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2016 SEO Trends That All Internet Businesses Must Familiarize With

2016 SEO Trends That All Internet Businesses Must Familiarize With

You have an online business website and you want to see it up in the top search engine results. Of course, you will have to do a lot of effort in order to make it to the top pages of major search engines.

The most important thing among all is your SEO (search engine optimization). If you look into the past, SEO was nothing more than spreading content over the internet with keywords stuffed in it. It was unfair as websites that surreptitiously managed to stuff keywords in their content were beating the websites that offered some useful content.

Google, being the “everything” of search engine world, started sending out algorithm updates. These updates were like an iron over the wrinkled fabric of search engine optimization. Finally, you have SEO in its finest form with changes still being made. Keeping up-to-date with these changes is crucially important for any online business to rise up in ranks.

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With every new year, webmasters have to familiarize with the rising SEO trends in order to keep their websites’ rankings stable. Similarly, 2016 has come with its own set of SEO changes. Here are some of the latest SEO trends in 2016 that every online business needs to familiarize with.

Video Content Is The Best Content

You must have heard “content is king” a lot if you often research SEO on the internet. In 2016 this has changed just a little. Today, video content is the king of all contents out there. According to the recent surveys and studies, the chances of buying a particular product increases in 64% more people who get to watch a video about that product. In fact, landing pages with video content are completely outperforming the conventional pages with only text or images.

According to the latest statistics, you will increase the conversion rate on your landing page by 80% if you introduced a video on it. Look around on the web and you will find that all SEO related websites are talking about the importance of video.

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This is why you will see many websites introducing small video loops in the background of their home page. Cisco has also made an incredible prediction that 69% of the consumers on the internet will be on the internet buying things and interacting only because of video in the coming year of 2017.

Nothing Without Mobile Optimization

If you are aware of your surroundings and the rest of the world, you don’t have to be told the importance of mobile devices for modern businesses. The world has moved from desktop computers to mobile devices in the past decade.

This journey took place faster than any expert could have estimated. Now that the whole world has smartphones and tablets, you need to make sure your website looks just as amazing on those screen sizes as it does on personal computers. Knowing the statistics pertaining to mobile users should definitely give you an idea how important mobile optimization is.

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52% of the Americans will pull out their mobile phones when purchasing something from a store only to know more about the product. The thing that makes mobile users the best potential customers for any business is that mobile owners are great shoppers. The recent data on mobile users proves that mobile users are more prone to making online purchases than those who use computers for shopping. Out of every 5 mobile users, 4 use their phones to make a purchase.

Local SEO Is Even More Important

You must have started hearing the term “local SEO” just a few years back. It is because the importance of local search engine optimization was realized very late. However, as soon as Google realized its importance, the search engine giant worked on its algorithms to give special place to local SEO in its search results.

According to the statistics presented by Search Engine Watch, 61% of the people doing a local search on their mobile device or personal computer will end up buying something. According to the same websites, 59% of the internet users perform searches on Google only to find local businesses.

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Think about it yourself. If you were a consumer looking for a plumber to fix the leaking pipelines at your house, will you search for a plumber located on the other side of the world? You would make sure you include the name of your city and town in your search to find someone closest to your location. David Jenyns, an expert on local SEO, says that companies can beat 80% of their competitors by following the most basic rules of local SEO and not going into the complexities of many SEO tools and how they work.

Don’t Use Short Content

Yes, there was a time when the shorter and more informative your content was, the more people liked it. That’s not the case and the recent trend has shifted in exactly the opposite direction. However, you will have to make up your mind on what you call long-form content. As per an SEO expert from Dallas SEO Geek, the length of your content should be more than 1200 words easily. The importance of long-form SEO content has been proved in the past too, and more people are realizing its importance today.

Just look at the study that was conducted 4 years ago by serpIQ, in which, 20,000 keywords were used for a study. When the results were analyzed it was found out that the top 10 results were of articles and posts that were easily more than 2000 words. The content that beat all other contents and picked the number 1 spot after the study had close to 2500 words in it.

A member of the technical staff at google, namely Pandu Nayak, also suggested in one of his posts that Google is looking to give in-depth articles more attention as more people who searched for some particular topic on the internet wanted broad and detailed information on it.

Featured photo credit: TrafficInviter via trafficinviter.com

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Last Updated on January 14, 2019

The Key to Finding Job Satisfaction and Having a Successful Career

The Key to Finding Job Satisfaction and Having a Successful Career

Regardless of whether you hold an entry-level administration role or regularly travel to the ends of the Earth as a hot-shot senior executive, you can still find yourself harboring an emptiness… a feeling that something is missing. A popular assumption that experiencing job satisfaction and a successful career should be underpinned by a well-rounded suite of tangible benefits, no longer holds true for many of us.

