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Top 5 Project Management Tools for Creative Agencies

Top 5 Project Management Tools for Creative Agencies

When a team at a creative agency is working on a project, they want to worry about the project itself, and not all of the little details that go into managing it. But, project management is an important aspect of any project, and it must be done. So, why not find the best tools that will help make this job a whole lot easier? To get you started, we have compiled a list of the top five project management tools for creative agencies.

1. Paymo

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paymo

    You don’t have to be a project manager to be able to easily take on project management when you are using Paymo. This project management software allows you to take total control over projects so you know everyone is working together and getting things done. You can use Paymo’s many features, which include task management, task assignments, project templates, project planning, progress visual Kanban boards, bird’s eye view of all projects, milestones, and detailed project data. This is going to make project management easier than ever, and you and your team will have a lot more time to concentrate on the tasks rather than managing them.

    2. Wrike

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    wrike

      Use this tool to get real-time information about everything that your team is involved with. You can create reports that allow you to track the performance of your team, track projects and more, and you just have to click on one button to do it. Wrike is ideal for marketing teams, creative teams, project management teams and product development teams that want to take their work to the next level. Your team will have more control over their time, less stress, and be more connected to one another so everyone always knows what is going on in the project, and what needs to be done in order to make it successful.

      3. Workamajig

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      worka

        Here is the best project management software for those working in the creative industry. It can be used both for agencies and for in-house teams, and it is used by some of the foremost creative teams in the world. Use this tool to collaborate on one platform, get accurate data, do away with negative input, improve staff and management visibility, create in-depth reports, and see better returns on investments. This is an all-in-one solution for creative teams that want to spend less time on project management details and more time on actually getting more projects successfully completed.

        4. LiquidPlanner

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        liquid

          This is a tool that allows you to create realistic project schedules for your team. Use LiquidPlanner to schedule multiple projects, track time, collaborate and communicate, schedule the appropriate amount of time for various tasks, and more. This tool is safe and easy to use, and can be used on all mobile devices. This is the tool that technology teams need to have in order to have the speed and accuracy they need. You can request a demo, or try it out now with a free trial. There is nothing to lose, so take a few minutes to see how you can make scheduling a lot easier.

          5. Asana

          asana

            No matter how big or small your organization is, you can benefit from using Asana. This tool lets you track projects from beginning to end, and it makes project tracking easier than ever. Asana is easy to use. If you are able to create an email list, you will have no problem using this tool. You can get started for free, so it really is worth checking out. Every member of your team will be able to get a clear and concise picture of what is going on at any given time throughout projects, so they know what has been done, and what still needs to be done.

            Featured photo credit: Joey Sforza via unsplash.com

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            Jane Hurst

            Writer, editor

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            Published on June 30, 2020

            What Is Unconscious Bias (And How to Reduce It for Good)

            What Is Unconscious Bias (And How to Reduce It for Good)

            Many conversations are being held nowadays regarding unconscious bias, but what does it really mean and how can it affect your life and the people around you? With many types of biases, it can get quite confusing. In this article, we’ll touch on cognitive bias, and then zero in on unconscious bias. Both types of biases have an immediate impact on your life because they relate to how you and others think about yourself and other people.

            If you want to protect your relationships and make good decisions about other people, you need to know what these biases mean[1]. Once we have clarity about that, we can explore in more depth unconscious bias and how to address it[2].

            Cognitive Bias

            Let’s start with cognitive bias[3], a predictable pattern of mental errors that result in us misperceiving reality and, as a result, deviating away from the most likely way of reaching our goals[4].

            These mental blind spots impact all areas of our life, from health to relationships and even shopping, as a study recently revealed[5]. In other words, from the perspective of what is best for us as individuals, falling for a cognitive bias always harms us by lowering our probability of getting what we want.

            Cognitive biases have to do with judgment, not mood. Ironically, cognitive biases — such as the optimism bias and overconfidence effect — more often lead to positive moods. Of course, the consequence of falling into cognitive biases, once discovered, usually leaves us in a bad mood due to the disastrous results of these dangerous judgment errors.

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            Unconscious Bias

            Unconscious bias is different from cognitive bias. Also known as implicit bias, it refers to unconscious forms of discrimination and stereotyping based on race, gender, sexuality, ethnicity, ability, age, and so on[6]. Despite cognitive biases sometimes leading to discriminatory thinking and feeling patterns, these are two separate and distinct concepts.

            Cognitive biases are common across humankind and relate to the particular wiring of our brains, while unconscious bias relates to perceptions between different groups and are specific for the society in which we live. For example, I bet you don’t care or even think about whether someone is a noble or a commoner, yet that distinction was fundamentally important a few centuries ago across Europe. To take another example, most people in the US don’t have strong feelings about Sunni vs. Shiite Muslims, yet this distinction is incredibly meaningful in many parts of the world.

