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5 Instagram Hacks To Get The Most Out Of Your Marketing

5 Instagram Hacks To Get The Most Out Of Your Marketing

With more than 500 million monthly active users, Instagram is bigger than Twitter today. It is not surprising then that a growing number of businesses are flocking to this social network platform. But being completely image-based and targeted at a younger demographic, Instagram may be a little more challenging than marketing on Facebook or Twitter. In this article, we have listed out five Instagram hacks that marketers can take advantage of in order to get the most out of their campaigns.

1. Like-Comment-Follow

As an image-based social network, the engagement rate on Instagram can be quite high. But you may not be able to make the most out of it unless you already enjoy a large list of followers. One of the most effective ways to reach a larger following is by using these steps below:

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Step 1 : Follow your direct competitors’ accounts
Step 2 : Use Instagram recommendations to follow other top accounts in your niche
Step 3 : Visit each of these accounts, build a list of their followers
Step 4 : Like, comment and follow each of these followers
Step 5 : Repeat Step 4 for as long as you can

As long as you have quality posts on your own account, the five steps above should yield you pretty high follow-back rates. One study puts the follow-back rate for the above strategy at 34%.

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2. Hashtags In Comments

Hashtags are a great way to ride the wave of trending topics and get seen by people who may not be following you currently. One mistake that many marketers do is to clutter their image description with dozens of trending hashtags. They do this in the hope of getting maximum views for their images. While your photos do get discovered well this way, you also run the risk of annoying your legitimate followers. Avoid this by adding hashtags in the image comments section instead. This way, you do not clutter your image description while attracting new visitors at the same time.

3. Organic Vs. Inorganic Shoutouts

Social media marketing, including marketing on Instagram, requires a lot of perseverance. You begin by engaging with influencers, commenting on their photos and over time build a rapport that is good enough for them to start engaging with your photos. This strategy is organic and is the most sustainable way to build a social media following. However, this may not be the quickest. For businesses with a marketing budget, a viable alternative is to find influencers in your niche and pay them for a shoutout. It should typically cost you between $100-$150 to receive a shoutout from an influencer with 500K followers.

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4. Marketing Campaigns For Contests

Photo contests are a great way to build engagement and followers on Instagram. But offering a freebie or reward alone is not sufficient to execute a successful campaign. Your photo contests must have their own independent marketing campaign. This includes paying influencers to promote your contests on their Instagram page, requiring contestants to use a unique hashtag to participate as well as using other social media platforms to advertise the Instagram contest. You may also make use of the Instagram API to instantly interact with participants, use the posted photos as part of your contest campaign or create custom collages. In short, your photo contests need to be properly planned and executed for maximum ROI. Simply announcing a prize may not cut it.

5. Go Beyond Linked Accounts

Instagram lets you link your other social media profiles on services like Facebook and Twitter so that what you publish here gets automatically posted elsewhere too. While this is good for engagement, you may also want to re-use the photos published on Instagram for other social media platforms or your own blog. An easy way to do this is to use a tool like Instaport – this tool lets you download all your Instagram photos to a local desktop folder. You can set this desktop folder to your Dropbox folder and make use of the API to automatically publish photos from here to your other social networks on a pre-set schedule.

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Featured photo credit: Pexels via pexels.com

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Anand Srinivasan

Marketing Consultant

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How to Achieve Goals and Increase Your Chance of Success

How to Achieve Goals and Increase Your Chance of Success

Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

Luckily, you can realize almost any dream when you harness the right goal-setting methods.

In this article, I’ll show you how to achieve goals and get closer you success.

1. Break your dreams down into specific and measurable steps

We couldn’t talk about goal-setting without mentioning SMART goals.

SMART goals are specific, measurable, assignable, realistic, and time-related.

Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

Find out more tips about utilizing SMART goals here:

How to Use SMART Goal to Become Highly Successful in Life

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2. Have at least one clearly defined goal for every interest and role in your life

It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

3. Align your goals with your life’s mission, purpose and passion

Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

4. Create goals that ignite your spirit and inspire you to take action

If you can’t be fired up about your goals from the start, they might not be good goals for you.

The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

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You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

5. Write down all your goals in specific, measurable detail

This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

6. Commit to hitting each of your targets without exception

You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

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We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

7. Share your goals with others to motivate each other

There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

In addition, celebrating small wins helps you stay motivated. Here’s how:

How To Celebrate Small Wins To Achieve Big Goals

9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

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When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

10. Take an action step toward reaching your goals every day

Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

Change begins today

Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

It’s time to start turning your dreams into goals and your goals into realities.

Featured photo credit: Pexels via pexels.com

Reference

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