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6 Most Powerful SEO Tricks That’ll Boost Your Traffic

6 Most Powerful SEO Tricks That’ll Boost Your Traffic

80% of a website’s traffic begins with a search query. Here are the six most powerful search engine optimization tricks to improve your rankings even more.

1. Link Building

This is the first part of common SEO tactics and it can be broken down into several techniques or methods. But the basic principle here is that you spread links going to your website throughout the internet. This is done because one of the factors that affect search engine rankings is the number of links leading to the site. Basically, each link is a “vote”. The idea behind this from a search engine standpoint is that if a lot of websites link to a particular website, then that means the receiver has good content and is deserving of a higher spot in the rankings. Link Building is done in order to replicate this effect.

2. Directory Submission

This is the first and probably the most common link building method there is. Almost any website today uses this method and all SEO specialists are at least familiar with this method. It is the fastest and easiest way to gain links from all over the internet. So how does this go?

First off, there are websites on the internet designed to provide people a service similar to that of the Yellow Pages. The main difference is that instead of providing the address and phone number of a particular business, it provides the URL of a particular website. These sites are called Directories and they are huge compilations of various sites all over the internet.

What’s great about Directories is that they also categorize the sites listed in them. Although categorization can differ from one Directory to another, it’s still very helpful that they are categorized. And, another great thing here is that you can use them to gain links for your site.

Basically all you have to do is to look for a Directory (which isn’t very hard). Next, look for the button to submit a site to their directory. You are then instructed to fill up a form containing information such as website name, the URL address, a quick description, e-mail of the submitter for verification, etc. After you do this, click on submit and it will be posted after the owners of the directory approve it.

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Accomplish this process a couple of times every day and you’re sure to gain good backlinks for your website.
Now there are good directories and bad directories to submit to. You can identify a good directory if it has a high page rank and if it does not use a “no follow” tag on the links. Bad directories, on the other hand, are the exact opposite. They have zero page rank, which could also indicate that they are blacklisted by Google, and they implement “no follow” tags.

Manually register your site with DMOZ, also known as the Open Directory Project.The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors and feeds other leading web directories.

3. Content

When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. Search engines love websites that have good content and that only. If you can build good backlinks, you have to offer good content as well to achieve proper optimization and success.

Actually, it’s not just for optimization’s sake. SEO is about bringing in traffic, and how can you get people to go to your website if you have nothing significant to share? How can you convince people to stay on your website and buy something or click on an affiliate link if you have no articles, videos, or at least pictures in there? Simply put, you can’t do any of that without proper content.

That being said, Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles.

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care off. Make it easy for your readers to understand and digest what you have to say. You can have different approaches to writing your articles; it’s up to you in which method you’ll be comfortable in. The important thing is that you express what needs to be expressed. You let the readers understand where you are coming from. And, in a sales point of view, you have to convince them that they need to buy or avail of what you are offering. It’s all about convincing your reader that what you say is true.

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Next, you also have to treat search engines in the same manner and importance as your readers. This is because if you treat search engines right, they will place your content in a higher ranking. As mentioned earlier, they love good, unique content. That been said, how do you make them happy? First, make sure that your article is not plagiarized or simply copy and pasted onto your website. There are a lot of free online tools that lets you do that.

Next thing to remember is to make use of your keywords in your articles. Sprinkle them all over the place, but do not overdo it. Using your keywords too much can result in search engines not liking your site due to Keyword Stuffing. Use it a lot but in a smart way.

Other things that can make search engines happy about your article are the use of tags like bold tags for your keywords, header tags, and title tags. This can significantly improve the looks of your article in the eyes of search engines.
Of course, there’s more than one type of content that you can use for your website. The main one would be articles, but you can also use pictures or images to enhance the look and feel of your website. It can also add emphasis to whatever you are saying in your article. Images are a great way to catch your reader’s eye and get the message across faster.
Audio and video content are also good choices for certain websites. You can add audio messages or even background music for your website just to give it a better feel or ambiance. Plus, it lets your visitors remember the site. Videos, on the other hand, give you a faster and easier way to communicate with your visitors.

