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How to Skillfully Scale Your Accounts

How to Skillfully Scale Your Accounts

It’s almost impossible to have a realistic playbook for managing the growth of certain accounts. Whether you’re scaling up or down, the changes can be unpredictable and may disrupt your traditional processes.

Finding a new routine will take time, effort, and possibly additional resources. As an account manager, you have tremendous pressure to keep clients happy and continue to be proactive in their business as you scale your services and support their business growth. It is a delicate balancing act which can drive you mad. And having to juggle all of these responsibilities may cause you to drop the ball at some of the most crucial times. However, below are a few tips to help you manage the process of strategically scaling your accounts.

Prioritize the day

Your working hours are limited, so use them wisely.

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One handy piece of advice would be to start mapping out your time almost down to the minute and assigning numbers to accounts that correspond to their level of importance.

This does not mean neglecting smaller accounts. Falling into a lazy routine with these accounts can cause you to miss opportunities to grow their revenue (and thus your own earnings) or to lose customers altogether.

Restructure your work

Account managers have an ever-increasing list of responsibilities. The top performers have seen success when they delegate some of their work out.

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For example, if you need to concentrate more on the relationship side of the accounts, then you can utilize another employee who might be better at project management. There is no adjusting to this change without experimentation, but the experimentation phase will be a critical time. Confusion or mistakes coupled with changes will make clients understandably nervous about their future. And because a business will always need to be ready to adapt, a high priority must be placed on how to work out the kinks to develop new systems and processes for dealing with problems.

Scale down select accounts

Don’t discount the process of scaling a business down or firing yourself from an account entirely.

By shrinking the scope of certain work arrangements, you free up time to allow you to either seek new business or strategically scale higher-potential accounts. At the same time, you will want to avoid over-servicing accounts just because your schedule is more flexible as the enthusiasm may be off-putting to a client.

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Navigate roadblocks

As a business expands, so do the layers of bureaucracy.

So, when you read news about one of your clients hitting a revenue milestone or getting a new round of financing, it may be the perfect time to initiate discussions about scaling your services with them. However, this must be done skillfully as growth can be both an exciting and tumultuous time for workers.

Though your contacts may have bigger budgets to purchase your products and recruit your services, they may need to start seeking additional approval from their supervisors and managers. When you deliver your first sales pitch, gather information about who the other decision makers may be and figure out what you can do to get their buy-in as well.

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Insist on a progressive timeline

It’s a big shock to the system if anyone jumps from spending $200 a month to $2,000, even when it is clear that doing so would be a wise investment. To help ease your clients into an aggressive spending spree, suggest slow increases to their budget over time. That way, they can go from spending $200 this month to $500 next month, $1,000 the month after, and finally $2,000 a month after 60 to 90 days.

This can alleviate a client’s anxiety as it mitigates their risk and gives you the opportunity to prove that they are making the right investment by purchasing your product or recruiting your services.

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Last Updated on September 24, 2020

17 Ways Learn New Skills Faster and Enjoy the Process

17 Ways Learn New Skills Faster and Enjoy the Process

In the movie The Matrix, everyone was intrigued with the ability that Neo and his friends possessed to learn new skills in a matter of seconds. With the incredible rise in technology today, the rapid learning in the movie is becoming much more of a reality than you realize.

The current generation has access to more knowledge and information than any before it. Through the internet, we are able to access all sorts of knowledge to answer almost every conceivable question. To become smarter, it’s more about the ability to learn faster, rather than being a natural born genius.

Here are 17 ways to kickstart your Matrix-style learning experience in a short amount of time.

1. Deconstruct and Reverse Engineer

Break down the skill that you want to learn into little pieces and learn techniques to master an isolated portion. The small pieces will come together to make up the whole skill.

For example, when you’re learning to play the guitar, learn how to press down a chord pattern with your fingers first without even trying to strum the chord. Once you are able to change between a couple of chord patterns, then add the strumming.

2. Use the Pareto Principle

Use the Pareto Principle, which is also known as the 80 20 rule. Identify the 20% of the work that will give you 80% of the results. Find out more about the 80 20 rule here: What Is the 80 20 Rule (And How to Use It to Boost Productivity)

Take learning a new language for example. It does not take long to realize that some words pop up over and over again as you’re learning. You can do a quick search for “most commonly used French words,” for example, and begin to learn them first before adding on the rest.

3. Make Stakes

Establish some sort of punishment for not learning the skill that you are seeking. There are sites available that allow you to make a donation toward a charity you absolutely hate if you do not meet your goals. Or you can place a bet with a friend to light that fire under you.

