In my quest to educate business owners regarding technological advancements such as smartphone applications, I noticed there was a lack of concrete information a non-tech savvy business owner could attain. I decided, it was time to write a book to help answer some of the most recurring questions and concerns business owners have regarding smartphone technology. In this article, I share some excerpts from my book to give you a better understanding of smartphone innovations for businesses and why the technology is essential for business owners of all ages.
1. A mobile application is not limited by reach.
Through the power of social networking sites, mobile applications are advanced and linked up enough to reach every corner of the world. This gives business owners the advantage of exposure. They’re no longer confined to their own community, state, or even country! If a business owner in the United States realizes that his niche is more popular in South Africa, he doesn’t need to fret. He doesn’t even have to plan a trip to South Africa. He can design a mobile application, market it on local South African websites, and he has his advertising taken care of, all in the palm of his hand.
Besides being able to send information to targeted audiences, mobile application development has many other perks! Some of these include (but are not limited to): GPS tracking, coupons, analysis of applications, and push notifications. Restaurants, Law Firms, Medical Clinics, Public Schools, Churches, Community Centers, Bakeries, and Antique Shops are some of the many types of businesses and organizations that could benefit from these extra perks.
This is because mobile app fills the gap between customers and businesses. Every customer is able to keep track of their own home, their own history, and their own interests, while the business is able to keep track of everyone’s homes, everyone’s history, and everyone’s current interests. Mobile applications give an outside-of-the-box point of view to both the business owner and consumer.
2. Developers should be familiar with a wide range of devices.
When my company, Tech From Vets, develops mobile applications for businesses, we include an Android app, iOS (Apple) app, and an innovative HTML5 app. If you want your mobile application to be most compatible with Apple iPhone, but also compatible with Samsung Galaxy, this is critical information for your developer to know. They should be familiar with these exact devices. Whether that they have owned one themselves, or taken a class on that specific model, they should know what they’re doing―both the ins and outs of it.
Most likely, you’ll want to target Apple and Android products. There are other manufacturers, but because they’re less popular, it would be less profitable to make them your target model, unless your application is focused on or related to that model in some way, shape, or form.
3. Communication is key.
“We are helping people establish a brand that they can be proud of. Businesses need to create a unique and personal identity. At Sugar Unlimited we are always looking to innovate and inspire,” said Brandon Sugar of Sugar Unlimited.
It is overwhelmingly important to choose an application software development company that understands your needs. You must communicate, and they must provide. Provide what? Well, provide an app that is user-friendly, professional, and well-designed. This can be a huge make it or break it opportunity for your business.
As a small business owner, making every single customer count is one of the most important things you can do. You need to be able to get your business in front of as many faces as possible. With the rise of smartphones and smartphone apps, consumers are spending countless hours with their heads buried in their phones, either searching this, or playing that.
It is time that you realize where you can fit into all of this.
Featured photo credit: Startup Beat via startupbeat.com