emotional intelligence and compassion is a game changer in seeing results within a team.

          Branson’s supports the idea of nurturing a positive work environment, with the belief that credentials must go hand-in-hand with an enthusiasm for work.

          5. Jeff Bezos: A Relentless Focus on Customer Satisfaction

            Having founded Amazon, Jeff Bezos is known to be one of America’s most successful entrepreneurs. The e-commerce pioneer fixates himself on angry customers with the belief that a business’s loopholes are found in the experiences of unsatisfied customers.

            For the 8th year in a row, customers have ranked Amazon as the number one in customer service (according to the American Customer Satisfaction Index).

            While numerous companies ignore unhappy customers, Bezos found success in learning from reviews and surveys. By focusing on customer service, Amazon shows they care, both for their customers and for rising above their competitors.

            While praise and recognition are signs that a business is accelerating, criticism is an opportunity to improve a product or a service.

            6. Mark Zuckerberg: Start Small, Think Big

              Valued at over 55 billion dollars today, Mark Zuckerberg built the first version of what would become a social networking giant in his Harvard University dorm room. As one of the world’s youngest entrepreneurs, Zuckerberg undoubtedly took countless calculated risks to get his brilliant idea to its current status with 2.38 billion active monthly users.

              “The biggest risk is not taking any risk.”

              He’s always daring to explore with a fearless mindset.

              Advertising

              The young tech entrepreneur never shied away from innovating outside of the box. Soon after Facebook became a hit to users and advertisers, big corporations took interest in buying Facebook from Zuckerberg.

              However, he took the risk and decided to stay with his creation. Turning down billions of dollars offered by Yahoo CEO, Terry Semel, he envisioned turning his brainchild into something much bigger than what it already was then.

              7. Steve Jobs: Live Your Own Dreams

                Steve Jobs lived a rocky path all his life and an aspect of which is a tumultuous career.

                The founder of Apple endorsed his beliefs on the temporality of life and limitations of time. He preached about the importance of working on the very legacies people wish to leave behind, an achievement he’s undoubtedly etched into the the archives of human history.

                Never one to hide under someone’s shadow, Jobs did not live by anybody else’s principles so he formed his own. He tirelessly dedicated himself to building a unique brand of products that became the benchmark for contemporary technology.

                After his highs and lows through his brief battle with cancer, Jobs concludes with yet another lesson to takeaway from his remarkable life. “No matter how much money you have, even the richest man can’t buy time.”

                8. Warren Buffett: Balance is Essential to Success

                  Despite being the third wealthiest person in the world, Warrant Buffett sported a frugal lifestyle for most of his life.

                  After buying a house in Omaha, Nebraska for just above 31,000 dollars, he has lived there since 1958. As a leading investor and a founder at Berkshire Hathaway, Buffett believes in setting aside an amount to save and spend only on necessities.

                  With a long term goal as a top priority in mind always, treating oneself can be sustainable once in a while. He advices to save money by deciding first and foremost what aspects to scrimp on and what aspects to splurge on to ensure a happy and balanced lifestyle.

                  Advertising

                  9. Jack Ma: Never Give up

                    On every journey to success, everybody stumbles and arrives at roadblocks. Some more than most, like Jack Ma, who survived countless rejections and failures only to get back up and brave every storm.

                    Ma is the founder of multinational technology conglomerate Alibaba Group. Despite being rejected to Harvard after every one of his 10 applications, Ma was never defeated.

                    His grit and tenacity is a fine testament to the fact that grades do not determine a future. While qualifications on paper are important, the development of skills and an attitude is just as helpful in making a recipe for success.

                    Despite finding himself in the verge of bankruptcy in the 1990s, Jack Ma possessed the resilience to put one foot in front of the other until he finally made it. “It’s important to have patience,” he says.

                    10. Tan Min Liang: Passion Can Pay Off

                      Tan Min Liang is the founder of the leading high-performance gaming hardware, Razer. Always on the look out for new opportunities to connect and scale his business, Tan has been bold in making many of his life’s decisions.

                      Having deviated from a traditional path set by a family that consists of doctors and lawyers, Tan was to find his life’s work and passion while gaming with his older brother.

                      The idea was simple: there were so many games out there to play, however, there were hardly any gaming equipment to match this.

                      So he dropped out of law and began going a different direction, into creating solutions in the gaming industry. At the start of 2019, Tan wrote to tech luminary Elon Musk to which Musk’s reply suggested of a joint venture between two of the most successful entrepreneurs today.

                      Final Thoughts

                      In today’s cutthroat world, the road to becoming a successful entrepreneur is a long and arduous process trailed with ups and downs. A valuable lesson that a good hand of entrepreneurs would love to convey to aspiring entrepreneurs is to keep the spirit of innovation and to explore uncharted waters.

                      Advertising

                      Learning from experience and failure is one direction to a desired end goal. Exhibiting the same dedication and grit so many entrepreneurs have through their unexpected careers – today’s budding visionaries ought to hang on their dreams and leave room for improvement along the way.

                      More Articles About Entrepreneurship

                      Featured photo credit: Patrick Tomasso via unsplash.com

                      Reference

                      Read Next