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However, keep in mind that several studies have shown that rewards tend to be more motivating than punishment[1].

4. Record Yourself

Seeing yourself on video is a great way to learn from your mistakes and identify areas that you need to improve. This is very effective for any musicians, actors, speakers, performers, and dancers.

5. Join a Group

There are huge benefits to learning in a group. Not only are you able to learn from others but you’ll be encouraged to make progress together. Whether it’s a chess club, a mastermind group, or an online meet-up group, get connected with other like-minded individuals.

6. Time Travel

Visit the library. Although everything is moving more and more online, there are still such things called libraries.

Whether it’s a municipal library or your university library, you will be amazed at some of the books available there that are not accessible online. Specifically, look for the hidden treasures and wisdom contained in the really old books.

7. Be a Chameleon

When you want to learn new skills, imitate your biggest idol. Watch a video and learn from seeing someone else do it. Participate in mimicry and copy what you see.

Studies have shown that, apart from learning,[2]

“Mimicry is an effective tool not only to create ties and social relationships, but also for maintaining them.”

Visual learning is a great way to speed up the learning process. YouTube has thousands of videos on almost every topic available.

8. Focus

Follow one course until success! It’s easy to get distracted, to throw in the towel, or to become interested in the next great thing and ditch what you initially set out to do.

Ditch the whole idea of multitasking, as it has been shown to be detrimental and unproductive Simply focus on the one new skill at hand until you get it done.

9. Visualize

The mind has great difficulty distinguishing between what is real and what is imagined. That is why athletes practice mentally seeing their success before attempting the real thing[3].

Visualize yourself achieving your new skill and each step that you need to make to see results. This is an important skill to help when you’re learning the basics or breaking a bad habit.

Take a look at this article to learn how to do so: How to Become a Person Who Can Visualize Results

10. Find a Mentor

Success leaves clues. The best short cut to become an expert is to find an expert and not have to make the mistakes that they have made.

Finding out what NOT to do from the expert will fast-track your learning when you want to learn new skills. It is a huge win to have them personally walk you through what needs to be done. Reach out and send an email to them.

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If you need help learning how to find a mentor, check out this article.

11. Sleep on It

Practice your new skill within four hours of going to sleep.

Josh Kaufman, author of The Personal MBA, is a noted rapid learning expert. He says that any practice done within this time frame causes your brain to embed the learning more rapidly into its neural pathways. Your memory and motor-mechanics are ingrained at a quicker level.

12. Use the 20-Hour Rule

Along with that tip, Kaufman also suggests 20 as the magic number of hours to dedicate to learning the new skill.

His reasoning is that everyone will hit a wall early on in the rapid learning stage and that “pre-committing” to 20 hours is a sure-fire way to push through that wall and acquire your new skill.[4]

Check out his video to find out more:

13. Learn by Doing

It’s easy to get caught up in reading and gathering information on how to learn new skills and never actually get around to doing those skills. The best way to learn is to do.

Regardless of how unprepared you feel, make sure you are physically engaged continuously. Keep alternating between research and practice.

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14. Complete Short Sprints

Rather than to force yourself into enduring hours upon hours of dedication, work in short sprints of about 20-30 minutes, then get up and stretch or take a short walk. Your brain’s attention span works best with short breaks, so be sure to give it the little rest it needs.

One study found that, between two groups of students, the students who took two short breaks when studying actually performed better than those who didn’t take breaks[5].

15. Ditch the Distractions

Make sure the environment you are in is perfect for your rapid-learning progress. That means ditching any social media, and the temptation to check any email. As the saying goes, “Out of sight, out of mind.”

Before you sit down to learn new skills, make sure that potential distractions are far from sight.

16. Use Nootropics

Otherwise known as brain enhancers, these cognitive boosters are available in natural herbal forms and in supplements.

Many students will swear by the increased focus that nootropics will provide[6], particularly as they get set for some serious cramming. Natural herbal nootropics have been used for thousands of years in Ayurvedic traditions to improve the mind and learning.

Find out more about brain supplements in this article.

17. Celebrate

For every single small win that you experience during the learning process, be sure to celebrate. Your brain will release endorphins and serotonin as you raise your hands in victory and pump your fits. Have a piece of chocolate and give yourself a pat on the back. This positive reinforcement will help you keep pushing forward as you learn new skills.

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The Bottom Line

Learning a new skill should be exciting and fun. Whether you use online courses, real world experience, YouTube videos, or free online resources, take time to learn in the long term. Keep picturing the joy of reaching the end goal and being a better version of yourself as continual motivation.

More Tips on How to Learn New Skills

Featured photo credit: Elijah M. Henderson via unsplash.com

Reference

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