4. Competitor Reverse Engineering

Nowadays, it’s very difficult to have an original idea on the internet. You think it, it could already be there. Do you want to sell something on the internet? Most likely you have a direct or at least an indirect competitor. Some of the most congested niches on the net right now are diet drugs, pharmaceutical products, travel services, selling software of various kinds, and selling t-shirts to name a few. Now, of course, you what you can do is offer a better product or service so that you will sell. But the problem is, how will people find you? You will have to do SEO.

The problem with that is these people are on top for a reason. For one, their product or service must be good. If you are confident that what you have to offer is better than the current leader, then the only problem you have now is SEO. More often than not, the leader of any niche would have done SEO as well. To combat this, you need to do a lot more than what they have already done. You have to find your edge SEO-wise. You need something to get you ahead. But before you get ahead, you must catch up first. And you have a lot of ground to cover. That’s where Competitor Reverse Engineering comes in.

Competitor Reverse Engineering is the process of checking what your competitor has done SEO wise and doing it yourself. The main question now is, how exactly do you do that? Well, first of all, there are tools that you can use to check their backlinks. These are the same tools that you would use to check your own backlinks. Basically, you do to their site what you would do to your site in order to see how SEO friendly or how properly optimized the website is. In doing so, you get an idea on where they post to get their backlinks. Truth be told, this can take a very, very long time. You have to be really meticulous in doing this in order to get every last drop of information and every last detail on what they did. You will spend hours doing search engine queries and looking at their website.

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Gather all the information that you can and take note of them. Now that you have this written down, it is time to analyze them. The first useful information you will get out of doing this is to get an idea of how massive or how strong their SEO team is. You will see this in the number of backlinks they have and the number of indexed pages there are in search engines. With this information, you now have a benchmark on how big the workload you have in order to catch up with your competitor.

The next useful bit of information is you will find where to place your links. Check the backlinks. Not just the note of where they are, but actually look for them in the site they are published in. Look at where they are placed. Is it a comment? Is the link part of a signature in a forum post? Or is it a simple directory post? Whatever it is, list it down. Take note of every single detail of where the link is, how was it posted, etc. This will serve as your guide.

Now that you have the information in your hands, it’s time to act using it. You know how your leading competitor got to his spot. In order to position yourself to take that spot, you have to be right behind them. You can do that by using this information in one of two ways. First, you can do it in the exact, same way they have done it.

5. Link Exchange

Since the dawn of link building, this method has been done in order to get backlinks. As a matter of fact, this is the simplest way to get link building done. So how does it go?

Well, the name says it all. It is an exchange of links. You do this by messaging another website asking if he or she is willing to post a link on their site to yours and you will do the same. Of course, looking for a willing webmaster can be a pain. You have to surf the internet for hours looking for websites and messaging them. Ideally, the sites you do Link Exchange with should be relevant to your website. For the motorcycle parts scenario, do Link Exchange with sites selling motorcycles or organization sites for motorcycle riders.

If you go on and ask several SEO specialists about Link Exchange, you will find that some of them, especially the new ones, have never tried this method. This is because exchanging links does not really produce that much success anymore. For one, there are a lot of factors that can hinder the other site from agreeing. One such factor is the page rank. A high page rank website will certainly not agree to Link Exchange if your site is new. They will gain nothing from it.
Another problem with Link Exchange is that since it is one of the earliest methods of increasing backlinks, Google and other search engines have found a way to counter its effects. They do not give a lot of credit to a link if it goes to a site that simply links back to the first website. Each link counted by search engines is “graded” for quality. And if they see it as a Link Exchange between one site and another, they give the link a poor grade thus not giving much effect to the ranking of your site.

