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5 Instagram Hacks To Get The Most Out Of Your Marketing

5 Instagram Hacks To Get The Most Out Of Your Marketing

With more than 500 million monthly active users, Instagram is bigger than Twitter today. It is not surprising then that a growing number of businesses are flocking to this social network platform. But being completely image-based and targeted at a younger demographic, Instagram may be a little more challenging than marketing on Facebook or Twitter. In this article, we have listed out five Instagram hacks that marketers can take advantage of in order to get the most out of their campaigns.

1. Like-Comment-Follow

As an image-based social network, the engagement rate on Instagram can be quite high. But you may not be able to make the most out of it unless you already enjoy a large list of followers. One of the most effective ways to reach a larger following is by using these steps below:

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Step 1 : Follow your direct competitors’ accounts
Step 2 : Use Instagram recommendations to follow other top accounts in your niche
Step 3 : Visit each of these accounts, build a list of their followers
Step 4 : Like, comment and follow each of these followers
Step 5 : Repeat Step 4 for as long as you can

As long as you have quality posts on your own account, the five steps above should yield you pretty high follow-back rates. One study puts the follow-back rate for the above strategy at 34%.

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2. Hashtags In Comments

Hashtags are a great way to ride the wave of trending topics and get seen by people who may not be following you currently. One mistake that many marketers do is to clutter their image description with dozens of trending hashtags. They do this in the hope of getting maximum views for their images. While your photos do get discovered well this way, you also run the risk of annoying your legitimate followers. Avoid this by adding hashtags in the image comments section instead. This way, you do not clutter your image description while attracting new visitors at the same time.

3. Organic Vs. Inorganic Shoutouts

Social media marketing, including marketing on Instagram, requires a lot of perseverance. You begin by engaging with influencers, commenting on their photos and over time build a rapport that is good enough for them to start engaging with your photos. This strategy is organic and is the most sustainable way to build a social media following. However, this may not be the quickest. For businesses with a marketing budget, a viable alternative is to find influencers in your niche and pay them for a shoutout. It should typically cost you between $100-$150 to receive a shoutout from an influencer with 500K followers.

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4. Marketing Campaigns For Contests

Photo contests are a great way to build engagement and followers on Instagram. But offering a freebie or reward alone is not sufficient to execute a successful campaign. Your photo contests must have their own independent marketing campaign. This includes paying influencers to promote your contests on their Instagram page, requiring contestants to use a unique hashtag to participate as well as using other social media platforms to advertise the Instagram contest. You may also make use of the Instagram API to instantly interact with participants, use the posted photos as part of your contest campaign or create custom collages. In short, your photo contests need to be properly planned and executed for maximum ROI. Simply announcing a prize may not cut it.

5. Go Beyond Linked Accounts

Instagram lets you link your other social media profiles on services like Facebook and Twitter so that what you publish here gets automatically posted elsewhere too. While this is good for engagement, you may also want to re-use the photos published on Instagram for other social media platforms or your own blog. An easy way to do this is to use a tool like Instaport – this tool lets you download all your Instagram photos to a local desktop folder. You can set this desktop folder to your Dropbox folder and make use of the API to automatically publish photos from here to your other social networks on a pre-set schedule.

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Featured photo credit: Pexels via pexels.com

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Anand Srinivasan

Marketing Consultant

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Last Updated on November 5, 2019

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

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