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Business 101: How Not To Lose Your First Client

Business 101: How Not To Lose Your First Client

Most business owners, especially the SME’s (Small and Medium Enterprise), often neglect their first customer. When they lose them, they think that maybe it’s because they didn’t completely comprehend what the deal was, or perhaps they’d had a change of heart overnight. Sadly, as a rule, that is rarely the case.

Indeed, when you give customers the attention they deserve, it turns out to be anything but difficult to know when they’re despondent about something — regardless of the possibility that you don’t comprehend what that is. How? By building and keeping up associations with your clients. First clients are called the test runners.

Who Are The Test Runners?

Test runners are those set people that are used to start a business or test a product that is just launching. Most mistakes that lead to the loss of customer(s) are made at this point. In this article, we’ll be talking about ways in which you can prevent the loss of your clients and also build your clientele from one loyal client to numerous loyal clients.

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Loyal customers are at the core of every business’ success. Most businesses have a 60 percent chance of selling to a current client, while the chance of selling to a new customer is only 5 to 20 percent. Sustaining customer relationships is no easy job, but if done right, it can help set your company apart from your competitors.

Let us consider a basic case of having your first client. You have to do certain things to ensure you don’t lose them. Here, we’ll address some of the factors that can help us hold on to this important first client.

1. Build An Effective Work Outline

When you get a brief or are requested to draw up a quote, it is important that you set up a reasonable blueprint of the venture. Possibly your customer will give a precise set of specifications, or maybe they will be somewhat obscure in what they expect. Whatever the case may be, the sooner you establish a project outline, the sooner both parties can see how the work will unfold.

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2. Be 100% Honest

Clients can recognize a fake from a distance, and the last thing you need for your organization is a reputation for being phony. The same goes for how you speak to your clients online or offline. Being genuine with your clients goes far with regards to keeping up client connections. For instance, if your customers are having issues with your item, give a fair answer and don’t make guarantees you can’t keep to. An awful thing you can do in business is to make false guarantees rather than a compelling client solution.

3. Timely Delivery

Getting work finished well and on time is fundamental to keeping up good client relationships. If you have arranged the project timeline reasonably, fitting it into your general work and life plan, then this shouldn’t be an issue.

4. Get Feedback From Clients

Client success is an essential center point for organizations. If you give support to your clients, they will compensate you with loyalty and useful feedback.

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This could begin little. For instance, by entrusting somebody in your group with client support obligations. This will help you keep up client connections and set up your business as one which makes addressing clients’ needs a top priority.

5. Always, Always Follow Up

This is the most important factor most freelancers and business owners lack. Just like sustaining friendships, to maintain customer relationships you have to keep in touch. And for businesses, this can be presented in the form of holiday cards, birthday greetings, or a quarterly email reminding your clients that you’re there for them always if they need you. And by always keeping in touch with your customers, you’ll stay “top of mind” — this is the key to ensuring your customers don’t leave you for someone else or forget about you.

Once you have established the buyer as a client, don’t let the relationship end there. It’s now time to take it to the next level and to keep clients as happy as possible at all times. This is not only making sure the service you deliver is outstanding, but by keeping in touch with them after the contract is finished. Offer necessary support to them throughout the year, send them articles they might be interested in, try to call them once a quarter to check in, or send them gifts marking their anniversary with you as a client. The more you remain in front of someone, the more likely you are to be on their mind and to be called on when a new need arises. Also, they’re more liable to refer you to others — then there is a ripple effect on your clientele.

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Never underestimate the power of a happy customer and word of mouth. Client relationships — both good and bad — impact the success or failure of your business.

More by this author

Tanvir Zafar

The founder of ISU Technologies, passionate in writing about entrepreneurship, work and technology.

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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