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Business 101: How Not To Lose Your First Client

Business 101: How Not To Lose Your First Client

Most business owners, especially the SME’s (Small and Medium Enterprise), often neglect their first customer. When they lose them, they think that maybe it’s because they didn’t completely comprehend what the deal was, or perhaps they’d had a change of heart overnight. Sadly, as a rule, that is rarely the case.

Indeed, when you give customers the attention they deserve, it turns out to be anything but difficult to know when they’re despondent about something — regardless of the possibility that you don’t comprehend what that is. How? By building and keeping up associations with your clients. First clients are called the test runners.

Who Are The Test Runners?

Test runners are those set people that are used to start a business or test a product that is just launching. Most mistakes that lead to the loss of customer(s) are made at this point. In this article, we’ll be talking about ways in which you can prevent the loss of your clients and also build your clientele from one loyal client to numerous loyal clients.

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Loyal customers are at the core of every business’ success. Most businesses have a 60 percent chance of selling to a current client, while the chance of selling to a new customer is only 5 to 20 percent. Sustaining customer relationships is no easy job, but if done right, it can help set your company apart from your competitors.

Let us consider a basic case of having your first client. You have to do certain things to ensure you don’t lose them. Here, we’ll address some of the factors that can help us hold on to this important first client.

1. Build An Effective Work Outline

When you get a brief or are requested to draw up a quote, it is important that you set up a reasonable blueprint of the venture. Possibly your customer will give a precise set of specifications, or maybe they will be somewhat obscure in what they expect. Whatever the case may be, the sooner you establish a project outline, the sooner both parties can see how the work will unfold.

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2. Be 100% Honest

Clients can recognize a fake from a distance, and the last thing you need for your organization is a reputation for being phony. The same goes for how you speak to your clients online or offline. Being genuine with your clients goes far with regards to keeping up client connections. For instance, if your customers are having issues with your item, give a fair answer and don’t make guarantees you can’t keep to. An awful thing you can do in business is to make false guarantees rather than a compelling client solution.

3. Timely Delivery

Getting work finished well and on time is fundamental to keeping up good client relationships. If you have arranged the project timeline reasonably, fitting it into your general work and life plan, then this shouldn’t be an issue.

4. Get Feedback From Clients

Client success is an essential center point for organizations. If you give support to your clients, they will compensate you with loyalty and useful feedback.

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This could begin little. For instance, by entrusting somebody in your group with client support obligations. This will help you keep up client connections and set up your business as one which makes addressing clients’ needs a top priority.

5. Always, Always Follow Up

This is the most important factor most freelancers and business owners lack. Just like sustaining friendships, to maintain customer relationships you have to keep in touch. And for businesses, this can be presented in the form of holiday cards, birthday greetings, or a quarterly email reminding your clients that you’re there for them always if they need you. And by always keeping in touch with your customers, you’ll stay “top of mind” — this is the key to ensuring your customers don’t leave you for someone else or forget about you.

Once you have established the buyer as a client, don’t let the relationship end there. It’s now time to take it to the next level and to keep clients as happy as possible at all times. This is not only making sure the service you deliver is outstanding, but by keeping in touch with them after the contract is finished. Offer necessary support to them throughout the year, send them articles they might be interested in, try to call them once a quarter to check in, or send them gifts marking their anniversary with you as a client. The more you remain in front of someone, the more likely you are to be on their mind and to be called on when a new need arises. Also, they’re more liable to refer you to others — then there is a ripple effect on your clientele.

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Never underestimate the power of a happy customer and word of mouth. Client relationships — both good and bad — impact the success or failure of your business.

More by this author

Tanvir Zafar

Software Engineer at GCUF

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How to Achieve Goals and Increase Your Chance of Success

How to Achieve Goals and Increase Your Chance of Success

Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

Luckily, you can realize almost any dream when you harness the right goal-setting methods.

In this article, I’ll show you how to achieve goals and get closer you success.

1. Break your dreams down into specific and measurable steps

We couldn’t talk about goal-setting without mentioning SMART goals.

SMART goals are specific, measurable, assignable, realistic, and time-related.

Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

Find out more tips about utilizing SMART goals here:

How to Use SMART Goal to Become Highly Successful in Life

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2. Have at least one clearly defined goal for every interest and role in your life

It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

3. Align your goals with your life’s mission, purpose and passion

Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

4. Create goals that ignite your spirit and inspire you to take action

If you can’t be fired up about your goals from the start, they might not be good goals for you.

The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

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You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

5. Write down all your goals in specific, measurable detail

This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

6. Commit to hitting each of your targets without exception

You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

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We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

7. Share your goals with others to motivate each other

There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

In addition, celebrating small wins helps you stay motivated. Here’s how:

How To Celebrate Small Wins To Achieve Big Goals

9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

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When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

10. Take an action step toward reaching your goals every day

Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

Change begins today

Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

It’s time to start turning your dreams into goals and your goals into realities.

Featured photo credit: Pexels via pexels.com

Reference

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