We’d never deny health care benefits, appropriate and fair remuneration, bonuses and travel perks in a job package. However, even if served to us on a silver platter, those features can only satiate us to a certain point.

You might wonder what governs entrepreneurs and start-up business owners to quit their lucrative jobs, essentially look the gift horse in the mouth and kiss such benefits goodbye! There can be an irresistible pull to mastermind a business with products and/or services that serve the greater good of community wider than that constituting their daily existence.

Even with research showing entrepreneurship to pose greater threats to their mental and physical health, this unique breed of individuals choose to go against the grain in chasing their dreams of being their own boss. Why? Why would anyone risk this type of career suicide?

Whether you’re an employee, have recently taken the leap to being a business owner or been in business for a while, the commonality is a congenital condition we all share as human beings; to feel a sense of purpose, value and contribution to our community. Despite it being harder to find this for ourselves in today’s world, these approaches will help you achieve ultimate satisfaction through the twists, turns and joyrides that are essential features of shaping a successful career.

1. Search for Opportunities That Feed Your Passion, Not Temporary Excitement

Even though well-intended, the ‘feel good now’ compass that career coaches and consultants often recommend you use to create career satisfaction can actually do you more harm than good. Excitement is transient. It doesn’t last. Passion is the compass you need.

Passion and excitement are two different things. The resounding career legacy that still draws you to turn up on the job regardless of the sunshine or storm that awaits you…that’s passion. It’s like a mental and/or emotional itch you can’t shrug off. Staying attuned to that calling will breed success for you sooner or later. Patience is key.

You’re also likely to have more than one key passion. Beware of getting caught in the notion you have to find your one true purpose. In fact, run immediately from any coach who tells you there is only one. There isn’t.

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Your passion is a journey that can take multiple forms so forget thinking there is the single dream job out there that will give you satisfaction in every way you can imagine. It simply doesn’t exist.

Consider embracing different roles and projects to help you fuel your passion or fuel your pursuits in finding it. Job satisfaction and your career success will be all the more sweeter from a wider range of enriching experiences.

2. Don’t Position Job and Career Satisfaction Assessments as Pivotal Guides to Your Success

Despite their popular use for vocational guidance, assessment tools such as Gallup’s Clifton Strengths and the Myers Briggs Type Indicator have come under fire[1] as being limited to the amount of true value and direction they can offer partakers.[2] These and many other guidance assessment tools (e.g. VIA Character Strengths , DISC ) are self-report questionnaires that don’t have normative population data against which to compare your results.

Simply remember these tools help you develop a stronger sense of what you identify as strengths and weaknesses within yourself, not in comparison with other people. They will still add insight around what sorts of career opportunities, tasks and projects are going to light your fire, what ones are going to extinguish it and what will prod and keep the coals steadily smoldering.

3. Be Clear on Your Personal Values, Ethics and Principles and Choose Relationships That Support You Honoring Them

Teamwork, collaboration, open communication and trust are commonplace for any flourishing work environment. However, whether or not your personal values can be honored in your work can make or break your job satisfaction.

How committed do you want to be to an organization that expects an average of 10 unpaid overtime hours every week under the guise of ‘reasonable overtime’? Are you willing to accept their construing this expectation as ‘strong commitment’ at the expense of your partner and children waiting at home for you? What are your boundaries concerning when you clock on to their time and when you clock off to yours?

Being very in tune with what your personal values, principles and ethics are will bid you well in the job satisfaction stakes. Spending time to reflect on experiences and working relationships you’ve had – the good, the bad and the ugly – will help you make well-informed searches and grounded decisions that will propel your career success.

Finding and nurturing relationships with associates and colleagues who share similar values doesn’t just make your day-to-day pursuits more enjoyable. You become fortunate to work with like-minded people who will support, understand and appreciate you like a second family.

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Being able to honor your personal values in your work means you will still be able to sleep at night when you have to tread where others fear to, and make extremely difficult decisions others would never ever dream of having to make as you forge success in your career.

4. Be Clear on Your Own Definition of What Having a Successful Career Means for You

It’s tempting to get caught up in the ideals and projections of success expressed by those we love, admire and respect. Underneath, we all want on some level to belong to a successful club of some sort.

With research reporting how much money we feel we need to be truly happy,[3] many of us try to subscribe to the notion that having the car of our dreams or taking a European holiday annually will not bring us happiness. The truth, however, for many of us is these tangible rewards are congratulatory reminders of our persistent efforts to chase our career pursuits.

If those are things you aspire to, don’t let anyone steal your desire and want to feel deserving of these things, that those are some parameters by which you define your career success.

