Advertising
Advertising

4 Keys to Setting up a Sale at the Right Moment

4 Keys to Setting up a Sale at the Right Moment

Sales are made when solutions are aligned to meet the needs of the person you’re targeting. In order to address those sometimes specific needs, you have to do your homework.

Specify Needs, Magnify Results

Researching a company’s latest achievements through online sources can be a tool if you’re looking for the basic essentials, but personal contact is essential to answering, “How can what I’m selling be adapted to benefit my customer’s specific needs?”

Here are four key points to specifying their needs in pursuit of magnifying your sales results:

1. Listen. Listen. Listen.

This cannot be stressed enough. Perhaps your product or service has multiple capabilities. In the initial presentation of it, you emphasize the wrong feature, and the sale is lost immediately. Listen and ask questions of your prospective buyer because finding their needs is vital to making a sale or selling yourself. Be open to changing your presentation each time you meet a new potential customer. According to Sharon Michaels in an article on Forbes – It’s extremely important to listen intently without an agenda.

Advertising

Suppose you’re deciding which lawn care company should fertilize your lawn this year. You contact Company A and the representative spends the entire phone call emphasizing their brand new lawn clippers. You contact Company B, and the first question the representative asks is, “What are you hoping to accomplish by hiring a lawn care company?”

It may take multiple attempts to connect with a target to find out their needs and even more effort to get them engaged enough to discover their needs. But be persistent!

2. Supply the information.

Once you know their needs, be transparent with your information. Focus your information sharing on those areas where you or your product can best bring value to your buyer’s stated needs.

Let’s say you’re interviewing for a new job. Even though your resume has a detailed outline of your past work and prior accomplishments, the interviewer will still most likely ask questions that can be answered by looking through your resume. They want to hear all information from you to be assured that what you put on paper is exactly what they experience before they hire you.

Advertising

Your resume is like the owner’s manual for your product. Your customer can look through the manual for their questions to be answered, but face-to-face questions and answers will always develop the relationship that customers naturally seek before they buy.

As one of the top needs in Lifehacks.org blog post “The Six Basic Needs of Customers”, supplying all of the information is essential. You never want to be caught looking like you purposely kept important material from your prospective buyer. Providing all information and presenting it as a tool to make your buyer’s life easier is the bottom line. And supplying this information in the context that your buyer is looking for will help you adapt your product pitch!

3. Find the right time.

In addition, buyers that you are targeting most likely has specific times in which they are most likely to be engaged or open to being convinced that their interest can be satisfied with your product in their lives.

“These times are called ‘moments-of-interest‘ and they are crucial moments when your buyer’s interest will make them more open to your sales engagements and provide you with a higher chance of a sale,” according to Oppsource –Sales Development Software founder Mark Galloway.

Advertising

Think about it. You’re at a hair salon, and the stylist has used a product on your hair that feels great and looks even better. She asks, “Are you interested in purchasing this product today?” The hair stylist has taken advantage of your moment-of-interest. She has just shown you the ability of the product, and you may be in the mindset to buy. Make sure you’re choosing the “moments-of-interest” – this will be the key to presenting the sale at the right moment.

Do research and understand high and low times of interest so that you are not badgering your target person, or worse, not contacting them when they need a problem fixed that you or your product could solve. Be responsive as fast as possible when someone inquires about one of your products.

4. Pursue the right buyer.

Speaking of your targeted buyer, you need to be focused on pursuing the right one. Whether you are selling a service or selling yourself, it is important to know if you or the product will really benefit your targeted buyer.

Back to the job interview. You have little to no skill in the division that is hiring, but you were still given the interview. You are offered the job, but you realize that you will spend more time learning basic techniques and information than actually working in the new position.

Advertising

Don’t do this to your prospective customer. Do not sell a product that has little to no value for the person or their company just to simply get the sale. In the long run, they’ll be happy you were honest about the effort and capabilities you passionately bring to the job!

Featured photo credit: PicJumbo via picjumbo.com

More by this author

Social Media - dramatically 10 Ways Social Media Dramatically Improves SEO Beautiful - people walking, how to be more approachable 10 Ways to Become More Approachable Man in modern business - sales development tips 4 Keys to Setting up a Sale at the Right Moment Color Trends for Bloggers 3 Key Color Trends for Bloggers in 2016 Tips to help brain function 7 Actionable Tips To Help Your Brain Function At It’s Highest Level

Trending in Career Advice

1 What to Do When You Hate Your Job and Need a Change 2 The Lifehack Show: Standing Out in Today’s Job Market with Dr. Julia Ivy 3 Clueless On Your Career? Sabbatical vs. Career Break 4 10 Essential Career Change Questions To Ask Yourself This Year 5 10 Job Search Tools Every Jobseekers Need To Know About

Read Next

Advertising
Advertising
Advertising

Last Updated on October 13, 2020

How to Get Promoted When You Feel Stuck in Your Current Position

How to Get Promoted When You Feel Stuck in Your Current Position

Have you been stuck in the same position for too long and don’t really know how to get promoted and advance your career?

Feeling stuck could be caused by a variety of things:

  • Taking a job for the money
  • Staying with an employer that no longer aligns with your values
  • Realizing that you landed yourself in the wrong career
  • Not feeling valued or feeling underutilized
  • Taking a position without a full understanding of the role

There are many other reasons why you may be feeling this way, but let’s focus instead on learning what to do now in order to get unstuck and get promoted

One of the best ways to get promoted is by showing how you add value to your organization. Did you make money, save money, improve a process, or do some other amazing thing? How else might you demonstrate added value?

