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2016 SEO Trends That All Internet Businesses Must Familiarize With

2016 SEO Trends That All Internet Businesses Must Familiarize With

You have an online business website and you want to see it up in the top search engine results. Of course, you will have to do a lot of effort in order to make it to the top pages of major search engines.

The most important thing among all is your SEO (search engine optimization). If you look into the past, SEO was nothing more than spreading content over the internet with keywords stuffed in it. It was unfair as websites that surreptitiously managed to stuff keywords in their content were beating the websites that offered some useful content.

Google, being the “everything” of search engine world, started sending out algorithm updates. These updates were like an iron over the wrinkled fabric of search engine optimization. Finally, you have SEO in its finest form with changes still being made. Keeping up-to-date with these changes is crucially important for any online business to rise up in ranks.

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With every new year, webmasters have to familiarize with the rising SEO trends in order to keep their websites’ rankings stable. Similarly, 2016 has come with its own set of SEO changes. Here are some of the latest SEO trends in 2016 that every online business needs to familiarize with.

Video Content Is The Best Content

You must have heard “content is king” a lot if you often research SEO on the internet. In 2016 this has changed just a little. Today, video content is the king of all contents out there. According to the recent surveys and studies, the chances of buying a particular product increases in 64% more people who get to watch a video about that product. In fact, landing pages with video content are completely outperforming the conventional pages with only text or images.

According to the latest statistics, you will increase the conversion rate on your landing page by 80% if you introduced a video on it. Look around on the web and you will find that all SEO related websites are talking about the importance of video.

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This is why you will see many websites introducing small video loops in the background of their home page. Cisco has also made an incredible prediction that 69% of the consumers on the internet will be on the internet buying things and interacting only because of video in the coming year of 2017.

Nothing Without Mobile Optimization

If you are aware of your surroundings and the rest of the world, you don’t have to be told the importance of mobile devices for modern businesses. The world has moved from desktop computers to mobile devices in the past decade.

This journey took place faster than any expert could have estimated. Now that the whole world has smartphones and tablets, you need to make sure your website looks just as amazing on those screen sizes as it does on personal computers. Knowing the statistics pertaining to mobile users should definitely give you an idea how important mobile optimization is.

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52% of the Americans will pull out their mobile phones when purchasing something from a store only to know more about the product. The thing that makes mobile users the best potential customers for any business is that mobile owners are great shoppers. The recent data on mobile users proves that mobile users are more prone to making online purchases than those who use computers for shopping. Out of every 5 mobile users, 4 use their phones to make a purchase.

Local SEO Is Even More Important

You must have started hearing the term “local SEO” just a few years back. It is because the importance of local search engine optimization was realized very late. However, as soon as Google realized its importance, the search engine giant worked on its algorithms to give special place to local SEO in its search results.

According to the statistics presented by Search Engine Watch, 61% of the people doing a local search on their mobile device or personal computer will end up buying something. According to the same websites, 59% of the internet users perform searches on Google only to find local businesses.

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Think about it yourself. If you were a consumer looking for a plumber to fix the leaking pipelines at your house, will you search for a plumber located on the other side of the world? You would make sure you include the name of your city and town in your search to find someone closest to your location. David Jenyns, an expert on local SEO, says that companies can beat 80% of their competitors by following the most basic rules of local SEO and not going into the complexities of many SEO tools and how they work.

Don’t Use Short Content

Yes, there was a time when the shorter and more informative your content was, the more people liked it. That’s not the case and the recent trend has shifted in exactly the opposite direction. However, you will have to make up your mind on what you call long-form content. As per an SEO expert from Dallas SEO Geek, the length of your content should be more than 1200 words easily. The importance of long-form SEO content has been proved in the past too, and more people are realizing its importance today.

Just look at the study that was conducted 4 years ago by serpIQ, in which, 20,000 keywords were used for a study. When the results were analyzed it was found out that the top 10 results were of articles and posts that were easily more than 2000 words. The content that beat all other contents and picked the number 1 spot after the study had close to 2500 words in it.

A member of the technical staff at google, namely Pandu Nayak, also suggested in one of his posts that Google is looking to give in-depth articles more attention as more people who searched for some particular topic on the internet wanted broad and detailed information on it.

Featured photo credit: TrafficInviter via trafficinviter.com

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Last Updated on September 20, 2018

How to Be Happy at Work and Find Fulfillment in Your Career

How to Be Happy at Work and Find Fulfillment in Your Career

If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

1. Discover the root(s) of the problem

For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

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So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

2. Practice gratitude for an instant uplift

Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

Well, it’s true, and it’s scientifically proven.

Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

For an instant pick-me-up, try this:

Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

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For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

Bonus:

If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

3. Take meaningful time for yourself

We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

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No time for me-time? Try this:

If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

Bonus:

Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

4. Get productive and feel accomplished

Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

No matter which camp you’re in, you may be missing one crucial step: Time management.

So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

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Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

Try this:

Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

The most important thing to remember is to stick to your dedicated time.

Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

The bottom line

There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

The only question is — which tip will you try first?

Featured photo credit: Ellyot via unsplash.com

Reference

[1]Psychology Today: The Healing Power of Gratitude

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