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4 Keys to Setting up a Sale at the Right Moment

4 Keys to Setting up a Sale at the Right Moment

Sales are made when solutions are aligned to meet the needs of the person you’re targeting. In order to address those sometimes specific needs, you have to do your homework.

Specify Needs, Magnify Results

Researching a company’s latest achievements through online sources can be a tool if you’re looking for the basic essentials, but personal contact is essential to answering, “How can what I’m selling be adapted to benefit my customer’s specific needs?”

Here are four key points to specifying their needs in pursuit of magnifying your sales results:

1. Listen. Listen. Listen.

This cannot be stressed enough. Perhaps your product or service has multiple capabilities. In the initial presentation of it, you emphasize the wrong feature, and the sale is lost immediately. Listen and ask questions of your prospective buyer because finding their needs is vital to making a sale or selling yourself. Be open to changing your presentation each time you meet a new potential customer. According to Sharon Michaels in an article on Forbes – It’s extremely important to listen intently without an agenda.

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Suppose you’re deciding which lawn care company should fertilize your lawn this year. You contact Company A and the representative spends the entire phone call emphasizing their brand new lawn clippers. You contact Company B, and the first question the representative asks is, “What are you hoping to accomplish by hiring a lawn care company?”

It may take multiple attempts to connect with a target to find out their needs and even more effort to get them engaged enough to discover their needs. But be persistent!

2. Supply the information.

Once you know their needs, be transparent with your information. Focus your information sharing on those areas where you or your product can best bring value to your buyer’s stated needs.

Let’s say you’re interviewing for a new job. Even though your resume has a detailed outline of your past work and prior accomplishments, the interviewer will still most likely ask questions that can be answered by looking through your resume. They want to hear all information from you to be assured that what you put on paper is exactly what they experience before they hire you.

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Your resume is like the owner’s manual for your product. Your customer can look through the manual for their questions to be answered, but face-to-face questions and answers will always develop the relationship that customers naturally seek before they buy.

As one of the top needs in Lifehacks.org blog post “The Six Basic Needs of Customers”, supplying all of the information is essential. You never want to be caught looking like you purposely kept important material from your prospective buyer. Providing all information and presenting it as a tool to make your buyer’s life easier is the bottom line. And supplying this information in the context that your buyer is looking for will help you adapt your product pitch!

3. Find the right time.

In addition, buyers that you are targeting most likely has specific times in which they are most likely to be engaged or open to being convinced that their interest can be satisfied with your product in their lives.

“These times are called ‘moments-of-interest‘ and they are crucial moments when your buyer’s interest will make them more open to your sales engagements and provide you with a higher chance of a sale,” according to Oppsource –Sales Development Software founder Mark Galloway.

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Think about it. You’re at a hair salon, and the stylist has used a product on your hair that feels great and looks even better. She asks, “Are you interested in purchasing this product today?” The hair stylist has taken advantage of your moment-of-interest. She has just shown you the ability of the product, and you may be in the mindset to buy. Make sure you’re choosing the “moments-of-interest” – this will be the key to presenting the sale at the right moment.

Do research and understand high and low times of interest so that you are not badgering your target person, or worse, not contacting them when they need a problem fixed that you or your product could solve. Be responsive as fast as possible when someone inquires about one of your products.

4. Pursue the right buyer.

Speaking of your targeted buyer, you need to be focused on pursuing the right one. Whether you are selling a service or selling yourself, it is important to know if you or the product will really benefit your targeted buyer.

Back to the job interview. You have little to no skill in the division that is hiring, but you were still given the interview. You are offered the job, but you realize that you will spend more time learning basic techniques and information than actually working in the new position.

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Don’t do this to your prospective customer. Do not sell a product that has little to no value for the person or their company just to simply get the sale. In the long run, they’ll be happy you were honest about the effort and capabilities you passionately bring to the job!

Featured photo credit: PicJumbo via picjumbo.com

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Last Updated on August 10, 2020

10 Things You Should Do If You’re Unemployed

10 Things You Should Do If You’re Unemployed

Regardless of your background, times today are tough. While uneven economies around the world have made it incredibly difficult for many people to find work, the recent COVID pandemic has made things worse.