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6. Social Bookmarking

This is a unique method because it combines Link Building and Social Media in one. Social Bookmarking has been created as a service for people to use anywhere they are. Basically, in these websites, you can save your favorite web pages for reference or a read later on. Yes, this function is already built in browsers. But, what if you’re on the go and don’t use the same computer every time? What if your machine breaks down? Social Bookmarking sites give you the opportunity to save your favorite web pages and access it anywhere you are, whichever computer you are using.
So, how does this help in Search Engine Optimization? The answer is quite simple actually. In order to save web pages in Social Bookmarking websites, you enter the URL in them. This is then placed on your profile page or wall along with all the other pages you’ve saved. And there you have it, instant links.

Another great thing about Social Bookmarking is the fact that it is SOCIAL. This means that you can add friends on the website and you can share your list of favourite web pages with them. Much like in Facebook and Twitter, this can easily spread thus giving you a lot of links to your website.

However, there are limitations in making use of Social Bookmarking. Much like in Article Submission and Directory Submission, you cannot submit just any link. If the link you are trying to submit contains adult related materials or inappropriate content, then it will be removed later on and your profile can get banned. So remember not to do that.
Other than that, Social Bookmarking is a great way to spread links. It uses the power of Social Media in order to help Link Building.

Featured photo credit: hellboundbloggers.com via hellboundbloggers.com

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Last Updated on August 15, 2018

25 Most Useful Excel Shortcuts That Very Few People Know

25 Most Useful Excel Shortcuts That Very Few People Know

Imagine if you could use 5 simple shortcuts while working in Excel, and increase your productivity without wasting time for searching information in huge tables, writing long formulas, and sorting the data.

Or even better:

What if you would get 25 useful shortcuts… and each of them could simplify your work, so you could do much more every day?

You’d definitely feel excited to read about them.

Today is your lucky day because we are going to share with you in this article 25 great Excel shortcuts you can use in your work every day! This is your lucky chance, so go ahead and become a real professional in Excel without wasting your time.

How important are Excel shortcuts for you?

The most effective thing to check out if people really need something is to release a survey and look at the results. So, according to the anonymous survey, 99% of people said Excel shortcuts are critical or important for them.

In general, there are more than 200 shortcuts in Excel. But when we have analyzed the data about how many shortcuts people know, we got the next results:

  • 26% of people know 10 or fewer shortcuts;
  • 61% of people know 10-50 shortcuts;
  • 10% of people know 50-100 shortcuts.

As you can see, not so many people know a lot of shortcuts. Probably, some of them never think about increasing their productivity in such a simple way.

Of course, it depends on how deep you use Excel. Some people use this powerful application just for making simple tables or graphs, others use it for everyday work to count something.

Most of the accountants and businessmen use much more Excel functions for more complex tasks such as creating VBA macros, managing PivotTables, recalculating huge workbooks, outlining data, etc.

But even those people who work with Excel every day very close may know a few shortcuts. Needless to say, they can do their job without shortcuts, but it usually takes for them much more time. T

his sounds not funny, especially if you must finish a huge amount of work urgently. There is a great opportunity for you to increase your productivity in Excel and do your job faster with our useful shortcuts.

5 Main reasons to learn excel shortcuts

Many people don’t understand why they should use shortcuts if they can work without them. Of course, if you use Excel twice per year to make a simple table or a graph, it is probably not so important for you to know many shortcuts.

But if you work in Excel every day, sorting huge tables and managing with tons of data, then shortcuts will help you to reach the next five goals:

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  1. Work efficiently and faster in Excel
  2. Manage big amounts of data easily and fast
  3. Stay calm and concentrated even while doing a tedious job
  4. Make your work accurately and properly without errors
  5. Get a better understanding of Microsoft Excel

Who can use Excel shortcuts?

There are a lot of people who can simplify their life with Excel shortcuts, and here are the groups that will definitely love using them:

  • People who work in banks, finance organizations, etc.
  • Businessmen who make tons of various reports and presentations in Excel for meetings and briefings.
  • Students who usually are lazy and impatient to make their homework because they don’t want to waste a lot of time working in Excel.
  • Private entrepreneurs who keep various data in Excel tables.

