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2016 SEO Trends That All Internet Businesses Must Familiarize With

2016 SEO Trends That All Internet Businesses Must Familiarize With

You have an online business website and you want to see it up in the top search engine results. Of course, you will have to do a lot of effort in order to make it to the top pages of major search engines.

The most important thing among all is your SEO (search engine optimization). If you look into the past, SEO was nothing more than spreading content over the internet with keywords stuffed in it. It was unfair as websites that surreptitiously managed to stuff keywords in their content were beating the websites that offered some useful content.

Google, being the “everything” of search engine world, started sending out algorithm updates. These updates were like an iron over the wrinkled fabric of search engine optimization. Finally, you have SEO in its finest form with changes still being made. Keeping up-to-date with these changes is crucially important for any online business to rise up in ranks.

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With every new year, webmasters have to familiarize with the rising SEO trends in order to keep their websites’ rankings stable. Similarly, 2016 has come with its own set of SEO changes. Here are some of the latest SEO trends in 2016 that every online business needs to familiarize with.

Video Content Is The Best Content

You must have heard “content is king” a lot if you often research SEO on the internet. In 2016 this has changed just a little. Today, video content is the king of all contents out there. According to the recent surveys and studies, the chances of buying a particular product increases in 64% more people who get to watch a video about that product. In fact, landing pages with video content are completely outperforming the conventional pages with only text or images.

According to the latest statistics, you will increase the conversion rate on your landing page by 80% if you introduced a video on it. Look around on the web and you will find that all SEO related websites are talking about the importance of video.

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This is why you will see many websites introducing small video loops in the background of their home page. Cisco has also made an incredible prediction that 69% of the consumers on the internet will be on the internet buying things and interacting only because of video in the coming year of 2017.

Nothing Without Mobile Optimization

If you are aware of your surroundings and the rest of the world, you don’t have to be told the importance of mobile devices for modern businesses. The world has moved from desktop computers to mobile devices in the past decade.

This journey took place faster than any expert could have estimated. Now that the whole world has smartphones and tablets, you need to make sure your website looks just as amazing on those screen sizes as it does on personal computers. Knowing the statistics pertaining to mobile users should definitely give you an idea how important mobile optimization is.

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52% of the Americans will pull out their mobile phones when purchasing something from a store only to know more about the product. The thing that makes mobile users the best potential customers for any business is that mobile owners are great shoppers. The recent data on mobile users proves that mobile users are more prone to making online purchases than those who use computers for shopping. Out of every 5 mobile users, 4 use their phones to make a purchase.

Local SEO Is Even More Important

You must have started hearing the term “local SEO” just a few years back. It is because the importance of local search engine optimization was realized very late. However, as soon as Google realized its importance, the search engine giant worked on its algorithms to give special place to local SEO in its search results.

According to the statistics presented by Search Engine Watch, 61% of the people doing a local search on their mobile device or personal computer will end up buying something. According to the same websites, 59% of the internet users perform searches on Google only to find local businesses.

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Think about it yourself. If you were a consumer looking for a plumber to fix the leaking pipelines at your house, will you search for a plumber located on the other side of the world? You would make sure you include the name of your city and town in your search to find someone closest to your location. David Jenyns, an expert on local SEO, says that companies can beat 80% of their competitors by following the most basic rules of local SEO and not going into the complexities of many SEO tools and how they work.

Don’t Use Short Content

Yes, there was a time when the shorter and more informative your content was, the more people liked it. That’s not the case and the recent trend has shifted in exactly the opposite direction. However, you will have to make up your mind on what you call long-form content. As per an SEO expert from Dallas SEO Geek, the length of your content should be more than 1200 words easily. The importance of long-form SEO content has been proved in the past too, and more people are realizing its importance today.

Just look at the study that was conducted 4 years ago by serpIQ, in which, 20,000 keywords were used for a study. When the results were analyzed it was found out that the top 10 results were of articles and posts that were easily more than 2000 words. The content that beat all other contents and picked the number 1 spot after the study had close to 2500 words in it.

A member of the technical staff at google, namely Pandu Nayak, also suggested in one of his posts that Google is looking to give in-depth articles more attention as more people who searched for some particular topic on the internet wanted broad and detailed information on it.

Featured photo credit: TrafficInviter via trafficinviter.com

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Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

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          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

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            To your success!

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