Most business owners, especially the SME’s (Small and Medium Enterprise), often neglect their first customer. When they lose them, they think that maybe it’s because they didn’t completely comprehend what the deal was, or perhaps they’d had a change of heart overnight. Sadly, as a rule, that is rarely the case.
Indeed, when you give customers the attention they deserve, it turns out to be anything but difficult to know when they’re despondent about something — regardless of the possibility that you don’t comprehend what that is. How? By building and keeping up associations with your clients. First clients are called the test runners.
Who Are The Test Runners?
Test runners are those set people that are used to start a business or test a product that is just launching. Most mistakes that lead to the loss of customer(s) are made at this point. In this article, we’ll be talking about ways in which you can prevent the loss of your clients and also build your clientele from one loyal client to numerous loyal clients.
Loyal customers are at the core of every business’ success. Most businesses have a 60 percent chance of selling to a current client, while the chance of selling to a new customer is only 5 to 20 percent. Sustaining customer relationships is no easy job, but if done right, it can help set your company apart from your competitors.
Let us consider a basic case of having your first client. You have to do certain things to ensure you don’t lose them. Here, we’ll address some of the factors that can help us hold on to this important first client.
1. Build An Effective Work Outline
When you get a brief or are requested to draw up a quote, it is important that you set up a reasonable blueprint of the venture. Possibly your customer will give a precise set of specifications, or maybe they will be somewhat obscure in what they expect. Whatever the case may be, the sooner you establish a project outline, the sooner both parties can see how the work will unfold.
2. Be 100% Honest
Clients can recognize a fake from a distance, and the last thing you need for your organization is a reputation for being phony. The same goes for how you speak to your clients online or offline. Being genuine with your clients goes far with regards to keeping up client connections. For instance, if your customers are having issues with your item, give a fair answer and don’t make guarantees you can’t keep to. An awful thing you can do in business is to make false guarantees rather than a compelling client solution.
3. Timely Delivery
Getting work finished well and on time is fundamental to keeping up good client relationships. If you have arranged the project timeline reasonably, fitting it into your general work and life plan, then this shouldn’t be an issue.
4. Get Feedback From Clients
Client success is an essential center point for organizations. If you give support to your clients, they will compensate you with loyalty and useful feedback.
This could begin little. For instance, by entrusting somebody in your group with client support obligations. This will help you keep up client connections and set up your business as one which makes addressing clients’ needs a top priority.
5. Always, Always Follow Up
This is the most important factor most freelancers and business owners lack. Just like sustaining friendships, to maintain customer relationships you have to keep in touch. And for businesses, this can be presented in the form of holiday cards, birthday greetings, or a quarterly email reminding your clients that you’re there for them always if they need you. And by always keeping in touch with your customers, you’ll stay “top of mind” — this is the key to ensuring your customers don’t leave you for someone else or forget about you.
Once you have established the buyer as a client, don’t let the relationship end there. It’s now time to take it to the next level and to keep clients as happy as possible at all times. This is not only making sure the service you deliver is outstanding, but by keeping in touch with them after the contract is finished. Offer necessary support to them throughout the year, send them articles they might be interested in, try to call them once a quarter to check in, or send them gifts marking their anniversary with you as a client. The more you remain in front of someone, the more likely you are to be on their mind and to be called on when a new need arises. Also, they’re more liable to refer you to others — then there is a ripple effect on your clientele.
Never underestimate the power of a happy customer and word of mouth. Client relationships — both good and bad — impact the success or failure of your business.