Whether you are a student who hates Excel because it seems a time-wasting and boring application, or you are an accountant who must recalculate huge worksheets every day without making errors, we recommend reading and learning these Excel shortcuts to make your work simpler and save some time.

With these simple but useful tricks, it is so easy to finish your job and get more time for yourself.

25 Excel shortcuts to increase your productivity

Here are 25 great Excel shortcuts you should learn and use for work or studying to make your job faster and simpler. Try to use them all and you will realize you were totally blind before while working in Excel:

1. Format whatever object fast with Ctrl+1

If you select any object in Excel – a cell, a chart, a chart axis, a drawing object – then press Ctrl+1, and you will get the Properties dialog for the certain object. This shortcut offers a very quick and easy way to format whatever object you’re working with.

2. Use range names with Ctrol+G or F5 key

If you use range names (which we strongly recommend to do) and you want to choose the range with a specific name references, press either Ctrl+G or the F5 key, which launches the GoTo dialog.

If the name is simple, you can click on it in a list in that dialog. But if it’s at all unusual, Excel won’t list it; so you will need to type in the name. Then press OK.

3. Use a range name in a formula with =sum( and F3

Suppose you want to use a range name in a formula. For example, you want to sum the Sales range. Enter…

=sum(

…and then press F3.

When you do so, Excel launches the Paste Name dialog. Just choose “Sales” from the list, press the OK button in the dialog, then enter the SUM function’s closing “)” to complete the formula.

4. Launch Function Arguments dialog easily with Ctrl+A

Suppose you want to check the help topic for a worksheet function. For example, you want to read about the MATCH function. In a cell, type…

=match(

…and then press Ctrl+A, or click the Insert Function (“fx“) button to the left of the formula bar.

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When you do so, Excel displays the Function Arguments dialog, which might offer all the help you need.

But if you still want to see the complete help topic, click the blue “Help on this function” hyperlink in the lower-left corner of the dialog. This technique works with all documented Excel functions.

5. Copy stuff down the column without scrolling with Ctrl+D

If you added a formula in a new column on the right of a huge dataset, and you want to copy that formula down without scrolling, do these steps:

  • go to the right to the column that has data (the column to the left of the new column with the formula);
  • press Ctrl+Down – to get to bottom;
  • move one cell to the right (with arrow key naturally);
  • press Ctrl+Shift+Up to select the new column, at the top of which is the formula you just created;
  • press Ctrl+D to fill down the formula.

6. Quick access to any function with Alt+

By customizing the quick access toolbar, you can create simple shortcuts to commands that you would otherwise have to find in the Ribbon tabs, or macros you have created yourself.

The keyboard shortcut is simply selecting Alt+ (the number of the command you wish to select).

For example, if you have customized your quick access toolbar to have Calc Sheet, Save, Open. To calculate sheet you would hit Alt+1, for save Alt+2, and for open Alt+3.

A lot of people are unaware of this useful function, and it’s a great time saver.

7. Format cells with Ctrl+1

When you need to format cells, use Ctrl+1. Most people know this as the shortcut for the Format Cells dialog, but you can also use it to format almost anything in Excel, without a care about the state of the ribbon. Try this amazing and simple shortcut!

8. Choose visible cells with Alt+

When you need to choose visible cells only – use Alt+. This is the trick to copy only what you see. It is a priceless shortcut when you’re manually hiding rows and columns in the table.

9. Use filtering

Filtering – it is a powerful way to slice, dice, and sort through a huge table of information.

It’s amazingly effective when you’re participating in a meeting to discuss something like a sales forecast, and everyone is looking in real-time at your spreadsheet projected on a screen (or on their monitors).

To some people, you will be seen as the God of Spreadsheets, and this is not a joke!

10. Insert or delete column/row easily with the Ctrl key

Some people waste a lot of time even for simple operations, for example, when they need to insert/delete columns and rows in Excel.