Let’s dive right in to how to get promoted when you feel stuck in your current position.

1. Be a Mentor

When I supervised students, I used to warm them — tongue in cheek, of course — about getting really good at their job.

“Be careful not to get too good at this, or you’ll never get to do anything else.”

This was my way of pestering them to take on additional challenges or think outside the box, but there is definitely some truth in doing something so well that your manager doesn’t trust anyone else to do it.

Advertising

This can get you stuck.

Jo Miller of Be Leaderly shares this insight on when your boss thinks you’re too valuable in your current job:

“Think back to a time when you really enjoyed your current role…You became known for doing your job so well that you built up some strong ‘personal brand’ equity, and people know you as the go-to-person for this particular job. That’s what we call ‘a good problem to have’: you did a really good job of building a positive perception about your suitability for the role, but you may have done ‘too’ good of a job!”[1]

With this in mind, how do you prove to your employer that you can add value by being promoted?

From Miller’s insight, she talks about building your personal brand and becoming known for doing a particular job well. So how can you link that work with a position or project that will earn you a promotion?

Consider leveraging your strengths and skills.

Let’s say that the project you do so well is hiring and training new entry-level employees. You have to post the job listing, read and review resumes, schedule interviews, make hiring decisions, and create the training schedules. These tasks require skills such as employee relations, onboarding, human resources software, performance management, teamwork, collaboration, customer service, and project management. That’s a serious amount of skills!

Are there any team members who can perform these skills? Try delegating and training some of your staff or colleagues to learn your job. There are a number of reasons why this is a good idea:

Advertising

  1. Cross-training helps in any situation in the event that there’s an extended illness and the main performer of a certain task is out for a while.
  2. As a mentor to a supervisee or colleague, you empower them to increase their job skills.
  3. You are already beginning to demonstrate that added value to your employer by encouraging your team or peers to learn your job and creating team players.

Now that you’ve trained others to do that work for which you have been so valued, you can see about re-requesting that promotion. Explain how you have saved the company money, encouraged employees to increase their skills, or reinvented that project of yours.

2. Work on Your Mindset

Another reason you may feel stuck in a position is explained through this quote:

“If you feel stuck at a job you used to love, it’s normally you—not the job—who needs to change. The position you got hired for is probably the exact same one you have now. But if you start to dread the work routine, you’re going to focus on the negatives.”[2]

In this situation, you should pursue a conversation with your supervisor and share your thoughts and feelings to help you learn how to get promoted. You can probably get some advice on how to rediscover the aspects of that job you enjoyed, and negotiate either some additional duties or a chance to move up.

Don’t express frustration. Express a desire for more.

Present your case and show your boss or supervisor that you want to be challenged, and you want to move up. You want more responsibility in order to continue moving the company forward. Focus on how you can do that with the skills you have and the positive mindset you’ve cultivated.

3. Improve Your Soft Skills

When was the last time you put focus and effort into upping your game with those soft skills? I’m talking about those seemingly intangible things that make you the experienced professional in your specific job skills[3].

Advertising

Use soft skills when learning how to get promoted.

    According to research, improving soft skills can boost productivity and retention 12 percent and deliver a 250 percent return on investment based on higher productivity and retention[4]. Those are only some of the benefits for both you and your employer when you want to learn how to get promoted.

    You can hone these skills and increase your chances of promotion into a leadership role by taking courses or seminars.

    Furthermore, you don’t necessarily need to request funding from your supervisor. There are dozens of online courses being presented by entrepreneurs and authors about these very subjects. Udemy and Creative Live both feature online courses at very reasonable prices. And some come with completion certificates for your portfolio!

    Another way to improve your soft skills is by connecting with an employee at your organization who has a position similar to the one you want.

    Express your desire to move up in the organization, and ask to shadow that person or see if you can sit in on some of their meetings. Offer to take that individual out for coffee and ask what their secret is! Take copious notes, and then immerse yourself in the learning.

    The key here is not to copy your new mentor. Rather, you want to observe, learn, and then adapt according to your strengths.

    4. Develop Your Strategy

    Do you even know specifically why you want to learn how to get promoted? Do you see a future at this company? Do you have a one-year, five-year, or ten-year plan for your career path? How often do you consider your “why” and insure that it aligns with your “what”?

    Sit down and make an old-fashioned pro and con list.

    Advertising

    Write down every positive aspect of your current job and then every negative one. Which list is longer? Are there any themes present?

    Look at your lists and choose the most exciting pros and the most frustrating cons. Do those two pros make the cons worth it? If you can’t answer that question with a “yes,” then getting promoted at your current organization may not be what you really want[5].

    The two most important days in your life are the day you are born and the day you find out why. —Mark Twain

    Here are some questions to ask yourself:

    • Why do you do what you do?
    • What thrills you about your current job role or career?
    • What does a great day look like?
    • What does success look and feel like beyond the paycheck?
    • How do you want to feel about your impact on the world when you retire?

    Define success to get promoted

      These questions would be great to reflect on in a journal or with your supervisor in your next one-on-one meeting. Or, bring it up with one of your work friends over coffee.

      Final Thoughts

      After considering all of these points and doing your best to learn how to get promoted, what you might find is that being stuck is your choice. Then, you can set yourself on the path of moving up where you are, or moving on to something different.

      Because sometimes the real promotion is finding your life’s purpose.

      More Tips on How to Get Promoted

      Featured photo credit: Razvan Chisu via unsplash.com

      Reference

      Read Next