Regardless of age and qualification, stretches of unemployment have affected us all in recent years. While we might not be able to control being unemployed, we can control how we react to it.

Despite difficult conditions, there are many ways to grow and stay hopeful. Whether you’re looking for work, or just taking a breather between assignments, these 10 endeavors will keep you busy and productive. Plus, some may even help push your resume to the top of the next pile.

Here’re 10 things you should do when you’re unemployed:

1. Keep a Schedule

It’s fine to take a few days after you’re finished at work to relax, but try not to get too comfortable.

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As welcoming as permanently moving into your sweatpants may seem, keeping a schedule is one way to stay productive and focused. While unemployed, if you continue to start your day early, you are more likely to get more done. Also, keeping up with day to day tasks makes you less likely to grow depressed or inactive.

2. Join a Temp Agency

One of the easiest ways to bridge the gap between jobs is to find temporary work, or work with a temp agency. While many unemployed people job hunt religiously, rememberer to include temp agencies in the search.

While not a permanent solution, you will be in a better position financially while you search for something permanent.

3. Work Online

Another great option if you’re unemployed is online work. Many different sites offer a variety of ways to make money online, but make sure the site you’re working for is reputable.

Micro job sites such as Fiverr and Upwork as well as sites that pay for you to take surveys, are all quick, legitimate options. While these sites sometimes offer lower pay, it’s always better to move forward slowly than not at all.

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Here’s How to Find and Land a Legit Online Work from Home Job.

4. Get Organized

Unemployment is an excellent opportunity to get organized. Embark on some spring cleaning, go through old boxes, and get rid of the things you don’t need. Streamlining your life will help you dive head first into the next chapter, plus it helps you feel like your unemployed time is spent productively.

Try these tips: How to Organize Your Life: 10 Habits of Really Organized People

5. Exercise

Much like organizing your life, another good way to keep yourself enthusiastic and healthy is to exercise. It doesn’t take much to get slightly more active, and exercise can help you stay positive. Even a walk around the block a few times a week can do a lot for keeping you motivated and determined. If you take care of yourself, you can make the most of this extra time.

6. Volunteer

Volunteering is an excellent way to use extra time when you’re unemployed. Additionally, if you volunteer in an area related to your job qualifications, you can often include the experience on your resume.

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Not only that, doing good is a true mood booster and is sure to help you stay optimistic while looking for your next job.

7. Improve Your Skills

Looking for ways to increase your job skills while unemployed is a good way to move forward as well. Look for certifications or training you could take, especially those offered for free.

You can qualify more for even entry level positions with extra training in your line of work, and many cities or states offer job skills training. Refreshing your resume, and interview and job skills may make your job hunt easier.

8. Treat Yourself

Unemployment can be trying and tiring, so don’t forget to treat yourself occasionally. Take a reasonable amount of time off from your weekly job hunt to recharge and rest up. Letting yourself rest will maximize your productivity during the hours you job search.

Even if you don’t have extra money for entertainment, a walk or visit to the park can do wonders to help you go back and attack your job hunt.

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9. See What You Can Sell

Another good way to bridge the gap between jobs is to sell unused possessions. eBay and Amazon are both secure sites, but traditional garage sales are a fine option too. Sell off a few video games, or some electronics, for some quick and easy cash while you figure out a permanent solution.

10. Take a Course

Much like training and certifications, taking a class can be a good way to keep yourself sharp while unemployed. Especially when you’re between jobs, it can be easy to forget this option, as most courses cost money. Don’t forget the mass of free educational tools online: 25 Killer Sites For Free Online Education

Keeping your brain sharp can help you stay focused and may even help you learn some new, relevant job skills.

The Bottom Line

While unemployment numbers are still high, there are many things you can do to better yourself and move forward. While new skills to aid your job hung might seem out of reach, there are plenty of free ways to get ahead, online and off.

Additionally, don’t forget that taking time for yourself can do wonders for keeping you productive in your job hunt. While it is a challenge, don’t give up–being unemployed can offer you extra time to better yourself, and possibly grow more qualified to find work.

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Featured photo credit: neONBRAND via unsplash.com

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