Use this shortcut to insert: with an entire row or column selected, use Ctrl+Shift ++.

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To delete: with an entire row or column selected, use Ctrl + –.

11. See formula results with F9

If you want to check formula results within multiple formulas, highlight the formula and select F9 to see formula result.

Don’t forget to undo before exiting the formula.

12. Use ALT+Enter for more text within a cell

If you want to add a second line of text within a cell, use ALT+Enter.

13. Use EDATE to move a date on by a full calendar month:

Here’s how to use EDATE:

=EDATE(15/01/16,+1) = 15/02/2016 (15th Feb 2016)

=EDATE (15/01/2016,-2) = 15/11/2015 (15th Nov 2016)

14. Use EOMONTH to move a date onto the end of the month:

Here’s how to use EMONTH:

=EOMONTH(15/01/2016,0) = 31/01/2016 (31st Jan 2106)

=EOMONTH (15/01/2016,-2) = 30/11/2015 (30th Nov 2015)

15. Remove spaces with TRIM

TRIM is a useful function known by few people. It removes any spaces at the beginning of a value. This is useful if you are pulling in values from somewhere else.

16. Repeat commands with F4 or Ctrl+Y

In many cases, you may need to repeat your last action. Use F4 or Ctrl+Y; you can repeat many commands like applying the same borders, format, or insert a worksheet again.

17. Quick access to cells with the Ctrl key and Shift key

When you need to go to the first or last cell of a worksheet, no matter where you are, use Ctrl+Home, Ctrl+End combinations.

And here is a pleasant bonus for you: add the Shift key to select everything on the way!

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18. Use Ctrl+ to create a timestamp

If you need a date stamp and/or a timestamp in your document, there is no need to type a date and time! Use shortcuts Ctrl+ ; (date) Ctrl+Shift+ : (time). It works like a magic and helps to save your time and nerves.

19. Use autosum shortcut for sum function anywhere

Autosum shortcut – use Alt =. It is a “magic” shortcut of Excel to automatically insert a sum function.

You can use this shortcut to sum rows, columns, or even an entire table in one step without wasting your time.

20. Use data validation

This is an amazing but underutilized tool in Excel, which can be used for a variety of things:

  • Create dependent drop-down lists;
  • Create drop-down lists;
  • Protect/restrict data input of specific cells (without the need for VBA macros).

21. Use conditional formatting

It can be used for various purposes such as color format or cell format of cells, rows or columns based on dependent cell values or formats.

22. Use formula auditing

This is a great tool to analyze and trace precedent or dependent cells, check errors and evaluate formulas.

The “Watch Window” is a feature to keep a snapshot of an area of the spreadsheet, and then move to another area of the workbook – particularly valuable if you’re managing large spreadsheets or don’t have a second screen.

23. Use Scenario Manager to generate summary outputs of a spreadsheet

Scenario Manager (under “What-if Analysis”) enables users to generate high-level, summary outputs of a spreadsheet – without the need to replicate the entire workbook.

It will present multiple scenarios of a spreadsheet in a succinct, high-level summary worksheet.

24. Use INDIRECT to set up large tables

INDIRECT makes it easy to set up tables which reference larger tables without a lot of referencing work or cutting and pasting; especially for dynamic spreadsheets.

25. Use OFFSET for complicated calculations or formulas

OFFSET can be useful for things like calculating YTD numbers or creating formulas that take data in rows and using in columns.

The bottom line

As you can see, when you have a boring or tedious job to do, the best way to do it fast is not looking for a way how to avoid it, but searching for the shortest variant to do it!

That is why we suggest keeping in mind these Excel shortcuts that will help you to save a lot of time and nerves.

If it seems hard for you to remember all them, you can print out the list of shortcuts and keep it on your worktable. Use it to search for some help when you need it, and over time, you’ll remember all shortcuts easily.

Featured photo credit: Unsplash via unsplash.com

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