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3 Things to Consider When Having A Mobile App Developed for Your Business

3 Things to Consider When Having A Mobile App Developed for Your Business
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In my quest to educate business owners regarding technological advancements such as smartphone applications, I noticed there was a lack of concrete information a non-tech savvy business owner could attain. I decided, it was time to write a book to help answer some of the most recurring questions and concerns business owners have regarding smartphone technology. In this article, I share some excerpts from my book to give you a better understanding of smartphone innovations for businesses and why the technology is essential for business owners of all ages.

1. A mobile application is not limited by reach.

Through the power of social networking sites, mobile applications are advanced and linked up enough to reach every corner of the world. This gives business owners the advantage of exposure. They’re no longer confined to their own community, state, or even country! If a business owner in the United States realizes that his niche is more popular in South Africa, he doesn’t need to fret. He doesn’t even have to plan a trip to South Africa. He can design a mobile application, market it on local South African websites, and he has his advertising taken care of, all in the palm of his hand.

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Besides being able to send information to targeted audiences, mobile application development has many other perks! Some of these include (but are not limited to): GPS tracking, coupons, analysis of applications, and push notifications. Restaurants, Law Firms, Medical Clinics, Public Schools, Churches, Community Centers, Bakeries, and Antique Shops are some of the many types of businesses and organizations that could benefit from these extra perks.

This is because mobile app fills the gap between customers and businesses. Every customer is able to keep track of their own home, their own history, and their own interests, while the business is able to keep track of everyone’s homes, everyone’s history, and everyone’s current interests. Mobile applications give an outside-of-the-box point of view to both the business owner and consumer.

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2. Developers should be familiar with a wide range of devices.

When my company, Tech From Vets, develops mobile applications for businesses, we include an Android app, iOS (Apple) app, and an innovative HTML5 app. If you want your mobile application to be most compatible with Apple iPhone, but also compatible with Samsung Galaxy, this is critical information for your developer to know. They should be familiar with these exact devices. Whether that they have owned one themselves, or taken a class on that specific model, they should know what they’re doing―both the ins and outs of it.

Most likely, you’ll want to target Apple and Android products. There are other manufacturers, but because they’re less popular, it would be less profitable to make them your target model, unless your application is focused on or related to that model in some way, shape, or form.

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3. Communication is key.

“We are helping people establish a brand that they can be proud of. Businesses need to create a unique and personal identity. At Sugar Unlimited we are always looking to innovate and inspire,” said Brandon Sugar of Sugar Unlimited.

It is overwhelmingly important to choose an application software development company that understands your needs. You must communicate, and they must provide. Provide what? Well, provide an app that is user-friendly, professional, and well-designed. This can be a huge make it or break it opportunity for your business.

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As a small business owner, making every single customer count is one of the most important things you can do. You need to be able to get your business in front of as many faces as possible. With the rise of smartphones and smartphone apps, consumers are spending countless hours with their heads buried in their phones, either searching this, or playing that.

It is time that you realize where you can fit into all of this.

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Featured photo credit: Startup Beat via startupbeat.com

More by this author

Dr. Jeff Shuford

President of Tech From Vets

The Art of Persuasion: 20 Skills That Make Everyone Agree with What You Say http://www.paisabazaar.com/credit-card/ 10 Tips To Get The Most Out Of Your Credit Cards 3 Things to Consider When Having A Mobile App Developed for Your Business

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Last Updated on December 18, 2020

Can Technology have Biases Like Humans?

Can Technology have Biases Like Humans?
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Technology has taken a vantage leap in providing solutions for man. Before now, technology used to appear complex and would require a great deal of expertise to handle solutions available. Today, we have technology applicable in the simplest human activities as smart products with intelligent algorithms powering them as they make error-free judgments and provide intelligent and analytic solutions.

Does technology have all the answers?

This article from Credit Suisse, tells us that technology does not have all the answers because it has been found to exhibit “similar biases,” as humans. No one can discredit the impact of technology, but it is not totally free of human input and this is the reason we experience these biases in many areas we have technology holding foot.

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Creating technological solutions transparently

This article suggests that the process of creating technological solutions be made transparent and subject to contribution from many people who would end up as users of the product – male, female, young, old, learned, unlearned and all other preferences as we have them. It also underscores the importance of having women on product development teams. This approach is not sure to eliminate all forms of bias, but it is a good way to start in order to appraise the full benefits of technology.

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Technology as the connecting tool

Technology so far has been a major connecting tool amongst us humans. It is used and appreciated by all regardless of race, language and sex. In order to keep it less subjective to these arguments about human biases. I believe we should gather opinions on products and solutions before making them available to the public. This could be done by gathering input from intended target users and receiving feedback across the stages of production.

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“Recognizing the problem is a start…success will depend on inclusive technologies that meet this vast untapped market.” This cannot be more apt especially at a time when we look up to technology for solutions. We should not muzzle our progress with technology by battling algorithm bias. The first way to avoid this battle is by reading this article here.

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