            Unconscious Bias and Discriminatory Behavior

            Organizations often bring me in as a speaker on diversity and inclusion to address potential unconscious discriminatory behavior. When I share in speeches that black Americans suffer from police harassment and violence at a much higher rate than white people, some participants (usually white) occasionally try to defend the police by claiming that black people are more violent and likely to break the law than whites. They thus attribute police harassment to the internal characteristics of black people (implying that it is deserved), and not to the external context of police behavior.

            In reality – as I point out in my response to these folks – research shows that black people are harassed and harmed by police at a much higher rate for the same kind of activity. A white person walking by a cop, for example, is statistically much less likely to be stopped and frisked than a black one[7].

            At the other end of things, a white person resisting arrest is much less likely to be violently beaten than a black one. In other words, statistics show that the higher rate of harassment and violence against black Americans by police is due to the prejudice of the police officers, at least to a large extent[8].

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            However, I am careful to clarify that this discrimination is not necessarily intentional. Sometimes, it indeed is deliberate, with white police officers consciously believing that black Americans deserve much more scrutiny than whites. At other times, the discriminatory behavior results from unconscious, implicit thought processes that the police officer would not consciously endorse[9].

            After becoming aware that unconscious bias does exist, the next step would be learning how to recognize it in order to reduce it. I’ve outlined three crucial points to keep in mind below while further exploring the unconscious prejudice discussed above.

            How to Reduce Unconscious Bias

            Remember these three important points if you want to work on reducing your unconscious bias.

            1. Unconscious Bias is a Systemic Issue

            When we understand that unconscious bias is ultimately a systemic issue, we understand that internal cultures need to be checked and addressed first.

            Interestingly, research shows that many black police officers have an unconscious prejudice against other black people, perceiving them in a more negative light than white people when evaluating potential suspects. This unconscious bias carried by many — not all — black police officers helps show that such prejudices come – at least to a significant extent – from internal cultures within police departments, rather than pre-existing racist attitudes present before someone joins a police department.

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            Such cultures are perpetuated by internal norms, policies, and training procedures, and any police department wishing to address unconscious bias needs to address internal culture first and foremost, rather than attributing racism to individual officers.

            In other words, instead of saying it’s a few bad apples in a barrel of overall good ones, the key is recognizing that unconscious bias is a systemic issue, and the structure and joints of the barrel needs to be fixed[10].

            2. There Is No Shame in Unconscious Bias

            Another crucial thing that needs to be highlighted is that there is no shame or blame in unconscious bias as it’s not stemming from any fault in the individual. This no-shame approach decreases the fight, freeze, or flight defensive response among reluctant audiences, helping them hear and accept the issue.

            Unconscious bias is prevalent and often doesn’t match our conscious values. Everyone holds unconscious beliefs and prejudices stemming from our tendency to categorize people into social groups. This developed naturally as a way for our ancestors to quickly size up a possible threat. Unfortunately, it doesn’t translate well in modern life.

            3. It Takes a Sustained Effort to Prevent and Protect Against Unconscious Bias

            After being presented with additional statistics and discussion of unconscious bias, the issue is generally settled. Still, from their subsequent behavior it’s clear that some of these audience members don’t immediately internalize this evidence. It’s much more comforting for their gut reactions to believe that police officers are right and anyone targeted by police deserves it; in turn, they are highly reluctant to accept the need to focus more efforts and energy on protecting black Americans from police violence due to the structural challenges facing these groups.

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            The issue of unconscious bias doesn’t match their intuitions, so they reject this concept, despite extensive and strong evidence for its pervasive role in policing. It takes a series of subsequent follow-up conversations and interventions to move the needle. A single training is almost never sufficient, both in my experience and according to research[11].

            Conclusion

            The examples and points raised illustrate broader patterns you need to follow to recognize unconscious bias. Only by doing so will you be able to determine if, and what type of, intervention is needed to address it.

            Unfortunately, our gut reactions lead us to make poor judgment choices when we simply follow our intuitions. Unconscious biases are systemic and need to be addressed in order to make the best decisions[12].

            We need to learn about the kind of problems that result from unconscious bias. Then, you need to develop the right mental habits to help you make the best choices[13]. A one-time training is insufficient for doing so. It takes a long-term commitment and constant discipline and efforts to overcome unconscious bias, so get started now.

            More Tips on Overcoming Unconscious Bias

            Featured photo credit: M.T ElGassier via unsplash.com

            Reference

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