Despite consistently being the top revenue earner for two years running, you may not wish to become the sales manager. You may not wish to step out into running your own business even though you consistently excel as an employee, delighting clients and repeatedly receiving glowing testimonials.

Your definition of career success might be enjoying the predictability of a regular workplace routine. You get to leave – without feeling guilty – at the same time each day, love the people you work with and get to spend a good, uninterrupted amount of work-stress free quality time with your family. That picture is also blissful job satisfaction and complete career success.

5. Identify the Sorts of Challenges and Problems You Want to Learn to Overcome

Standard advice you might receive from a career coach might be to look for opportunities where you get to capitalize on exercising your strengths and career-related activities you enjoy.

However, to become a success at anything involves improvement. To excel at anything often involves stepping outside boundaries and comfort zones where others wouldn’t. This means dedicating focus and attention to things you’re not so good at and things you don’t like.

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Here’s where working with a coach can be particularly helpful. Map out the experiences that were unsavory in your working history. Were there challenges you opted out of, projects you failed at or toxic relationships that blasted your sense of purpose and self-worth into oblivion? It’s within these experiences that you might just find the most valuable lessons and guiding lights for your trajectory to achieve greater job satisfaction.

If your natural leadership style is to be a collaborator, finding opportunities that require you to apply a more dictatorial style might be needed. Discussing a secondment or short-term project where you get to develop and test your skills can be a step further in earning contention to lead a larger project down the track.

With several of the company’s boldest personality types penciled to roll out the operation, you’ll not only develop skills that earn your right to throw your hat in the ring; those key players have an opportunity to see your competence. You can then work on building relationships with those stakeholders before you need to hit the ground running should you win the lead.

Greater job satisfaction comes with planning and choosing the lessons and opportunities you want to learn, not desperately flailing, floundering and hoping for the best.

6. Keep Reviewing Your Goal Posts and Be Amenable to Change

The word ‘career’ is indicative of a longer-term pathway of change, growth and development. The journey is dynamic.

You will accumulate new skills and let those you no longer need, become rusty. Your intrigue will be stimulated by new experiences, knowledge and people you meet. Your thinking will continue to expand, not shrink. As a result, your goalposts are likely to change.

A major part of enjoying a successful career is not just setting goals effectively, but regularly reviewing and readjusting them where necessary. However, moving the posts or the target still needs to take place by applying the same processes by which you originally created them. The strength of your emotional connection to those revised goals needs to be the same, if not stronger.

By asking yourself the following questions, you can assure your developmental and growth trajectory is still on course:

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  • Would working toward these goals still allow me to honor my personal values, principles and ethics at the same capacity if not greater?
  • Do the activities I need to undertake to meet these goals honor my highest priorities?
  • Does this feel right for me and those who are nearest and dearest to me?
  • Is this aligned with my passion?
  • Is chasing this goal a right step for me to take now or is this a detour or distraction which could delay my greater plan?

Each of your career goals should have different review periods. Whatever you do, stick to the review schedule you set. It will not only keep you focused but help you see your progress (or lack thereof) and allow you to timely re-chart your course before you get too far down the track. You don’t want to waste time haphazardly heading in the wrong direction.

7. Be Prepared to Let Go

It can be unfathomable to us as to why others risk leaping into the unknown when everything truly appears fine and dandy in the career realm. The company provided stability, recognition, financial success, interesting projects and the promise of a promotion…what was wrong? Why now jump sideways to run a café or train in another field altogether?

Nothing may have been wrong at all. It was all going right. It was just the end of a chapter. Perhaps the yearning for the next step is actually taking a different trajectory entirely. You may want to simply experience a different rhythm. Perhaps it’s time to pursue a different passion.

If you have leaped from employee-land to freelancing or have made the reverse-jump (or you know someone who has), you will have quickly grown a different appreciation for pros and cons each work lifestyle brings. Working for yourself can bring the greater realization of your creativity, whether or not it can be monetized to earn you a living.

When your customers are buying you or a product you designed and fashioned, there is a direct level of appreciation and gratitude that can elevate your confidence in the way you have never experienced as an employee, regardless of your rank.

Similarly, there are times where we need to recognize our business ventures were adventures, not long-term life-changing empires. There are times we need to recognize that time is what provides the clearest limitation of how long we persist for in such pursuits.

We have to recognize the absence of enough financial, mental, emotional and physical breadcrumbs that tells us we’re no longer meant to push in that direction. At least, not for the present time.

The Bottom Line

Above all, keep the momentum. As long as you remain committed to pursuing work opportunities that allow you to honor your highest priorities, the truth of who you are and what you stand for, achieving ultimate job satisfaction and a successful career will never be too far away.

More Resources to Help Advance Your Career

Featured photo credit: Csaba Balazs via unsplash.com

Reference

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